S T E Pby step

LinkedInAIESEC Turkey

Generation 13 – 14

0STEP

Introduction

1STEP

Create a Professional Profile

2STEP

Networking and Company Search

3STEP

Tips about LinkedIn Marketing

Table of Content

Step 0: Introduction

Why LinkedIn?LinkedIn is the largest professional

network in the world with over 225

million users.

Online marketing, specially social media marketing, has become an

important part of the overall marketing for B2B companies. Over

200 million professionals are following more than 2 million

companies on LinkedIn and today, LinkedIn is the most popular

social network in the business world.

Create value for your partners and build brand awareness in the market.

Intr

od

uct

ion

Word of mouth is the best way to raise new costomers for B2B,

potential customers can see all of recommandations about our

organisation, services on LinkedIn. It is the best place that we can

find everything about our market, customers and build strong

relationships with our customers.

Step 0: Introduction

http://www.linkedin.com/company/aiesec-t-rkiye/

AIESEC TurkeyLinkedIn Page

Step 1:

Create a Professional Profile

Step 1: Create a Professional Profile

Create a Professional Profile

Profile Page Elements:

1- Background

2- Skills

3- Education

4- Recommendations

5- Connections and Groups

Start with «your Professional Summary» and your past experiences.

Tip: LinkedIn is a social network but, it is not like Facebook. Use a professional profile picture on LinkedIn.

Customize your default URL. For example: tr.linkedin.com/in/gulsahsemiz/

Step 1: Create a Professional Profile

− Prospect for potential new clients

− Plan approaches and sales pitches

− Build relationships with new clients

− Present new products and services and enhance existing relationships

− Track and record activity on accounts and help to close deals to meet these targets

− Identify opportunities for campaigns, products and distribution channels that will lead to

an increase in sales

− Attend industry functions, such as business fairs and seminars, and provide feedback

and information on market and creative trendsSta

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AIESEC Türkiye

Job title: Business Development Associate of AIESEC (LC name)C

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Info

Step 2:

Networking& Company Search

Step 2: Networking and Company Search

1- Make connections withyour past and current customers.

and find new potential customers

Connect

2- Contact decision makers directly and meet them.

Send MessageN

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ing

Step 2: Networking and Company Search

3- Participate in relevant groups and discussions.

Use LinkedIn polls to ask specific questions for your related market.

Create a Linkedin Pool

It helps to create brand awareness and find potential customers.

The largest LinkedIn Groups in Turkey:

- Kariyer.Net (42.968)

- TURKISH BUSINESS NETWORK (24.229)

- Business Professionals Turkey (15.103)

- HR Professionals Turkey

- EXECUTIVES IN TURKEY

- Marketing Professionals || Turkey Network

Stay connected with the market and follow business trends!

4- Create original content to promote our services and products and share it on groups.

Step 2: Networking and Company Search

Company Searchhttp://www.linkedin.com/csearch/results

Choose Location Define Sector Company Size

1

2

3

Step 2: Networking and Company Search

ExampleChoose Location

Define Sector Company Size

1

2

3

Location: Türkiye

Target Sector: Pazarlama ve Reklamcılık

Company Size: 51-200

Results

Step 2: Networking and Company Search

Company Page

Company Employees on LinkedIn

The best way to find the company’s «decision maker»

− Be proactive!

− Get recommended from your current partners.

− Don’t forget to update your profile!

− Don’t sell directly, firstly build relationships!Tip

s − Follow companies which is your potential customers.

− Use LinkedIn polls to gain knowledge about your

market.

Step 3:

Tips about LinkedIn Marketing

Thank you! For questions, please contact us:

Umur TorunVP iGIP in AIESEC Turkeyumur.torun@aiesec.net

Gülşah SemizMarketing Manager in AIESEC Turkeygulsah.semiz@aiesec.net