Date post: | 29-Nov-2014 |
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Technology |
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Wikis, Blogs and Online Social Networking
Mark HeckelInformation Technology Training Specialist
ITS Training Services
WHAT IS SOCIAL MEDIA?
• The type of media that is based on conversation and interaction between people online.
• They use highly accessible and scalable publishing techniques.
• They turn monologues into dialogues.
WHY SHOULD I WANT TO USE IT?
• Networking in new ways, with new people, in new situations.
• Get access to leaders in your profession or area of interest.
• Provides a platform for developing and marketing your personal brand – you!
• Can allow YOU to become a leader in your field of expertise.
• Gives you the opportunity to be heard – if you are willing to listen.
• Get to information faster, easier, in real time, at any time.
HOW CAN I MAKE SOCIAL MEDIA WORK FOR ME?
• Reputation management• Customer service• Public relations – either business or
personal• Customer/client loyalty• Thought leadership• Networking
WHAT CAN I GAIN FROM SOCIAL MEDIA?
• Reduced email volume• Reduced costs• Wider audience• More contacts and resources• Expanded network
WIKIS
Confluence
• Well-established wiki
• Allows for multi-media inclusion
• Easy to use• Good security• Usually server
based at the local site
PB Works
• Free and premium• Web-based• Has multiple tools• Easy to share
access with others
Zoho
• Free and premium sites
• Web-based• Includes multiple
tools (a suite)• Some tools have
limited capacity
MediaWiki
• Popular tool• Base tool for
Wikipedia• Easy to add and
edit content
Penn State WikispacesPenn State’s tool
BLOGS
Blogger
• Part of the Google family
• Free• Allows for creation
of multiple blogs• Allows for
customization of look
WordPress
• Very popular• Easy to use• Customizable with
some work
Moveable Type
• Subscription service
• Base tool for the Blogs at Penn State
• Easy to use• Customizable• Shareable with
other authors
Live Journal
• Free and premium• Not overly
customizable• Free version has
ads
Blogs at Penn StatePenn State’s tool
OTHER SOCIAL MEDIA
• Leader in social media
• Based on “friends”• Includes Twitter
type updates• Can join and
create groups and fan pages
delicious
• Online bookmarking and bookmark sharing tool
• Searchable for bookmarks from others using same tag
• Free• Plugins for Firefox
and IE
• “Professional” cousin to Facebook
• Groups can be formed
• Twitter type posts• Can subscribe to
digests of posts
• Microblogging tool• Limited characters• People “follow”
each other• Searchable by
hash tag
digg
• Content rated by users
• The more people “digg” something, the more popular it becomes
• Peer evaluation of content
Skype
• On-line audio and video calls
• Premium• Requires a small
download• Not a true web 2.o
application
Meebo
• IM aggregator• Private chat rooms• Completely web-
based• Some ads
YouTube
• Video site• Upload videos and
watch others• Commenting or
video commenting• Creates channels
Slideshare
• On-line slide shows• Upload
PowerPoints to the web – share with some or all
• Shows available from any web browser
Ning
• Used for creating communities of practice
• Several tools built in, including chat, email and blogging
Netvibes
• Start page• Customizable• Free• Has several
“widgets” to make it more useful
flickr
• On-line photo streaming and sharing
• Part of Yahoo!• Creates photo
streams• Allows for
mashups with other programs
Google Wave
• Enhanced email – microblogging – instant messaging client
• Creates threads of conversations
• Allows for real-time dialog – you can see what others type as they type