Wilbur-Ellis, BASF and John Deere Financial Sales Finance Programs

Agenda

• Value of Sales Finance

• 2014 Financing Programs

• Wilbur-Ellis Aerial Applicator – Fixed 0% Program

• BASF Fixed 0%

• Tools for Success

• Action Plans

• Tactic Timeline

The Value of Sales Finance

Wilbur Ellis Benefits:

• Tie up the acres early - Move sales ahead

• Up sell and differentiate your offerings

• No cost to use the BASF Finance offers

• Aerial & Adjuvant financing – no cost to Wilbur-Ellis locations

• Close the sale early by addressing cash flow

• Strengthen customer relationships and build loyalty through alternative financing

• Gain new customer and sell more

products by offering financing to customers

• Only 1 BASF product required for Fixed 0% Aerial Program

• Able to better utilize your planes – have them booked and prepaid so you can better schedule your workload

• Improve working capital by reducing your Days Sales Outstanding

• Cash realized in 48 hours• Preferred accounts have no

recourse

The Value of Sales Finance

Grower Benefits:

• Unsecured line of credit – purchase early with a Fixed 0% Interest Rate

• Get your acres covered by booking products early – Lock in Wilbur-Ellis Adjuvants, Aerial application and BASF products

• Deferred payment on Aerial application costs until December 2014

• Simplifies account management with phone and online services

• Keeps customers informed with monthly statements and an annual purchase summary at tax time

• Customers enrolled in Headline Advantage and/or Investment Advantage, if applicable

Wilbur-Ellis & BASF Aerial Application Finance Program – Fixed 0% Offer

• Minimum purchase must include at least $10,000 – of one of the following BASF products: Headline, Headline Amp, Headline EC, Headline SC, or Priaxor.

• Minimum Initial Purchase may also include Wilbur Ellis adjuvant(s) that are compatible with the BASF Product(s) purchased, and aerial application costs associated with the application of the BASF Product(s).

• Additional products have no minimum• Grower must have a multi-use Preferred Account with a Special Terms limit

Program DatesMinimum

Initial Purchase

Customer Payment

Terms

Fixed 0% APROctober 1, 2013

– March 15, 2014

$12,000* Due in full December 2014

BASF Finance Advantage – Fixed 0% Program

* Minimum purchase $10,000 – Two BASF products with a minimum of $2000 of each product. Additional products have no minimum• Grower must have a multi-use Preferred Account with a Special Terms limit• Eligible Products – All BASF Branded Products**

**Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients, RoyalPeat® inoculants, and Sepiret® seed coatings

Program DatesMinimum

Initial Purchase

Customer Payment

Terms

Fixed 0% APROctober 1, 2013

– March 15, 2014

$10,000* Due in full December 2014

BASF Finance Advantage – 180 day - In Season gram

* Minimum purchase $10,000 – Two BASF products with a minimum of $2000 of each product. Additional products have no minimum• Grower must have a multi-use Preferred Account with a Special Terms limit• Eligible Products – All BASF Branded Products**

**Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients, RoyalPeat® inoculants, and Sepiret® seed coatings

Program DatesMinimum

Initial Purchase

Customer Payment

Terms

Up to 180 Days No-Payments/N

o-Interest

March 16, 2014 –

September 30, 2014$10,000* Due in full

December 2014

• Program Summaries - BASF Fixed 0% and BASF & Wilbur-Ellis Aerial Applicator Fixed 0%

• Target Customer Report available on customers who have John Deere Financial accounts and have made previous BASF purchases with Wilbur-Ellis

• John Deere Financial – Collateral Kits will be sent to Wilbur-Ellis locations – will include mouse pads, window clings, etc.

• Statement Stuffers – In Wilbur-Ellis statements

• Call Campaign to customers

• Utilize the John Deere Financial Merchant Service Reps and Area Sales Managers for training

Tools for Success for BASF and Wilbur-Ellis Sales Teams

• Go promote both BASF programs to your Wilbur-Ellis locations

• Set up Grower Meetings or Fly-In’s

• Evaluate customer base – previous purchasers• Determine at least 10 customers at each location to target for

the Aerial Program

• Standard BASF offer – for Non-aerial customers

• Joint training BASF and Wilbur-Ellis sales staff on products and finance offers

• Engage John Deere Financial ASM’s in training or customer visits

BASF Sales Team Action Plan

Please put together an action plan for your regions.

Wilbur-Ellis Sales Team Action Plan

• November 8th – Program Launch

• Send out collateral pieces

• Schedule Regional Meetings & District Sales Meeting

• JDF Kits sent to retailers

• Program Summary sent to Wilbur-Ellis locations

• Match & Add complete

• December

• Wilbur-Ellis Statement Stuffers (Tom – TBD)

• December – January

• Wilbur-Ellis and BASF Customer contacts

• January

• National Sales Meeting – Available for discussion by McGowan, Karasiewicz and Geography Sales Leads

• February

• JDF Call Campaign to customers

• Wilbur-Ellis Statement Stuffers (Tom – TBD)

• March 15th – Program Ends

Timeline for Aerial Applicator Program