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Long Term Perspective 46Richard Haffner contrasts the prospectsfor carbonates in Middle East/Africa withthat of Latin America.

The Future Of PackagingAnd Processing 48Following Anuga FoodTec, Charles Brandintroduces the latest range of innovationsfrom Tetra Pak.

Sustainable Solution 50Juice bottles derived from juice waste.That’s the aim of this new and fascinatingEuropean research project, which plansto deliver the technology for producingbiodegradable packaging with in-builtantioxidant properties.

Soft Drinks International – June 2012 1ConTEnTS

Europe 4Africa 7Middle East 10India 16Asia Pacific 17Americas 20

Ingredients 24

Juices & Juice Drinks 28Waters & Water Plus Drinks 30Carbonates 34Sports & Energy 36Functionals 38

Packaging 52Environment 55People 58Events 59

The Conference 40The world of beverages gathered in cen-tral London for the first-ever Soft DrinksInternational conference. The event com-bined insight from many leading industryexperts with great networking opportuni-ties and social events.

Wheying Up The Potential 42Europe’s population is ageing, and man-aging health is high on the agenda formany countries. Targeting this olderdemographic provides an opportunity forproducers of functional beverages,according to Carbery.

Drinking To Health 44Health and wellness drinks are a growingarea of the functional foods industry, andtackling specific health concerns is anexciting and growing trend, claimsphoshpate producer, Innophos.

news

regularsComment 2BSDA 5 & 33From The Past 60Buyers’ Guide 62Classified 65

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

www.softdrinksinternational.comFront Cover: Courtesy Innophos

2 Soft Drinks International – June 2012

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

New product development and innovation have long been the drivers in thegrowth of the soft drinks industry, especially in the lead up to the crucial summermonths. For the northern hemisphere this is the here and now. Inevitably theeconomic climate has held back risk taking and the entrepreneurial spirit of the'innocent' years pun intended. At the same time consumers, with an ever watchfuleye on purse strings, are returning to tried and trusted brands and the economicoffering of own labels.

Indeed, the latest research from Mintel has revealed that for the first time, in2011, the proportion of own label new product development overtook branded inthe UK. Historically, the proportion of new product development within non-alcoholic drinks has been higher for brands than for private labels. While brandsheld a 55% share of total NPD in 2010, the balance tipped in 2011 in favour ofown labels as they accounted for 54% of NPD, compared to 46% for brands.

Mintel figures show that 57% of consumers think that own label products haveimproved in taste and quality, while 52% actually prefer them to brands in somecases. Furthermore, some 82% of adults think that own label products providevalue for money, compared to just 16% for brands.

Brands cannot afford to be complacent about these figures. Some readers mighttake umbrage at the use of the word 'complacent' but this was evidenced at lastmonth's Soft Drinks International two-day conference (see pages 40 to 43), wherethe well-attended audience comprised in the main of suppliers to the industry.Despite a first-class field of speakers and experts covering the sessions devoted toingredients and new product development opportunities, there was a paucity ofbrands in attendance.

Chris Wisson, Senior Food Analyst at Mintel, notes that: “Times have changedand there is no longer a perception about own label equating to lower quality. Ourresearch shows that many affluent consumers do not necessarily dismiss ownlabel products out of hand, but they appear in fact to be keen users in certaincategories. The increasing credibility of private label products, which, crucially,often undercut brands on price, is a warning for brands who are under increasingpressure from consumers who are becoming more open to the idea of buying ownlabel groceries.”

Much of current brand development appears centred around changing the packsize and focusing on core flavours. This is not, as some brands like to suggest,exciting new product development.

Brand complacency

Published byASAP Publishing Limited

EditorPhilip TappendenNews EditorAnnette Sessions

Correspondents:EuroPEGerard o’DwyerLubomír SedlákBernadette TournayASIA & PACIFICKelvin KingT. C. MalhotraAMErICASrichard Davis

Market Analystrichard Corbett

Annual Subscription Rates (inc. postage)Eu Member State: £110, €150rest of World: £125, €170, $200Individual copies: £15, €20, $27

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Middle East RepresentativeValentina LotfyTel: +971 503059019E-mail: [email protected]

US Representativerichard DavisTel: +1 479 963 6399E-mail: [email protected]

© 2012 ASAP Publishing Limited ISSn - 1367 8302 www.softdrinksinternational.com

Soft Drinks International – June 2012

Late BulletinPepsiCo has tumbled down a poll of the world's most-

respected companies, dropping from ninth to 30th in a poll ofUS money managers. The annual poll, compiled by financialmagazine Barron's, asked 116 money managers to rate acompany's business and management strategies. It also assessesfactors such as corporate ethics, innovation and revenue growthamong the world's 100 largest publicly-traded firms. The resultssaw 15% of respondents rate PepsiCo as ‘highly respected’,down from 29% last year. The Coca-Cola Co, meanwhile,remained in 8th place from the year before, with 39% rating it‘highly respected’.

Decaffeinated energy drinks in India are to carry agovernment health warning, according to local reports. Thedrinks will also be forced to drop 'energy' from their names andbe called 'caffeinated beverages'. India's food regulator, the FoodSafety and Standards Authority of India (FSSAI), made thedecision earlier this month after two years of deliberation, theMail Today said. The draft regulation has not yet been published.

PepsiCo Americas Beverages will reduce the calorie contentof its soft drinks as US cities mull taxes on high-sugar drinks.CEO Al Carey said the tax threat is “one of the things that keepsme up at night”. But he added that steps will be made over thenext five years to reduce any impact. “We don't believe thatCSDs are the primary reason for obesity, but we've got a verygood plan to take calories out of our total portfolio over the nextfive years,” he said. “We will price to offset those (places) whereit happens and I am concerned about it.”

The American Medical Association (AMA) has said that theproposed taxes on high-sugar soft drinks should help fundobesity education, but has fallen short of an outrightendorsement of punitive levies. The AMA has voted to adopt apolicy that tackles rising obesity levels in the country. Taxes arenot the only way to fight the problem, the AMA said, and, ifimplemented, the money should go into education efforts.“Using revenue for anti-obesity programmes and educationalcampaigns explaining the adverse effects of excessiveconsumption of these beverages will help to reduce theconsumption of these caloric beverages and improve publichealth," the association said.

The Coca-Cola Co has signed a deal to distribute Core Powerhigh-protein energy drinks in the US. The partnership withproducers Fair Oaks Farms Brands, owned by milk co-operativeSelect Milk Producers, will see around 10,000 grocery,convenience and speciality stores in the country stock the CorePower range. The products comprise 20% whey and 80% casein,the same ratio naturally found in milk.

SodaStream will continue a global roll-out of an outdoormarketing exhibit, despite a cease-and-desist letter from Coca-Cola South Africa. The letter warned SodaStream of copyrightinfringement over its use of Coca-Cola, Fanta and other Coca-Cola-owned brands in the exhibit, a 'cage' containing empty sodacans and bottles to highlight how SodaStream's reusableproducts can save waste, at Johannesburg’s Oliver Tambo airport.SodaStream said it will go ahead with more exhibits to add tothose in New York's Times Square, Oxford Street in London andten other countries.

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Nutraceuticals Functional foodsFunctional drinks Dietary supplements

in the UK. As a nation we now

drink more bottled water than

fruit juices/nectars, wine or

spirits. The long term growth in

bottled water consumption is

testament, perhaps, to the now ubiquitous

acceptance of the advice to drink eight

glasses of water a day for optimum health, a

campaign which my team and I began pio-

neering over a decade ago”.

UK bottled water consumption per capita

is now 34 litres per annum, up from 26.9

litres in 2001. Reflecting the fact that bottled

water is now seen as a staple not a luxury,

in 2010 for the first time the UK Govern-

ment’s Office of National Statistics included

bottled water as an item in the standard

shopping basket.

Some of the best British bottled waters

include: Blue Keld, Brecon Carreg, Celtic Vale,

Hatterall Ridge, Iceni, Llanllyr Source, Princes

Gate, Shepley Spring, Tau and Ty Nant.


Europe

InDuSTrY nEWS

out of home jointventure underwayFOLLOWING regulatory approval of its

joint venture, the German Eckes-Granini

Group of Nieder-Olm and the Valensina

Group based in Mönchengladbach have

now launched joint sales operations in the

out-of-home sector. Eckes-Granini holds

51% interest in the new company, Elka-

Frische, while the remaining 49% is held by

Valensina.

Thomas Novak has been appointed Man-

aging Director. He has 15 years of experi-

ence in the beverage business and, most

recently, was responsible for national trade

marketing in the out-of-home market for

Coca-Cola. Elka-Frische's 13-member team

will focus on the out-of-home sector with a

varied product range comprising 39 refrig-

erated fruit juices from freshly squeezed

orange to wild-berry cocktail.

Novak sees a great deal of potential in

the out-of-home market. “Consumers are

prepared to pay for top-quality products

and first-class service at commensurate

prices. In view of the limited shelf-life of

our fresh products, our customers in the

out-of home market depend on fast, flexi-

ble service. Our new company is ready to

meet that need.”

The products are produced by the FSP

Frischsaft Frische roduktionsgesellschaft

mbH in Mönchengladbach, where Elka-

Frische has its headquarters from where

customers in Germany and Austria will be

supplied. Products will be distributed

directly, or through a broad-based network

of fresh-product delivery services.

Demand for exhibition spaceTHE organisers of Intervitis Interfructa 2013,

the leading international trade fair for wine,

fruit, fruit juice and spirits, are reporting a

huge demand for exhibition space. Spurred

on by the success of the previous show in

2010, several companies have already

reserved larger spaces for next year's event

which takes place from 24th to 27th April

2013 at the new exhibition and congress

centre of Messe Stuttgart, located directly by

the airport.

An example is the bottle wholesaler Reis

from Neustadt an der Weinstraße which has

Consumption upfor British waterBRITISH bottled water is going from strength

to strength, according to trade association

British Bottled Water Producers. Now valued

at over £1.5 billion, according to researchers,

Zenith International, the market has grown

to 2.1 billion litres, of which 1,692 million

litres is sourced in the UK (up from 1,627

million litres in 2010) and 1,628 million litres

of that is also consumed here (up from

1,567 million litres the previous year).

Between 1993 and 2011, the UK bottled

water market (including water coolers), has

grown from just 580 million litres to almost

2.1 billion litres.

Jo Jacobius, Director of British Bottled

Water Producers, said: “Bottled water holds

a significant share of the soft drinks industry

Queen's AwardNICHOLS plc, the soft drinks group and

producer of Vimto, has been presented with

the 2012 Queen’s Award for Enterprise:

International Trade 2012.

“We are extremely proud to win this

award for the first time”, commented John

Nichols, Non-Executive Chairman. “Over the

last few years we have achieved significant

growth in our international sales and now

have a presence in over 65 countries. This

award is testimony to the hard work of my

colleagues and support of our international

partners.

“I am especially pleased that the award

noted how the unique Vimto flavour is deliv-

ered in recipes and packaging formats opti-

mised for local consumers and markets. This

willingness to adapt has been fundamental

to the company’s success.”

John Nichols further commented: “We

believe our international expansion will con-

tinue to be built on our unique Vimto brand

and strong relationships with new and exist-

ing partners.”

more than doubled its exhibition space.

“Three years ago, the exhibition exceeded

our expectations by far,” said Head of Mar-

keting Ralf Striegnitz. “We took an amazing

number of orders and our stand was visited

by many potential new customers from both

Germany and abroad.”

He added: “As Intervitis Interfructa reflects

the entire process chain and stands out due

to the high quality of the trade visitors, it is

the most important exhibition of all for Reis.”

During the four days, the halls will play

host to forums held by experts in the trade,

in addition to comprehensive machine

demonstrations on the exhibition grounds.

The organisers are expecting some 620

direct exhibitors and 37,000 trade visitors

worldwide.

To subscribe

email: subscriptions@

softdrinksinternational.com

or call +44 (0)1202 842222

www.softdrinksinternational.com

Soft Drinks International – June 2012 5EUROPE

Celebrating 25 years as the voice of the UK soft drinks industry

12 noon, Tuesday 25 September 2012Mandarin Oriental Hyde Park, London

British Soft Drinks Association Industry Lunch 2012

Sponsored by:

Keynote speaker

Alastair Campbell

For further information [email protected]

www.britishsoftdrinks.com

B

natural, organicsuccessTHE sixteenth edition of Europe’s leading

annual trade show for the natural products,

health food and organic sectors was

reported a huge success by both exhibitors

and visitors. Natural & Organic Products

Europe, organised by Diversified Business

Communications UK, featured 600 exhibitors

with 7,352 attendees from 78 countries over

1st and 2nd April at Olympia, London.

This year saw an increased social media

presence, with Twitter and Facebook follow-

ers able to share in the show’s activities via

live updates and photos from exhibitors and

attendees.

Keynote theatre highlights included the

show’s opening session – ‘The High Street

fights back’ – with Joanna Blythman and

campaigner Elisabeth Winkler among the

panellists considering some timely questions

affecting independents and supermarkets

alike. ‘Health food retailing – but not as you

know it’, brought together leading retailers

Jeff Martin, Managing Director of organic

supermarket chain As Nature Intended, and

Peter Aldis, Managing Director of the Hol-

land & Barrett Group, to discuss the future

of health food retailing.

The show’s New Product Showcase fea-

tured 222 entries for 2012; showcase visi-

tors cast over 1700 votes for their

favourites. This year’s winning products

included MUNE Healthy Water by Health

Secret in the drink category.

Chris Sams Rafferty, Managing Director of

Pomegranate, chose the show to launch the

new Pomegranate Regenuvite skincare

range, and was delighted with the successful

results: “Consumers seem to have a good

awareness of pomegranate juice as a

healthy drink so why not as a good ingredi-

ent in skincare? We did meet some retailers

and we have enquiries to follow up on;

however, what we weren’t expecting was a

very high level of interest from overseas

distributors.”

Natural & Organic Products Europe will return to Olympia, London, on 7th to 8th April 2013.

6 Soft Drinks International – June 2012EUROPE

l Europe’s leading workplace drinks provider,

Eden Springs, has acquired Spain’s largest

water cooler company, Todagua, further

strengthening its presence in southwestern

Europe. Established in 2002, Todagua operates

from its headquarters in Madrid and serves

more than 4,000 offices through its provision

of HOD water and coffee. As well as increas-

ing its revenue in Spain by nearly €2million,

the acquisition will also enhance Eden’s effi-

ciency in the country as both companies

already share the same supplier base and

have warehouses in neighbouring areas. The

integration of companies is expected to be

completed by autumn 2012.

l Langholm, the consumer sector mid-mar-

ket private equity firm, has acquired Purity

Soft Drinks following a management buy-in.

Originally established in 1892 when horse

drawn drays supplied soft drinks to the

licensed trade around Wednesbury in the

West Midlands, Purity has been run by the

Cox family since 1944. Under its Masons

In brief…

brand it operates one of the last remaining

returnable-bottle soft drinks operations in

the UK, while its Juice Burst brand has devel-

oped a wide range of 100% juices stocked

widely throughout the UK.

l Robert Bosch GmbH in Homburg/Saar

has been presented with the German Ideas

Award (DeutscheIdeenPreis) in Dresden.

The award for ideas management is con-

ferred each year by the German Institute for

Business Administration. The Bosch plant in

Homburg took part with its structured

communications model for energy manage-

ment in the category 'Environmental Idea –

Best Green Innovation' and in addition

received the overall award for the 'Idea of

the Year.'

l The UK's Reading Scientific Services Ltd

(RSSL) has celebrated its 25th anniversary

with the opening of four expanded and

refurbished laboratories, new office areas

and a new reception. The new laboratory

space is part of a programme of investment

in laboratories, new equipment and recruit-

ment which is taking place during 2012.

RSSL provides analytical, training and consul-

tancy services to a wide range of customers

in the food, drink, pharmaceutical, healthcare

and cosmetic manufacturing sectors. Many of

its customers are from overseas, so RSSL

has played its part in bringing high quality

food, drink and healthcare products to many

millions of people.

l The German filtration specialist Mann+

Hummel has sold its subsidiary Mann+Hum-

mel ProTec GmbH to OHL Engineering, a

subsidiary of Schoeller Plast Industries. The

new enterprise will trade under the name

ProTec. Schoeller Plast Industries operates

worldwide and is a well-respected partner in

the industry with reusable packaging sys-

tems, caps for drinks’ bottles and the pro-

cessing and recycling of plastics. OHL

Engineering designs and promotes turnkey

PET bottle-to-bottle recycling units.

ADM has opened a new development centre for its customers in Koog aan de Zaan in

the Netherlands. The ADM Advantage centre offers customers pilot facilities, technical

demonstrations, cocoa and chocolate seminars. As ADM’s new worldwide centre of excel-

lence for cocoa powder, cocoa mass and cocoa butter, the facility is expected to generate

interest from customers all across Europe, Africa and the Middle East.

Science investmentsPROCESSING and analytical equipment

worth £1.4million is being installed at

Campden BRI, as part of an extensive and

strategic investment in technology for the

future. The new equipment, which will under-

pin key services for industry as well as fuel

research and innovation at both the Chipping

Campden and Nutfield sites, includes:

• State-of-the-art liquid chromatography

/mass spectrometry for analysis of vitamins,

pesticides, mycotoxins and chemical contami-

nants such as acrylamide.

• An ICP-OES (Inductively Coupled

Plasma Optical Emission Spectrometry) sys-

tem for simultaneous analysis of a wide range

of heavy metals – that can arise, for example,

as environmental contaminants.

• A new system for the chromatographic

analysis of sugars and other carbohydrates -

particularly relevant to food and drink com-

position and product development studies.

• A new system for the chromatographic

analysis of anions and cations in drinks.

• A high speed particle size and shape

analyser – which analyses particles from 2

micrometres up to 3 centimetres in powder

form or liquid suspensions.

• A soft drinks filler and carbonator for

product development and pilot scale produc-

tion trials.

Commenting on the developments, Camp-

den BRI's Director General, Prof. Steven

Walker said: “Over the last couple of years

we have consulted extensively with our

members to identify their needs and have

ensured that our strategy reflects those

needs. We have been working extremely

hard to deliver what has been asked for. This

has been reinforced by strategic changes to

the business structures which has enabled us

to deliver the necessary performance to

implement these plans.”

Send your news to

[email protected]

©2012 Tate & Lyle

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& T

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Flavoured Waters& Teas

Sales

Beverages

Profit Margin

Shakes & Dairy Drinks

Concentrates

Car

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Drin

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Sport & Energy Drinks

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es

embedded the video onto their websites.

Users could also access the video using a

QR code scanner on their phones. 7Dffrnt

Knds of Smke created a sticker with a spe-

cially-designed QR

code using the

Tropika colours

and logo. When

scanned, it took

the user straight to

the mobile version

of the Youtube

video.

8 Soft Drinks International – June 2012INDUSTRY NEWS

Africanew plant inSomalilandTHE first modern beverage production

plant in Somaliland, a US$187million com-

mitment to further investment in Tanzania

and a new canning line in Kenya are among

several recent highlights in Coca-Cola’s

ongoing expansion in Africa. Somaliland

Beverage Industries and The Coca-Cola

Company have spent more than US$15mil-

lion on the plant in Jalelo, a township to

the nor th of Hargeisa, capital of the

autonomous Somaliland.

The facility was opened by Somaliland’s

President, Ahmed Mahmoud Silanyo, who

said it would not only create employment

opportunities and refresh consumers with

cheap and locally produced beverages but

also place Somaliland on the regional eco-

nomic map. He called on other investors to

have confidence in Somaliland and set up

ventures that would create a strong eco-

nomic base. Government incentives were

available, the President pointed out, and the

commercial and banking laws enacted over

the past two years had brought a new sta-

bility to Somaliland.

Ahmed Osman Guelleh, Chairman of

Somaliland Beverage Industries, also

expressed optimism and confidence. “Bring-

ing the production of Coca-Cola brands to

Somaliland not only brings much-needed

entrepreneurial and employment opportu-

nities, but also builds local capability

through access to global best practice and

manufacturing standards, including ISO and

environmental and safety standards.”

On a visit to Dar es Salaam, Muhtar

Kent, The Coca-Cola Company’s Chairman

and Chief Executive, said that the company

and its Tanzanian bottling partners would

invest a further US$187 million in the next

three years. This could see additional

brands introduced.

“Our belief in this continent is enduring

and unshakable,” he said. “In fact, I believe

Africa is one of the great untold-or at least

under-told-economic stories of this decade.

We've been operating in Africa since 1928,

and this continent remains a critical market

for Coca-Cola.

“We also recognise Africa's extraordi-

nary growth potential, which is one reason

we plan to spend significantly in the conti-

nent during this decade. Africa's growing

middle class and increasingly younger popu-

lation creates growth opportunities for our

business.”

Kent noted that Coca-Cola and its part-

ners had already invested more than

US$358million in Tanzania in the last three

years alone. Bottling partners in Tanzania

are Kwanza Bottlers (Dar es Salaam),

Bonite Bottlers (Moshi) and Nyanza Bot-

tlers (Mwanza).

The Coca-Cola system in Tanzania has

launched a two year campaign designed to

encourage youth to have more confidence

in themselves and their continent. Iconic

athlete Filbert Bayi, speaking at the launch

ceremony, praised Coca-Cola for coming

up with such a morale-enhancing initiative.

In Kenya, Coastal Bottlers has commis-

sioned a can line as part of a long term

expansion strategy. It builds on the com-

pany’s move about four years ago from

Mombasa to a new plant in Mtwapa, Kilifi

County, and gives the bottler more scope

for market development. Until now, canned

drinks had been imported, with the com-

pany focusing on PET and returnable glass

bottles.

Coastal Bottlers began production in

1962 and now contributes about 13% of

total Coca-Cola output in Kenya, according

to the company’s Chairman, Suresh Shah.

Tropika EasterIslandCLOVER’s Tropika brand came up with

something very different for an Easter pro-

motion this year. Customers on the brand’s

database received a surprise video featuring

the moai statues of Easter Island. The stat-

ues were given an animated breath of life,

waking up after years of silence to burst

into song. In walks a group of tourists, cam-

eras flash, a rabbit gets into the act

and....well, it definitely added up to some-

thing unique.

“Tropika wanted to wish consumers a

happy Easter, so with that in mind, we

wanted to create something a bit different,

with a play on the word 'Easter' and a

tropical island look and feel,” explained Neil

Clarence, Creative Director at 7Diffrnt

Knds of Smke, the ad agency responsible

for the campaign. The video was also

uploaded to Youtube on a newly-launched

Tropika Easter Island Youtube channel.

Ryan van Jaarsveld, Managing Director of

7Dffrnt Knds of Smke, said that the seam-

less combination of online and mobile was

an excellent example of the ability of these

channels to engage a wide audience at a

fraction of the cost of television. Not only

were people commenting on the Youtube

channel itself, he said, but bloggers even

Moai in the Tropika Easter Island video.


Soft Drinks International – June 2012 9AFRICA

new era forSABMillerGRAHAM Mackay is stepping down from

his position as Chief Executive of SABMiller,

the global brewing and soft drinks group,

but will retain his involvement in the com-

pany. He will be succeeded – but not

immediately – as Chief Executive by Alan

Clark who currently heads SABMiller

Europe.

In a related move, Meyer Kahn is stand-

ing down as Chairman, after 46 years with

the group.

SABMiller have come up with an inter-

esting progression of roles to ensure the

changeover is as smooth as possible after

such a long period under the joint com-

mand of Khan and Mackay, widely

respected as a formidable governance

team.

When Mackay moves out of the Chief

Executive role in late July, at the company’s

annual general meeting, he will become

Executive Chairman. At the same time,

Clark will become Chief Operating Officer.

The plan has it that after a year of dovetail-

ing Clark into the senior command, Mackay

will morph into a new guise as Non-Execu-

tive Chairman and Clark will become Chief

Executive.

Another key player at SABMiller, John

Manser, will be Deputy Chairman, adding

this to his other duties as senior independ-

ent Non-Executive Director and Chairman

of the Audit Committee.

“The senior management team at SAB-

Miller has been one of the most stable and

consistent in the FTSE 100, with the Chair-

man and Chief Executive being amongst

the longest serving in their respective

posts,” said Manser. “Under Meyer Kahn's

extraordinary leadership, both as Group

Managing Director and latterly as Chair-

Clockwise from top left:Graham Mackay, Alan Clark,Meyer Kahn, John Manser,Sue Clark

man,” the group had grown from its South

African roots to become one of the

world’s largest and most respected bottlers,

he said.

The Board had been unanimous in

selecting Mackay to succeed Kahn, Manser

pointed out. Mackay joined the group in

1978, becoming Group Managing Director

in 1997 and Chief Executive in 1999. It will

be a case of Clark succeeding Clark at

SABMiller Europe. Sue Clark, currently the

Director of Corporate Affairs, will take over

from Alan Clark.

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10 Soft Drinks International – June 2012AFRICA

real Juice Co sold to CloverSOUTH Africa’s AVI group has sold its sub-

sidiary, The Real Juice Co, to Clover South

Africa, subject to approval by regulatory

authorities. The Real Juice Co produces fresh

fruit juices, nectars and concentrates which

are sold under the Quali and Real Juice

brands, predominantly in the Eastern, Western

and Northern Cape regions.

AVI, which handles a variety of food and

beverage brands as well as fashions and cos-

metics, said in a stock exchange statement

that “participation in the juice category is not

strategically aligned to AVI’s future growth

ambitions”. This acquisition is in line with our

strategy to take advantage of our low gearing

and strong cash generation to expand the

group's portfolio of value-added and branded

beverages products,” said Johann Vorster,

Clover’s Chief Executive.

“RJC enjoys strong brand recognition in

the Cape region and we believe that efficien-

cies can be unlocked through the group’s

extensive sales and distri-

bution network.”

Both Quali and Real

Juice have a good reputa-

tion in their markets,

including for their commu-

nity support initiatives.

Quali, for example, recently

sponsored the inaugural

Durbanville Triathlon, held at the expansive

Phisantekraal farm in Durbanville, Cape Town.

Quali Juice offered products from its newly

revamped Quali 100, Quali Nectars and

Quali Lites ranges to both competitors and

spectators.

Plastics|SA websiteA REVAMPED website has been launched

by Plastics|SA, the body which represents

the country’s plastics industry: www.plastic-

sinfo.co.za “With the last redesign completed

in 2007, the goal of the current overhaul is

to provide a more functional, user-friendly

navigation experience, accessing the desired

information as quickly as possible,” said

Anton Hanekom, the organisation’s Execu-

tive Director.

“Greater public understanding is needed

about our industry, its role in the economy,

the contribution to society and its response

to environmental concerns.”

The website also now features a mem-

bers-only section, giving access to industry

information and opportunities.

Propak West AfricaTHE inaugural PROPAK West Africa,

announced late last year by organisers

Montgomery West Africa, is shaping up as a

success story. The event will be held at the

EKO Hotel and Conference Centre in Lagos,

Nigeria, from 4th to 6th September.

Montgomery West Africa, a subsidiary of

Specialised Exhibitions, decided to develop

such a show after assessing the needs of the

rising West African market. It draws on the

original PROPAK Africa, which has been held

in South Africa for the past 20 years.

“The political and economic reforms that

have taken place in Nigeria over the past

few years, have seen this energetic country

become one of the fastest growing

economies in the world,” said Lydia Botha,

New Business Development Manager at

Montgomery Africa. The Federal Govern-

ment of Nigeria has declared its support for

PROPAK West Africa.

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Soft Drinks International – June 2012 11AFRICA

In brief…

l PhytoTrade Africa has been given a grant

by the UK charity Comic Relief to facilitate a

study aimed at developing markets for mafura

in Mozambique. Mafura is the oil pressed

from the trichilia emetica tree and was a

large scale industry in Mozambique until the

1950s. A key PhytoTrade objective is to stim-

ulate the large scale resuscitation of this

industry, bringing much-needed supplemental

income to Mozambican rural farmers. Comic

Relief earlier funded a PhytoTrade pro-

gramme to establish a UK market for baobab

from Malawi and Zimbabwe.

l The South African design agency Berge

Farrell, which also has an office in the UAE,

has entered its tenth market in Africa with

the completion of a Nido project for Nestlé

in Egypt. The company is very active in the

soft drinks sector, one of its many successes

being the bottle design for Voltic, SABMiller’s

water brand in Ghana. “The African continent

remains an incredibly exciting environment,

with both consumers and brand owners

wanting to explore more and more opportu-

nities,” said Managing Director Andrew Nel.

l Kraft Foods has made a substantial dona-

tion to the Esicojeni Foundation, a Swazi char-

ity founded by King Mswati III. Its core aim is

to eradicate hunger in Swaziland. “Kraft Foods

has long contributed to innovative ways to

improve the lives of those less fortunate than

us and we value this opportunity to join

forces with a programme that is already

doing such good work,” said Sandile Simelane,

Plant Director Kraft Foods Swaziland. The Esi-

cojeni Foundation is planning to use the fund-

ing for the provision of nutritious meals for

schoolchildren, a women's poultry farming

project and neighbourhood care points to

uplift the lives of the neediest children.

l Cargill’s cocoa and chocolate business in

Ghana has made a substantial donation

towards the Books for Africa project, helping

deliver some 100,000 educational books to

schools in Ghana. “Most of the students at

these local schools have had only limited

access to textbooks before and so by part-

nering with Books for Africa we can take a

few steps towards addressing this,” said Kojo

Amoo-Gottfried, Managing Director of Cargill

Ghana. The company has also co-sponsored a

new law and democracy library at the Uni-

versity of Ghana.

Cool by the PoolLIPTON Ice Tea’s summer promotion in

South Africa, presented under the banner of

Cool by the Pool, saw Johannesburg event

architects Eventworkx, build an experiential

activation concept that could be rolled out

on both coastal beaches and in inland areas.

This included dunk tanks, water blasters,

Lipton Cool by the Pool. 09/03/2011 14.31.50

shuffle board games, target throws, Lipton

ping pong games as well as custom-built

branding and shade elements, ensuring the

Lipton activations team stood out from the

crowds. The promotion was so successful

that it was subsequently repeated at Easter.

Send your news to

[email protected]


Middle East

INDUSTRY NEWS

Pepsi signs withMajid Al FuttaimIN a marketing coup for PepsiCo, the group

has signed a two-year supply agreement with

one of the Middle East’s biggest – and fast-

growing – providers of indoor entertainment.

Under the deal, PepsiCo is the exclusive sup-

plier of carbonated soft drinks and bottled

water for the many venues operated by Majid

Al Futtaim Leisure & Entertainment

“This is not a standard sponsorship deal. It

is a partnership bringing two powerhouses in

the region who have joined together to share

their vision of growth and sustainability,” said

Reda Bouraoui, PepsiCo Middle East and

Africa’s Senior Franchise Director for the Gulf.

“We are pleased to be partnering with

Majid Al Futtaim Leisure & Entertainment and

through our common vision and shared val-

ues, look forward to seeing this partnership

flourish over the coming years. We trust that

our collaboration will result in providing con-

sumers with world class entertainment and

great refreshments.”

Ski Dubai, the famous indoor snow resort

at Mall of the Emirates, is one of the several

venues covered by the agreement, along with

AquaPlay, Magic Planet, the Wahooo! Water-

park in Bahrain and Playnation, which

embraces Little Explorers, Soccer Circus, iFLY

Dubai, Yalla! Bowling and SkyTrail.

Drink naturalUAE water and juice bottler Masafi has

been underlining the natural characteristics

of its mineral water through a promotional

campaign under the banner of Drink Nat-

ural. “Since our inception, Masafi has cre-

ated brand equity with its purity and

IPo for Saudi bottler?AN IPO seems likely next year from Health

Water Bottling Company, a Saudi producer

which is part of the wide-ranging Olayan

Group. Olayan presents itself as ‘a diversified

multi-national enterprise’.

While this is still largely speculative, financial

advisers are believed to be assessing it on

Olayan’s behalf. It is believed that current

planning calls for around 30% of Health

Water Company’s shares to be offered, possi-

bly in the first quarter of 2013. Health Water

bottles the popular Nova mineral water

brand. It also holds distribution rights in Saudi

Arabia for the Power Horse energy drink and

Holsten non-alcoholic malt beverage.

The company was formed in 1973 but

Olayan had long been active in food and bev-

erage distribution, mainly through a subsidiary

formed in the mid-1950s. The group itself was

established in 1947 by Suliman Saleh Olayan,

renowned as one of the Middle East’s most

inspired business leaders; he was respected as

a self-made entrepreneur, investor and philan-

thropist.

Price cuts forramadanTHE Union of Cooperative Societies in

Kuwait has said it will be funding price cuts

on some food items for periods in the run-

up to Ramadan which is due to start this

year on 19th July.

Price reductions will apply to a number of

beverages, including Tang and Vimto which

are very popular with Middle Eastern fami-

lies for the fast-breaking evening meal during

Ramadan. Other juice drinks and cordials are

likely to be included.

Most of the reductions are subsidised by

the union’s price-controlling committee as a

community service. Cooperatives also tend

to fund some price cuts themselves, with the

special period varying from just a couple of

days to 10 days or more.Masafi’s Drink Natural campaign.

The financial climate for IPOs in the king-

dom has improved in the past year, following

a sluggish period. Share trading has acceler-

ated and other companies are reported to

be planning, or at least considering, IPOs.

Nova mineral water from Health Water BottlingCompany.

quality attributes. Needless to say, our

equity campaign – Drink Natural – focuses

on these unique facets of Masafi mineral

water,” said Intikhab Alam, Masafi’s Head of

Marketing.

The campaign has centred on print and

outdoor, complemented by point of sale

presentations at key accounts and direct

distribution points. Magic Planet, Ajman – one of the Majid AlFuttaim Leisure & Entertainment outlets.

SMALL beverage producers and distribu-

tors are among those benefiting from the

Tarweej scheme developed by Bahrain’s

Tamkeen or Labour Fund, an independent

but government-supported authority whose

objectives are to suppor t Bahrainis to

become employees of choice and helping

with high quality private sector job cre-

ation.

The Tarweej initiative involves funding

entrepreneurs to take part in trade and

consumer shows, both in the

kingdom and overseas, giving

them business confidence,

garnering customer feedback

and generating funds to

develop their businesses.

Soft Drinks International – June 2012 13MIDDLE EASTBrazilian juices indemandTHE Brazilian juice industry is confident of

strongly boosting sales of orange juice in the

Middle East, as consumption continues to

build in most regional markets. Brazil’s

orange juice exports to the world have

increased more than 50% in the past 12

months.

“We are very optimistic about the

upcoming orange season and are expecting

the prices to be stable in 2012,” said Jan

Dabrowa, Business Development Director

for the BrazArtis import-export company.

As a whole, we have seen adjustments in

the commodities markets but are expecting

the orange industry to deliver a fruitful har-

vest and consequently, we are looking for-

ward to offering top quality products at

competitive prices to our clients.”

Dabrowa said Brazil was also upbeat

about demand for other juices. “In addition

to the orange juice concentrate and

extracts, we have also added a line-up of

tropical fruit juices and pulps, including acai,

acerola, lemon, guarana, passion fruit, guava,

papaya, pineapple and lime as well as

coconut water.”

Award for TetraPakDUBAI Customs has given a special ‘award

of appreciation’ to Tetra Pak Technical Serv-

ice Middle East. In a ceremony with the

theme of ‘we shine through you’, Ahmed

Butti Ahmed, the Director General of Dubai

Customs, explained that his organisation

could only excel through working effectively

with others.

Tetra Pak, it was explained, was given the

award for its commitment to improved effi-

ciency, technology, trade compliance, export

control and environmental advances.

“Tetra Pak and its subsidiaries are dedi-

cated to 'protecting what's good', including

the interests of all our stakeholders,” said

Simon Rosic, Site Manager for Tetra Pak

Technical Service Middle East. We endeavour

to provide customers with advances in food

processing and packaging solutions including

the most efficient technologies, while encour-

aging the development of the communities

in which we operate.”

new fleet for ABCDRINKS from Kuwait’s Arabian Beverage

Company – known throughout the Gulf as

ABC – are now being delivered to trade

customers in Bahrain aboard a fleet of Mit-

subishi Fuso Canter short wheelbase trucks

fitted with refrigeration units. The 15-strong

fleet has been supplied to Wujoud Al

Bahrain, distributors of the extensive ABC

range in the kingdom, by Zayani Motors.

“With virtues of dependability, affordability

and efficiency our range of Canter trucks are

Meet MessiIN line with its ongoing efforts to support tal-

ented young athletes in the kingdom, Pep-

siCo-Jordan has developed a football

promotion called 'Play with Pepsi and Meet

Messi’. Organised in collaboration with the

Jordan Football Association, the competition is

open to players aged 14-24 years and is

structured to showcase talented young foot-

ball players across the country.

This began with would-be players present-

ing themselves at the association’s stadiums,

leading up to the selection – by a panel

including two leading players – of seven con-

tenders. The prize for the winner is a mighty

reward for any young football enthusiast: a

five-day trip to Miami to meet the interna-

tional football star Lionel Messi in person.

Earlier, PepsiCo-Jordan signed a partnership

agreement with the Jordan Football Associa-

tion under which it will sponsor the associa-

tion's activities and national teams. And in

another community support initiative, PepsiCo

has extended its sponsorship of the Tomooh

programme organised by Ajialouna, the

Lebanese non-government organisation.

Tomooh is aimed at empowering Arab youth

to pursue their education.

As well as the general scholarships, Pep-

Boon for entrepreneurs

absolutely ideal for today's fast-paced and

developing economy,” said Sunil Hameed,

Zayani Motors’ Commercial Sales Manager.

Zayani Motors was so proud of the deal

it let the media know, resulting in extensive

publicity throughout the Gulf and online.

siCo is again – for the third year – sponsoring

a scholarship for students with special needs.

Tomooh was launched in Lebanon in 2006.

Its success led to it being replicated else-

where in the Middle East. In Lebanon, the

Ajialouna/PepsiCo partnership has helped

over 1,500 students to date, involving second-

ary school, university and graduate school

education.

Lionel Messi. Photo: Christopher Johnson

Tamkeen’s Tarweej scheme in action, Bahrain.

Juice producers were among the 40-plus

entrepreneurs sponsored by Tamkeen to

take part in the Bahrain Food & Hospitality

Expo and the Health & Wellness Expo.

“We examine and select a diverse group

of events for the ‘Tarweej’ Scheme to

ensure the fair implementation of the pro-

gramme while at the same time maximising

the benefit to all sectors within Bahrain,”

explained Mohammed Bucheery, Tamkeen’s

Private Sector Support Senior Manager.

Soft Drinks International

14 Soft Drinks International – June 2012MIDDLE EAST

In brief…

l More than 400 people took part in the

Lipton Ice Tea Treasure Hunt in Amman,

organised by Creative Marketing Commu-

nity Company for PepsiCo-Jordan. Teams

began collecting clues at the Royal Auto-

mobile Museum, moving around the city to

finish at Climbat Amman. Along the way

there were various challenges to deal with.

“When we launched the Lipton Ice Tea

Treasure Hunt, we wanted to create an

exciting community activity that would

stimulate internal tourism in Jordan and

spice up youth's daily routines by introduc-

ing the thrill of competitiveness,” said Nidal

Hamam, General Manager of PepsiCo-Jor-

dan.

l The National Beverage Company, oper-

ating in the Palestinian Authority areas, was

named the best country bottling operation

from among more than 100 bottling opera-

tions within Coca-Cola’s Eurasia and Africa

group. Its recognition comes with a

US$100,000 cash prize, at least half of

which has to be spent on a project to sup-

port sustainable communities. The Palestin-

ian bottler also gained the award for best

performing plant in terms of environment,

giving it an extra US$80,000 of which half

will again be used in further developing

environmental initiatives.

Coke StudioMiddle EastTHE Coke Studio concept, which proved

popular in Pakistan and Brazil, has been intro-

duced to the Middle East for the first time. It

is screening weekly on MBC 1 which can be

viewed throughout the region. The concept is

one of multiple fusions: East and West, gener-

ations, cultures and musical genres.

In the Middle East, Coke Studio brings

together Arab and international artists to

collaborate and record an original fusion

song meshing two or more genres. Each

episode also offers an inside look at cultures

and traditions that have influenced current

music styles.

red Bull X-FightersHONOURS at the 2012 season opener of

the Red Bull X-Fighters World Tour, held in

Dubai, went to Levi Sherwood, a rider from

New Zealand. It was Sherwood’s fourth

career victory and the first since London in

2010. He delivered a great performance in

front of some 20,000 spectators on a dirt

Levi Sherwood in action, Dubai. Photo: balaszgardi.com-Red Bull Content Pool.

track set up on the white sands of Jumeirah

Beach.

Australia's Rob Adelberg was a surprise

second while Javier Villegas of Chile got his

first podium with third place. It was a night

filled with upsets as defending World Tour

champion Dany Torres of Spain and Nor-

way's Andre Villa, a leading title contender,

were both knocked out in the quarter-

finals.

Investment insocial mediaTEEBA Investment for Developed Food Pro-

cessing Company, which markets Almarai

products and Tropicana juices in Jordan, has

launched Facebook pages and Twitter chan-

nels for these and the Teeba brand.

“We have seen a substantial increase in

the popularity of social media channels

across the kingdom, especially amongst

youth,” said General Manager Mohamed

Saada. “More and more individuals are inter-

acting with companies through the internet.

We hope that our customers will appreciate

our sincere efforts to increase our engage-

ment through the dedicated Facebook and

Twitter channels and look forward to provid-

ing them with advice and tips on healthy

eating habits and nutritious daily diets.”

The Facebook pages

include competitions aimed

both at furthering the healthy food and bev-

erage messages and generating more con-

sumer sign-ups. Through the Tropicana

Facebook pages, visitors will receive informa-

tion on juices and the importance of incor-

porating them into their daily diet.

Nancy Ajram, Coke Studio.

Coke Studio Middle East.

“Arab youth are in between two worlds: a

world of tradition, heritage, belonging and

pride contrasted with another world of

modernity, progression, and connection to

the rest of the world,” commented Tolga

Cebe, Marketing Manager for Coca-Cola

Middle East. “Through Coke Studio, Coca-

Cola aims to demonstrate the positive

results that come from people connecting,

sharing opinions, values, and opening their

minds to new and refreshing experiences.”

The first show featured Nancy Ajram, the

highly popular Middle Eastern entertainer

who has a strong association with Coca-

Cola.

To advertise... email: [email protected] or call: +44 (0)1202 842222

16 Soft Drinks International – June 2012InDuSTrY nEWS

IndiaBillion dollar milestoneANNOUNCING its year end result for

2001-2012, Dabur India Ltd has surpassed

the billion-dollar turnover mark to end the

year with net sales of Rs 5,283.17 Crore, up

29.5% from Rs 4,077.43 Crore a year earlier.

Net profit for the 2011-12 fiscal marked a

13.4% growth to Rs 644.89 Crore, up from

PartnershiprenewedPEPSICO India and PVR Limited, the country’s

pioneer multiplex chain and leading entertain-

ment company, have renewed their strategic

partnership. As part of the five year partner-

ship, PepsiCo India will be the official ‘Pouring

Partner’ for carbonated soft drinks, health

drinks and juice-based drinks, beverages, pack-

aged juices and water at all 166 PVR screens

spread over 22 cities across India.

Over the last 15 years, the partnership has

evolved from being a traditional supplier to

the launch of integrated marketing pro-

grammes such as the 2011 Cricket World

Cup and the recent Change the Game cam-

paign. This partnership also pioneered the

'Pepsi + Popcorn' combo for cinema-goers

with its own separate communication devel-

oped by the brands.

According to Praveen Someshwar, CEO

India Beverages, PepsiCo India, “Our associa-

tion with PVR has only grown manifold over

the last 15 years. With more than 25 million

footfalls in 2011-12 and an increasing pan

India presence, this association further consol-

idates our presence across the organised mul-

tiplex category. PVR is a valued strategic

partner and will play a pivotal role in building

scale, visibility and greater consumer engage-

ment opportunities for our beverage brands.

We look forward to working with PVR to

help the combine garner an increasing rev-

enue share of the category over the next five

years.”

A pioneer of the multiplex category, PVR is

Summer sportingthrillsTHUMS Up, India's largest selling sparkling

beverage and part of the Coca-Cola India

portfolio, recently gave its consumers in Alla-

habad an opportunity to experience 'Thums

Up Toofani Zone', a four hour action-packed

event staged at the Major Ranjeet Singh

Sports Complex. It featured international

extreme sports such as Freestyle BMX biking

and Parkour Traceurs. Consumers had the

opportunity to win a BMX Bike and Thums

Up branded merchandise.

Anupama Ahluwalia, Vice President - Mar-

keting, Coca-Cola India & SWA, said: “Thums

Up has always been associated with action,

attitude and adventure - a positioning that

has made it India's largest sparkling drink

brand. The Thums Up 'Toofani Zone'is a spe-

cial initiative that takes on from the resound-

ing success of our rural initiative, Thums Up

'Jalsa', to now connect with our urban loyal-

ists. This unique 'Toofani' experience of some

In brief…

l Bericap India has been certified according

to the Quality Management System (ISO

9001:2008) and Food Management System

(ISO 22000:2005) by BSI. The Food Safety

System Certification 22000 (FSSC 22000) is a

robust, ISO-based, internationally accepted

certification scheme for auditing and certifica-

tion of food safety in the whole supply chain.

l Sprite, the country's largest

selling clear lime soft drink

brand, has launched a new sea-

son of Sprite Gully Cricket

Champs, 2012. New advertis-

ing will reach millions of budding cricketers

across the country. According to Coca-Cola

India, the new format of the tournament will

bring alive brand Sprite's, 'think fresh' ideol-

ogy within the gully experience by introducing

real elements of the street as obstacles in the

game. 'Gully cricket' will test players' fresh

thinking to circumvent the gully rules in the

game once again in line with the 'Rasta Clear

Hai' philosophy of the brand.

Rs 568.58 Crore a year earlier.

The company is growing its beverage

business with plans to expand its presence

in the fruit beverage market, where its Real

brand is the country's leading fruit juice,

with the introduction of two new juice vari-

ants – Réal Plum and Réal Activ 100%

Grape juice, and a fruit-based carbonate

under the brand name Burrst Fizz.

Dabur India Ltd Chief Executive Officer

Sunil Duggal recently told The Economic

Times that the company plans to launch val-

ued-added beverages under the Real brand.

“Functional beverages is an emerging seg-

ment and it pays to enter these categories

early. Some of the products will be

launched as soon as the second half of the

of the best entertainment and

extreme adventure sports is in

keeping with Thums Up's current

credo of 'Aaj Kuch Toofani Karte

Hain'.

Following Allahabad the initiative was rolled

out in Ghaziabad, Varanasi and Kanpur. In

order to get entry into the 'Thums Up

Toofani Zone', consumers had to purchase a

bottle of Thums Up.

fiscal,” he said.

Commenting on the results, Duggal said:

“The strong performance has been delivered

in a year that saw the external environment

become more challenging with every passing

quarter. We have managed our business

dynamically through a combination of judi-

cious price increases and greater focus on

cost efficiencies to deliver profitable and sus-

tainable growth. Our performance during

the year has been satisfying with significant

growth across all our key brands. Dabur has

also laid the foundation for strong and prof-

itable growth in the future with an array of

new product initiatives that have met with

good success and would further blossom

over the next couple of years.”

a major player in key markets across India

including Delhi-NCR, Bangalore, Punjab, Mum-

bai and Maharashtra and is set to scale up its

screen presence across India to 500 by 2015.

The partnership also gives PepsiCo India

the opportunity to create greater opportuni-

ties for innovative, interactive engagement

with its consumers. The on-going Pepsi

‘Change the Game’ promotion has already

had PVR patrons win merchandise that

included T-shirts and footballs.

Soft Drinks International – June 2012 17

Asia & Pacific

INDUSTRY NEWS


Calpis deal goingaheadASAHI Group Holdings and Ajinomoto Co

are working on the mechanics of Calpis,

the lactic acid beverages producer, moving

smoothly into the Asahi group from 1st

October. The purchase will boost Asahi’s

size and status on the Japanese domestic

market and further strengthen its position

as one of the Asia Pacific region’s major

producers of soft drinks and alcoholic bev-

erages.

Naoki Izumiya, Asahi’s affable President,

has had plenty of practice in recent years

in announcing group acquisitions. Asahi has

grown substantially through the purchase of

existing beverage companies in several Asia

Pacific markets, in addition to increasing the

output of existing units.

This expansion ensures that Asahi will

avoid the vulnerability of being over-depen-

dent on beer sales in Japan. Izumiya said his

company could benefit from the strong

brand and health drink knowledge of Calpis

to prosper in a difficult market environ-

ment. Explaining its decision to divest

Calpis, Ajinomoto said it was focusing

resources on its core businesses of season-

ing and food products, advanced bioscience

and fine chemicals, aiming to become more

of a global operator in these areas.

Ajinomoto, which was established in

1917, became the largest shareholder in

Calpis in 1990, buying the remainder of the

company in 2007. It says it “accelerated

overseas development of its beverage busi-

ness and expanded its operations while

leveraging synergies in functional areas

including purchasing and logistics”.

Asahi approached Ajinomoto in January

this year, saying it was keen to buy Calpis.

The two groups were already on close

terms thanks to two joint venture compa-

nies established to present Calpis and

brands of the Asahi Soft Drinks portfolio in

vending machines throughout Japan.

In its statement on the Calpis buy-out,

Asahi said it was in keeping with its long

term vision of becoming a trusted company

with global quality, “transforming the bounty

of nature into the kando of food”.

Kando has been defined as “a sense of

profound excitement from experiencing

superior performance”.

The Asahi statement said that “the acqui-

sition of Calpis will strengthen Asahi’s

domestic beverage business platform to

establish its position as the third largest soft

drink company in Japan. By combining man-

agement resources of Asahi and Calpis, the

two companies will be able to jointly seek

fur ther strengthening and expansion of

both the domestic and overseas beverage

businesses”.

Calpis bottle. Photo: Feuerrabe.

Foster’s soft drinksto CCAIN the last move in the decoupling of

Coca-Cola Amatil (CCA) from its joint

venture with Foster’s, indications are the

Australasian soft drinks giant will trigger its

rights to buy the former Foster’s soft drinks

brands from SABMiller.

While not officially confirmed at our

deadline, Soft Drinks International under-

stands that CCA will buy the Cascade and

Torquay soft drinks brands but not their

production facilities and other assets. The

Cascade operation is integrated with brew-

ing activities in Hobart, Tasmania, and its

capacity is likely to be put to good use by

SABMiller either for in-house or contract

bottling.

As reported earlier, SABMiller’s purchase

of Foster’s was furthered by a buy-out of

CCA’s interests in Pacific Beverages which

had built a new brewery. An agreement

between SABMiller and CCA saw the latter

agree to stay out of the beer business in

Australia until 2014, at the same time gain-

ing first right of refusal on some of Foster’s

non-core units.

Subsequently, CCA has taken up the

option to buy Foster’s beverage interests in

Fiji, where it also markets the Coca-Cola

portfolio, but decided against acquiring Fos-

ter’s spirits portfolio in Australia, largely

because of a separate, very successful

arrangement with Beam.

CCA confirmed recently that it plans to

re-enter the Australian beer market imme-

diately its restraint of trade agreement

expires. This is likely to be at least partly

through an extension of its distribution in

New Zealand and Fiji of major global

brands.

Sunwin SteviaTHE Chinese stevia supplier Sunwin Inter-

national Neutraceuticals has changed its

name to Sunwin Stevia International.

Reflecting the company’s core business

focus on the production and distribution of

stevia and stevia-related products is the key

reason for the change. The company’s man-

agement team felt that, with stevia likely to

be used increasingly by the food and bever-

age industry, Sunwin should capitalise on

the opportunity to be seen as a reliable

and trusted source.

“We believe stevia is now in the right

place at the right time to become the

sweetener of choice when it comes to

healthier products that taste great,” said Ms

Dongdong Lin, Sunwin Stevia International’s

Chief Executive. “We have worked hard to

ensure that our facilities have met with

international quality standards and we have

established strong distribution relationships

in North America and Europe to market

our products.”

would be for a newcomer.

The company is also in

good financial standing, with

sufficient resources to fund

a large-scale marketing

campaign.

Some market analysts

have also pointed to Thailand’s willingness to

add new beverages to the drinking reper-

toire, examples being the steady pick-up of

Japanese-style green tea drinks and the suc-

cess of Peru’s Big Cola which has built sub-

stantial sales despite running head to head

with Coca-Cola and Pepsi.

Meantime, Pepsi Cola Thai Trading has

been making arrangements for the bottling

and distribution of its brands after October.

18 Soft Drinks International – June 2012ASIA PACIFIC

Hug a machineVENDING machines can be fun: in Japan,

they are ubiquitous, a part of daily life. In

Hong Kong and elsewhere, some machines

offer users free wifi as well as soft drinks.

And in Singapore, students on a university

campus were able to hug a Coca-Cola

vending machine which returned the good-

will with a free ice-cold can.

The Coca-Cola Hug Machine was cre-

ated by The Coca-Cola Company and

advertising agency Ogilvy & Mather as part

of the global Open Happiness marketing

campaign. It has proven to be such a win-

ner, generating enormous social media and

blog traffic as well as mainstream media

publicity, it will be rolled out elsewhere in

Asia.

“Happiness is contagious. The Coca-Cola

Hug Machine is a simple idea to spread

some happiness,” explained Coca-Cola

Regional Executive Leonardo O’Grady. “Our

strategy is to deliver doses of happiness in

an unexpected, innovative way to engage

not only the people present, but the audi-

Kirin Lemon scoresa goalTHE popular Japanese soft drink Kirin

Lemon seems to have scored a goal with

multiple markets: its youthful targets, foot-

ball fans and the cross-generational follow-

ers of the Mr Children rock band.

The ‘Otana-no Kirin Lemon’ television

commercial partners Makoto Hasebe with

manga (mega-selling comicbook genre)

character Tsubasa Ozora, with Mr Chil-

dren’s hit song Youthful Days as the backing

track.

All these are linked, to form a unique

pattern which has made the television

commercial stand out impressively. Hasebe

is captain of Japan’s national soccer team

(the game is usually known as soccer in

much of Japan) and also plays in Europe; he

is a household name. So too are Mr Chil-

new brand forSerm SukAS was generally expected in Thailand, soft

drink bottler Serm Suk is working on a new

carbonated brand for launching in November

this year, immediately after the company’s

production and distribution agreement with

Pepsi comes to an end. The long-running

saga which led to the termination of Serm

Suk’s Pepsi franchise has been documented

on these pages over the past few years.

Given Serm Suk’s huge distribution net-

work throughout Thailand, the introduction

of a new brand will not be as difficult as it

Healthy drinks forkiwi kidsNEW Zealand soft drinks producers have

become strong supporters of a healthy eat-

ing – and drinking – initiative for youngsters

at schools and ECE (early childhood educa-

tion) facilities.

Managed by the Heart Foundation,

fuelled4life is a collaborative initiative that

involves the education, health and food

industry sectors working together to make it

easier to have healthier food in schools and

ECE services.

Fuelled4life is the brand name for the

Food and Beverage Classification System

(FBCS) in schools and ECE services. It was

chosen to reflect the importance of healthy

eating in the lives of New Zealand children.

Funded by the Ministry of Health,

fuelled4life is designed to inspire schools and

ECE services to provide tasty, nutritious

products and to encourage the food indus-

try to produce and supply healthier foods

and beverages that young people will want

to consume. Foods and beverages are classi-

fied according to their nutrient profile and

the system identifies the healthier options.

Products are divided into two levels for reg-

istration: everyday and sometimes.

Among soft drinks producers and suppli-

ers to have signed up so far – with more

expected to follow – are Charlie’s Trading,

Coca-Cola Amatil, Cuisine Market (Ezy

Peezy juice drinks), Davis Food Ingredients

(Otakiri Spring water), Foodstuffs Own

Brands (water, juice – one of the country’s

two major supermarket groups), Frucor Bev-

erages, Goodman Fielder (For Everyone

water) and Heinz Wattie’s (Golden Circle).

Singapore students hug the Coke machine.

ence at large. Whether you were hugging

the machine or experiencing the event

online, our goal was the same - to put a

smile on your face and share that emo-

tional connection.”

Kirin Lemon.

Makoto Hasebe and Tsubasa.

dren, a group formed as long ago as 1988

and still producing huge hits.

Hasebe was inspired by the manga Cap-

tain Tsubasa to take up soccer, as he

explains in the advertisement. And Youthful

Days, released late last year, is one of

Hasebe’s favourite songs.

In the commercial, as Hasebe recalls the

effect Captain Tsubasa had on him, the

main character from the manga appears in

front of him and gives him the ‘captain

mark’ as an approval of

his achievements as a

soccer player.

Yoichi Takahashi,

author of the manga,

said he was delighted

to hear of Hasebe

being inspired by Tsub-

asa Ozora and enjoyed

collaborating on the

advertisement. “I hope

everyone enjoys the

passionate performance

by the two captains!”

Kirin Lemon’s website

has a special feature on

the making of the ‘Cap-

tain’ commercial.

Soft Drinks International – June 2012 19ASIA PACIFIC

regulatory reviewby FSAnZFOOD Standards Australia New Zealand

(FSANZ) is considering submissions on its

investigating the regulation of nutritive sub-

stances and novel foods, as defined in the

Australia New Zealand Food Standards Code.

A consultation paper was prepared to inform

stakeholders of the work and call for views on

a potential new approach to regulation.

Various standards in the code currently

include restrictions or prohibitions on the

addition of substances to foods (including

food additives, processing aids, nutritive sub-

stances) and on the sale of certain foods

(such as certain botanicals, genetically modi-

fied foods, irradiated foods and novel foods).

These substances and foods must be explic-

itly listed in the code as permitted before

In brief…

l For the fourth year in succession, Frucor

Beverages’ oil accounts team has been voted

the number one account management team

in New Zealand. The company’s field sales

team and delivery contractors have also had

their second consecutive win. Each year the

country’s fuel companies review the service

provided by suppliers and Frucor prides itself

on doing well in this highly competitive but

lucrative trade channel. This year the oil

accounts team achieved an overall satisfaction

score of 90 in the review, the highest any sup-

plier has ever received.

l China’s Wahaha Group Co Ltd, one of the

country’s major soft drink producers and a

conglomerate with wide-ranging business

interests, is again considering the feasibility of

sourcing sugar from the Philippines, as well as

other potential ventures. Cristino Panlilio, the

Philippines’ Under-Secretary for Trade and

Industry, recently met Zong Qing Hou,

Wahaha’s Chairman and China’s richest man,

to discuss the possibilities. A proposal has

since been made to Wahaha which currently

sources sugar from China and Thailand for its

growing needs.

l Stefan Lepionka, Chief Executive and Co-

founder of Charlie’s Trading Company, is step-

ping down at the end of July but will continue

as a board member. The Australasian juice

bottler and organic carbonated soft drink pro-

ducer is now owned by Asahi Group Hold-

ings, as part of its Schweppes group. “My view

is that boards are dynamic places and I am

looking forward to shifting into a stronger

strategic and less operational role,” said Lepi-

onka in announcing his shift in role. “The spirit

of entrepreneurship is in my blood and it’s an

attitude to business I am also keen to take to

boardrooms in the wider commercial sector.”

Former Miss WorldPEPSI is utilising former Miss World, Azra

Akin, in its advertising in Turkey. Since her

Miss World win in 2002, Azra Akin has played

a variety of characters in both movies and

television productions, garnering wide critical

acclaim. Her high profile was furthered by the

2010 win in ‘Yok Boyle Dans’, Turkey’s version

of ‘Dancing with the Stars’. She is also often

depicted in the media

attending celebrity occa-

sions.

For Pepsi, this level of

recognition makes her a

very effective ‘face’ for

advertising its beverages.

Azra Akin was born in

the Netherlands to

Turkish parents. She was

voted Miss Turkey in

2002, following this with

her Miss World triumph.

Azra Akin in a newadvertising posterfor Pepsi.

they can be added to food or sold as food.

Most of these restrictions and prohibitions

are clearly articulated in the code and stake-

holders can determine whether their prod-

ucts require pre-market assessment before

they are sold or added to foods. However,

notes FSANZ, the provisions in the code

underpinning the prohibitions on the addition

of nutritive substances to foods and the sale

of novel foods have come under increasing

scrutiny with regard to their effectiveness.

There is also some ambiguity on the defini-

tion of nutritive substance and novel food.

FSANZ has considered several options to

address the regulatory uncertainty. The pro-

posed alternative regulatory approach will

split foods into eligible foods and non-eligible

foods. This approach will apply only to new

foods and is not intended to be retrospec-

tively applied to existing foods. Eligible foods

will be permitted to be sold without pre-mar-

ket assessment by FSANZ.

Flavourscreated by

experts

KANEGRADEKanegrade Ltd, Ingredients House,

Caxton Way, Stevenage,Hertfordshire, SG1 2DF, United Kingdom

Tel: +44 (0) 1438 742242Fax: +44 (0) 1438 742311

[email protected]

Offices/factories: UK Germany Dubai India Holland

includes the cult classic, original drank and

the new tropical blend variant, Island Time.

“MAPCO prides itself on having a diverse

selection of product for our consumers to

choose from,” said Damian Wyatt, MAPCO

Category Leader, Beverages. “We are excited

about our partnership with drank and look-

ing forward to providing our hard working

customers with a little relaxation.”

Innovative Beverage Group CEO Peter

Bianchi, said: “As we look at our growth

strategy, it is imperative for us choose strate-

gic partners that help give us better coverage

in our key markets including North Georgia,

Tennessee, Arkansas, Virginia and Alabama.

MAPCO was at the top of our list.”

20 Soft Drinks International – June 2012INDUSTRY NEWS

AmericasSouth AmericangrowthCOCA-Cola FEMSA, the largest Coca-Cola

franchise bottler, has announced its first quar-

ter results for 2012. Total company revenues

reached Ps33,542 million an increase of

29.7% compared to the same period last

year. The rise has been largely attributed to

double-digit total revenue growth in each

division and the integration of Grupo Tampico

and Grupo CIMSA in the company's Mexican

territories. Excluding the recently integrated

territories in Mexico, total revenues increased

21.6%.

Reported consolidated operating income

grew 13.0% to Ps4,314 million. Excluding the

recently merged territories, operating income

grew 7.9%. Reported consolidated net con-

trolling interest income grew 19.9%, reaching

Ps2,636 million in the first quarter of 2012.

Commenting on the results, Carlos Salazar

Lomelin, CEO, said: “In the face of an environ-

ment of continuing commodity cost pres-

sures, the execution skills of our operators

continued to bolster our competitive position,

generating double-digit top- and bottom-line

growth for the first quarter of 2012. In Mex-

ico, we have already incorporated the territo-

ries of Grupo Tampico and Grupo CIMSA

into the culture and operations of our com-

pany, and we are well on track to achieve the

previously identified synergies.

“At the same time, we continue to seek

for new opportunities to create value and

deliver growth for our shareholders, as exem-

plified by our exclusivity agreement with The

Coca-Cola Company to evaluate the poten-

tial acquisition of their bottling operations in

the Philippines.”

A dividend of Ps2.77 per share has been

distributed, four times the dividend paid in

2009.

Coca-Cola FEMSA produces and distrib-

utes Coca-Cola, Fanta, Sprite, Del Valle, and

other trademark beverages of The Coca-Cola

Company in Mexico, Guatemala, Nicaragua,

Costa Rica, Panama, Colombia, Venezuela,

Brazil and Argentina. The company has 35

bottling facilities in Latin America and serves

more than 1,700,000 retailers in the region.

Further relaxationINNOVATIVE Beverage Group Holdings Inc,

pioneers of the relaxation market and mak-

ers of drank, has announced a partnership

with MAPCO Express Inc, the convenience

store chain which has a signifi-

cant presence in the Southeast,

to carry the drank line of

products in all its stores. This

Freshly brewedHONEST Tea, the top-selling organic bottled

tea company, has introduced a fresh brewed

iced tea system nationwide. All four varieties

(Classic Green Tea, Just Iced Tea, Lemon

Herbal Tea, and Raspberry Tea) are USDA

organic, gluten free and contain no geneti-

cally modified organisms. They are Fair Trade

Certified..

“Our new Fresh Brewed tea is a wonder-

ful new way for people to enjoy great-tast-

ing tea just like we make it in our Bethesda

kitchen,” says Honest Tea’s co-founder and

TeaEO Seth Goldman. “Now restaurants and

cafes will be able to offer high-quality,

organic tea, either unsweetened, or just a

tad sweet.”

The fresh brewed iced tea varieties wereadapted from Honest Tea’s bottled beveragesincluding Just Green Tea.

Michael Jacksonand PepsiPEPSI has agreed an exclusive global part-

nership with the Estate of Michael Jackson as

part of its new 'Live for Now' campaign.

Plans include a retail campaign featuring

1 billion special edition Michael Jackson Bad

25 Pepsi cans, music, live events and oppor-

tunities for fans to access special edition

merchandise.

The partnership coincides with the 25th

anniversary of Jackson’s multi-platinum BAD

album and record-breaking tour, around

which the Michael Jackson Estate and Sony

Music have celebratory projects underway.

Pepsi, Sony Music and the Estate of Michael

Jackson have teamed up to share new mixes

of Michael Jackson music from the BAD

album with fans around the world.

Brad Jakeman, President, Global Enjoyment

Brands, and Chief Creative Officer, PepsiCo

Global Beverages Group, said: “Pepsi has

always been at the forefront of pop culture,

helping to shape the music landscape. This

unique global partnership, around such a leg-

endary music milestone, invites Pepsi fans

from around the world to experience

Michael Jackson’s music in an engaging and

very now kind of way – it’s a model exam-

ple of how Pepsi’s ‘Live for Now’ campaign

can manifest itself in a way that resonates

the world over.”

The US is one of the first Pepsi markets

to launch the exclusive Michael Jackson King

of Pop activity in 2012, with approximately

20 additional markets in Asia, South America

and Europe continuing the international roll-

out throughout the rest of the year.

Michael Jackson has a long standing rela-

tionship with Pepsi spanning more than 25

years. He starred in his first Pepsi campaign

alongside his brothers in 1983, as part of the

Pepsi ‘New Generation’ campaign followed

by Pepsi’s sponsorship of the epic BAD Tour

and the 'Chase' commercials which served

as the impetus for the current reunion. Pepsi

also featured Jackson in the ‘Music Icons’

commercial that premiered during The X

Factor in 2011.

tomer Insight and Marketing Solutions

(CCIMS) at McCombs.

To make the experience as true-to-life as

possible, the centre created MBA Brands, a

limited liability company. DPS will use the

student team through the company on a

consultant basis. “The LLC structure allows

for much more of a real-

life experience. It’s a

breakthrough in marketing

education,” said Lamar

Johnson, CCIMS Director.

Jim Trebilcock, Executive

Vice-President of Market-

ing for DPS, said the com-

pany designated Yoo-hoo

for this project because of

the brand’s broad and

passionate fan base.

Soft Drinks International – June 2012 21AMERICAS

ruling in PoM'sfavourIN a 335-page ruling, the Federal Trade

Commission's (FTC) Administrative Law

Judge has upheld POM Wonderful’s right to

share scientifically-validated information

about the health benefits of its beverages

with consumers.

Since 1996, POM has invested over

US$35 million to support scientific research

on Wonderful variety pomegranate prod-

ucts at 44 top universities and scientific

centres around the globe. Out of the over

100 studies conducted, more than 70 have

been published in significant peer-reviewed

journals, together validating the health ben-

efits of the pomegranate and pomegranate

juice. As a result of this ruling, POM Won-

derful will be able to share the scientific

evidence that highlights the value and

power inherent in pomegranates and

pomegranate juice with impunity.

“Through its lawsuit against POM, the

FTC tried to create a new, stricter industry

standard, similar to that required for phar-

maceuticals, for marketing the health bene-

fits inherent in safe food and natural

food-based products. They failed,” said

Craig Cooper, Chief Legal Officer for POM

Wonderful LLC.

The ruling states that: “The greater

weight of the persuasive expert testimony

in this case leads to the conclusion that

where the product is absolutely safe, like

POM Products, and where the claim or

advertisement does not suggest that the

product be used as a substitute for conven-

tional medical care or treatment, then it is

appropriate to favour disclosure.”

Henceforth Roll Global, the parent com-

Student supportDR PEPPER Snapple Group and the

McCombs School of Business at The Uni-

versity of Texas, Austin, are working on an

initiative to grow the company’s Yoo-hoo

chocolate drink. The company has recruited

two of the university's MBA students to

serve as brand consultants for Yoo-hoo and

bring a fresh, innovative approach to mar-

keting. The team will develop a strategic

growth plan for the brand and present it to

DPS with the potential for implementation

in the autumn.

The students and DPS are the first par-

ticipants in the McCombs Brand Experi-

ence, an experiential learning initiative

launched this year by the Centre for Cus-

ISBT sponsorsloungeTHE International Society of Beverage Tech-

nologists (ISBT) will sponsor The Beverage

Cooler Lounge, at Pack Expo International

2012 (28th to 31st October, McCormick

Place, Chicago).

“The beverage market is a core segment

for packaging and processing, and with the

addition of the Beverage Cooler Lounge,

we’re expanding our customer-centric strat-

egy for the show,” said Charles D. Yuska,

President & CEO, PMMI. “We are very

pleased ISBT is working with us on the

launch of this new resource for beverage

industry attendees.”

The Beverage Cooler Lounge joins The

Rx Lounge, The Candy Bar and The Baking-

Snack Break as central networking locations

on the show floor, providing beverage indus-

try professionals with a place to connect

and find insight on the latest trends in the

marketplace.

pany of POM Wonderful, will not have to

get preapproval from the FDA before mak-

ing health claims about its food products,

or conduct the kind of double-blind, ran-

domised, placebo-controlled studies that

are required of the pharmaceutical industry.

The Administrative Law Judge affirmed the

scientific validity behind the general health

benefits of pomegranates.

Crucially, the ruling completely exoner-

ates POM regarding any claims of misrepre-

senting the health benefits of POM

Wonderful 100% pomegranate juice and

POM food products in broadcast or print

interviews.

“POM Wonderful 100% pomegranate

juice has always been marketed to con-

sumers in an honest manner, backed by sci-

entific research. We have always believed in

the power of the pomegranate and are

pleased that we will be able to continue to

showcase the fantastic health benefits inher-

ent in this wonderful fruit,” stated Stewart

A. Resnick, President of Roll Global.

More sports innovation FULL Motion Beverage, Inc has formed Full

Motion Sports Inc, a wholly owned sub-

sidiary that will focus on the development

and sales of sports-related drinks and

dietary supplements.

According to Leatherhead Food

Research, the US is still the leading market

for sports supplements, foods, and bever-

ages, with the supplements market in partic-

ular showing growth of about 5% per year.

In its report 'The Global Market for Sports

Performance and Energy Products', sports

nutrition supplements were cited as being

one of the most bullish sectors within the

overall dietary supplements industry. The US

market for sports nutrition in 2010 was

estimated at approximately $3 billion or

12% of the $25 billion + dietary supple-

ments industry.

Company Director, Dean Petkanas, said:

“Full Motion has had success in the past

launching Energize The Ultimate Energy

Boost, its 2 oz. energy shot. We believe we

can bridge our know-how and experience in

the field of beverage and shot brand devel-

opment into specialised and targeted sports

and lifestyle performance related blends.”

“ISBT is excited to partner with PMMI to

create even more value for the beverage

community at Pack Expo by sponsoring the

Beverage Cooler Lounge. ISBT, as the pre-

mier international society for the beverage

industry, joining PMMI, the world leader in

packaging and processing, provides a strong

value proposition to bring the beverage

industry together,” said Larry Hobbs, Execu-

tive Director of ISBT.


Join the SDI

LinkedIn group

22 Soft Drinks International – June 2012AMERICAS

In brief…

l Corn Products International Inc, a leading

global provider of ingredient solutions, has

announced that its new name, Ingredion

Incorporated, has been approved by its

stockholders. Beginning this month Corn

Products will be listed on the New York

Stock Exchange as Ingredion (NYSE: INGR).

The company plans a phased roll out of the

new name. “Ingredion better describes our

business model and our portfolio of ingredi-

ent solutions,” said Ilene Gordon, Chairman,

CEO and President. “However, our strategic

blueprint remains the same. We are focused

on driving shareholder value through

organic growth, geographic expansion, prod-

uct innovation and operational excellence.”

l Aluminium producer Alcoa's operation in

Monterrey, Mexico, has been recognised by

the Great Place to Work Institute as one of

the Top Ten Places to Work in Mexico in

the Multinationals category. In 2011, Alcoa

Monterrey was number 12 on the national

list; this year it has climbed to the seventh

spot among the 900 companies that

applied.

Major order forMexican bottleproducerOVER the next eight years, Alpla Mexico

will be supplying 900 million empty bottles

per year to ArcaContinental, the second-

largest Coca-Cola bottler in Latin America.

Alpla will join its trade partner in its facilities

and produce most of the bottles inline. The

bottles are produced on 11 Sidel SBO Uni-

versal2eco blow-moulding machines and

1,200 moulds. This reduces shipping opera-

tions and stocking costs, optimises delivery

times and ensures bottle quality by limiting

the bottles’ exposure to physical constraint.

Small volumes of bottles will be pro-

duced in an offline production hall which is

also designated for palletising. “Sidel has

practised good presence in Mexico. And

they were able to install the equipment in

several locations simultaneously. That really

made the difference for Alpla in selecting

Sidel as its partner for such a big contract,”

said Martin Stark, Technical and Purchasing

Director at Alpla.

The SBO Universal2eco blow-moulders

delivered to Alpla are equipped with six to

26 cavities and will produce up to 2,200

bottles per hour. The company will create all

the Coca-Cola bottle shapes from 250ml to

The new machines are installed in six plants across Mexico.

3litres on the new blow-moulders.

“We have a lot of experience with Sidel

in Mexico and the fact that Sidel has a

strong organisation in this area was essential

to us. In case anything happens, we can ben-

efit from very fast and quick solutions in

terms of spare parts and technicians,” Stark

added.

l In the wake of media reports suggesting

that The Coca-Cola Company was about to

acquire the Monster Beverage Corporation,

TCCC issued a denial. The company stated:

“Coca-Cola has a distribution relationship

with Monster in many markets, including the

United States. Therefore, we are always in

contact with Monster to maximise the value

of our commercial arrangements. At this

time, we are not in discussions to acquire the

Monster Beverage Corporation. We continue

to review the best ways to maximise the

value of our relationship.”

Merger gets thego-aheadPLANS to merge Grupo Fomento Quere-

tano’s beverage operation into Coca-Cola

FEMSA have received all necessary

approvals, including the approval of the

Comisión Federal de Competencia, the

Mexican antitrust authority. Subsequently,

Coca-Cola FEMSA held an extraordinary

shareholders meeting on 4th May 2012, at

which the company’s shareholders

approved this merger.

As a result of the completion of the due

diligence process, no material adjustment

was recorded, and Grupo Fomento Quere-

tano’s shareholders received approximately

45.1 million newly issued KOF series L

shares. The company assumed Ps1,221 mil-

lion in net debt.

Carlos Salazar Lomelin, Chief Executive

Officer of Coca-Cola FEMSA, said:

“We would like to thank everybody

involved in this transaction, including our

new partner – with whom we share an

aligned vision of economic and social value

creation – for their effort and hard work to

reach this important milestone for our

company. These new territories represent a

strategic link between our existing opera-

tions in Mexico.

“The culmination of this transaction will

enable us to leverage our mutual expertise

in the beverage industry, our talented pool

of professionals, and the strong brand

equity of our products, while complement-

ing our prospects for the continued growth

of our business into the future. In addition,

through this transaction, we increase our

stake in PIASA, one of the most important

and efficient participants in the Mexican

sugar industry, to more than 26%.”


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www.InterBev.com

“Where the beverage industry does business.”

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Healthy collaborationSWISSBIOTICS AG, a Swiss-based direct

sales company which specialises in complex

preventive health solutions, has launched

two of its most complex product formulas

to date, both of which contain DSM nutri-

tional ingredients.

The first is SwissBiotics Active, a cellular

energy and sports instant drink. Besides

being a very complex blend of vitamins,

amino acids, plant extracts and smart carbo-

hydrates, it also contains patented premium

ingredients such as All Q, PeptoPro and

Ribose. This results in an effective formula

that supports physical and mental perform-

ance.

The second, SwissBiotics Complete, is a

daily nutritional drink containing 50 active

ingredients. It is claimed one of the most

advanced dietary supplements available on

today’s market, containing probiotics, dietary

fibres, vitamins and minerals, fruits and veg-

etables, and a super-antioxidant complex.

SwissBiotics Complete features four

patented premium ingredients from DSM’s

specialist nutraceutical portfolio: All-Q, Teav-

igo, Redivivo and FloraGLO. These help to

deliver a synergistically effective formula that

supports daily vitality and general well-being.

Wouter Peters, Master Distributor, Swiss-

biotics, said the launch was the result of a

close collaboration with DSM Nutritional

Products which dates back to 2009. He

added: “As a young company with an excit-

Eu novel approvalDUPONT Nutrition & Health has received

EU approval of a new proprietary vitamin

K2 product as a novel food. Food products

and dietary supplements containing the

vitamin qualify for an EU-approved bone

health claim. Benefits for cardiovascular

health are also well documented. DuPont

can now expand its ActivK portfolio in

Europe with an additional high-value prod-

uct.

“EU approval opens up new horizons to

enhance the health profile of their products

and brands, and an important differentiator

for our customers also is our scientific, reg-

ulatory and global application expertise on

vitamin K2,” said Didier Carcano, Vice-Presi-

dent of Health Platforms at DuPont Nutri-

tion & Health.

The company has developed a number

of concepts that demonstrate the use of

ActivK, which is already sold in Europe in

its natural form. Stable under most process-

ing conditions, the ActivK K2 vitamins are

suitable for beverages.

This new form of vitamin K2 has been

developed by Kappa Bioscience in Norway.

Premium low calconceptTATE & Lyle's Innovation Centre in Lille,

France, has developed Lemon-lime Carbon-

ate Create, a prototype drink for consumers

who want to control their sugar and calorie

intake. The drink has also been designed to

meet beverage manufacturers’ need to con-

trol costs.

The company's research showed that 60%

of European adults are trying to reduce the

amount of sugar and calories they consume

in food and drink products, but only 20%

are prepared to compromise on taste as

long as the product is healthy. Create is

described by Tate & Lyle as a premium car-

bonate drink with no added sugars, a well-

balanced, sweet and fruity taste, and a

mouthfeel comparable to that of a full-sugar

drink. It has 2.5kcal per 100ml, a 93% reduc-

tion in calories compared to a full-sugar

drink.

Cognitive healthLONZA has launched the Memree line of

products containing high quality, soy-based

phosphatidylserine. The brand includes Mem-

reePS and MemreePlus, a patented combina-

tion of phosphatidylserine and phosphatidic

acid. Both MemreePS and MemreePlus are

positioned for cognitive health applications,

whereas MemreePlus has additionally been

shown to reduce cortisol levels. Cortisol is a

hormone that is associated with stress as

well as impeded recovery after exercise. The

products are available both in liquid and dry

forms.

In October 2011, Lonza entered into an

exclusive collaboration with Lipogen Ltd and

received the global rights to market this line

of products in food and beverage applica-

tions.

Create offers significant cost savings to beverage manufacturers, reducing the costs of mouthfeel andsweetness systems by up to 40%.

Crucially, says Tate & Lyle, the drink also

retains a pleasing mouthfeel. This is an

important part of the overall taste experi-

ence, and a key variable in consumer accept-

ance of a product. Removing sugar from a

drink tends to make it watery, but Tate &

Lyle overcame this by formulating with Sta-

Lite Polydextrose – a dietary fibre with only

1kcal/gram. In a sensory evaluation compar-

ing Create with a full-sugar recipe, there was

no significant difference in body/mouthfeel

or aftertaste. The drink’s balanced sweetness

and rounded taste profile are due to the

zero calorie sweetener Splenda Sucralose.

ing product range and an innovative business

model, we are pleased to be able to draw

on the technology platform, formulation skills

and unique product portfolio of DSM. This

collaboration helps us to meet previously

unmet consumer needs with highly effective

new instant powder drinks.”

In 2011, DuPont entered an agreement

with Kappa to cooperate on expanding

sales to global markets, and the new vita-

min was launched in selected markets last

year.

Vitamin K is a group of fat-soluble vita-

mins known to be critical in blood coagula-

tion. Vitamin K is divided into K1 (clotting

activity) and K2, which also has extra

hepatic activities. Vitamin K2 as

menaquinon-7 (MK-7) has the highest

bioavailability and proven effects on bone

health (EFSA 13.1 Claim) and cardiovascu-

lar health. Vitamin K2 acts as co-factor for

proteins involved in calcium metabolism.

Soft Drinks International – June 2012 25INGREDIENTS

More oatsSWEDISH company Biovelop International

AB has launched its new oat protein prod-

uct, called prOATein. Produced in Sweden

using locally-sourced, non-GMO oats,

prOATein is believed to be the first oat

protein ingredient of its kind. Supplied as a

powder, prOATein is particularly rich in the

essential amino acids leucine and lysine and

is especially well-suited for incorporation

into meal replacement shakes and sports

nutrition products.

David Peters, Director of Sales & Market-

ing for Biovelop International, said con-

sumer demand for protein-enhanced

products was stronger than ever, yet tradi-

tional sources of protein are suffering from

significantly increased prices and unreliable

supply. “Manufacturers are increasingly look-

Carbohydrate supportBILLED as the ‘World's Toughest Bicycle

Race’, this month's Race Across America

(RAAM) is not for the faint-hearted. Open

to both professional and amateur athletes

alike, nutrition plays a key role in ensuring

they perform to their maximum potential.

Stefan Schlegel has been training hard with

the help of the next generation carbohy-

drate Palatinose (isomaltulose).

Schlegel, a personal trainer, has com-

peted in the Hawaii Ironman and many

other sporting competitions. Working with

a dedicated team, including Katja Reichen-

bach, a member of the Beneo-Technology

Centre, he began to test a variety of ingre-

dients for liquid and solid food to find the

optimum delivery of balanced energy. Hav-

ing been recommended Palatinose, a fully

digestible but low glyceamic and tooth-

friendly sugar, by a friend, Stefan began

adding the functional carbohydrate as a

powder to water and protein shakes.

After two weeks of use, Stefan began to

notice positive results: “I realised that my

energy levels stayed constant over a longer

period of time which is very important for

the RAAM, where I will have to cycle for at

least 20 hours a day, 12 days straight. I have

been using it for the past year, since my

training for the RAAM started and espe-

Ginseng accoladeIL HWA NA Inc, a wholly-owned US sub-

sidiary of Korea's leading ginseng company,

Il Hwa Co Ltd, won Best Botanical 2012

award for its high absorption ginseng

extract, called GinST 15, at this year's

Engredea 2012 show.

“We were proud to announce yet

another important breakthrough in ginseng

technology,” said David C. Konn, President

of Il Hwa North America. “Our researchers

have found a way to resolve the three

most important concerns of manufacturers

and formulators with ginseng: increased effi-

cacy, better taste, and lower cost. We were

honoured and excited to win this presti-

gious award.

“We call GinST 15, 'the 21st century gin-

seng extract'. We are confident that it will

be a game changer in the ingredient mar-

ket. Ginseng has long been a valuable ingre-

cially in heavy training periods, when I train

up to 60 hours a week, it helps me a lot

getting the necessary energy in form of glu-

cose to keep me going on a constant level

during this time.”

Stefan added: “My team is responsible for

giving me all the food, drinks, minerals, and

vitamins that are necessary for me to keep

my performance as high as possible. With

this in mind, we found that Palatinose is a

great help regarding the nutrition aspect.

The powder is easy to handle, either for

drinks or in liquid food like soups. In addi-

tion the fact that Palatinose is toothfriendly

as well as fully digestible and well-tolerated

is an added benefit for me.”

During the race Stefan will be drinking at least 20 litres per day of liquid.

dient for the functional food and nutraceu-

ticals markets. However manufacturers and

formulators have had problems with gin-

seng taste, consistent efficacy, and cost.

GinST 15 solves all three problems. Also,

since it is coming from the world leader in

ginseng science, and it is clinically proven

and patented, manufacturers and formula-

tors can trust it.”

GinST 15 utiliSes several advances devel-

oped by the Il Hwa research team. “Our

patented technology increases the delivery

of the ginseng to be 15 times more

absorbable in the bloodstream – and it

speeds the rate of absorption to be four

times faster and three times more consis-

tent absorption,” Konn said.

“Over the past decade, Il Hwa's scientists

developed several new enzyme processes

to increase the bio-availability of ginseng in

the body. GinST 15 is the result. This prod-

uct allows formulators to have a high qual-

ity ginseng ingredient that is cost-effective,

and equally as important, it helps to solve

ginseng taste profile challenge.”

Il Hwa Co Ltd is a high tech pharmaceu-

tical and nutraceutical company with three

divisions: Ginseng, Pharmaceuticals and Bev-

erages. In 2011 it received Korea Food and

Drug Administration approval for the certi-

fied health claim 'helps to manage blood

glucose', on its new enzyme fermented gin-

seng extract, the first ginseng company to

receive this certification.

ing to alternative forms of protein which

can address these issues and appeal to a

broader range of consumers at the same

time,” said Peters.

To advertise

email: [email protected]

or call +44 (0)1202 842222

26 Soft Drinks International – June 2012INGREDIENTS

In brief…

l D.D. Williamson has announced that its

six caramel colour operations are now offi-

cially certified by the Global Food Safety Ini-

tiative (GFSI). GFSI is a non-profit

benchmarking organisation that seeks to

continuously improve food production and

manufacturing systems to ensure the global

supply chain is safe for consumers. In most

cases, the level of food safety attained

through GFSI far surpasses the requirements

of international, federal and state standards.

“We are proud to say that each caramel

colour operation achieved an 'A' ranking,”

said Ted Nixon, Chairman & CEO. DDW’s

cer tified subsidiaries are located in

Louisville, KY, USA; Manchester, UK; Co.

Cork, Ireland; Manaus, Brazil; Matsapha,

Swaziland; and Shanghai, China.

l Lonza, Switzerland, has launched the next

generation of vegetarian DHA (DHAid)

products. The product line now includes the

new oil products DHAid FNO-350 and

DHAid CL400 as well as the powdered

product DHAid Dry, a dry powder formula-

tion for applications in dry blends like spe-

cial nutrition beverages. All DHAid products

are produced without use of solvents. Due

to a controlled fermentation process, con-

taminants often discussed for marine

sources of DHA, such as dioxins and heavy

metals, can be avoided. Health benefits of

DHAid include the support of brain devel-

opment and function as well as heart and

eye health.

l Reporting from Geneva, Solae LLC, a

joint venture between DuPont and Bunge,

and a world leader in soy ingredients, has

been recognised by the Ethisphere Institute

as one of the 2012 World's Most Ethical

Companies. This is the third consecutive

year Solae has been honoured by Ethi-

sphere for this prestigious award. Solae is

one of only four food and beverage manu-

facturing companies on the list out of the

more than 140 companies worldwide to

have received the accolade in 2012.

l The international

business research

and strategy con-

sulting firm Frost &

Sullivan has given

the 2011 award for 'European food fibre

ingredients customer value enhancement' to

Roquette for its Nutriose soluble fibre. The

award highlights the added value provided

by Nutriose to food industry users thanks to

its nutrition and health benefits – in particu-

lar weight management – and the support-

ing scientific evidence.

l Naturex is extending its NAT life range,

with the inclusion of Utirose, a trademarked

ingredient designed to aid urinary tract

health and combat urinary tract infections.

Extracted from hibiscus flower, Utirose has a

unique profile due to its patented process of

extraction. It contains different organic acids,

anthocyanins, flavonoids and PACs. These

characteristics make the ingredient a natural

solution to support urinary tract health.

AT this month's 2012 IFT Food Expo,being held in Las Vegas, Virginia Dare willfeature new natural flavours, varieties ofvanilla, various masking flavours andnew teas and coffee concentrates at itsFlavour Oasis stand. Visitors can quenchtheir thirst with a ready-to-drink iced teamade from the company's teaconcentrate and fruit flavours and relaxby the waterfall while enjoying arefreshing, healthy, lightly flavoured spa-type beverage.

next generationenergyFLAVOUR specialist Sensient Flavors of

Bremen, Germany has launched a range of

compounds for 'Empowering Energy

Drinks', demonstrating that energy drinks

can appeal to mature and health conscious

consumer groups. The company has created

a range of flavouring, sweetening and

colouring solutions as well as bioactive and

functional ingredients aimed at the 30-plus

age group.

Senisent explained that this age group is

just as attracted to energy drinks as

younger consumers, but they expect differ-

ent benefits: they want ingredients that are

as natural as possible, an authentic taste,

and a balanced nutritional profile. They also

tend to prefer a gentle form of energy sup-

ply and want to avoid products which have

a 'boost and crash' effect.

All variants in Sensient’s new range of

compounds feature carefully combined

ingredients and sophisticated flavour combi-

nations such as sea buckthorn, feijoa and

the exotic yangmei fruit, The yangmei

option provides 15% less sugar than stan-

dard energy drinks, making it an appealing

alternative for consumers who are keeping

an eye on calories. The 'Au Naturelle' vari-

ant provides 15% of the recommended

daily intake of vitamin C with caffeine and

Vitafoods awardTHE French manufacturer of natural ingre-

dients, Naturex won the award for Most

Innovative Ingredient at Vitafoods 2012 for

Utirose, a new active within its NAT life

range.

Utirose, extracted from hibiscus flowers,

was chosen by the judges for its technical

advancement, scientific merit, benefits to

manufacturers and breadth of application.

Accepting the accolade, Antoine Dauby,

Group Marketing Director, said; “With

Utirose, Naturex is committed to helping

decrease the number of women suffering

ginseng , while ‘24/7’, a variant containing

low GI carbohydrates, supplies the body

with day-long energy.

Michael Moeller, Commercial Director at

Sensient Flavors, explained: “Our new com-

pound range enables beverage manufactur-

ers to pursue new positioning options.

Many consumers are looking for an energy

kick to help them cope with their busy

everyday lives. But their intensely sweet and

ar tificial taste means that conventional

energy drinks are almost exclusively

favoured by young people. Thanks to their

natural ingredients, well-balanced nutritional

profiles and authentic tastes, our new gen-

eration of drinks also appeals to consumers

over the age of 30.”

from urinary tract infections. As a new

ingredient within the NAT life range, it is

backed by in-depth technical documenta-

tion and marketing support such as specific

branding and dedicated website.”

Naturex has production units located in

Europe (France, Italy, Spain, Switzerland,

England and Poland), the US (New Jersey

and California), Brazil, Australia, Morocco

and India.


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28 Soft Drinks International – June 2012ProDuCTS

Juices & Juice DrinksLimited elderflowerUK Bottlegreen Drinks has launched a lim-

ited edition bottle design to coincide with

the elderflower season. The exclusive design,

centred on a sophisticated and eye-catching

print, will feature on both Bottlegreen’s

elderflower cordial and sparkling pressé bot-

tles.

The limited edition bottle design is

intended to introduce new consumers to

the brand, while still appealing to Bottle-

green’s existing loyal customer base.

Simon Speers, Managing Director of Bot-

tlegreen Drinks, said: “Elderflower is what

we’re famous for and we wanted to really

celebrate this with a dedicated bottle design,

especially for this year’s season. Our limited

edition bottles have proven hugely popular

in the past among our consumer base and

we thought that this year would be the ideal

time to launch an exclusive design to cele-

brate our iconic flavour.”

More cordialUK Five Valleys Cordials has won a listing

with fine food national wholesaler Cotswold

Fayre. The company's range of cordials

(Apricot & Ginger, Lemon & Mint, Pome-

granate & Rose, Coconut & Kaffir Lime and

Sloe & Raspberry) will be on shelf in local

delis, farmshops and garden centres across

the country. All the cordials are made from

natural ingredients with no preservatives,

artificial flavours, colours or sweeteners

Five Valleys Cordials was launched in May

2009 by Chris Verinder-Baker and his wife

Becky, who started creating their own cor-

dials from the kitchen table of their terrace

house near Stroud in the Cotswolds. Chris

says the beautiful Cotswold countryside with

its bohemian values and artisan industrial

roots is the inspiration for their flavours.

Patriotic summerUK Belvoir Fruit Farms is marking the

Queen’s Diamond Jubilee with a new variant,

Summer Celebration Punch. In keeping with

the diamond theme, the company is offering

five people the opportunity to win an exclu-

sive £2,000 diamond elderflower pendant by

top British designer Alex Monroe via special

promotional collars on Belvoir’s Elderflower

Cordial and Ginger Cordial.

Belvoir’s Summer Celebration Punch,

handmade on the farm with no artificial

flavourings or additives, is a gently bubbling

combination of real pressed strawberry juice

(not from concentrate) contrasting with the

sharpness of freshly squeezed lime juice and

a hint of mint. The label features a nostalgic

photo of a street party celebrating the

Queen’s Coronation in 1953. It belongs to

Jean Cole from Gosport, Hampshire, whose

grandmother is in the shot, and was one of

many images sent to Belvoir in response to

an online competition.

Cactus juiceCHINA China Kangtai Cactus Biotech, which

is based in Harbin, has launched a new cactus

juice called Xian Wei. This replaces an earlier

cactus juice product.

“Cactus juice has been a popular, long-time

product for our company and it is widely

accepted by consumers,” said the Chief Exec-

utive, Jinjiang Wang. “However, the beverage

market is competitive and we need to be

proactive in order to grow market share, as

we further expand to new consumer levels.

The exclusive collection of limited editionbottles also feature the opportunity forconsumers to win prizes.

We believe our new cactus juice will create a

valuable new revenue stream and will further

enhance the value of our company’s brand.”

Xian Wei is made by a new technique,

reducing potential oxygen exposure that

could result in the loss of vitamin C during

processing. The technique also improves the

juice’s taste, making it lighter and smoother

than its predecessor. Another plus point is

that the system also reduces processing cost.

Soft Drinks International – June 2012 29JUICES & JUICE DRINKS

Exotic loveUK A G Barr is investing £6million in a sum-

mer campaign for its exotic juice drink Rubi-

con. The nationwide campaign, 'Love the

Exotic', comprises new television advertising

for screening on both ethnic and mainstream

channels throughout the summer months. It

is the biggest single investment in the brand.

“This far-reaching campaign heralds the

next major phase of growth for Rubicon. It

will reinforce the importance of Rubicon to

retailers with ethnic shoppers but also shows

naturally variedUK Pago has introduced a 330ml PET

range of premium fruit juices. The range

comprises eight flavours: Orange, Orange-

Carrot-Lemon (ACE), Lemon Lime, Multiv-

itimin Red, Pineapple, Multivitimin Tropical,

Cloudy Apple and Peach, all available in the

distinctive green 330ml bottle.

Marvin Henshaw, UK Country Manager

from Pago, commented: “Despite the UK’s

high consumption of juice, we remain a very

conservative nation in our choice of fruit

juices, with the majority of the volume in

orange and apple. Whilst our taste for inter-

national food has grown, we haven’t really

caught up in our choice of juice flavours.

“During the summer it’s the right time to

excite the palates of our customers and

consumers with our incredible range.

There’s an opportunity in the premium juice

drink category to provide real soft drink

choice for consumers with attractive retail

margins for operators.”

The Pago fruit juice brand trades on its

health appeal as 100% natural with no arti-

ficial colourings, preservatives, sweeteners

Pulpy expandsTHAILAND An 800ml PET packaging

option has been added to the Minute Maid

Pulpy range enhancing the

brand’s impetus. Sales

grew 72% last year,

helped by the introduc-

tion of two fur ther

flavours: Mango-Orange

and Mixed Fruits.

The Minute Maid Pulpy

brand is supported by a

major marketing pro-

gramme under the 'Sur-

prisingly Pulpy' banner,

featuring brand ambassa-

dor Nadech Kugimiya

who is a popular Thai

model and actor. Pulp Me

tastings have been organ-

ised in several locations,

some with the brand

ambassador in atten-

dance.

“The ready-to-drink juice market in Thai-

land has a total value of 10 billion baht,”

said Rehan Khan, Business Development

Director for Coca-Cola (Thailand). “It is a

highly competitive and fragmented market

with more than 300 global and local

brands, with 2,800 SKUs of undifferentiated

brand equity. However, there is still a great

opportunity to grow in this category.”

‘Pulp Me’ sampling activity in Bangkok, led bybrand ambassador Nadech Kugimiya.

Minute MaidPulpy in thenew 800ml PETbottle. Katrina Kaif in the new Slice advertisement.

Passionate mangoINDIA PepsiCo’s mango drink Slice is wel-

coming the start of the mango season with

a new adver tisement featuring brand

ambassador Katrina Kaif,

Accompanied by the tagline, ‘Ab Ras

Barsega’, this latest commercial celebrates

the abundance of mangoes in every bottle

of Slice. Set in a beautiful haveli (palatial

mansion), the new campaign presents Kat-

rina in a playful mood with her rasiya

(beloved) in mind. She is seen running

through the corridors and the courtyard

towards the fruit-laden mango tree by the

river, while a qawwali plays in the back-

ground. The lyrics highlight her wait coming

to an end, where she celebrates by playing

Ras Ki Holi – a metaphor for her uninhib-

ited expression of joy.

Homi Battiwalla, Category Director –

Colas, Hydration and Mango Based Bever-

ages, PepsiCo India, said: “Our new cam-

paign, Ab Ras Barsega captures the essence

of Slice and its deep relationship with the

mango fruit in India. With a distinct Indian

look, mesmerising background score and

engaging narration we have attempted to

create a unique, playful yet sensuous mood,

which we are confident will be appreciated

by mango fans.”

or flavourings and is sold in the conven-

ience and snack sector.

that Rubicon is a must-stock brand in main-

stream as well,” said Adrian Troy, A G Barr’s

Head of Marketing.

The brand recently launched a range of

500ml still products in PET bottles for ‘on-

the-go’ consumption and supported this

year's National Mango Week. There will also

be a nationwide summer sampling campaign

and high profile sponsorships of cricket play-

ers Graeme ‘Swanny’ Swann (England’s cur-

rent world number one ranked spin bowler)

and Muttiah ‘Murali’ Muralitharan (Sri Lankan

legend, holder of world records for both test

and one day wickets).

page, online advertising, PR activity and

social media.

Claire Wilson, Head

of Sponsorship at High-

land Spring said: “High-

land Spring, is a long

standing suppor ter of

British spor t and is

committed to reinforc-

ing the health benefits

of staying hydrated dur-

ing sport. Our exciting

new on-pack promotion

gives the chance for a

lucky winner to enjoy a

once-in-a-lifetime expe-

rience they will never

forget.”

Highland Spring has

sponsored Chris Hoy

since 2008 and is his

official water supplier as

he competes and trains

around the world.

Water & Water Plus

30 Soft Drinks International – June 2012JUICES & JUICE DRINKS

‘Electrolytenment’USA Nestlé Waters North America has

launched resource 100% Natural Spring

Water in major southern California super-

markets and convenience stores. The water

comes in 700ml and 1litre bottles made

from 50% recycled plastic

As part of the launch, the brand unveiled

an interactive fountain of water 'Fountain of

Electrolytenment,' which combines water-

writing, a technology that uses falling water

droplets to create words and graphics, with

a real-time artificial intelligence interface, at

The Grove in Los Angeles. Said Larry

Cooper, Senior Marketing Manager for

resource: “Our goal is to bring the power of

new discoveries and total ‘Electrolytenment’

through our interactive fountain of water.”

Stevia firstUK PepsiCo UK and Britvic have launched

zero-sugar SoBe V Water, the first soft

drinks companies in the UK to launch a

product containing stevia extract. All six

SoBe V Water variants are now sweetened

with the natural ingredient.

Amanda Thomson, Marketing Director

PepsiCo UK, said: “SoBe V Water with puri-

fied stevia extract has been a great hit in

the US and we're excited to launch a ver-

sion for the UK market and deliver a wider

choice in healthier drinks for UK consumers.

Stevia delivers a great naturally sweet taste

without the calories of sugar.”

Jon Evans, Head of Seed Brands of Britvic

Soft Drinks, said the launch demonstrated

Britvic's ongoing commitment to

giving health-conscious con-

sumers more choice. “We have

accelerated the development of

our stevia product in order to

be first to market in the UK

because this is a major innova-

tion for soft drinks and allows us

to offer consumers great taste

with no sugar,” he said.

olympian prizeUK Highland Spring is offering consumers

the chance to win a personal training ses-

sion with four times Olympic gold medallist

Sir Chris Hoy.

The 'Win Chris Hoy' promotion gives

participants the chance to win an exclusive

personal training session with Chris Hoy

along with gym membership and a personal

trainer for a year. One hundred winners

will also receive a month’s gym member-

ship (including weekly personal training ses-

sions) with a further 40 winners receiving

£50 sports vouchers. To inspire the nation

to get fit, Highland Spring will also reward

every participant who enters the promo-

tion a free five day gym pass.

Until 17th July, promotional packs will

contain a unique code for consumers to

enter online or by text. The promotion is

being supported by an integrated marketing

campaign which includes a dedicated web

own label sparkleUSA Tedeschi Food Shops has released a

new line of proprietary Tedeschi Select

Sparkling Waters. The 20 oz range of calorie

free, caffeine free and sodium free waters

are available in four flavours: Raspberry

Blackberry, Kiwi Strawberry, Key Lime, and

Wild Cherry. Tedeschi Select Sparkling Water

is available as single serve bottles or in 4-

packs.

“We value this opportunity to provide

customers with a high

quality beverage that is

both flavourful and

healthy,” said Steve

Monaco, Director of Cat-

egory Management for

Tedeschi Food Shops.

Established in 1923 in

Rockland, Massachusetts,

Tedeschi Food Shops Inc,

the family-owned com-

pany, operates 190 con-

venience store locations

throughout Massachu-

setts, New Hampshire,

and Rhode Island.

UAE Welsh Ty Nant natural mineral water’s

‘ice-like’ PET bottle by Welsh Designer Ross

Lovegrove, was the water of choice for the

Dubai Welsh Society St David’s Day Charity

Ball held at the Hyatt Regency Hotel, Deira.

The St David’s Day Charity Ball cele-

brated the Patron Saint of Wales, St David,

whilst raising funds throughout the evening

for the Ty Hafan Children’s Hospice in

Wales, Dubai Centre for Special Needs and

Marie Curie Cancer Foundation.

Dr Rhys Rowland-Jones, Chairman of the

Dubai Welsh Society, said: “This year’s ball

exceeded our expectations for monies

raised for our nominated charities in Wales

and the UAE. The ball was a showcase for

Welsh products and talent, and owes much

to companies like Ty Nant in their support in

bringing a touch of Wales to Dubai”

Charity


SIAL, a subsidiary of Comexposium Group

Order your entrance badge

at www.sialparis.co

m

Paris. 21-25 October 2012Paris Nord Villepinte - France

www.sialparis.com

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32 Soft Drinks International – June 2012WATER & WATER PLUS

Towel offerTHAILAND Strong sales for Perrier water

in Thailand have been helped significantly by

a series of innovative promotions.

This summer, national distributor Italthai

Food & Beverage Solutions, a division of the

Italthai Industrial group, is offering a Perrier-

branded towel from France with 4-packs of

330ml bottles. The offer is available through

most major supermarkets.

Summer activityUK Volvic Touch of Fruit's summer cam-

paign includes a new television advertise-

ment showing a couple enjoying Volvic

Touch of Fruit, while a fox, squirrel and

hedgehog treat them to a spot of dancing.

The 20 second film uses the strapline:

‘Volvic, with added enjoyment’.

Further activity includes an opportunity

for Facebook users to interact with the

brand via a new app which will ‘morph’

their faces into the animals featured in the

ads. After answering a series of questions,

users will find out which animal they are

most like, and will be able to share their

furry new face with their friends. The bever-

ages are also part of the entertainment at

this month's Lovebox festival in Victoria

Park.

To support the campaign Volvic Touch of

Fruit will be offering 130,000 free samples

to shoppers on high streets across the UK,

as well 80,000 samples outside the big four

supermarket chains. There will also be 1,600

posters displayed across the UK.

CoConuT WATEr

Sweet and youngUK Chi Coconut Water is preparing for a

full consumer launch later this year. The

drink, which is 100% natural and produced

from the sweeter young coconuts sourced

from Thailand, is the brainchild of Jonathan

Newman.

“We’re delighted to be bringing Chi to

the UK. We’ve already seen huge interest

and retail support in other parts of the

world and look forward to working with

retailers here to deliver a stand-out launch

for our fantastic product. We have ambitious

plans for growth and have a strong market-

ing campaign ready for the launch,” said

Newman.

Chi Coconut Water aims to reach regular

fitness enthusiasts as well as the largely

untapped male audience.

The product uses ‘Dreamcap’ style pack-

aging, which features a specially designed

resealable lid and high-necked cap, offering

improved control of liquid flow, targeting on-

the-go users. The product has already

Coffee connectionUSA RealBeanz has launched Iced Cap-

puccino made with Coconut Water and

Iced Dark Roast made with Coconut

Water. Both flavours are made with 20%

coconut water and only contain 70 calo-

ries.

“All natural coconut water has become

the latest health drink craze as more and

Water for wineUK Ty Nant natural mineral water, recog-

nised internationally for its cobalt blue and

crimson red bottles, is the exclusive water

provider for the International Wine Chal-

lenge for the fifth year.

The annual event is a year long process

which begins with wine entrees received

globally until the deadline of April when the

judging process begins. The entries are each

tasted in categories of grape variety and

region and the judges award medals for a

balance between fruit intensity and elegance.

Throughout the process bottles of Ty Nant

natural mineral water are at hand to ensure

a clean, clear palette for each tasting.

Once the judging process is complete, the

2012 medal winners are announced at the

London International Wine Fair, where Ty

Nant natural mineral water is on hand for

the international press and buyers. The year

concludes at the prestigious International

Wine Challenge awards dinner, which takes

place on 11th September at the Hilton Park

Lane, London, where the champion wines

are announced.

secured listings at Planet Organic supermar-

kets, Tree of Life, independent health food

stores, as well as a variety of top boutique

hotels. Chi is also exporting to Australia,

Hong Kong, Singapore and parts of Europe.

more consumers are beginning to realise

the endless benefits of drinking all natural

coconut water. So why not combine two

cool beverages together in a bottle? It’s a

perfect marriage for the consumer who is

looking for great taste, hydration, as well as

energy,” said Serge Freund, the company's

President.

RealBeanz is available nationwide at

select Whole Foods locations, gourmet

retailers and select supermarkets.

To subscribe


or call +44 (0)1202 842222


The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

Communicating with the MediaPromoting Sustainablity

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has to offer please call us on +44 (0)20 7405 0300 or email [email protected].


Carbonates

PRODUCTS

International firstGLOBAL Pepsi has unveiled its first global

campaign, titled 'Live for Now'. Activity

embraces a variety of global, pop-culture

platforms, including relationships with music

and entertainment brand evangelists, digital

innovation, events and partnerships. The

multi-year campaign has been launched first

in the US with 'Pepsi Pulse' an interactive

digital platform of pop culture, and will be

rolled-out globally throughout 2012.

Brad Jakeman, President, Global Enjoyment

Brands, PepsiCo, explained: “ 'Live for Now’

is considerably more than a positioning

statement or a single ad creative – it is the

central governing idea for the brand globally.

Pepsi has always inspired people to embrace

the ‘now’ by being at the epicentre of, and

helping to define, pop-culture. ‘Live for Now’

embodies a mind-set that is true of Pepsi

loyalists around the world, while still con-

necting with a large and growing number of

consumers who share the same values. It

Bottle trialITALY PepsiCo Italy has repackaged Pepsi

Twist, the lemon-flavoured cola, in an alu-

minium Fusion bottle from Rexam, and

launched a trial run. PepsiCo Italy has

designed the new Pepsi Twist bottle to

appeal to young, dynamic consumers, seeking

new trends and fashionable drinking solu-

tions. The Fusion bottle offers a striking

image and a contemporary feel, with stand-

out shelf appeal.

The aluminium bottle is lightweight, shat-

terproof and keeps the drink cool, and

sparkling. The bottle is resealable which helps

keep the product fresh for out-of-home

consumption.

Massimo Ambrosini, GM Vice-President of

PepsiCo Beverages Italia, said: “PepsiCo is

always keen on looking out for new market-

ing solutions and taking on challenges to

bring innovation onto the market. We very

much believe in the potential of the Fusion

bottle for out-of-home consumption and

have chosen our Pepsi Twist drink for this

launch as it is the most innovative drink

from our range of products.”

Dark DEW supportUSA Mountain Dew is partnering with

Warner Bros. Pictures' and Legendary Pic-

tures' on this year's anticipated summer film

hit The Dark Knight Rises. The 360-degree

campaign includes a limited edition flavour,

Mtn Dew Dark Berry. Selected 16 oz cans

of DEW will also use thermochromic ink to

feature a bat symbol that transforms to the

distinctive green colour of DEW when

chilled. And an online destination DEW-

GothamCity.com, gives consumers unprece-

dented access into the world of The Dark

Knight Rises, including exclusive sneak peeks

of movie content and storylines.

“Mountain Dew is all about fueling pas-

sion and that is what this partnership is

based on,” said Brett O'Brien, Vice-President

of Marketing for Mountain Dew. “You'd be

hard-pressed to find more passionate fans

than those of DEW and The Dark Knight

franchise. Our goal is to

offer those fans unique

experiences – from pack-

age and product innovation

to exclusive content and

access that only DEW and

Batman together could

provide."

In addition there is in-

store point-of-sale displays

in retailers nationwide

whilst cable, primetime TV,

radio and digital advertising

aims to drive campaign

awareness.

organic colaAUSTRALIA Sydney-based Parker’s

Organic Juices has expanded its portfolio

with an organic cola which retains the

brand values that have made its organic

juices, sparkling juices and ice teas a big

seller both in Australia and several export

markets.

The organic cola was added in response

to demand from trade customers, including

the café and restaurant channel where

Parker’s is well represented. Another key dis-

will enable the brand to deepen its global

equity in a relevant and authentic way, and

has already inspired a differentiated way of

thinking about brand behaviour across the

entire Pepsi global marketing system.”

As part of the 'Live for Now' platform in

the US, Pepsi will present a series of exclu-

sive pop-up, Twitter-enabled concerts this

summer featuring major music artists. Also

the first 'Live for Now' advertisement has

been aired featuring global music artist Nicki

Minaj’s hit recording ‘Moment 4 Life’.

The global campaign was created in part-

nership with an integrated cross-agency,

multi-disciplinary team of Omnicom agen-

cies, including Alma, BBDO Worldwide,

OMD, Organic, TBWA Worldwide and Tracy-

Locke Partners.

The bottle is 100% recyclable.

tribution channel is higher-

end grocery. Parker’s already

offered a small selection of

organic carbonates and is

expanding this range.

Labels for the carbonated

range are of retro design,

symbolising a return to nat-

ural ingredients. The com-

pany’s juice and sparkling

juice ranges include innova-

tive combinations such as

Pineapple & Mint and

Guava & Cranberry.

Soft Drinks International – June 2012 35CARBONATES

Hispanic soccerUSA 7UP has partnered with Alianza de

Futbol, the premier Hispanic soccer scouting

initiative to launch the 7UP Sueño Alianza

soccer tryout series to give budding soccer

players the chance of playing collegiate or

professional soccer.

7UP is sponsoring a series of Sueño

Alianza tryouts for players under age 19 in

10 cities across the nation. Sueño Alianza

loosely translates as 'Alliance for Dreams',

and demonstrates the brand’s commitment

to youth empowerment and success.

Standouts will have the chance to advance

to an all-expenses paid trip to the Alianza

national all-star showcase week in San Fran-

cisco and the chance to play in front of the

best scouts from Mexico and the US. The

best players selected by the scouts from the

Alianza national all-star week will travel to

Mexico to test their skills in the best teams

from Mexico later in the year.

At the same time in selected markets,

7UP is partnering with non-profit organisa-

tion Good Sports to donate $4,000 worth

of new sports equipment to local teams and

sports organisations made possible through

Let’s Play, a community partnership led by

Dr Pepper Snapple Group.

Liqui-Fruit iCanSOUTH AFRICA Ceres Beverage Com-

pany has undertaken extensive work on its

Liqui-Fruit range in the past year, introducing

new variants and packaging, as well as invest-

ing heavily in marketing. It recently intro-

duced two new iCan flavours: Dark Grape

and Red Grape & Pomegranate. The drinks

are sparkling juices with no preservatives,

presented in 275ml slim-line cans with iCan

splashed across them.

R1 from each of the new iCans will be

donated to Operation Smile South Africa to

help children born with facial deformities.

This free corrective surgery is provided by

the Cipla Miles for Smiles Foundation which

is also using its Liqui-Fruit partnership to

challenge individuals to go out and make a

difference in the lives around them.

Taste challenge is backCANADA This summer Pepsi Canada will

ask 1.5 million Canadians to trust their

taste buds as the company reruns the Pepsi

Taste Challenge, an iconic grassroots cam-

paign. Pepsi first challenged consumers to

take a blind taste test to reveal their cola

preference in 1976. The campaign quickly

became a success as the company uncov-

ered that more Canadians preferred the

taste of Pepsi, even if they identify them-

selves as regular Coca-Cola purchasers.

The 2012 edition is called the Pepsi Ulti-

mate Taste Challenge, featuring a big rig

truck that is touring the country visiting

more than 1,000 events coast-to-coast aim-

ing to reach 1.5 million consumers.

Pepsi is the first brand in Canada to

implement Samsung SUR40 for Microsoft

Surface for a consumer engagement cam-

paign, a device that sees and responds to

touch and objects on a 40 inch, high defini-

tion, multi-touch screen allowing up to six

consumers to experience the Pepsi Ulti-

mate Taste Challenge at the same time in a

new way. Also new is the opportunity for

Canadians to conduct the challenge with

their choice of three of the company's

biggest brands – Pepsi, Diet Pepsi and Pepsi

MAX.

Supporting the challenge's return are

two television commercials depicting cola

drinkers being surprised when they trust

their taste buds.

Fruit and vegetablesUSA Campbell Soup Company has intro-

duced V8 V-Fusion Sparkling juice drinks,

claimed the only carbonated juices that pro-

vide light, fruity refreshment plus the benefits

of fruits and vegetables. The drinks combine

a serving of fruits and vegetables without

any added sugar, colours, flavours or preser-

vatives and contain just 50 calories.

The range is available in three varieties,

Tangerine Raspberry, Black Cherry Pome-

granate and Strawberry Lemonade, in gro-

cery and mass merchandise stores

nationwide.

“We know that people love the refresh-

ing taste of soft drinks, but they're looking

for healthier options. That's why sparkling

juices have enjoyed an unprecedented

boom,” said Dale Clemiss, Vice-President, V8

Beverages. “V8 V-Fusion Sparkling is the per-

‘Friends Forever’MIDDLE EAST Vimto Carbonated has

introduced a new Friends Forever – Sawa

Halaween in Arabic – media campaign. Since

its re-launch in 2008, Vimto Carbonated has

shown double digit growth year-on-year, with

particular demand from female consumers.

The campaign leverages this, touching on the

emotional connection many women have

with their best friends.

The campaign uses a soundtrack and

imagery to depict different stages of friend-

ship and togetherness, from making friends

on the first days of school through to being

at each other's sides when they enter moth-

erhood. A song was also commissioned, its

lyrics focusing on friendship, sharing and

bonding.

Friends Forever extends across TV, out-

door, online and print media.

“With Liqui-Fruit iCan, we make it possi-

ble for all consumers to make a difference in

the lives of children born with facial defor-

mities,” said Michelle van Schalkwyk, Liqui-

Fruit’s Marketing Manager.

The pack graphics, as well as the 6-pack

shrink wrap, were the work of Just Design.

Bevcan supplied the cans.

fect choice – it has the sweetness and

refreshing bubbles people crave, plus the

nutrition they want and need.”

impulse beverage channel, which is an

important area of future growth for

Gatorade.”

While Gatorade was introduced to New

Zealand only last year, Bluebird Foods had

built up solid sales. The move to Frucor is

seen as sustaining this success and realising

the potential for further growth. Frucor and

Bluebird have a good

working relationship,

undertaking joint pro-

motions such as a

recent initiative featur-

ing Pepsi Max ‘Cease-

fire’ Lime and Dorritos

‘Burn’ corn chips.

36 Soft Drinks International – June 2012PRODUCTS

Sports & Energy

Powerade headlinesSOUTH AFRICA Coca-Cola’s leverage

of its ongoing Olympic Games sponsorship

has generated extensive consumer media

coverage in South Africa thanks to the

appeal of Powerade’s ‘Train like an

Olympian’ promotion.

This international initiative is built around

the Powerade Sports Academy, to be held

in London from 5th to 10th August. It

gives athletes a chance to meet and train

with Olympic coaches and athletes, focusing

on skills in five different Olympic sports

including athletics, swimming, football,

DistributionchangeNEW ZEALAND Distribution and mar-

keting rights for the Gatorade brand in New

Zealand have moved to Frucor Beverages

from Pepsi-owned Bluebird Foods. Frucor is

the country’s Pepsi bottler.

“Gatorade is an iconic global brand, and

we are very excited about the opportunity

to grow it in our part of the world,” said

Mark Callaghan, Chief Executive of Frucor

New Zealand. “Frucor has well-established

networks and a proven understanding of the

Sport additionANGOLA Bottler Refriango has built on

the high market profile of its Pura bottled

water by introducing Pura Sport. The lemon-

flavoured beverage is promoted as being

rich in vitamins, mineral salts and carbon

hydrates, formulated to provide hydration

and energy after physical activity.

Refriango is advertising Pura Sport exten-

sively, with Angolan basketball star Carlos

Morais as brand ambassador.

“Pura Sport water helps people to

recover from physical efforts, whether it’s

due to sports practice or to daily life rou-

tine, since it allows you to regain the

required amount of vitamins and minerals,”

he said.

In brief…

l FRANCE Red Bull has

introduced three flavours as

Special Editions: Blueberry,

Lime and Cranberry. Each

drink contains the same princi-

pal ingredients as the original

Red Bull and delivers the same

energy hit. They come in 250ml coloured

cans to reflect the content's flavour.Eugene Strauss from South Africa will be one of the Powerade Sports Academy participants.

cycling and basketball. One of those will be

Eugene Strauss from Gauteng, who entered

the competition through the Old Mutual

Two Oceans Marathon Expo.

“This is an amazing opportunity,” he said.

“I have been an enthusiastic sportsman

throughout my life, excelling in the 100m

sprint, and played rugby and cricket at club

level. To get the opportunity to train with

an Olympic coach as well as meet Olympic

athletes is a dream come true. I will also

experience the spirit, atmosphere and

excitement of an Olympics and perhaps get

to meet my favourite athlete, Usain Bolt.”

Not surprisingly, a key aspect of the

academy will be hydration education and

demonstration of how Powerade can help

optimise performance.

38 Soft Drinks International – June 2012PRODUCTS

FunctionalsProbioticAUSTRALIA What is claimed to be the

first non-dairy probiotic food product on

the Australian market has been launched by

Heinz Australia which says its new Golden

Circle Healthy Life probiotic juice is the start

of a new beverage category.

The product is a combination of fruit

juice with Probi Defendum, the first time this

has been used with a probiotic juice outside

Sweden. Probi Defendum is based on a

combination of two probiotic strains which

Probi says have been shown in large clinical

studies to prevent colds, reduce cold symp-

toms and shorten cold periods.

The Probi Defendum ingredient brand

Girl band healthTHAILAND The Scotch brand is very well

known in Thailand, including for a popular

range of bird’s nest beverages. Scotch Puree,

launched in 2010, has this year taken a big

step forward with a large-budget campaign

built around the Korean girl band 4Minute.

Linking with this group last year saw

Scotch Puree sales soar, motivating Scotch

Industrial (Thailand) to invest heavily in a

new phase of television advertising and

associated marketing.

Scotch Puree is a natural health beverage

made from concentrated prune juice forti-

fied by vitamins. Its target market of young

females keen to keep healthy and slim is

boosted by the physical appearance and live-

liness of the five members of 4Minute who

not only star in the product’s television com-

mercials but are also happy to say they con-

sume Scotch Puree themselves.

Sompoch Chawanvejakul, Marketing

Director of Scotch Industrial (Thailand), said

the girl band’s appeal meant that young

women in particular were eager to watch

the television commercial.

SlimmingUK The new range of Weight Watchers

Soft Drinks from Vimto Soft Drinks is enter-

ing the impulse market. These fruit-flavoured

drinks can help maintain hydration and be

enjoyed as part of a healthy eating plan.

Marketing Manager Emma Hunt said: “In

an increasingly health-conscious society we

recognise the importance of giving con-

sumers the widest choice possible, and from

extensive consumer research, we identified a

definite gap in the market for low calorie

premium flavoured adult drinks.

“Weight Watchers is established as one of

the most recognised and trusted brand

names among weight-conscious consumers

and we have developed a range of drinks

that have been extremely well received. The

pack sizes also enable convenience retailers

to benefit from the opportunity too.”

The portfolio comprises a variety of pre-

mium flavoured cordials, ready- to-drink fruit

drinks and lemonade all with no added

sugar and a ProPoints value of zero per

250ml serving.

Immune supportNEW ZEALAND A multi-million dollar

investment in a vertical integration strategy

and manufacturing capability by the New

Image Group has led to the introduction of

a new health drink called Col+ colostrum.

Instead of high temperature pasteurising,

the dairy-based beverage is produced using

high pressure to preserve the activity of

heat sensitive bioactives. Col + is a fruit

flavoured ‘shot’ which supports the body’s

immune system. Produced primarily for

Asian markets, it is designed to be put easily

into lunchboxes or handbags.

New Image Executive Chairman Graeme

Clegg says the halal and 99.9% fat-free drink

is quickly finding favour in China, Taiwan and

in South East Asia. It is also being introduced

to the New Zealand market, initially through

selected Asian supermarkets.

“We have spent time test marketing and

fine-tuning Col+ in Asia,” said Clegg. “We

have developed new flavours, reshaped the

bottle and added a resealable screw cap. The

response from consumers is driving a strong

forward order book. The shelf longevity of

the product, combined with the fact that it

does not have to be refrigerated, gives us an

edge over our competitors in Asian mar-

kets.”

features prominently on the pack, along with

the Golden Circle brand which has near-uni-

versal recognition in Australia.

Sompoch Chawanvejakul with two members ofgirl band 4Minute.


Soft Drinks International – June 2012 39PRODUCTS

Teas

Sparkling CaribouUSA Caribou Coffee Company, Inc has

introduced six new sparkling teas and juices

made with all-natural ingredients available at

all retail coffeehouses. The range comprises

Green Tea Lemonade, Peach Black Tea,

Lemon Ginger Pomegranate Juice and, for a

limited time Berry Black Tea, Mint Lime

White Tea and Very Berry Juice.

“Whether our customers are exploring,

escaping or simply relaxing during the sum-

mer, our best in class cold beverages have

always been a go-to,” said Alfredo Martel,

Senior Vice-President of Marketing and Prod-

uct Management. “With the introduction of

our new teas and juices we're thrilled to be

amplifying our iced drink portfolio aiming to

MakeoverUK Metro Drinks has given its popular Latitude

Iced Tea range a brand makeover, introducing

bright colours and a quirky penguin character.

The company has also launched a new vari-

ant – a raspberry flavoured green tea – which

joins the mango green tea and lemon and

peach iced teas of the existing range.

Each drink is made using natural ingredients

including natural tea extracts, fruit juice from

concentrate, some sugar and natural fruit

flavour. There are no artificial sweeteners and

preservatives. The product will also come in

smaller packs of 12 (instead of 24) and in a

330ml rather than the current 375ml bottle,

to assist with storage and stock management.

Founder and MD of Metro Drinks, Paul

ToothfriendlyGERMANY/AUSTRIA Baby food special-

ist, HIPP, has introduced two toothfriendly

teas for babies and young children which

include Beneo's next generation carbohy-

drate Palatinose.

Carrying the internationally accredited,

EFSA approved, Toothfriendly logo, HIPP has

chosen to launch the camomile and fennel

flavoured teas in Germany and Austria at

the present time. The new sweetened gran-

ulated teas are suitable for babies from 6

months old.

PositivityUSA Lipton, the largest tea brand in the

country, has announced a partnership with

Grammy Award-winning trio Lady Antebel-

lum in support of new Lipton Tea & Honey

iced tea mix and Lipton 100% Natural

ready-to-drink bottled iced tea.

The campaign leverages the scale and

reach of the partnership between Unilever

and the Pepsi-Lipton Partnership, creating a

first-of-its-kind marketing initiative. The 2012

campaign includes national TV, print, radio, dig-

ital, exclusive online content, retail integrations

and a consumer promotion, doubling the

marketing spend from 2011.

“Lipton is proud to partner with Lady

Antebellum to bring exciting content to our

fans this summer,” says Marc Hanson, of the

Pepsi-Lipton Partnership. “Lipton and Lady

Antebellum share a positive and approach-

able style, and we’re excited to bring the

Bendit said: “In the nine years since we

launched our Latitude Iced Tea range we have

seen dramatic growth both in the category

and in consumer awareness of the benefits of

iced tea as a healthy soft drink. We have

decided to give Latitude a new look that has

great shelf standout as well as imagery that

appeals to a wider consumer base, particu-

larly the young who enjoy the taste of iced

tea more than ever before.”

cool down and energise our fans.”

Caribou is also launching a Facebook con-

test inviting consumers to submit pictures of

their summer moments with Caribou for a

chance to win prizes.

‘Drink Positive’ spirit to life in a big way this

year.”

Lipton will also launch new product offer-

ings that are designed to let consumers

enjoy tea anytime, anywhere, including a

64oz family size Lipton 100% Natural and

Lipton Tea & Honey, a unique line of powder

iced tea mixes that are sweetened with

honey and made from real tea leaves and

real fruit flavours. The Lady Antebellum

advertisements promote both the ready-to-

drink tea as well as the powder carrying the

tagline 'Drink Positive'.

In addition to the commercials the group

will appear in a series of behind-the-scenes

tour webisodes. The campaign also includes

print, radio, digital and retail elements as well

as a Facebook sweepstakes that will offer

fans a chance to meet the group in

Nashville and win live music downloads.

Lady Antebellum.

40 Soft Drinks International – June 2012EVEnT rEVIEW

knowledge, networking and celebration

Soft DrinksInternational’sfirst industryconferenceconsidered agreat success.

The conference

On 17th and 18th May, the world of beveragescame together in central London for Soft

Drinks International’s first industry conference,Held in celebration of 125 years of publication,

the event provided a broad range of topical andinformative presentations from leading industryplayers, combined with great networking oppor-tunities and social events.

Richard Laming, Media Director at the BritishSoft Drinks Association, provided the openingaddress, which set out the industry’s recentachievements and summarised its challenges.

An international perspectivePatricia Vaughan, General Counsel at theAmerican Beverage Association, chaired the firstsession which looked at global markets andtrends. Andrew Dixon, Global CommercialDirector at Canadean, explored the changing com-petitive landscape for soft drinks, whilst identify-ing growth opportunities in mature markets wasthe focus for Ratna Sita, Research Manager atEuromonitor. Meanwhile, Katy Cullen, AssociateSolicitor and Registered Trade Mark Attorney atWalker Morris, provided valuable advice on trademarking in the drinks industry.

Packaging innovationChaired by Alan Beaumont, Secretary General atUNESDA, the second session reviewed innova-tions across the packaging formats. ThierryFabozzi, Managing Director Europe at PlasticTechnologies Inc, provided insight into what bev-erage companies can expect from next generationplastic packaging. Meanwhile, Michael DelleSelve, Communications and Operations Managerat the European Glass Container Federation(FEVE), claimed that the future is now for glass

packaging; and for the metal packaging industry,Geoff Courtney, Chairman at the Can Makers, pro-vided a focus on the drinks can.

Sustainability and the environmentJonathon Porritt, Founder and Director at Forumfor the Future, set the scene of the bigger pictureprior to Julian Carroll, former Managing Directorat Europen, chairing the third session whichaddressed these all-important issues. NicolaJenkin, Senior Consultant at Best Foot Forward,presented her recent work looking at environmen-tal sustainability and the UK soft drinks supplychain. Patrick McGuirk, Recycling Director atCoca-Cola Enterprises, discussed Coca-Cola’sambition to proactively transform recycling, andGary Robson, Head of Sales – Beverage atUnisensor Sensorsysteme, introduced new sortingtechnology for bottle-to-bottle plastics recyclingprocesses.

Retail and the consumerThe fourth session of the first day exploredthemes around retail and the consumer. The firstpresentation, from Richard Boughton, CEO atFlavorActiV, looked at how the sensory expecta-tions of consumers can be satisfied globally. MagzFallon, Director Shopper Marketing & CategoryDevelopment EU at Coca-Cola Enterprises, alongwith Anne Bordier, Director of CustomisedResearch at IGD, presented work recently carriedout to predict how consumers might interact withthe store of the future.

And the next 125 years?The final hour of the first day was left in the capa-ble and entertaining hands of Europe’s leadingfuturologist, Ray Hammond, who explored someof the themes and trends that might just set thescene for the coming decades, the challenges thatmay need to be faced, and some of the technolo-gies that could just save the day!

Networking and social eventsDuring each coffee break and buffet lunch, dele-gates had the opportunity not only to network, butalso to visit the 20 table-top exhibitors.

And, prior to coming together for a wonderfulgala dinner, a short networking cruise along theRiver Thames was enjoyed by many. Boardingimmediately outside the venue entrance, the

Continued on page 43

Celebrating 125 years ofmonthly publication, since firstbeing published as the British &Colonial Mineral Water TradeJournal, in 1888.

An appreciative audience.

Soft Drinks International – June 2012 41THE CONFERENCE

42 Soft Drinks International – June 2012MuSCLE MASS

Wheying up thepotential

An opportunityexists forprotein-richdrinks, accordingto Carbery.

for the over 65s

Europe’s population is ageing. In the UK alone,1 in 6 people are currently aged 65 and over

and by 2050, the number is expected to reach 1 in4 – a quarter of the total population. As this ‘grey-ing population’ grows, obvious strain is being puton health providers as they strive to meet healthissues associated with this age group. Managinghealth is therefore high on the agenda for manycountries.

Although many serious conditions associatedwith ageing require ongoing medical treatment,there is significant scope for a careful approach todiet, nutrition and lifestyle to make a difference.Just as we have seen a rise in cosmetics productstargeting an older demographic, the functionalbeverages market is innovating with condition-specific foods and beverages. One example of thepotential of functional beverages to offer muchneeded relief is in the treatment and prevention ofsarcopenia – a prevalent condition among over 65year olds that causes loss of muscle mass.

Here we take a look at the causes of the condi-tion, its impact and how functional beverages cango some way to promoting health in sufferers andthus relieving the strain on health services.

Sarcopenia – the factsA growing body of evidence supports the idea thatsarcopenia underlies many of the undesirableconditions associated with ageing, such as osteo-porosis, diabetes, unwanted weight gain, anincreased susceptibility to illness, falls and relat-ed injuries. Defined as progressive, age-relatedmuscle wasting, sarcopenia decreases strength byabout 1.5% per year between the ages of 65 and80. The gradual loss of muscle mass can often gounnoticed until stability and strength are severelyimpeded.

Many factors can cause the onset of sarcopenia.As we age, we naturally go through a series ofmetabolic, hormonal and behavioural changeswhich can alter the balance between muscle pro-tein synthesis and muscle degradation, resultingin overall muscle loss. Biochemical changes also

take place which inhibit responses by the body toamino acids and insulin which normally con-tribute to building muscle mass.

However, it is not only biological processes atplay. Increasingly sedentary lifestyles and lowerprotein intakes due to reduced appetite associatedwith ageing also pose a risk. A gap in the markettherefore exists for the beverage industry to targetthe over 65s by providing protein-rich drinks.

Striking a balanceAlthough health decline is normal as we grow old,succumbing to conditions such as sarcopenia isnot inevitable. With a balanced approach to dietand lifestyle, people aged 65 and over can retainmuscle mass in order to remain active for longer.A combination of exercise and protein supple-mentation can help promote muscle building,reducing degradation and the effects of musclewastage.

Simple exercises such as squats, abdominalcrunches and bench presses are effective in build-ing skeletal muscle. Equally, less gym-focusedactivities such as hiking, swimming and stairclimbing can make a difference. When combinedwith protein supplementation, the effects can bedramatic. With the number of over 65s only set togrow, protein enrichment of beverages thereforeholds huge potential for the food industry.

Already, we are seeing products target healthproblems traditionally associated with the elderly– heart, joint and cognitive functioning for exam-ple. Targeting muscle promotion is therefore a nat-ural extension. Protein supplementation, whilealready widely used in the buoyant sports nutri-tion sector, is becoming a focus for manufacturersspecifically targeting older generations. Protein-enriched beverages can be a quick and easy wayfor older people to ensure they consume sufficientlevels of protein in their diet. n

Whey to go CarberyWhey protein has particular appeal for supplementation and the enrichment of foods and beverages. Due to itssimilar amino acid profile to human skeletal muscle, whey protein supplementation, when combined withexercise, can have a positive impact on lean muscle mass retention. Whey protein is high in branch chain aminoacids (BCCAAs) which make up one third of muscle protein and unlike other essential amino acids, aremetabolised directly into muscle tissue during exercise. Carbery’s whey protein concentrates (Carbelac®), isolates(Isolac®) and hydrolysates (Optipep®) can be used to enhance a wide range of products. Synergy Flavours is partof the Carbery Group and together with its taste expertise, Carbery can advise manufacturers how protein-enriched beverage offerings can expand from the traditional strawberry, chocolate and vanilla formats.

Noel Corcoran, Carbery,Ballineen, Co. Cork, Ireland.Tel.: +353 23 8822200E-mail:[email protected]

Soft Drinks International – June 2012 43THE CONFERENCEcruise provided a pleasant, informal, environmentfor sightseeing in the city.

The evening dinner was enhanced by animpromptu performance by sax-playing Dr JohnWilkinson, who simply couldn’t resist the beck-oning stage and just happened to have his instru-ment and backing tracks with him. (Thank youJohn, this was much appreciated by all!)

Naturally healthyThe second day of the conference looked atthemes relating to ingredients, product develop-ment and production, with the fifth session devot-ed to what goes into healthy beverages. HayleyTroup, Director of Technical Development atWild, discussed the use of natural ingredients,while John Fry, Principal Consultant at Cargill,provided a comprehensive introduction to steviaand its use in beverages.

Product developmentChaired by Olly Wehring, Managing Editor at just-drinks, the sixth session proved to be the busiest,comprising five presentations. Dr Wayne Morely,Head of Food Innovation at Leatherhead FoodResearch, shared his top 10 rules for productdevelopment, and Dr-ing Roland Folz, Head ofBrewing and Beverage Science Applications at theVLB Berlin, focused on trends, risks, process and

management of oxygen sensitive beverages. SarahChapman, Product Development Specialist atCampden BRI, explored the opportunities andchallenges for new product development in bever-ages. Maud Silvent and Rachel Reid of ReadingScientific Services (RSSL) discussed the chal-lenges of functional ingredient analysis, and final-ly, Dr John Wilkinson looked at the do’s anddon’ts of obtaining regulatory approval for naturalproduct-based beverages.

Production and processThe final session comprised two presentations –the first from Dr Jörg Zacharias, R&D ProcessTechnology at Krones, introduced the twin flowconcept for filling beverages with fruit pieces. Thefinal presentation from Riaz Musaheb, Head ofSales EMEA, Beverage Technologies at Lanxess,discussed the advantages of using Velcorin as atechnology for stabilising beverages.

Thank youA big thank you is extended to the conferencesponsors – the Can Makers, Kerry, Wild andVelcorin – and also to the numerous supportingorganisations.

By all accounts, the conference was a great suc-cess, enjoyed by all those who attended. It wasintended to be a one-off; however, as feedback hasbeen entirely positive and there have beennumerous requests to do it all again, we will, ofcourse, give this due consideration.

Soft Drinks International subscribers can obtaincopies of this years presentations by emailing [email protected] Interest in afuture conference may also be registered here. n

A big thank youis extended tothe conferencesponsors – theCan Makers,Kerry, Wild andVelcorin, andalso to thenumeroussupportingorganisations.


THE CONFERENCE– continued from page 41

The Soft Drinks International conference was kindly sponsored by

...and supported by

An attentive audience.

44 Soft Drinks International – June 2012CALCIuM

Tackling specifichealth concernsis an excitingand growingtrend, accordingto Innophos.

the perfect vehicle for nutrients

The market for health and wellness drinks isthriving. What began with a small selection

of energy and probiotic yoghurt drinks has nowevolved into a wide range of beverages targetingdifferent consumer demographics and healthconcerns. Figures show that the industry has hadan annual growth rate of 6% since 2006 andshows no sign of slowing down. Health-con-scious consumers are now also demanding forti-fied and functional beverages to address specifichealth concerns. In such an innovative market,opportunities for manufacturers to tap in to thistrend are vast.

Yet the formulation of these beverages is a del-icate balance between flavour, colour, stabilityand clarity - with some nutrients harder to incor-porate than others. Extra care must also be takenwith the levels of ingredients in order to makeon-pack claims that resonate with consumerconcerns. To meet these diverse consumer needsand overcome processing challenges, manufac-turers require first-class ingredients to ensure thebest possible end result.

What’s out there?Health and wellness drinks are a growing area ofthe functional foods industry in Europe andbeyond, with a broad spectrum of products onthe market. Over the last few years consumers’demands have evolved and the market hasevolved with them. Today, they look for morethan just a boost from their drinks – and tacklingspecific health concerns is an exciting and grow-ing trend.

Beverage manufacturers have already begun torespond. Ingredients such as antioxidants,omega-3 and vitamin D are proving popular invitamin-enriched waters, clear beverages andfruit juices. These drinks are already considered‘healthy’ and so are an attractive proposition formanufacturers. The use of such ingredients is agood way for manufacturers to address particularaspects of health such as weight management,cardiovascular or bone health. Beverages are theperfect vehicle for this: nutrients can be given inone convenient hit – ideal for today’s hecticlifestyles.

Focus on bone healthOne particular health concern that strikes a chordwith both the young and old is bone health.Calcium deficiency when young can lead to prob-lems like brittle bones and osteoporosis in laterlife. However, time-short consumers may nothave adequate calcium intake and certain groupsof people have lifestyles that mean that they maynot get enough calcium in their diet. This is par-ticularly relevant for vegans, post-menopausalwomen and those living in parts of Asia wheredairy consumption is low. Additionally, calciumintake is always a priority for parents with grow-ing children. So addressing this concern can be agreat opportunity for manufacturers.

Traditionally, calcium was used to fortify dairyproducts – an application that remains today.Calcium phosphate, the ionised form of calciumand phosphorus, is found naturally in dairyproducts and is also used in dairy fortification.However, in applications such as clear beveragesand flavoured waters, which are currently popu-lar with consumers, this kind of fortification hasbeen problematic. Calcium phosphate affects theproduct’s pH – and therefore its taste – leaving acloudy appearance due to insolubility. This hasin the past limited the range of applicationsavailable to manufacturers as it could negativelyaffect the overall quality of the finished product.

Drinking to better health

Continued opposite

Soft Drinks International – June 2012 45DRINKING TO BETTER HEALTHA clear solution

Beverage ingredient suppliers are now providingnovel ways to fortify clear beverages with calci-um phosphate without compromising on taste orclarity. For example, VersaCAL® Clear fromInnophos is a highly soluble formula that meansno cloudiness or significant alterations to pHwhen applied to beverages. Calcium phosphateblends such as these enable manufacturers tocreate clear beverages like flavoured water witha calcium content of up to 20%, allowing forpotential label claims. Manufacturers can targetboth young and old consumers with these inter-esting and appealing drinks.

A new chapter in beverage fortificationIn a crowded market, manufacturers need to findnew ways to make their products stand out.Consumers now demand that a range of healthconcerns be addressed – a trend that is likely tocontinue. By choosing innovative ingredientslike calcium phosphates and mineral chelates,brand owners can create drinks that will meetmultiple consumer needs, gaining valuablehealth benefits without sacrificing other aspectsof a product’s appeal. n

www.innophos.com

Other opportunities for health and wellness drinksCalcium is not the only ingredient that holds potential. Mineral chelates are a great way for brand owners tointroduce the benefits of a wide selection of minerals to beverages. Different minerals offer different healthbenefits and can be used to target specific consumer concerns. For example, trivalent chromium contributes tothe maintenance of normal blood glucose levels. Kelatron offers a wide range of organic chromium salts.Magnesium also plays an important role in muscle function, cell health, bone health and nerve transmission. TheK-Pure range of bioactive mineral chelates from Kelatron can be applied in beverages to target a wide range ofhealth concerns.

Subscribe today!to receive your monthly copy of SDI


or call +44 (0)1202 842222


46 Soft Drinks International – June 2012MArKET AnALYSIS

for carbonates in Middle East/Africa and Latin America

richard Haffnercontrasts theprospects for thecarbonatescategory inthese tworegions.

Long term perspective

When looking at the share of the major globalbeverage companies, Middle East/Africa

and Latin America appear very similar. InMiddle East/Africa Coca-Cola and PepsiCo had acombined 45.8% share of total soft drinks retailvolume in 2011 and in Latin America their com-bined share was 48.6%.

Coca-Cola, in particular, is well established inLatin America and competing against this com-pany in the carbonates category is quite difficult.There seems to be little opportunity for othermanufacturers in this category.

However, there are important differencesbetween Middle East/Africa and Latin Americathat may favour a more competitive environmentfor carbonates in the former region.

The current situation for total soft drinksMiddle East/Africa has the lowest soft drinks percapita volume of any region. The main cause isthe very low incomes in the region. Averageannual per capita disposable was only US$6,500in 2011 with only 15% of households having dis-posable income over US$10,000. By 2020 thepercentage of households with disposableincomes over US$10,000 will approach whereAsia Pacific was in 2006.

While incomes are low, demographics arefavourable to soft drinks. Of the 1.3 billion peo-ple on the continent, two in three are under 30

years old. Volume growth, mirroring income, hasbeen slow and steady.

Carbonates is the largest soft drinks categoryin the both Middle East/Africa and LatinAmerica. In both regions bottled water is the sec-ond largest soft drinks category and is growing ata faster rate.

In Latin America Coca-Cola was early to recog-nise the region’s potential and is well establishedwith a strong share lead in both total soft drinksand, especially, carbonates. In Middle East/Africa both Coca-Cola and PepsiCo were quick torecognise the future potential of the region. Inthe Middle East (from Egypt to Saudi Arabia)PepsiCo and Coca-Cola have about the same vol-ume share of total soft drinks in 2011, each with21% of the market. Aside from Nestlé with a 6%share there are many smaller local companies.On the rest of the continent Coca-Cola dominateswith a 38% share of total soft drinks followed byPepsiCo’s 5%. Establishing their brands now willmake it difficult for other competitors to enterthe market as favourable macroeconomic trendsfoster growth through this decade.

Nigeria typifies the challenges on the continent

Incomes are particularly low in Nigeria withaverage disposable income in 2011 of US$3,500and per capita soft drinks volume was only 24litres in 2011 compared to 37 litres per personfor the entire region. Volume growth, thoughfrom a low base, has been steady and strong; 8% in 2011 and forecasted to be 7.5% in 2012.

Similar to many other countries in Africa,Coca-Cola maintains a leading share in softdrinks primarily due to carbonates. The compa-ny has developed a strong distribution networkin a country where the road networks remainchallenging. With the strong distribution net-work Coca-Cola has a commanding share of car-bonates (58% in 2011) but, while leading bottledwater, is much less dominant (14% volumeshare).

Bottled water will continue to grow withincomes since there is a lack of clean potable tap

Soft Drinks International – June 2012 47CARBONATESwater in the country, with the majority of houseshaving no running water. Fruit/vegetable juicealso represents a future opportunity as incomesgrow since there is growing health awarenessamong younger middle- and higher-income con-sumers.

Similar to Latin America, Coca-Cola andPepsiCo have concentrated on their carbonatesbusiness in Middle East/Africa. They are strongand getting stronger. PepsiCo is not as late to thisregion as they were to Latin America, but Coca-Cola is investing in infrastructure in this regionand trying to pull away. Low per capita volumesindicate low consumer penetration of soft drinks(due to incomes). The companies have just start-ed to focus on the other soft drinks categories.

The focus for Coca-Cola and PepsiCo has beenin the high volume modern trade stores. Per storesales of carbonates in super/hyper markets iscomparable in Middle East/Africa and LatinAmerica. However, per store sales of carbonatesin the traditional trade (independent small gro-cers) is only about one third the level of LatinAmerica indicating that the two beverage giantshave not yet fully reached the traditional chan-nel in Africa.

The distribution pattern for all other softdrinks categories in Middle East/Africa is dis-tinctly different from carbonates. For all othersoft drinks categories per store volume in tradi-tional trade is comparable for both MiddleEast/Africa and Latin America.

Coke and Pepsi have strong shares in carbon-ates but much less share in other categories. Thepower of their bottlers is shown by their abilityto gain distribution in traditional trade in devel-oping markets. In all developing regions, exceptMiddle East/Africa, distribution of carbonates isgreater in independent small grocers than for allother soft drinks categories.

This pattern of distribution in Middle East/Africa suggests that while Coke and Pepsi have abig share of carbonates in this region, the compa-nies have not had the chance to leverage theirdistribution network to the extent they have inother developing regions to gain distribution inthe traditional trade. As per capita volume

increases in this region there may be an opportu-nity for other manufacturers to get their productsinto the traditional trade before Coke and Pepsibecome well established.

Aje Group’s experience: a tale of two countries

The lesson of getting distribution before Cokeand Pepsi have established themselves is a les-son demonstrated by Aje Group, a small softdrinks manufacturer located in Peru.

The story in Thailand where Coke and Pepsihave not fully established themselves is quitefavourable for Aje Group. They entered the mar-ket with a low priced brand in rural areas whereCoke and Pepsi were not yet established andachieved a strong share of carbonates.

Aje Group introduced its Big Cola brand toThailand in 2007 before Coca-Cola and Pepsibecame established. Big Cola provided a lowprice alternative and the category expanded withits introduction.

Initially the company focused on distributionin upcountry provinces and traditional tradewith a low price strategy selling at about half theprice per litre of Coca-Cola and Pepsi. Big Colahas continued to grow its market share due toaggressive distribution growth in modern tradechannels and more coverage in Bangkok.

The company also markets Big Cola to con-sumers through lifestyle marketing to target anew generation. For example, Aje Group organis-es a big event like ‘Big Cola Action Extreme’ thatprominently displays Big Cola with a stage per-formance by a name act at an extreme sportingand game.

This has proven such a successful formula thatThailand is the number one share market global-ly for Big Cola and it has about the same share asCoca-Cola. The key has been aggressive distribu-tion expansion at the right price before Coca-Cola and Pepsi were well established.

The story is very different in Mexico where thecompany recently expanded with a similar lowprice strategy for its brand. Mexico, while verylarge, is a well-established Coke market; AjeGroup has had limited success. It did not enterthe Mexican market until 2002. Although AjeGroup has not yet achieved nationwide distribu-tion capacity, its products are sold in thousandsof retail outlets across several regions of Mexico.

Similar to Thailand, its major brand is BigCola and Aje Group follows a similar low pricestrategy but with very different results. OnceCoca-Cola becomes well established, it is notlikely the brand will give up much of its share.

Future prospectsAs shown earlier, Middle East/Africa has thelowest of all regions of annual per capita volumeof soft drinks in 2011. Distribution now mayhave a big long term payoff but products wouldneed to be differentiated form Coca-Cola’s andPepsiCo’s offerings. Aje Group has shown thatlow price is an option in the cola category whereCoke and Pepsi are particularly strong brands. Innon-cola’s the beverage giants are not quite asstrong and there may be an opportunity to com-pete based on brand image.

European carbonates companies may want totake note. n

In non-cola’s the beveragegiants are notquite as strongand there may be anopportunity tocompete basedon brand image.

Richard Haffner is Head ofGlobal Beverages Research atEuromonitor [email protected]

48 Soft Drinks International – June 2012CArTonS

solutions showcased in Cologne

Charles Brandintroduces thelatest range ofinnovations fromTetra Pak.

The future ofpackaging andprocessing

At Tetra Pak we have a reputation for innova-tion, which is driven by our history of signif-

icant research and development (R&D)investment. The company invests around 4% ofannual sales in R&D and runs 11 R&D centresacross the world. As a result of this deep-rootedculture of innovation, we own more than 5,100individual patents for the packaging and pro-cessing of liquid and semi-liquid food. At AnugaFoodTec, we released new extensions to ourpackaging and processing products, focused onmeeting the evolving needs of global consumersand helping customers sharpen their competitiveadvantage.

To meet the evolving packaging demands, welaunched a number of new products, whichrespond to the requirements of our customersand the needs of today’s consumer. This reflectsour deep culture of customer and market-centricinnovation and an unrivalled investment inresearch and development, which enables us toconstantly expand our product and service port-folio and bring value to the customers, con-sumers and society.

Six new products announced at AnugaTetra Brik® Aseptic Edge portion packs – build-ing on the success of Tetra Brik Aseptic 1000Edge, we launched two new portion pack ver-

sions of the product. With a large sloping toppanel and contoured side panels, these packageswill be available in 200 ml and 250 ml sizes witheither Helicap™ 23 or a straw (which is thelargest screwcap for 200 and 250 ml ambientdairy carton packages).Tetra Rex® Pearl – a brand new gable top

package designed for the premium milk andjuice categories in the chilled distribution cate-gory.Tetra Gemina® Aseptic Leaf and Crystal – we

are extending the Tetra Gemina Aseptic range,which made its debut at Anuga in 2006, with twonew shapes – Leaf and Crystal – available in the1000 ml cartons. Ideally suited for in-home con-sumption, Tetra Gemina Aseptic Crystal and Leafcombine strong visual appeal with the undis-putable consumer functionality of the TetraGemina Aseptic Square shape. Tetra GeminaAseptic 1000 Crystal maintains these two keyattributes, but the shape of the package body isnew and includes four new crystal-shaped panels.Helicap™ 27 – a new one-step re-sealable clo-

sure, which provides a larger net pouring area forhigher liquid flow and a better overall pouringperformance, along with better visible tamperevidence and a high quality image. This func-tionality together with a lower overall customersystem cost means it provides an excellent open-ing for family cartons. Lokka – a new convenient tear-off lid for the

Tetra Top® Carton Shot range. This new lidmeets the demand for ‘one-time, one-shot’drinks, perfect for on-the-go consumption.Already available in Finland, it delivers an alter-native top and opening for a range which deliv-ers the convenience of a unique shot package ata competitive price.

Innovative solutionsAdditionally, we announced four innovativeadvanced solutions – iLine XT factory-wide inte-

Charles Brand at Anuga FoodTec.

Soft Drinks International – June 2012 49THE FUTUREgration, eBeam contact-free sterilisation, theHyperspeed filling machine concept, and intu-itive control software – each representing a sig-nificant step forward in liquid packagingtechnology.New iLine™ XT – this represents a completely

new family of solutions, enabling productionintegration across the factory floor and deliver-ing benefits both in terms of performance andsafety. For the first time, palletisers, pallet wrap-pers and laser-guided vehicles, as well as print-ers and labellers can be integrated into thepackaging line. The iLine XT increases overallequipment effectiveness and improves traceabil-ity, while reducing customer system costs. eBeam chemical free sterilisation – our first

eBeam sterilisation solution for carton liquidfood is based on well-established low voltageelectron beam (LVEB) technology. Electronbeam technology (eBeam) represents a mile-stone in sterilisation technology for carton pack-aging, offering lower energy use, reduced carbonemissions and supporting higher line capacity.If field trials and commercial developmentprogress as planned, we hope to be in a positionto integrate the technology into new generationfilling equipment within a timeframe of three tofour years. Hyperspeed Concept – representing the next

generation Tetra Pak A3 filling machine, theHyperspeed Concept leverages eBeam technolo-gy in combination with other technical advance-ments to safely increase line speeds to up to40,000 packages per hour. In addition, theHyperspeed Concept aims to decrease customeroperational costs on portion packages by up to30%, depending on configuration. Subject to thedevelopment programme progressing asplanned, the new A3 filling machine with eBeamand Hyperspeed Concept technologies should beavailable within a three to four year timeframe.Graphical User Interface (GUI) – our latest

GUI, developed with feedback from customersand operators, is currently rolling out across thefull range of processing and packaging machines.Aligning the look and feel of all control panels,

the new GUI is more intuitive, simple-to-use andworks seamlessly with embedded intelligencesolutions such as Tetra PlantMaster™ andiLine™.

Meeting evolving needsThe new extensions to the packaging and pro-cessing products unveiled at Anuga FoodTecwere focused on meeting the evolving needs ofglobal consumers and helping our customerssharpen their competitive advantage. These newtechnological developments demonstrate ourongoing drive to enhance efficiency, reduce costsand maximise both operational and environmen-tal performance for our customers.

We believe that with these types of continuousimprovements, we can make our products evenbetter and give our customers more options inhighly competitive markets. The new productsare a strong example of this approach, and webelieve that in the long run they will deliveradded value to our customers. n

“We believe thatwith these typesof continuousimprovements,we can make ourproducts evenbetter and giveour customersmore options inhighlycompetitivemarkets.”

Charles Brand is Vice-President,Marketing & ProductManagement, at Tetra Pak.www.tetrapak.com

50 Soft Drinks International – June 2012PACKAGInG

juice bottles from juice waste

Sustainable solution

An international consortium led by ainiaTechnology Centre and made up of eight

companies and four research centres is workingon the development of this new packaging forjuices, which provides answers to two of the mostpressing current problems in the food industry:the management of waste water and the produc-tion of biodegradable packaging for its products.

The PHBOTTLE project, a European projectfunded by the 7th Framework Programme, aims toproduce within 42 months a new packaging forjuices, which is biodegradable and has antioxi-dant properties (to extend the life of the foods); apackaging made from sugars and other residuesrich in carbon, nitrogen and oxygen present in thewaste water from the juice industry.

This project will apply the latest advances inmicroencapsulation, biotechnology and packag-ing technologies. The international consortium ofeight companies and four technology centres,coordinated by ainia Technology Centre, include:

• In Spain: ainia Technology Centre, Aimplas(Plastic Technology Institute) and Cítricos yRefrescantes S.A.

• In Belgium: European Fruit Juice Association(AIJN) and Omniform, S.A.

• In The Netherlands: TNO Technology Centre• In Bulgaria: Silvel Limited• In Portugal: Logoplaste Innovation Lab LDA• In Argentina: National Institute of Industrial

Technology (INTI)• In Mexico: Mega Empack S.A.• In Brazil: Logoplaste do Brasil LTDA• In Honduras: Vanguardia SD de RL

Wastewater, a valuable resourceThe project begins from a reality: the juice indus-tries consume a large amount of water, both forcleaning of equipment and facilities as well as forwashing of fruits, etc.

The industry must treat such waste waterwhich contains huge quantities of organic wastein the form of sugars – a valuable raw material forthe production of bioplastics, plastics generatedfrom organic waste and therefore degradable.

Fruit processing industries in Europe play amajor role in residual waste water management.In recent years, the global volumes of waste waterproduction in these industries has increased to 34 200 million gallons, considering general pro-cessing of fruits such as apples, apricots, cherries,citrus or peaches.

Active microorganisms convert the waste into new materials

In its initial phase, the PHBOTTLE project is iden-tifying microorganisms capable of convertingorganic residues from waste water into abiodegradable polymeric material (plastic), thePHB (polyhydroxybutyrate).

Once this material is obtained, its propertieswill be improved in a second phase of the project,with the incorporation of cellulose fibres andingredients encapsulated with antioxidant proper-ties. The aim is that the product obtained, whencontaining a food, is able to lengthen the life of thefood, and therefore increase its marketing andconsumption window.

In a third phase, after strengthening andimprovement of its properties, the material will bemoulded and used to produce bottles for juice.Finally, these bottles will be validated and tested,by filling them with fruit juice from the sameindustry that generates the waste water. This clos-es the cycle: the waste generator becomes the ben-eficiary of the new package, tailored to the need ofits product.

Life cycle analysisAnother environmental objective of the project isthe life cycle analysis (LCA) of the new packaging,which is to cover all phases of the project. Theaim is to determine the environmental impactduring the entire lifetime of the generated materi-al: from the raw materials used for its production,until the moment the final packaging is disposedof, in order to achieve a packaging that is a 100%biodegradable, with minimal environmentalimpact. n

The aim is clear:to providesustainable andcomprehensivesolutions toenvironmentalproblems of thejuice industry,attaining to addvalue to waste,transforming itinto newmaterials, withnew functions.

Produced by:

October 28-31, 2012 McCormick Place Chicago, Illinois USA

Register today! www.packexpo.com October 28-31, 2012 | McCormick Place | Chicago, Illinois USA

Shape the future of your business at 2012’s largest industry event. You’ll find the world’s largest collection of innovative packaging and processing solutions at PACK EXPO International 2012, in Chicago, Illinois USA. That makes PACK EXPO the only event you need to attend all year. Come with a delegation from your country as part of the International Buyer Program, to help make travel and attendance easier and more affordable.

To bring or join a delegation, please contact PMMI: [email protected] +703 243 8555

52 Soft Drinks International – June 2012DEVELoPMEnTS

PackagingLightweight closures forCaribbean waterBLUE Waters, the Trinidad-based bottled

water brand, has adopted Bericap Double-

Seal Super Shorty 28mm and 38mm clo-

sures. Blue Water has been sourcing closures

for its 400ml, 650ml, 1.5 litre, 6 litre and 8

litre packs from Bericap since 1999.

Blue Waters converted to the PCO 1881

lightweight neck in 2011. For sizes above

650ml the DoubleSeal SuperShorty Still is

used, saving up to 40% of weight compared

to the previous closure types and necks. Ber-

icap's new 28mm Push Pull closure for PCO

1881 is also used on the smaller, on-the-go

packs.

For the larger 6 litre and 8 litre contain-

ers, Blue Waters is using Bericap’s SK 38/15

S 3T MO closure for safe sealing and easy

opening.

Recently Blue Waters became Pepsi co-

packer for Trinidad and Barbados in associa-

tion with Cabcorp, the anchor Pepsi bottler

Improved productivity withnext generation HUSKY Injection Molding Systems has

launched its next generation HyCAP sys-

tems for high output beverage closure

manufacturing, claiming that productivity is

improved by up to 45%. The product line

features two performance levels, each deliv-

ers industry-leading cycle times for their

target applications. The HyCAP 300 system

produces a 0.95 gramme 26/22 lightweight

water closure at a 2.2 second cycle using a

96-cavity KTW beverage closure mould.

“Part of our beverage packaging portfo-

lio, our new HyCAP closure manufacturing

systems are now developed as completely

integrated solutions. This approach has

enabled us to identify and eliminate waste

throughout the production process,” said

Jeff MacDonald, Vice-President, Marketing.

“In doing so, we have been able to

strengthen each of the discrete products

such as the machine, mould, hot runner and

controller as well.”

Husky's new HyCAP High Performance

Package (HPP) system is claimed the

world’s fastest closure system. The system

features direct drive technology which pro-

vides improved plasticising speed and con-

trol, resulting in improved shot-to-shot

repeatability and better quality parts. To

maximise performance, elements of the sys-

tem, such as the plasticising screw and

check valve, have been specifically adapted

to suit the characteristics of the direct drive

technology. Enhancements on the clamp

include the electrification of the clamp lock

function to improve efficiency and cycle

potential.

The new HyCAP system also features a

single interface for central control of the

entire system, including hot runner temper-

ature control and auxiliary equipment.

Hot fill for MexicoTO MEET growing consumer demand for

isotonic and ready-to-drink teas, Mexico's

leading soft drinks producer, Jugos del Valle,

has invested in two new Sidel hot-fill Com-

bis.

In 2010, Jugos del Valle chose an inte-

grated system which combines blowing-filling

and capping into a single high-performance

solution. The need for a new production

line became apparent when demand for iso-

tonic drinks and ready-to-drink teas in multi-

ple flavours kept rising. “We analysed all the

plans we received from our various suppliers

and, in the end, what Sidel offered was really

the best fit for our needs,” said Alejandro

Malagón, General Director at Jugos del Valle.

After validating the production for the first

Sidel hot-fill Combi in July 2010, a similar

investment was made.

Jugos del Valle now produces Powerade

and ready-to-drink teas in various formats

on its two hot-fill Combis, including 500 and

600 ml and 1litre PET bottles. The all-in-one

Combi approach from Sidel combines blow-

moulding, filling and capping into a single

high-performance solution.

“A solution like this helps us reduce

costs,” said Malagón. “We no longer have to

deal with transportation costs for the bot-

tles, because they now arrive without being

transformed. This also allows us to make

them slightly thinner which, in turn, helps

reduce costs even more.”

Jugos del Valle can now reduce the num-

ber of machines and intermediate equip-

ment. This, in turn, reduces the number of

production steps, minimises contamination

risks and ultimately results in increased pack-

aging hygiene as well as improved overall

production reliability.

The Combi system achieves an output of

up to 36,000 bottles per hour. Both lines are

running seven days a week.

in Central America, Ecuador, Puerto Rico

and Jamaica. Blue Waters selected Bericap

DoubleSeal SuperShorty CSD closures for

its carbonated beverage range after a suc-

cessful test at a Pepsico-appointed inde-

pendent lab in Mexico.

The new light weight closures support BlueWaters’ efforts to produce on a reduced costbase in their 20,000 sq m bottling plant inTrinidad.

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Soft Drinks International – June 2012 53PACKAGING

BrIC demanddrives PET growthNEW York-based chemicals intelligence

provider GBI Research repor ts that

demand for PET has grown at an com-

pound annual growth rate (CAGR) of

some 7% over the last decade, driven by

demand from the fast growing economies

of BRIC (Brazil, Russia, India and China)

countries.

Global PET demand stood at 6,472,350

tons in 2000, increasing at a CAGR of 6.9%

to reach 12,621,553 tons in 2010. This

upward trend is expected to continue in

the near future, with worldwide PET

demand tipped to reach 23,452,281 tons

by 2020, following a forecast CAGR of

6.4%.

A significant portion of demand for PET

came from the Asia-Pacific region, which

accounted for 40.6% of global PET demand

during 2010. This is expected to increase to

47.8% by 2020, as China is rapidly emerging

as a global petrochemical products manu-

Coding ink updateVIDEOJET Technologies Inc, a world-leading

manufacturer of coding, printing and laser

marking products, has introduced three new

inks for its 1000 Line of continuous ink jet

printers.

Of particular interest for beverages is the

Black Returnable Bottling Ink that not only

improves ink code adhesion when printed

onto cold-filled, returnable glass bottles, but

also can be removed easily during a standard

caustic wash process employing commonly

used wash additives when bottles are

returned for refilling. The practice of return-

able bottles allows bottlers to establish or

increase their sustainability efforts – minimis-

ing waste and increasing recycling.

As soft drink bottlers continue their dili-

gence on reducing 'no-code, no-run' produc-

tion lines, the V413-D black ink helps keep

pace by providing the best overall ink adhe-

sion to assure product traceability. The easy

to read 'best by' codes are reliably printed

so that stock can be efficiently rotated at dif-

ferent points throughout the supply chain.

Shrinked into honeycombsFRENCH company Cermex has developed a

new solution for collating products on its

shrink-wrappers in order to create honey-

combed packs. These staggered bottle con-

figurations are said to offer many advantages

for both bottlers and their customers in

terms of packaging stability, originality and

automation as well as the accrued economic

and ecological benefits.

The resulting pack rigidity makes it possi-

ble to eliminate corrugated support (tray, u-

board or pad) originally required for

traditional packs. The packs offer a significant

financial saving in packaging costs: between

€0.5 and €0.6 per pack (depending on the

cost and dimensions of the corrugated sup-

port previously used). Thus an annual saving

could reach several hundred thousand euros

depending on the products, speed and pro-

duction data.

Honeycombed packs can be adapted to

all types of cylindrical products from 250ml

to 1.5litres where large product collations

are required (such as water, soft drinks and

juices or certain food products). By using a

configuration of alternate bottle rows, conse-

quently creating more points of contact, the

honeycombed pack is more stable and rigid.

Thanks to the reduction in secondary

packaging, honeycombed packs are easy to

recycle given that only one material is used

(film). The reduction in carbon footprint is

proportional to the reduction in packaging

waste.

Cermex has developed a patented solu-

tion to equip both existing and future ranges

of shrink-wrappers. Fitted within the collating

AT this year’s Anuga FoodTec, BallPackaging Europe focused on its 33clSleek Can made of aluminium. With adiameter of 58 mm and a height of 145mm, it is thinner and higher than the33cl standard can, closing the gapbetween 30cl and 35cl aluminium cansthat are currently available. Thealuminium Sleek Can is viewed as theideal packaging for sensitive productssuch as energy drinks, ready-to-drink-teas, flavoured water or fruit juices. Allthese segments show promising growthpotential in Europe. According toDatamonitor research, energy drinks areexpected to grow 6% this year whilst rtdteas are projected to grow 3.7%. The newAlu Sleek Can from Ball is beingproduced in Oss, Netherlands.

Up to 20% more bottles per layer, depending onthe patterns, reduce the cost of pallet storage.

flight bar system, between the selecting sys-

tem and the lapping module, the equipment

requires no machine extension and com-

prises mechanical adjustments designed to

ensure quick implementation and simplified

functioning. In addition, this mechanical

device requires no extra power consump-

tion.

Depending on the requirements of their

distribution network, users can continue to

handle two types of product collation, tradi-

tional packs and honeycombed packs, on the

same machine. The staggering system can be

dismantled and guarantees total machine

flexibility whilst maintaining speed (30 to

100 packs/minute depending on the honey-

combed pack shape) and a format

changeover time of around 15 minutes.

facturing hub. Production in China enjoys

the advantage of relatively low operating

costs and, as a result, there have been huge

PET capacity additions in the country,

accounting for almost half of Asia-Pacific’s

import volumes during 2010.

China is anticipated to be the PET mar-

ket leader towards 2020 due to major play-

ers focusing their operations within the

country. The announcement of anti-dump-

ing duties on imports from other regions,

alongside significant capacity additions,

means that Brazil and Russia’s PET markets

are also expected to expand towards 2020.

In addition, India’s large population is caus-

ing consumption of packaged goods to rise,

creating increased demand for PET capacity

additions.

Carbonated soft drinks accounted for an

impressive share of 31.5% in the demand

for PET during 2010. According to GBI

Research’s analysis, PET packaging is

expected to increase its share in the pack-

aging sector towards 2020 due to better

gas barriers and ultraviolet light protection,

which extends the shelf-life of PET-pack-

aged products.

54 Soft Drinks International – June 2012PACKAGING

l Ball Packaging Europe received for the

third time the Supplier of the Year Award

from Coca-Cola Enterprises (CCE). The

award recognises Ball as one of the outstand-

ing suppliers that contributed most to the

success of CCE in 2011. CCE’s Chairman and

CEO John Brock and European Group Presi-

dent Hubert Patricot presented the 2012

Supplier Award to Ball Packaging Europe as

In brief…

part of CCE’s third annual Supplier Sustain-

ability Summit in London on 19th April 2012.

l FINAT, the international association for the

self-adhesive labelling industry, reports the

sixth meeting of the so-called L9 took place

in Tokyo. The L9 is the informal global plat-

form that brings together nine leading

regional trade associations for the self-adhe-

sive label and narrow web converting indus-

try. The platform was founded in December

2009 at Labelexpo Asia in Shanghai. Subse-

quent meetings were held at the FINAT Tech-

nical Seminar in Barcelona, Labelexpo North

Americas in Chicago, the TLMI Converter

Meeting in Florida and Labelexpo Europe in

Brussels. The meeting in Tokyo enjoyed the

attendance of the leaders of seven associa-

tions. Besides the hosting association JFLP, del-

egations from FINAT (Europe), TLMI (North

America), LATMA (Australia), LMAI (India),

PEIAC (China) and Ametiq (Mexico) travelled

to Japan. The L9 further consists of the asso-

ciations from Brazil (ABIEA) and New

Zealand (SALMA).

From left to right: Stephen Moorhouse, Vice-President and General Manager, Supply Chain,and John Brock, Chairman and CEO, Coca-ColaEnterprises present the Supplier of the YearAward to Thomas Haensch.

Sleeving buyACCRAPLY Inc, of Minneapolis, has

announced the expansion of its range of

shrink-sleeve labelling equipment with the

acquisition of Turpins Packaging Group Ltd.

Turpins, located in Clacton-on-Sea, England,

specialises in the design and manufacture of

high-performance shrink-sleeve application

solutions marketed under its Sleevit brand.

“This acquisition strengthens Accraply’s

commitment to the shrink-sleeve labelling

industry and expands our footprint in

Europe,” stated Rob Leonard, President of

Decoration at high speedTHE Sovereign Decorator, is a new can dec-

orating machine from CarnaudMetalbox Engi-

neering Ltd developed to produce flawlessly

decorated beverage cans at high speed. It has

been designed to reduce changeover time for

can manufacturers who produce high vol-

umes of cans in short runs while minimising

spoilage and saving ink.

The decorator uses up to eight colours

enabling beverage can manufacturers and

brand owners to produce sophisticated and

distinctive designs. Using unique, oscillating

rubber rollers the decorator offers smooth

and even printing. The print rollers’ oscillating

speeds can be individually fine-tuned to allow

the inkers to work efficiently with any ink

colour or viscosity. The Sovereign Decorator

has an innovative linear bearing spindle disc

design that applies consistent mandrel-to-

blanket pressure to the can surface during the

printing process, maintaining a high print qual-

ity. The decorator inkers also feature anti-

ghosting rollers, eliminating the occurrence of

ghosted images.

The machine features an innovative infeed

and outfeed design that improves the loading

and discharge of cans, increasing throughput

speeds and simplifying can size changeovers

for operators. The Sovereign Decorator

rollers can be programmed for new inks and

graphics using a library of printing recipes to

facilitate fast, straightforward label changes.

Operators can adjust printing programs and

label registration while the machine is run-

ning, further minimising production downtime.

There are several features which reduce

ink and spoilage. If the can is not correctly

aligned, the automated rejection system

removes it from the production line before

the printing process, while the system’s new,

pneumatic single mandrel trip ensures that

The Sovereign Decorator comes with safety guards to protect operators using the machine and hasreceived European CE Mark safety certification.

Accraply.

Founded 42 years ago, Turpins Packaging

has built a solid reputation for quality and

innovation in the marketplace. The company,

widely known today as Sleevit, was acquired

in a management buyout in 2005 by co-

owners Edward Woods and Phil Carter.

“Shrink sleeves can be applied to many

different types of containers and products.

Our customers come from a wide range of

market sectors including food and drink as

well as many other consumer and industrial

product sectors. I am delighted to see the

company moving forward with Accraply and

Barry-Wehmiller,” commented Woods.

only the substandard can is rejected. The Sov-

ereign Decorator’s ductor rolls, which take

the ink from the fountains to the printing sys-

tem, are fully adjustable according to the

amount of ink required for a design.

l Bossar Packaging S.A. has incorporated a

new product line to its range of horizontal

packing machines. The new product line is the

result of technological collaboration with the

Argentinian company Tecmar SA, and it will

be sold under the brand name Bossar-Tecmar.

This initiative will enable the Spanish packag-

ing company to expand its range of packaging

machines by adding high-tech multi-lane and

stick-pack machines to its portfolio, as well as

ends of line.

l PTI-Europe has established a Mocon Inc

certified permeation testing laboratory at its

facility in Yverdon, Switzerland, enabling the

company to offer expanded testing and analy-

sis capabilities. PTI-Europe will now offer

oxygen, carbon dioxide and water vapour

permeation testing for rigid, semi-rigid and

flexible packaging materials and finished pack-

ages using Mocon’s highly-sensitive Ox-Tran

and Permatran units.


Environment

GREEN ISSUES

Mount Franklineasy-crushAUSTRALIA's Mount Franklin Spring Water

has introduced an easy-crush 600ml bottle

which uses less plastic and has a substantially

reduced carbon footprint. The bottle was tri-

alled last year by Coca-Cola Amatil and won

a gold medal in the sustainability category of

the 2011 Australian Packaging Design

Awards. It is now being rolled out nationally.

“We think it’s fantastic that one of Aus-

tralia’s biggest beverage manufacturers is

meeting its packaging and product steward-

ship responsibilities through innovative

design, and producing a new bottle which

not only uses fewer of our planet’s

resources, but makes it easy and fun for

people to drink, crush and recycle their

empty bottles,” said Don Chambers, Chair-

man of the Keep Australia Beautiful organisa-

tion. “How easy it is to do the right thing,

use the right bin, and keep Australia beauti-

ful.”

Ben Miles, Subway’s Regional Marketing

and Profitability Manager, said the bottle

“resonates well with our customers and fits

in great with our goal of reducing environ-

mental impact. It’s fantastic to see a supplier

going down this path and investing in such

technology”. Mount Franklin easy-crush bottle.

Charlie’s stands byeco-bottleNEW Zealand juice, water and organic soft

drinks producer Charlie’s is standing by its

Honest Water eco-bottle despite criticism

by a South Island recycling organisation that

the bottle’s PLA content makes it unable to

be recycled at present as the country has

no processing facilities.

Wanaka Wastebusters underlined its

unhappiness by saying it was going to ship

back to Charlie’s a large quantity of the PLA

bottles collected after an aviation event in

their area, which had been supported by the

bottler. The recycling group also went to the

media to publicise their concerns about PLA

bottles.

Charlie’s responded rapidly, arranging for

the stash to be industrially composted. Chief

Executive Stefan Lepionka said that while

there were currently no facilities in New

Zealand for PLA recycling, this was getting

under way in China because of growing

demand. Previously the only facilities had

been in Belgium and the US, he said. It was

possible PLA collected from New Zealand

could be exported to China for recycling.

Given the relatively new introduction of

PLA into New Zealand, and the low vol-

umes of PLA versus PET, the vast majority of

organisations charged with collecting PLA

bottles cannot or have chosen not to equip

their processes to deal with this new age

material, said Lepionka. As more PLA was

used, separating PLA from other plastic bot-

tles would become more commercially

viable for recyclers.

Charlie’s Honest Water eco-bottle.

Energy usage significantlyreducedPORTOLA Packaging Inc’s North American

facilities reduced energy usage by almost

20% and recycled more than 5.5 million

pounds of material over the past two years.

The leading closure manufacturer is report-

ing an 8% reduction in energy usage in

2011, in addition to a 10.5% decrease in

2010, compared to the year prior.

Portola plants also recycled in excess of

3 million pounds of material in 2011 includ-

ing plastic regrind, corrugated, paper, alu-

minium and steel.

“Our conservation goals begin with

responsible manufacturing. This includes

upstream processes which utilise material in

the most efficient way possible so that there

is less need to recycle on the back end. We

also believe in partnering with our cus-

tomers and communities to help make that

happen,” said Kevin Kwilinski, the company's

President and CEO.

Contributing to the energy conservation

efforts were more than 20 different initia-

tives across all eight plants. These included

waste water management, replacement of

poor efficiency equipment and improving air

compressor optimisation.

The company is also working with cus-

tomers on an individual basis to convert

shipments from corrugated boxes to Gay-

lords. This enables 30% to 35% more clo-

sures to be shipped per truckload and

reduces fuel and packaging materials costs

significantly. Further, all corrugated cases Por-

tola purchases have been certified under the

standard requirements of the Sustainable

Forestry Initiative.

Participating in the initiatives are the com-

pany’s four US facilities, plus three Canadian

plants and one in Mexico. The company’s

international manufacturing plants in China,

the UK, New Zealand and the Czech

Republic are also implementing environmen-

tal stewardship.

First figures on steviaPURECIRCLE, producer and marketer of

high purity stevia ingredients, has released

the industry’s first published farm to sweet-

ener carbon and water footprint, covering

each stage of the company’s vertically inte-

grated supply chain. The results reveal that

PureCircle’s stevia sweeteners can help

manufacturers significantly reduce carbon

and water footprints in food and beverage

reformulations.

In its recently published whitepaper

PureCircle reports that its stevia sweeten-

ers have a carbon footprint that is as much

as 82% lower and a water footprint that is

as much as 97% lower than other publicly

available sweetener benchmarks. The com-

pany's findings were based on measure-

ment of fiscal year 2011 production of its

high purity sweeteners. The footprints were

conducted by Camco, UK, a leading inde-

pendent water and carbon footprint expert

recycling forrewardsHONEST Tea recently took part in a new,

national recycling initiative called 'The Great

Recycle,' launched in New York City's

Times Square. In support for New York

City's pledge to double recycle efforts by

2017, Honest Tea and partners GrowNYC,

Recyclebank, Coca-Cola Live Positively,

Global Inheritance and Five-Boro Green

Services placed a 30ft tall recycling bin in

Times Square and attempted to crowd-

source recycle more than 45,000 plastic,

glass and aluminium beverage containers in

10 hours.

The plastic bottles collected were to be

recycled into gardening supplies used to

build and cultivate an urban garden for PS

102, an elementary school in Harlem.

At the event in Times Square, bottles

acted as currency with points awarded for

each bottle recycled, redeemed at the

onsite TRASHed Recycling Store run by

Global Inheritance for rewards such as cold

bottles of Honest Tea, t-shirts and reusable

bags, jeans, video games, and tickets to

sporting events, concerts and Broadway

shows.

In 2007 Honest Tea partnered with Ter-

raCycle to create the Drink Pouch Brigade,

an initiative which recycles drink pouches

and ‘upcycles' them into items such as pen-

cil cases, book bags, and notebooks. Since

then nearly 1 million Honest Kids pouches

have been diverted from landfills. The Drink

Pouch Brigades now divert more drink

pouches from the waste stream than Hon-

est Tea produces each year.

“National recycling rates

are nowhere near where

they need to be,” said Hon-

est Tea co-founder and

TeaEO Seth Goldman. “Hon-

est Tea is committed to find-

ing ways to help Americans

recycle more. We've helped

install recycling bins in our

hometown of Bethesda,

Maryland, and now it's time

to expand our efforts.”

Packager helpskids plant treesAN American packaging group which does

extensive work for the soft drinks industry

has shown kids how recycled boxes can be

put to good use for the environment.

Zumbiel Packaging is based at Hebron, Ken-

tucky, which is part of Greater Cincinnati

and home to an international airport serving

three states.

As part of this year’s Earth Day activities,

Zumbiel donated tree seedlings to more

than 100 pupils at two schools in the region.

Marketing Director Tony Zumbiel showed

the youngsters how to plant a tree, explain-

ing that trees are a renewable resource like

corn or soy beans. He told the children

trees could be harvested to make paper-

Bundaberg plantstreesQUEENSLAND’s Bundaberg Brewed

Drinks has a long history of environmental

involvement, including support for endan-

gered birdlife.

A current project sees it in partnership

with CO2 Australia to plant native trees at

Moura, a coal mining and farming district in

Central Queensland. CO2 Australia pres-

and further peer-reviewed by leading foot-

print experts, Dr Tim Hess of Cranfield

University, UK and Zahir Lazcano, an inde-

pendent consultant.

Commenting on the study, Jason Hecker,

PureCircle Vice-President of Global Market-

ing and Innovation, stated; “We are very

pleased to share the results of our recent

study with the industry, particularly at a

time when major manufacturers are looking

for solutions to reduce their environmental

impacts. Control of our supply chain is the

essential reason that we were able to fully

measure our footprint and put initiatives in

place to continuously improve as we scale.

We believe that focusing on sustainability is

integral to the growth of stevia as the next

mass volume natural sweetener.”

ents itself as a “market leader in the estab-

lishment and management of forest carbon

sinks intended for registration under formal

emissions reduction schemes.”

John McLean, the company’s Chief Exec-

utive, said that while Bundaberg Brewed

Drinks did not have a huge carbon foot-

print, the tree project would help reduce it

further.

board soft drink boxes, and then the boxes

could be recycled or reused to make things

like the biodegradable planters.

A Greater Cincinnati youngster with a treeseedling in a biodegradable soft drink boxrecycled as a planter.

ENVIRONMENT Soft Drinks International – June 201256

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or call +44 (0)1202 842222


Carbon and waterfootprint reductionsfrom CCECOCA-Cola Enterprises has published its

seventh company-wide Corporate Responsi-

bility and Sustainability (CRS) report, 'How

can a drink build a more sustainable tomor-

row?'

The report shows that CCE is delivering

against targets set in various categories:

energy and climate change, sustainable pack-

aging and recycling, water stewardship, prod-

uct portfolio, active healthy living, community,

and workplace. In particular, it focuses on

the two areas in which CCE says it intends

to lead the industry – energy and climate

change and sustainable packaging and recy-

cling.

Key 2011/2012 progress includes reducing

carbon emissions from the manufacture, dis-

tribution and cooling of CCE’s products by

8.4% while growing volume by 3.5%, and

reducing the company’s water use ratio by

13% since 2007. In 2011, CCE announced a

plastics recycling joint venture with ECO

Plastics in the UK which, when operational,

will enable the company to include 25%

rPET in all its plastic packaging in the UK this

year.

The report fur ther states that CCE

invested US$23million on carbon reduction

projects, such as solar panels installed on the

roof of a new green distribution centre in

Belgium and at three sites in Great Britain.

The company also launched a ‘carbon chal-

lenge’, in which 129 of CCE’s suppliers were

surveyed on their carbon performance and

asked to implement reduction plans.

rebuildingJordan’s ancientreservoirsCOCA-Cola’s Every Drop Matters initiative

has dealt with a variety of opportunities

and challenges in improving healthy water

supplies to communities. Rather different,

however, is a Jordanian venture led by the

Amman-based non-profit organisation Land

and Human to Advocate Progress (LHAP)

and supported by UNDP and Coca-Cola.

One of LHAP’s current undertakings is

Water for AfricaOASIS, one of the UAE’s major drinking

water bottlers, has revived the Water for

Africa campaign it created initially in 2010.

With the slogan ‘Drink water, give water’,

this year’s initiative will see Oasis donating

one Lifestraw to Sudan for every 35 bottle

labels collected over a two month period.

Collection boxes were set up in major

retail stores.

The Lifestraw is a portable water filtra-

tion system designed to sieve 99% of the

bacteria and impurities present in locally-

sourced drinking water.

As part of the campaign, Oasis also gave

presentations at schools throughout the

UAE, aimed at raising awareness of the

importance of clean and safe drinking

water. In its earlier work under the Water

for Africa banner, Oasis organised the

drilling of wells in three villages in Kenya,

Botswana and Tanzania.

rehabilitating ancient reservoirs in Qatraneh

and Um Al Quttain to store rainwater

which will be channelled for irrigation and

other daily uses. The project began with a

mapping study of the kingdom which identi-

fied a large number of ancient reservoirs

and ponds. The two selected for remedial

work date back to the Roman and Byzan-

tine eras.

LHAP is also working on a pilot project,

also with UNDP and Coca-Cola support, to

collect grey water from the roofs of

mosques and schools, using this for toilets

and to irrigate gardens. This is seen as hav-

ing enormous potential for application

throughout Jordan.

Historic Qasr Al-Qatraneh desert castle. Photo: Jerzy Strzelecki.

MADE from plants the biopolymer Ingeo,

developed by US company NatureWorks, is

now Cradle to Cradle Certified Silver by

the Cradle to Cradle Products Innovation

Institute.

Cradle to Cradle Certification is a multi-

attribute programme that assesses products

for safety to human and environmental

health, design for future use cycles, and sus-

tainable manufacturing processes. It pro-

vides guidelines to help businesses

implement the Cradle to Cradle frame-

work, which focuses on using safe materials

that can be disassembled and reused as

technical nutrients or composted as biolog-

ical nutrients.

The certification is recognised by envi-

ronmental experts worldwide for honour-

ing innovation in sustainability. In the US, for

example, the Environmental Protection

Agency includes Cradle to Cradle Certified

products in its Environmentally Preferable

Purchasing database for federal agency pro-

curement.

Cradle to Cradle

GREEN ISSUESSoft Drinks International – June 2012 57

Send your news to: [email protected]

58 Soft Drinks International – June 2012HUMAN RESOURCES

Human ResourcesAPPOINTMENTS

Clockwise from topleft: RhonaApplebaum, HolgerRiemensperger,Gerard Gifford.

The Board of Directors of The Coca-Cola

Company has elected Dr Rhona Applebaum,

Coca-Cola's Chief Scientific and Regulatory

Officer, as a Vice-President of the company.

PepsiCo Inc has announced that Jim

Wilkinson has been appointed Executive

Vice-President, Communications. He will

report to Chairman and CEO Indra K.

Nooyi, and lead the company's global com-

munications team.

The UK'S Automated Material Handling

Systems Association (AMHSA) has appointed

Peter Lerigo its new President, to serve a

two-year term of office.

Crown Holdings Inc announced that

Christopher C. Homfray, President of

Crown Europe, will step down due to per-

sonal reasons. He will remain with the com-

pany as an Executive Vice-President of the

company’s European Division, based in Baar,

Switzerland. Gerard H. Gifford, former Presi-

dent of Crown Beverage Packaging North

America, has been named as the new Presi-

dent of Crown Europe.

The corporate advisory firm DC Advisory

Partners has appointed Terry Huffine Execu-

tive Director in its European Consumer,

Leisure & Retail team. He will focus on the

food and beverage subsector, an area in

which he has specialised for the last seven

years.

Frigoglass, the world’s leading manufacturer

of beverage coolers and one of the leading

glass producers in West Africa and the Mid-

dle East, has announced the appointment of

Torsten Tuerling as Managing Director and

Executive Member of Frigoglass Board.

Mecmesin, a leading UK manufacturer of

force and torque testing equipment, has

appointed Deborah Haisman as Technical

Sales Engineer for customers in the South of

England and South Wales.

Flavours and fine ingredients company, Fru-

tarom Industries Ltd, has appointed Holger

Riemensperger General Manager of its

Global Health Business Unit.

SkyPeople Fruit Juice Inc, producer of fruit

juice concentrates, fruit beverages and other

fruit-related products, has announced the

appointment of Xin Ma as the company's

new Chief Financial Officer.

Univar Inc, a leading global chemical dis-

tributor, has appointed J. Erik Fyrwald as

President and CEO. He has also become a

member of Univar’s Board of Directors. Uni-

var’s former President and CEO John J.

Zillmer has assumed the position of Execu-

tive Chairman of Univar and its Board of

Directors, succeeding William S. Stavropou-

los who is now Lead Director.

G. Douglas Bolen has been named Chief

Information Officer of TricorBraun, one of

North America’s largest providers of jars,

bottles and other rigid packaging compo-

nents.

COCA-Cola has a tradition of supporting

military troops and veterans, dating back to

the 1940s. With this history in mind, and

looking toward the future by embracing the

unique qualifications of veterans, Coca-Cola

Refreshments reports it will offer at least

800 job and career opportunities to military

new President for BSDADAVID Saint, Chief Operating Officer of

the Gerber Emig Group, has been elected

President of The British Soft Drinks Associ-

ation. Dave Wallwork, Managing Director of

The Feel Good Drinks Co Ltd was elected

Vice-President. The elections were made at

the BSDA's Annual General Meeting.

In 1993, David Saint joined Tetra Pak

where he worked as Finance Manager for a

David Saint

Continuing to support militaryveterans

veterans in 2012.

“Our military personnel have made

incredible sacrifices to serve and protect

their country and when they return home,

they deserve support and recognition from

companies like Coca-Cola,” said Steve

Cahillane, President and CEO, Coca-Cola

Refreshments. “It's also in the best interest

of companies to consider military vets as

they offer a wide variety of skills, diversity of

perspective and ingrained leadership and

drive.”

Veterans will be provided with opportuni-

ties to become part of the Coca-Cola

Refreshments team throughout the year. This

initiative builds on a long term company

programme to recruit veterans. Currently

Coca-Cola Refreshments employs more

than 5,500 veterans in a variety of roles.

Coca-Cola began its support of US mili-

tary troops in 1941 during World War II

when former company president Robert

Woodruff committed “to see that every

man in uniform gets a bottle of Coca-Cola

for five cents, wherever he is and whatever

it costs the company.”

Today Coca-Cola Refreshments has devel-

oped a new military recruitment strategy

designed to identify and acquire military tal-

ent at all levels including: specialised training

for company recruiters and hiring managers;

a military career website; the development

of partnerships with Department of

Defence agencies; and participation in key

military career conferences, job fairs and

networking events.

juice and juice concentrate factory in

Lipetsk, Central Russia. After three years, he

joined Gerber Foods Holdings as Group

Financial Controller and from there has

held the positions of Finance Director, Man-

aging Director and his current role, Chief

Operating Officer.

David Saint’s committed and successful

20 year career in the soft drinks industry is

characteristic of the success and progress

of the soft drinks industry itself. With some

of its brands and companies in existence

for 100 years or more, the soft drinks

industry is a living example of how long

term commitment can lead to long term

success.

The British Soft Drinks Association is cel-

ebrating such achievements in 2012, making

long term commitment the central theme

of the 2012 UK soft drinks report.

Soft Drinks International – June 2012 59EVENTS

JUNEJUNE5th – 8th

Vietnam International Print & Label ExhibitionVietnam Exhibition Fair CenterHanoiVietnamwww.vietnamprintlabel.com

12th – 14th

IPC2012KosiceSlovakiawww.probiotic-conference.net

25th – 28th

IFT12Las Vegas Convention CenterLas VegasUSAwww.am-fe.ift.org

25th – 28th

SIAL BrazilSao PauloBrazilwww.sialbrazil.com

JULYJULY15th – 17th

Drink TECH AfricaGallagher Convention CentreJohannesburgSouth Africawww.exhibitionsafrica.com

VIETNAM

SLOVAKIA

BRAZIL

SOUTH AFRICA

USA

Events Diary

24th – 25th

ISBT European Regional MeetingBrusselsBelgiumwww.bevtech.org

25th

BSDA Industry LunchThe Mandarin OrientalLondonUKwww.britishsoftdrinks.com

25th – 27th

NUCE International + FOOD-ING InternationalMilan Exhibition CentreMilanItalywww.nuce.pro

25th – 28th

PPMA ShowNational Exhibition CentreBirminghamUKwww.ppmashow.co.uk

OCTOBEROCTOBER16th – 18th

InterBevSands Expo CenterLas VegasUSAwww.interbev.com

21st – 25th

SIALParis Nord VillepinteParisFrancewww.sial.fr

28th – 31st

Pack ExpoMcCormick PlaceChicagoUSAwww.packexpo.com

NOVEMBERNOVEMBER13th – 15th

Hi & Ni EuropeMesse FrankfurtFrankfurtGermanywww.hieurope.ingredientsnetwork.com

13th – 15th

Brau BevialeNuremberg MesseNurembergGermanywww.brau-beviale.de

FRANCE

USA

GERMANY

USA

UK

ITALY

BELGIUM

UK

GERMANY

AUGUSTAUGUST13th – 14th

AusdrinksSebel Albert ParkMelbourneAustraliawww.australianbeverages.org

SEPTEMBERSEPTEMBER2nd – 4th

Speciality & Fine Food FairOlympia Exhibition CentreLondonUKwww.specialiatyandfinefoodfairs.co.uk

5th – 7th

Vitafoods AsiaAsia-World ExpoHong KongChinawww.vitafoodsasia.com

18th – 20th

Fi South AmericaCenter NorteSao PauloBrazilwww.fi-events.com

19th – 22nd

China Brew and China BeverageChina International Exhibition CenterBeijingChinawww.china-beverage.com

BRAZIL

CHINA

UK

AUSTRALIA

HONG KONG

www.softdrinksinternational.com/events

prepared paper and ink.The method ensures a density of all

colours, including gold, which appearscompletely free of loose grounds andboth a varnished or matt effect can beachieved without undergoing additionalprocesses.

Can testerThe unfortunate prosecution in which aworld famous British soft drinks firmfigured recently and was fined for sell-ing cans of 'Bitter Lemon' which wereunder-filled – an accident presumablyundetected because of a faulty check-weigher – has focused attention on allmanner of checking devices and cantesting equipment. Our contemporaryCanning & Packing recently describedan ingenious machine, patented inAustralia No 234,590, for detecting leaksin cans. The device is automatic and theprinciple used is that of applying gaspressure to the cans as they come alongin file. A transducer is connected upwith the gas line and includes an elec-tric circuit parameter which operatesshould there be a fall in pressure due toa leak from the can, the detector circuitproviding an immediate indication. n

answered this by saying it meant havingthe bottlery at a comfortable tempera-ture, but actually the term refers to theheat of a body which can be measuredby rise in temperature.

3. Most usually, ‘super-market’, lessoften, 'self-service store'.

New printing processA photogravure printing process, basedon new techniques, has been developedby Sanderson & Clayton Ltd, a memberof the Thomas Preston Group ofCompanies.

Among the advantages claimed for thenew process is that it provides a greaterdensity of colour than can be achievedby conventional printing methods andbecause there is no colour variation overlong runs, it is ideal for producing largequantities of labels of a high standard ata price competitive with lithographicand letterpress processes.

The success of the new processdepends not so much on new formulabut on different techniques in whichmeticulous care is taken to ensure rigidadherence to a set schedule of opera-tions in the running speed and tempera-ture of specially manufactured and

60 Soft Drinks International – June 2012FROM THE PASTshop, when it suddenly began to movedown the decline. It careered along theroad, mounted the opposite pavement,and crashed into the shop front of abutcher, smashing a glass screen, a bicy-cle standing outside the shop, and otherarticles. There were several narrowescapes, but everybody managed to keepclear, and luckily there was no vehiculartraffic at that moment.

Messsrs Hay's compoundsMessrs W Hay & Co of Hull and London,to whose advertisements in another partof this issue we draw attention, haveevery reason – of this we have receivedassurance – to be gratified with thetrade's appreciation of their compoundsfor the production of aerated or brewedbeverages. The firm claim for these com-pounds that they are ready for immedi-ate consumption, that no furtheradditions are required beyond the sugarand water, and that they may be brewedand bottled in the usual way. These com-pounds include flavours such as lemon,orange, raspberry, lime-juice and soda,cherry ciderette and peach-ripe. A busi-ness card despatched to the firm will atonce produce samples; in fact, a practi-cal test is invited. Messrs Hay haveenjoyed still further evidence of thefavour with which their compound forhop-ale (mild and bitter) and stone gin-ger-ale (bright and cloudy) have beenreceived. “We are now,” they assured us,“being favoured with repeat orders forbulk quantities from these clients whohave given them a trial.”

Campaign against the fly-pest“Why should I harm that little fly?” saidUncle Toby, in Tristram Shandy. “Isthere not room enough in the world forme and thee?” Certainly there is not –this is the unhesitating answer of sci-ence and should be the unhesitatinganswer of every mineral water maker.

For a long time the house-fly wasregarded as a harmless necessary insect– a little troublesome, perhaps, to thebald-headed; annoying on occasionswhen a meal was in progress, and it per-sisted in “coming to feasts unasked,”and in pretending that the cream jug wasa swimming bath. Apart from thesesmall eccentricities, it was treated as oneof the family, and was often set down onspotless damask in order to dry its wingsbefore setting out on a career of freshadventure.

Well the fly – musca domestica, togive it its full title – has had its day. Ithad its enemies in the past – many ofthem, no doubt. Had there not beenmany to prey upon it the world wouldnow be exclusively populated by flies.That is obvious from the calculation, asauthentic as any of these things can be,that a fly which starts housekeeping in

June may, by the end of summer, be themother or grandmother of 25,000,000 ofdescendants. The infant mortality of thehouse-fly must be appalling, and thetrend of wise scientific opinion at thepresent time is to reduce that infant mor-tality by slaying the putative parents.

A runaway Brighton lorryBurgess Hill, near Brighton, has been thescene of an exciting incident. A loadedvessel of mineral waters belonging toMessrs Shelvey & Co Ltd, mineral watermanufacturers, was standing outside a

'Ask me another'Below are three of the questions askedduring the ‘Ask me another’ session atthe Scarborough Conference last month.Further questions and answers will bepublished each month.

1. What is the difference between‘molasse’ and ‘molasses’?

2. What is meant by ‘Sensible Heat’?3. Thirty years ago, many people

referred to a certain class of store as a‘Piggly-wiggly.’ The name is now obso-lete, but the same class of store hasadvanced and is now known by a moredignified title. What?

Answers1. ‘Molasse’ is a soft sandstone.

'Molasses' is the uncrystallisable syrupdraining from sugar during the refiningprocesses.

2. One recent examination candidate

Sourced by Stewart Farr

100 Years AgoFrom the Mineral Water Trade Journal ofJune 1912

50 Years AgoFrom the Soft Drinks Trade Journal ofJune 1962


INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

A f o c u s o n e q u i p m e n t a n d s e r v i c e s

Laboratory CO2-meterLAB.COFor invasion-free high precisiondetermination of dissolved CO2 contentin bottled beverages.

Laser technology in combinationwith state-of-the-art electronics andmathematics lead to a revolutionarynew method for CO2 contentdetermination in bottled carbonatedwater, lemonade, beer, cider, sparklingwine and champagne.

No piercing of package is required,therefore no change of the physicalsystem 'bottle' emerges. Only ACMdirect CO2 content measurement in theclosed bottle provides you with thevery true CO2 content of your package!

ACM GmbHGoldschlagstrasse 172A-1140 Vienna, Austria

Tel: +43 (0)1 786 58 66Email: [email protected]

New labelling serviceMore frequent site visits, reduced costof spares, and engineering support viatelephone outside normal office hoursare now included in a new standardservice package from print & applylabelling specialist Logopak. Free labeldesign is now also part of the scheme.

The new service arrangementsreplace the previous single annualinspection with up to six a yearreducing downtime for maintenanceand allowing wear parts to be replacedonly when necessary. Logopak hasreduced the cost of service visits bystreamlining the organisation of itsservice department and installing atracker system in the service fleet. Thisallows routes to groups of customers ina certain area to be planned in advance,optimised, and non-productive traveltime reduced to an absolute minimum.

Logopak International LimitedClifton Moor Industrial EstateYork YO30 4XE, UK

Tel: +44 (0)1904 692333 email: [email protected]

In-line CO2 AuCoMet-iPentair Haffmans’ In-line CO2 MeterAuCoMet-i enables a fast and accuratedetermination of the CO2 content incarbonated beverages and beer based onHenry’s Law. It can be built into theproduction line at any location wherethe determination of dissolved CO2 isrequired, typically after filtration,carbonation and/or blending and beforefilling.

The AuCoMet-i has a separatecontrol unit that can be field or panelmounted. This offers the operatormaximum flexibility to position thecontrol unit at a location that allowsoptimal access to the operating paneland the display. In addition, due to itsmodular design, the system can easilybe extended with an oxygen (O2) sensor.

Haffmans BVMarinus Dammeweg 30 5928 PW Venlo, the Netherlands

Tel + 31 (0)77 323 23 00Email [email protected]

OPTi-Dispense RefractometerThe OPTi-Dispense dual scale digitalhand held refractometer designed andmanufactured in the UK by Bellingham +Stanley is specifically used by cellarservice engineers that install, maintainand calibrate both post-mix beverage andbeer dispense equipment as it providesaccurate Brix and %Glycol measurementfrom a single digital device.

The OPTi-dispense has many keyfeatures including a built-in LED lightsource, rubber switch panel, stainlesssteel injection molded prism dish and anultrasonically welded housing; all ofwhich contribute to its overall high buildquality. Engineers that choose the OPTiover traditional optical modelsimmediately recognize its many benefits.

OPTi refractometers come with acertificate of calibration and are availablein other scale formats for use in thebeverage industry such as °Brix, HFCSand Adblue®.

Longfield Road, Tunbridge Wells,Kent TN2 3EY, United KingdomTel: +44 (0) 1892 500400Fax: +44 (0) 1892 [email protected]

Bespoke filtersAxium Process, filtration specialists,recently supplied a number ofcustomised triplex 316L stainless steelFine-Screen filter systems as part of thefinal filtration stage for a Dubai-basedleading producer of bottled mineralwater. The company, which requiredfiltration levels of 10 micron, waslooking for a robust and reliable systemthat could be easily integrated into thecompany’s existing 3” pipeworkarrangement and was suitable for bothCIP and SIP operations.

Working closely with its Middle Eastpartner, Magnatech Middle East TradingLLC, Axium’s engineers designed andfabricated the triplex filter systemsusing stainless steel sintered meshscreens to enable fine particulatefiltration whilst providing strength andrigidity for applications where filterfailure or collapse is not an option.

Axium Process LtdHendy Industrial EstateSwansea SA4 OXP, UK

Tel: +44 (0)1792 883882email: [email protected]

Carbonation analysedThe new Carbo 510 Smart Sensor fromAnton Paar has arrived! Deliveringvalues every 15 seconds it is hailed asthe fastest CO2 analyser on the market.It is designed in accordance with thehygiene guidelines of EHEDG(European Hygienic Engineering &Design Group) and provides greataccuracy and reliability.

Features of the Carbo510: Highestaccuracy and repeatability even withstart/stop conditions; measurementdirectly in the tank possible due topump function of the new impeller;fittings for inline or bypass installation;and designed to require minimalmaintenance, without having to drainthe system (using optional cut-offadapter).

Anton Paar Ltd13 Harforde Court, John Tate RoadHertford, SG13 7NW, UK

Tel: +44(0) 1992 514730Email: [email protected]

Buyers’ Guide62 Soft Drinks International – June 2012

HFLAVOURS HESSENCES HAROMAS HEMULSIONS/CLOUDS

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

DÖHLERGROUPRiedstrasse 7-964295 DarmstadtGermanyPhone +49 6151 306-0Fax +49 6151 [email protected]

COLOURS

BEVERAGE INNOVATION

H NATURAL COLOURS H EXTRACTS H EMULSIONS (For soft drinks) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

Contract Bottling

Closures

Claremont Ingredients LimitedUnit 2B, Aspect Court Silverdale Enterprise ParkNewcastle-under-LymeST5 6SS, UK

tel: +44 (0)1782 623883fax: +44 (0)1782 623773email: [email protected]: www.claremont-ingredients.co.uk


COLOURS – CARAMEL

COLOURS – NATURAL

ESSENCE & FLAVOURS

The SDI Buyers’ Guide

is also available on line –

visit:

www.sofrinksinternational

Flooring

Ingredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]


Reach buyers around the globe

– In print and on line

email: [email protected] calll: +44 (0)1202 842222

Beverage Centre of Excellence: Amsterdam, The Netherlands www.kerry.com

cellence:e of Exe CentrgaerravBelands The Netherdam,erAmst .comyrryer.kkerwww

Buyers’ GuideSoft Drinks International – June 2012 63

The SDI Buyers’ Guide- print and on-line

To reach buyers in more than 100 countries

email:[email protected]

or calll: +44 (0)1202 842222

FRUIT JUICE BLENDS

H FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red) H NATURAL COLOURS & EXTRACTS H FRUIT AROMA/ESTERS H BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.)

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com


FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINK INGREDIENTS


SWEETENERS – ASPARTAME

FRUIT JUICE CONCENTRATE AND EXTRACTS

Email: [email protected]

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of:

Herbal & Fruit Extracts Tea Extracts Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 [email protected]

HERBAL EXTRACTS

BENEO-Palatinit GmbHPhone: +49 621 [email protected]

Palatinose™ The longer lasting energy

SWEETENERS – ISOMALTULOSE

WALLARTUSED EQUIPMENT FOR THE BEVERAGE INDUSTRIESTel. +33 320 93 66 71 Fax: +33 320 92 80 74www.wallart.fr [email protected]

USED EQUIPMENTBUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…)

Preform injection

PET Blow moulders (SIDEL, ADS, Krones…)

PET bottling lines

Glass bottling lines

Harland Machine Systems

2 Michigan AvenueSalfordManchester M5 2GY

Tel: 0161 848 4800Fax: 0161 848 4830Website: WWW.harland-hms.co.ukEmail: [email protected]

LABELLING MACHINERY

Plant & Machinery

FILTERS

FILTER SYSTEMS

55450 Langenlonsheim, GermanyAn den Naheweisen 24

E Begerow GmbH & Co

Phone (+49) 6704 204 0Fax (+49) 6704 204 121http://www.begerow.come-mail:[email protected]

The one stop shop for

container processing

Bottleworks, Unit 19 Imex Business Centre, Ripley Drive,

Normanton, West Yorkshire WF6 1QT

Tel: 01924 896975

Fax: 01924 895373

Email: [email protected]

High Speed sleeving applicators, full body/partial

body/tamper evident and special promotions.

High speed pressure sensitive “no look label”

labelling applications, full wrap,

front, back & neck etc.

Spray coating, Specialist glass container finishing

Contract packing, Multi-packing, Cluster packing,

Add on promotional packing, Quality re-pack and

specialist developments

Together, we canobtain maximum performance & quality assurance.

canwe Together, maximumobtain

maximumobtain

& ecnamrofrepassurance.quality

[email protected]

idexx.com/bottledwatersd

IDEXX Water Microbiology

Tests for key water-quality indicators:

Proven methods

Protecting the quality and reputation of your bottled water

idexx.com/bottledwatersd

countries75 over in sold tests of Millions methodsProven

HPCEnterococci

coli . Ecoliforms/otal TTo indicators:-quality waterkey for ests TTests

water

aeruginosaseudomonas P

bottled your of reputation and quality the Protecting

MICROBIOLOGICAL TESTING

Recruitment

Dip yourtoe in ourtalentpool

Processing

To Advertise yourPRODUCTS,SERVICES,AUCTIONS

orSECONDHAND EQUIPMENT SALES

Call +44 (0)1202 842222

Soft Drinks International – June 201264

Soft Drinks Review 2011

Canadean soft drinks marketreports available throughSoft Drinks International

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