WildeRooms.com Method of Apparel Retail

© 2013

WILDE ROOMS METHOD OF APPAREL RETAIL

STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com

STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 2

THE PROBLEM

ONLINE APPAREL RETAIL EXPECTS US TO BUY CLOTHES BEFORE TRYING THE

ITEM, AND THEN PROCESSING RETURNS IF CLOTHES DO NOT FIT.

TYPE OF RETAIL FRUSTRATION WHERE IN PURCHASE

JOURNEY?

HOW WE RELIEVE THE

PAIN

TRADITIONAL

POOR SERVICE

ITEM HAS ALREADY BEEN

CHOSEN

APPOINMENT MADE

WITH STYLIST

CROWDS AND QUEUES

ITEM NOT IN STOCK

RECEIVE CONFIRMATION

OF ITEM IN STOCK

ONLINE

POOR DELIVERY

EXPERIENCE

ITEM HAS ALREADY BEEN

CHOSEN AND PAID FOR

APPOINMENT MADE

WITH STYLIST

DO NOT FIT

TRY BEFORE YOU BUY

PROCESS RETURNS

STYLIST TAKES

UNWANTED ITEMS

OUR CURRENT SOLUTION

A UNIVERSAL BASKET DELIVERED TO THE USERS HOME SO THEY TRY CLOTHES

BEFORE BUYING - WITH STYLIST TO ADVISE AND TAKE AWAY THE “RETURNS”.


USERS TRY CLOTHES THEY

HAVE SELECTED AT HOME

BEFORE BUYING

USER CURATES OWN

SELECTION FROM RETAILERS

USING OUR BOOKMARKLET

TECHNOLOGY

http://www.wilderooms.com/

OUR END SOLUTION

A UNIVERSAL DRESSING ROOM WHERE CLOTHES SELECTED FROM MANY RETAILERS

WAIT FOR THE CONSUMER TO TRY IN CONVENIENT LOCATIONS.


PRODUCTS FROM

DIFFERENT RETAILERS

A WILDE ROOM WOULD

REDUCE THE BOOKING

FEE PAID BY CURRENT

USERS

http://www.wilderooms.com/

SCHEDULE TIME TO TRY

ITEMS.

OUR PLATFORM FOR CONSUMERS


SELECT ITEMS USER

WANTS TO TRY.

SELECT ITEMS FROM FAVOURITE

RETAILERS WEBSITES, OTHER USERS

OR BRANDS MARKETING PAGES.

1

2

3


A NEW MARKETING MEDIUM

OUR PLATFORM FOR BRANDS

MONETISATION


BOOKING FEE

FROM USERS

FOR STYLIST

AND TRY

BEFORE

BUYING

DELIVERY

CURRENT

SOLUTION

AFFILIATION

FEES

THROUGH

ONLINE

PURCHASES

AND IN HOME

SALES

CURRENT

SOLUTION

SHOWCASING

ONLINE

PRODUCTS IN

WILDE ROOMS

END

SOLUTION

BOOKING

FEES FOR

USERS OF

WILDE ROOMS

SIMILAR TO

HOTEL MODEL

END

SOLUTION

NATIVE

ADVERTISING

AND

PRODUCT

POSITIONING

INCOME ON

WILDEROOMS

PLATFORM

CURRENT

SOLUTION

WE ANTICIPATE THE FOLLOWING REVENUE STREAMS.

JOURNEY SO FAR


ALPHA

6 MONTHS TO DEC

2013

INVESTMENT: £80k

- ADD 2 CO-

FOUNDERS

- TECH TO MVP

USERS: Nil

REVENUES: Nil

BETA TARGETS

- LARGER CREDIT FACILITY TO

WIDEN OFFER

- INVESTMENT TO FUND

MARKETING & RECRUITMENT

- SENIOR NEDs WITH FASHION

RETAIL EXPERIENCE

- CHIEF MARKETING OFFICER

TO FURTHER TRACTION

- ADDITIONAL STAFF TO HELP

DEVELOP TECHNOLOGY

- TRIAL WILDE ROOMS IN HIGH

FOOTFALL LOCATIONS

BETA

ONGOING

SEEKING INVESTMENT:

£500k+

- PILOTED WILDE ROOM POP-

UP FOR 4 WEEKS IN LONDON

- ADDED SMALL MARKETING

TEAM

- 90 AFFILIATES

- PILOT OFFER TO USERS IN

SMALL GEOGRAPHICAL AREA

USERS: 109

REVENUES: Nil

WE HAVE PIVOTED OUR MODEL 5 TIMES TO GET TO WHERE WE ARE NOW

R

• Only 11.1% of avg. UK weekly £1bn textile, clothing & footwear spend was online in November

2013.1

• 51% of UK are put off buying clothes online due to hassle of returning goods through post.2

• More than 22% have browsed clothes online but never bought.2

• Over 36% of Adults would like to reserve online and buy in store.2

• Only 20% of the UK £2.5bn click-and-collect consumers collect orders the next day.3

• 58% of people surveyed shopped on-line to avoid crowds.4

• 70% of consumers like to touch a product before they buy.5

• Average Checkout abandonment rate is 67.9%.6 Average fashion website conversion rate is

5.3%.7

• 75% of people surveyed believe a good on-line delivery experience encourages customer

loyalty.4

• Average online basket value (ABV) for online only £96, against £192 ABV for multichannel

retailers.7

• 30% of clothes bought online are returned.8 Optimal store rates of return are 13%. (Avg. 16%).9

• 67.9% of consumers prefer to complete their purchases in store. 3

Reference: 1 ONS Nov 2013, Retail Sales, 2 Mintel, 3 Drapers Multichannel Report 2013 4 US Commerce Dept. 2012, 5 Kantar, 6 Baymard Institute, April

2013, 7 IMRG, 8 Javelin Group. 9 Kenan-Flagler Business School, University of North Carolina, Prof. Petersen, 10 Colliers Winter 2013 11 CBRE

Q42011 Central London Property Market Review, 12 Zara Financial Report 2012, 13 Retail Week Oct 2012, 14 Fashionunited.co.uk. 15 BRC-

KPMG Retail Sales Monitor.

KEY MARKET FACTS


1.6 1.7 12.4

19 22.1

42.5

76.6

164

0

20

40

60

80

100

120

140

160

180

$M

M (

Fun

ds

rais

ed

)

Company (Year Founded)

Seed Series A

Series B Total

¹ Paco Underhill – Why we buy, Simon & Schuster 2012

COMPETITION


NEW METHODS OF FASHION TECH RETAIL

Online Fashion Curators Online Fashion Services

Tangible Fashion Tech Retailers

Below we indicate the funds

raised to date by some of the

competition through various

funding rounds. Source: Crunchbase

http://www.polyvore.com/uk_style/set?id=7262936

Kevin Dhami

CEO & co-founder London

21 March 1981

Sundar Venkitachalam

CTO & co-founder London

31 May 1976

MANAGEMENT TEAM


Kevin is a qualified CA with over 12 years

of corporate and real estate experience.

His skills include modelling complex

structures, developing funding solutions

and maximising stakeholder returns. He

gained his experience working at various

London investment houses, including

private equity and UK based retail

investment and development. Kevin has a

BSc Mathematics and Economics from UCL,

and an MA Finance & Investment from

University of Exeter.

Sundar is an expert software architect with

over 17 years of leading, managing and

architecting software solutions under both

corporate and start-up environments. He

was one of the pioneers of AJAX

implementations, and built platforms

similar to Google Apps and Microsoft

‘.Net’, way before Google and Microsoft

respectively. Sundar has an MSc Computer

Science, University of London, an Adv.

Diploma in Computer Science, ISCT, India

and a BSc Commerce & Accounting, M G

Uni, India.

Lian is a fashion e-commerce leader as

the founder and CEO of luxury online

retailer www.thenandnowshop.com, and

UK CEO of Fashion Cheque, an industry-

wide fashion gift voucher, currently

expanding into Europe having originated

in Holland. She has extensive e-commerce

experience, strong relationships with

retailers and strong online and offline

marketing skills. Prior to e-commerce she

was an Interest Rates Trader at Morgan

Stanley, London. Lian has an MEng

Computer Science, from Warwick

University and is FSA approved.

Lian Michelson

CRO & co-founder London

6 March 1983

© 2013


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