OPTIMIZING SOCIAL ENGAGEMENT ACROSS THE ENTERPRISE

WILDFIRE HELPS BRANDS DRIVE BUSINESS RESULTSSocial networks like Facebook and Twitter create powerful opportunities for brands

to engage with consumers. But to harness the full value, you need a robust platform

that lets you create, manage, and optimize your social media presence. That’s what

1.

brands are building brand awareness and creating buzz with unprecedented speed

and impact.

2. Capture leads and consumer data. For many brands, lead generation is the #1

3.

social media as an always-on communication channel, allowing them to engage

with consumers and show their personality in an authentic way.

4.

into their entire marketing strategy, brands turbocharge their marketing across all

channels, including print, broadcast, digital, and in-store.

5.

incremental sales. Common tactics include the use of coupons, discounts, and other

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LINKEDIN

through targeted ads, promotions, and branded content.

YOUTUBE

world’s 2nd-largest social network with over 800 million users.

GOOGLE+Reach consumers through Google+, including its unique “hangouts” that bring users together in live video chats. With

designed to engage Google+ users and drive viral activity.

PINTEREST

your Pinterest assets by automatically re-publishing your pin boards on your Facebook pages, allowing you to drive more

having a Facebook account, they are likely to be active on other social networks. On Twitter, they follow celebrities, causes, and other interests. On LinkedIn, they maintain professional contacts. On Pinterest, they pin items about products they like or intend to buy. On Google+, they engage with circles

presence and engage with consumers across all these channels

FACEBOOKCreate and maintain multiple Facebook pages; design and publish all types of rich content; schedule, post, and manage messages; run and optimize ads; and launch and manage any kind of promotion (contests, coupons, sweepstakes, giveaways, quizzes, surveys, and much more).

TWITTER

audience through engaging tweets, targeted ads, high-impact promotions, and rich media content. Create, schedule, publish, and manage Twitter content from a single platform.

MULTIPLE SOCIAL NETWORK SUPPORT

Wildfire Suite 2.0 enables brands to manage their social media

presence across multiple social networks through a single,

integrated enterprise platform.

BROCHURE | Personalizing Interactions Between Brands And Consumers

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PUBLISH DATA-DRIVEN CONTENT

tools enabling you to develop and publish all kinds of

impact messages, pages, ads, and promotions that are

can publish that content across multiple social networks, including Facebook, Twitter, and other social channels, and to your website and microsites. And you can

dashboards and reports to inform your content development and publish data-driven content – track what content is working best, and continuously optimize your approach.

allows you to create, publish, and manage beautiful content without any technical skills required. With

content once and simultaneously publish it to multiple

means your content will automatically look great on all devices – smartphones, tablets, and desktops – without

DEVELOP YOUR STRATEGY

Successful social media marketing begins with a well-

technology platform necessary to support and enable your strategy. But we recognize that technology alone is

application of best practices and a robust methodology for achieving consistent and ongoing results.

Strategists work in tight coordination with your social

technology is aligned with your strategy and business

strategies and tactics designed and optimized

knowledge of what works best in social media. Our

campaign, and they maintain ongoing and regular communication and support throughout your use of

DATA-DRIVEN SOCIAL MARKETING

the power of data-driven social marketing and master the complete social

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MANAGE AND CONTROL

The ability to manage and control your social media presence and activities is critical to ensuring consistent

constant concern for companies is the potential risk to the brand and to the company’s reputation from social media activity. Companies need to guard against unauthorized or inappropriate use of social channels.

social marketing activities and delegate publishing and content management rights, while minimizing risk to your brand and reputation.

Key management and control capabilities that are built

Role-based Permissions:

modify roles, customize permissions attached to roles, and assign users to roles.

Audit Trail: Allows brands to audit their usage of the

and date/time stamp.

MEASURE AND REFINE

social media marketing are those that set precisely

results. Through comprehensive, real-time analytics,

your social media marketing activities, so you can

content are producing the most engagement, which promotions and campaigns are driving the most participation, which ads are yielding the best results.

analytics provide detailed visibility into every aspect of your social media marketing. View metrics and results at an aggregate level across all your activities and properties, or at a highly granular level providing

campaigns and properties, and you can also compare your performance against industry benchmarks. Ready-made reports allow you to easily communicate your social media performance and results to team members and management.

Comprehensive, detailed analytics enable brands to continuously refine and improve their social media content to drive ongoing engagement and business results.

BROCHURE | Personalizing Interactions Between Brands And Consumers

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And for completely customized content, code your own reusable templates. Pages also includes native support for mobile devices. Create your content once and it runs optimally on any device – desktop, tablet, or smartphone. PromotionsPromotions is the industry-leading solution to create, run, and manage high-impact social promotions that drive business results. Build and launch a promotion in a matter of minutes, with no technical skills whatsoever. Choose from the industry’s widest selection of formats, including sweepstakes, coupons, giveaways, and more.

customize your content look and feel. And it gives you powerful results data, including referral sources, third party tracking, advanced demographics, Likes and followers gained.

AdsAds enables you to plan, purchase, manage, and optimize social advertising across multiple networks including Facebook, Twitter, and LinkedIn. The Ads tool integrates with unique technology from Adaptly, the leading provider

such as Kraft and Pepsi. It automatically optimizes your

only clicks, but downstream engagement such as Likes

promotions while reducing advertising cost and increasing click-through and engagement.

AnalyticsAnalytics provides comprehensive tools for tracking and

to continuously improve your strategy and drive better results. Pre-built reports and dashboards provide

messages, and promotions. View summary rollups or

across numerous variables. View and compare your performance against industry benchmarks.

COMPLETE INTEGRATED SOLUTION

set of tools that enable companies of all sizes and kind to create and manage their social media presence across multiple properties and networks.

MessagesMessages is a comprehensive solution that enables you to create, schedule, publish, and manage messages

application. View incoming and published messages in

Schedule messages to post at pre-determined times, and target your messages using various parameters. Messages can contain multimedia content, including photos, videos, and links.

Pages

your pages up and running quickly. For more customized content, modify any pre-built template at the code level.

WILDFIRE SOCIAL MARKETING SUITE 2.0

Wildfire Social Marketing Suite 2.0 provides a complete set of integrated tools that enable brands of all sizes to create, manage, and optimize their global social media marketing across leading social networks.

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than the average brand on Facebook. On average,

their fan base while beating their cost per fan goals by

and became the number one mascara in England

sales transactions during the promotion period involved promotion entrantsNon-dairy drink maker So Delicious ran a “100 Days of Change” campaign, resulting in two of its most successful sales days

million in incremental revenue over a 12-month period

EXCEPTIONAL CLIENT SERVICES

with customers throughout the entire onboarding and value delivery process, and engage with customers on an ongoing basis, including quarterly reviews. Social Media Strategists, Technical Product Specialists, and Industry Strategists advise customers on all aspects of their social

ROBUST VALUE DELIVERY METHODOLOGYThrough a robust and proven methodology, we guide you through a structured process that results in rapid delivery of value. Typically in a matter of a few short weeks, our team guides you through a streamlined

Training your marketing team;

Measuring the results; and Iterating to continuously improve the strategy, campaign,

LEADING PROVIDER OF SOCIAL MARKETING SOFTWARE

software, with over 16,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Large brands and agencies such as Virgin, Amazon, Unilever, and Ogilvy as well as thousands of small to medium

GLOBAL PRESENCE

(London, Paris, and Munich), and Asia (Singapore).

countries around the world.

TRACK RECORD OF INNOVATION

Its is the only social media marketing company to receive an investment from Facebook’s fbFund, of

First social marketing company to integrate with Facebook,

First to provide native mobile support for Facebook canvas pagesFirst to deliver an app that generates Sponsored StoriesFirst to deliver an iFrame Facebook app

INDUSTRY-LEADING DOMAIN EXPERTISE

250,000 social marketing campaigns for customers throughout the world – far more than any other vendor

visibility to analyze and understand what works in social

PROVEN CUSTOMER SUCCESS

GLOBAL LEADER IN SOCIAL MEDIA MARKETING

1600 Seaport Blvd., Suite 500, Redwood City, CA 94063 | 888.274.0929 | | | 07/12

Redwood City

Chicago

London

Los Angeles

Munich

New York City

646.503.2166

Paris

Singapore

+65 9323 1690