| Date post: | 19-Aug-2015 |
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Sports |
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Winter Olympics What will the Brits follow? And how? On Device Research surveyed over 1000 smartphone Users in the UK during the opening days of the Winter Olympic Games in Sochi. The results offer a glimpse into the popularity of the games, different events, and how people plan to keep up with the largest sports event of this winter.
13%
18%
21%
27%
36%
11%
47%
50%
11%
15%
18%
11%
11%
56%
38%
34%
Cross-‐country skiing
Curling
Speed ska?ng
Alpine skiing
Ice hockey
Figure ska?ng
Ski jumping
Snowboarding
Snowboarding the most popular Q: Which event are you looking forward to the most?
f k
Source: On Device Research, February 2014 N=1030 smartphone users in the UK Photo: Matt Biddulph
7.20%
12%
13.30%
17.50%
27.60%
31.70%
37%
41.70%
46.70%
DHL
British Airways
Pepsi
Barclay's
McDonalds
Nike
Visa
Coca Cola
Adidas
Which brands do you think are the official sponsors of the Sochi Winter Olympics?
Official sponsors
Team GB sponsors
Not sponsoring
Source: On Device Research, February 2014 N=1030 smartphone users in the UK
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
18-‐24 25-‐34 35-‐44 45-‐55 Over 55
Winter Olympics has a youth problem Almost half of the 18-24 year olds said they had no plans to follow the games
I will try to follow = 65% average
No plans to follow the Olympics = 35% average
Q: Do you intend to follow the Sochi Winter Olympics? Source: On Device Research, February 2014 N=1030 smartphone users in the UK
Source: On Device Research, February 2014 N=1030 smartphone users in the UK
92%
34% 27%
22% 20% 11% 7%
TV Online via mobile/tablet
Online via computer
Social Media (i.e. Facebook, TwiUer)
Newspaper Radio Olympics mobile app
: 5 7 t K
TV still rules Dozens of Olympic mobile apps shunned by all… Q: How do you plan to follow the Sochi Winter Olympics?
