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sid lee “Everyone experiences far more than he understands. Yet it is experience, rather than understanding, that influences behaviour.” - Marshall McLuhan
| Date post: | 09-May-2015 |
| Category: |
Presentations & Public Speaking |
| Upload: | the-content-council |
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“Everyone experiences far more than he understands.
Yet it is experience, rather than understanding, that influences
behaviour.”
- Marshall McLuhan
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2 lives2 lives
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CONTEXTCONTEXT
FEARFEAR
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bonfires
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cultureculture
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INNOVATEINNOVATE
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archetypesarchetypes
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relevancyrelevancy
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how we think
THE EXPERIENCE IS THE MESSAGE + THE CONSUMER IS
THE MEDIUM
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EXPERIENCERECRUITMENT AMPLIFICATION
