LendoraJohnsonMarketing Account Manager

William & Mary – Raymond A. Mason School of Business

A Tale of Two MBA Programs

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Agenda

• Prologue• TheTale• TheResolution• Epilogue

Where on earth is Hampton Roads?

..not this Williamsburg

..this Williamsburg

Prologue

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FlexMBA&ExecutiveMBA

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of

hope, it was the winter of despair, we had everything before us, we had nothing before us”

-CharlesDickens

The Tale of Two MBA Programs

“There’s Good News and there’s Bad News. The Bad News is that we know what’s not working,

which coincidently is also the Good News.”

-LendoraJohnson

…..Or in other words

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..other factors

Experience

Workingprofessionalswith4-10years

experience

Diversity

Attractingadiversestudentpopulation

FlexMBASponsored

Content

TheResolution

Lead Generation

GoogleAdwords

LinkedIn

0 25 50 75 100

29

71

PercentageofleadsgeneratedforFlexMBAprogramviaPPCadvertisingin2015

PPC Advertising Budget

50%50%

LinkedIn

PercentageofFlexMBAPPCbudgetfor2015

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Epilogue