William toll of yottaa presented every milliseond counts at hosting con 2011

Yottaa Inc. 2 Canal Park 5th FloorCambridge MA 02141http://www.yottaa.com@Yottaa

© 2011 Yottaa Inc. All Rights Reserved.

Every Millisecond Counts! Faster Websites Matter – Help Your company and Your

Clients get Better ROI from their Websites

http://www.yottaa.com/


© 2011 Yottaa Inc. All Rights Reserved. 2

Web Hosting Marketing & Product Management Executive

• 1999 ValueWeb• 2002 NTT/Verio• 2004 Affinity Internet (Now Hostway)• 2006 Intermedia.NET• 2008 NaviSite (Now a Time Warner Cable

Company)• 2011 Yottaa

William Toll Twitter: @utollwi

YOTTAA INTRODUCTION


No installs | No code changes | Flexible Partner Programs | Double site speed with a few clicks.

Yottaa - The Web Performance Company

We provide all-in-one web performance service that makes websites faster:


Assess Monitor Benchmark Optimize

Analyze performance issues

Compare to other sites

Make your site faster

Continuously monitor for problems

WHY WEBSITE SPEED MATTERS


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Slow is Stressful

Slow is Painful

Slow Kills


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Time Perception

• Perception Varies– Age– Sex– Cultural– Stress Level– Happy/Angry

12© 2011 Yottaa Inc. All Rights Reserved.

2 Seconds

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What difference does it make?

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Time on Site

Pages / Visit

Bounce Rate

Revenue

SEO

Conversion Rate

Speed influences key website metrics

Speed & Website Metrics


Speed & Business Metrics

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• Revenue & User Satisfaction– # of Items in Shopping

Cart– Conversion Forms

Filled– Brand Perception– Likelyhood of return,

recommendation or share


• Competition– Every Millisecond Counts

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Speed & Competition

"First and foremost, we believe that speed is more than a feature. Speed is the most important feature.”

@fredwilson – VC in NYC


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• SEO– Slow loading sites rank lower

Speed & SEO

“Google incorporating site speed in search rankings”

@mattcutts – Google


How Fast Does Your Website Load?

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#9 Hosting

$31.91 cpc

Most Expensive Keywords In Google AdWords

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Web Hosting Example


WHAT ABOUT HOSTING CLIENTS?


• Hires a new marketing person who reviews their website speed.

AND/OR

• Has web developer tell them that their site is too slow and should be moved.

– What Happens Next?

Scenario: Shared Hosting Customer


• Customer: “You put too many websites on my server”• Customer: “Your network connections are bad”• Customer: “Your servers are mis-configured”• Customer: “Upgrade my server for free or….”

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Hosting customer calls Technical Support


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• Hoster to Customer: “We run our servers at the 50th percentile and allow for 80% peak utilization”

Hosting Technical Support Response


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Who Wins?

Customer?Hosting Tech

Support?


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• Hoster: “Unfortunately we feel that your website is slow – not due to our servers and network – it’s slow because your website is poorly coded and not optimized for performance.

Your website code is making 500 roundtrips from the browser to the server, downloading 2.4MB of assets and has 50 3-rd party widgets all loading sequentially.”

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Honest Hosting Technical Support Response


Example Customer Of Large Hoster

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Key West Bed and Breakfast Website

Competition is fierce.

Websites need to be slick.

This site is hosted by a famous large host.

It’s slow. Very slow.


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Restaurant in Jersey City, NJ

The Website is slow. Very slow.

It’s on a server at a premium-priced hoster.


Example #2 Customer Of Large Hoster

YOUR ANSWER COULD BE YOTTAA


Web Performance Is Hard For Your Customers

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100+ factors can make your website slow

Users Browser Last Mile Geography CDNs Major ISP Data Center

3rd party assets/widgets

Performance uncertainty


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Help Your Customer Understand Why Their Site Is Slow

Yottaa’s Global Network

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Amsterdam

Dublin

Singapore

Dallas

San Francisco

Seattle

Chicago

Washington

New York

BostonBeijing

Office Locations Cloud-Based Optimization Nodes Cloud-Based Monitoring Nodes


The Solution: Yottaa

Internet

Customer Website &

Web App in Hosting Facility

Users

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Benchmark

Monitor

Optimize

Assess

No install,

No code changes

API and/or Self-service

Double site speed within

minutes

Pay as you go

Infinitely Scalable Cloud Services


Partner with Yottaa

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Broaden Offerings and Increase Revenue and Margins-Yottaa’s services add incremental recurring revenue to new and existing customer accounts.

Improve Customer Loyalty & Reduce Churn-Sticky service and value pricing/bundling by hosters solves a top reason for churn – perceived hosting performance issues.

Lower Bandwidth Costs-Shift a portion of customer bandwidth off your network to Yottaa’s cloud-based network.

Maximize Existing Infrastructure-Increase densities and lengthen hardware replacement cycles.

Flexible Partner Programs, Simple RESTful API-Contact us for details!


DEMO


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Demo



Test Your Website Speed

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Visit www.Yottaa.comEnter a URL in the Box

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View Assessment Information

Understand Your Yottaa Score

Assess Your Website Speed

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Understand Your Page Load Time

Breakdown

View your page load waterfall

Understand Your Page Load Times

Benchmark Your Website Performance

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Benchmark Your Website With the

Competition

Link Your Google Analytics with Yottaa Site Performance Data

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Link Your Google Analytics. Assess

Your Website Performance and It’s

Effect on Website and Business

Metrics

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Make Your Website Faster with Yottaa Optimizer

Activate Yottaa Optimizer To Make Your Website 50%

faster or more!

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Q & AThank you for viewing


For More Information Contact:

William TollEmail: [email protected]: +201.204.9880Web: www.yottaa.comTwitter: @utollwi

mailto:[email protected]


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William toll of yottaa presented every milliseond counts at hosting con 2011

Technology