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WILSONART TIMES "All the Flooring That's Fit to Sell" www.readerswholesale.net November 2004 Volume One Issue Two Your Reader's Wilsonart Support Team: Stan Kaufman: VP Sales Frank Saltzman: \'Vilsonart Product Manager Brad Jackson: Houston Account Manager Scott Burger: Houston Account j'yIanager Shane Young: Houston Account Manager Jeff Reilly: East Texas Account ;\fanager Brad Cavanaugh: Central Texas Accolll1t Manager Jim Berry: Central Texas Account Manager Rick Reed: Sourh Texas Account Manager Don Hebert: Louisiana Account Manager Current Wi/sonart Promotions: Fall Spiff Promotion Upcoming Wilsonart J'Jill Toul' Dates: AprilS'" -6'h, 2005 Seats are limited. Call to reserve your spot today! It's All in the Paper! Q: If you wanted your stereo to dimentional wood print that is sound better, what would you decidedly more authentic in do? A: Upgrade your speakers. appearance than our competition. The majority of Wilsonart's alternatives use a two-step process that creates a more dull, flat, and "vinyl" look... much like an older printer when you print digital photos. Grab the new White or Auburn Walnut samples and place them next to a Duolink or competitive sample. The difference is. ..in the paper! Q: If you bought a new digital camera, and you wanted to print out the best pictures possible, what would you buy? A better printer. What does this have to do with Wilsonart? A lot! How many times have you seen a customer walk into your showroom and say, "I don't want that fake wood laminate. I want what is on the showroom floor." Only to discover that what the consumer was walking on is Wilsonart! The answer is in Wilsonart's unique 5-step printing process. Unlike most (if not all) of our competitors, Wilsonart uses five layers of ink to create a more vivid, realistic, almost 3- ~~FlOOrinE 8r.))III Wilsonart" Flooring Dealer Profile: Custom Flooring of Pearland ReCo Survev Summary Top Laminate Brands By Sales 1. Wilson art 20.6 % 2. Quick-Step 13.8% 3. Mannington 11.5% Qualty Rankings 1. Wilsoanrt 2. Mannington 3. Quick-Step Sales Rep Support 1. Wilsonart 2. Mannington 3. Quick-Step Service 1. Wilsonart 2. Mannington 3. Quick-Step 28.6 % 12.9 % 12.0 % 18.7 % 13.5 % 12.5 % 19.0 'Yo 13.9 % 12.3 % Merchandising Support 1. Wilsonart 19.3% 2. Mannington '16.1 % 3. Pergo 12.0 % Complaints/Claims 1. Wilsonart 2. Mannington 3. Quick-Step 20.3% 15.2 % 11.8 'Yo It's an endless debate. Do you show every option of laminate flooring in your showroom or .only the products that you believe in? Well, Custom Flooring has an answer.. .Just the one you believe in. For the last several years, Stan Denitto has only shown one laminate flooring manufacturer in his showroom, and he will be the first to tell you that he hasn't lost a sale. His passion for Wilsonart Flooring is conveyed so clearly to his customers that when they leave his showroom, they are convinced Wilsonart is the only laminate floor to buy. "Why deal with all of the cheap stuff? They are low-pressure floors that don't respond well to Houston's highly humid climate. Why would I want to go back out to a consumer's home only to shave the floor away from the expansion space it grew into? I can avoid all of that up front with Wilsonart. Plus, I don't want my installers coming back telling me to order an extra carton of the direct- pressure stuff because so many boards were chipped out of the carton." It's obvious why Custom Flooring is one of Reader's Top 50 accounts! Thanks for the support! HPL HIGH I'RESSURE LAMINATE Training 1. Wilsonart 20.4 % 2. Mannington 16.8 % 3. Quick-Step 11.3% Distributor Support 1. Wi/so nart 21.5 % 2. Mannington 15.9 % 3. Quick-Step 12.9 % Customer Preference"" 1. Wilsonart 21.3 0;;, 2. Pergo 19.1 % 3. Mannington 13.4%
