33
) ) ) ) The Revolution of Web to Mobile
) ) ) )
The Revolution of Web to Mobile
• FuturLink customers deploy campaigns for a wide range of brands well-known around the world
*Not exhaustive list
Logos, registered trademarks and trademarks are property of their respective owners
FuturLink – The leaders in Location to mobile marketing
• Now launching a revolutionary web to mobile experience: Wimob
Index
1. The Revolution of Portable Media Content
2. What is Wimob?
3. Wimob for Web Publishers
4. Application examples
5. Conclusions
Internet is demanding portable content
• Making content portable from websites is still not easy
Internet is demanding portable content
• Making content portable from websites is still not easy
Printer
Notes
SD cards
Pen drive
MP3 player
Internet is demanding portable content
• Portable
• Multimedia
• Higher memory space
• 3+ Billion devices
• But a solution already exists• Portable
• Multimedia
• Higher memory space
• 3+ Billion devices
• But a solution already exists
Current situation in online & mobile marketing
• PCs (1.3 Billion) – 150 Million websites
• Web browsing usage increasing compared to
traditional media
• Multimedia content increasing, driven by surge in
user-generated content (mashups, widgets, blogs,
social networks, etc.)
• Mobile phones (3.2 Billion): factor 3x
• Mobile phones emerging as multimedia device
• Mobile phones include connections such as
Bluetooth (75%), Infrared (52%), etc
How to get content on your mobile phone
WAP
3G
GPRS
HSDPA
First approach: Mobile Browsing
• OK for mobility (instant news)
• But still Complicated
• Poor user experience
• Time-consuming
• Expensive (browsing contract)
• Slow downloads
!
WAP
3G
GPRS
HSDPA
First approach: Mobile Browsing
• OK for mobility (instant news)
• But still Complicated
• Poor user experience
• Time-consuming
• Expensive (browsing contract)
• Slow downloads
!
Our approach: Web-to-mobile
Our Solution: Web-to-mobile
• Better User Experience
• Faster download time
• Not dependent on carriers
• Convenient
• Free! (Bluetooth, Infrared, USB)
) ) ) )))
Our Solution: Web-to-mobile
• Better User Experience
• Faster download time
• Not dependent on carriers
• Convenient
• Free! (Bluetooth, Infrared, USB)
) ) ) )))
Index
1. The Revolution of Portable Media Content
2. What is Wimob?
3. Wimob for Web Publishers
4. Application examples
5. Conclusions
1. Browse a web page and look for available Web to Mobile content .What you VIEW may be adapted automatically to your mobile phone
1. View
How It Works
1. Browse web page and look for available Wimob (Web to Mobile) content
2. What you VIEW may be adapted automatically to your mobile phone
2. CLICK on the icon to open the application with a dynamic interface adapted to the website. Choose the connection type (Bluetooth, Infrared or USB). Just once per mobile phone.
1. View 2. Click
How It Works
1. Browse web page and look for available Wimob (Web to Mobile) content
2. What you VIEW may be adapted automatically to your mobile phone
3. CLICK on the Wimob to open the application with a dynamic interface adapted to the website
4. Choose the connection type (bluetooth, Wi-Fi, IrDa or USB). Just once per mobile phone
3. GET the content adapted to your mobile phone for free in a few seconds from your PC or laptop. You can now take your content with you and share it with the world.
1. View 2. Click 3. Get
How It Works
Improved user experience solution: Web to mobile
Only take what you wantDownload to your mobile phone directly
Faster, Easier, More Convenient
Branded games
Instant win competitions
Product catalogues
2D codes
Schedules
Applications
Videos
Images
Audio (MP3)
Animations
Maps
Contact details
• Wimob works with lots of content types
Only take what you wantDownload to your mobile phone directly
Faster, Easier, More Convenient
Branded games
Instant win competitions
Product catalogues
2D codes
Schedules
Applications
Videos
Images
Audio (MP3)
Animations
Maps
Contact details
• Wimob works with lots of content types
Value for your web-visitors
Easy to UseJust view, click and get content directly to your mobile phone
FreeNo need for mobile internet contract, no SMS or roaming fees - ever
High QualityContent is automatically optimized for your mobile phone
SimpleNo applications or installation required on your phone
PrivacyNo need to provide your telephone number, we hate spam
Your Favorite ContentWorks for any kind of web-based multimedia content
Easy to UseJust view, click and get content directly to your mobile phone
FreeNo need for mobile internet contract, no SMS or roaming fees - ever
High QualityContent is automatically optimized for your mobile phone
SimpleNo applications or installation required on your phone
PrivacyNo need to provide your telephone number, we hate spam
Your Favorite ContentWorks for any kind of web-based multimedia content
Index
1. The Revolution of Portable Media Content
2. What is Wimob?
3. Wimob for Web Publishers
4. Application examples
5. Conclusions
Using Wimob for Your Website
Upload folder and script to your website
Install Wimob Suite
Register the domain & get your license
Select the content
• Get your website ready in a few simple steps
Wimob for web Publishers – How it works?
Web content (ex: flv)
Wimob Suite
Publish to website
Mobile content
(ex: 3gp)
Wimob Interface Options
Basic license: Medium license: Advanced license: Professional license:
Your Logo
Basic license: Medium license: Advanced license: Professional license:
Your Logo
Value for Web Publishers
New User ExperienceMaximize the impact of your website and give your users a reason to come back
AdvertisingGenerate ad revenues from user traffic and adapt your branding to the user application
AdvertisingGenerate ad revenues from user traffic or adapt your branding to the user application
Viral ExposureIncrease traffic and expand the reach of your content on the most viral content delivery device
Easy and FreeCreating Wimob content is free and only takes a few simple steps to publish
New User ExperienceMaximize the impact of your website and give your users a reason to come back
AdvertisingGenerate ad revenues from user traffic and adapt your branding to the user application
AdvertisingGenerate ad revenues from user traffic or adapt your branding to the user application
Viral ExposureIncrease traffic and expand the reach of your content on the most viral content delivery device
Easy and FreeCreating Wimob content is free and only takes a few simple steps to publish
Index
1. The Revolution of Portable Media Content
2. What is Wimob?
3. Wimob for Web Publishers
4. Application examples
5. Conclusions
Application examples: Videosillustrative
Application examples: Goodies (ringtones, wallpapers, …)illustrative
Application examples: Couponsillustrative
Application examples: Branded gamesillustrative
Application examples: Weather, news, etcillustrative
Application examples: Dynamic Content – Route plannerillustrative
Application examples: Schedulesillustrative
Application examples: Agendaillustrative
Application examples: Videos - User generated contentillustrative
Application examples: Preview Premium contentillustrative
Index
1. The Revolution of Portable Media Content
2. What is Wimob?
3. Wimob for Web Publishers
4. Application examples
5. Conclusions
Wimob – Conclusions
•Wimob enhances the web user experience and bridges the
gap between online and mobile
•Wimob is a powerful content delivery platform for web
publishers
•Use Wimob on your website to reach a worldwide
audience of +3 Billion mobile phones
•Different customization and content adaptation options
