EMOTIONAL

DESIGN

Uber chases

emotional connection

and teams with Spotify

to offer personalised

music experiencehttp://www.thedrum.com/news/2014/11/17/uber-chases-emotional-connection-and-teams-spotify-offer-personalised-music

“Emotional design is the

BACKBONEof e-commerce design.”

— Kirsten Green, Founding Partner

of Forerunner Ventures

“You will have no chance of creating

something people will love unless

you’ve already made something

people actually want.”

— Alexis Ohanian, co-founder of Reddit

asdf movie https://www.youtube.com/watch?v=1lOEkYKYS9Q

“Before your application can create

an emotional relationship with the user,

it must get the basics right.

The emotional relationship,

THE DELIGHT, is what you layer on top.”

— Aral Balkan, Designer of Feathers

Maslow’s hierarchy of human needs

Aaron Walter https://speakerdeck.com/aarron/learning-to-love-humans-emotional-interface-design

Optimal User Experience– Cindy Chastain

OPTIMAL

USER EXPERIENCE

FUNCTION

EASE-OF-USE

PERFORMANCE

tangible

BEAUTY

MEANING

EMOTION

intangible

usable = edible

“The pleasurable layer

is very powerful.”

— Aarron Walter, Designing for Emotion

& Designer of MailChimp

“Empathy is the way we connect

with one another,

it is the platform

for emotion.”

— Aarron Walter, Designing for Emotion

& Designer of MailChimp

“The danger

is in confusing

‘EASE OF USE’ with ACTUALLY

DESIRINGTO USE SOMETHING.”

— Stephen Anderson,

3 Levels of Processing – Donald Norman

VISCERAL

pre-consciousness

attractiveness

first impression

BEHAVIORAL

use of product

function

performance

usability

REFLECTIVE

full impact of

thought & emotion

message

culture

meaning of product

or its use

“Make a good

FIRST IMPRESSION.” — Alexis Ohanian, co-founder of Reddit

HALO EFFECT

GUTREACTION

GOOD for me?

BAD for me?

“Interactions rarely

happen with people

we don't trust.”— Seth Godin

Word of mouth

Direct interaction

Graphics

Tone of voiceT R

U S

T

OF

MOUTH

WORD

“Trust is a gut feeling… more than a rational process

and visual design affects emotions in a very powerful way, perhaps more than any other stimuli.”

— James Putorti

MINT for iPad

Urgency rarely leads to trust.

Oh Mailchimp monkey,

Just as I get frustrated

with wrangling email

addresses, you’re there

with your little witticisms

to cheer me up!

Aarron Walter Designing for Emotion http://www.youtube.com/watch?v=ks91vBm3oT8

“Products are

people too.”

— Aarron Walter, Designing for Emotion

& Designer of MailChimp

Viktor Hertz http://www.viktorhertz.com/50717/2154528/gallery/work-in-progress-bars

“Attractive things make people

FEEL GOODwhich in turn makes them

think more creatively.”— Don Norman

Appealing

Effective

Pleasurable

MemorableDE

SIG

N

Design goals

Prospective users

Context of use

FO

UN

DA

TI

ON

O

F

GO

OD

DE

SIG

N

RESOURCES Designing For Emotion by Aarron Walter

http://www.abookapart.com/products/designing-for-emotion

The Basics Of Emotional Design by Nancy Young http://www.hongkiat.com/blog/emotional-design/

The Personality Layer by Simon Schmidhttp://www.smashingmagazine.com/2012/07/18/the-personality-layer/

Not Just Pretty: Building Emotion Into Your Websites by Sabina Idlerhttp://www.smashingmagazine.com/2012/04/12/building-emotion-into-your-websites/

Seductive Interaction Design, Stephen Andersonhttp://www.amazon.com/Seductive-Interaction-Design-Effective-Experiences/dp/0321725522

The Art & Science of Seductive Interactions, Stephen Andersonhttp://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions

Emotional Design: Why We Love (or Hate) Everyday Things by Don Normanhttp://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367

User-centric vs. Maker-centric Language: 3 Essential Guidelines by Janelle Estes, Nielsen Norman Grouphttp://www.nngroup.com/articles/user-centric-language/

Create a product

people will

#EmotionalDesign

@erinartworks

#modevcon