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Win More Sales With Digital Media - ERC (July 2014)

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How to Win More Sales with Digital Media - A presentation given to the Equity Release Club. (London, bradford & Manchester)
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Page 1: Win More Sales With Digital Media - ERC (July 2014)

Hi…

Page 2: Win More Sales With Digital Media - ERC (July 2014)

What am I Going to Cover?MessageWebsite

Social MediaeMail

Planning

Page 3: Win More Sales With Digital Media - ERC (July 2014)

Getting your Message right3 levels of decision - Intellectual- Business- Emotional

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Service Benefit Problem Message Subject Line

Car leasing Flexible contract Does not want to be tied into a long contract

Fed up of you old car, but don’t want to be tied into a long contract?

Short term car leasing available

Cancelled Stock orders

Needs a car fast or will face financial penalties

Want a new car fast? I have just heard out about a cancelled order of 10 x BMW 520D’s that are available for immediate delivery? Call me to find out more…

BMW 520D available for fast delivery

Low monthly payment

Cannot afford a luxury car but wants one to give an image of success

Do you dream of owning a stunning Aston Martin DB9? With leases starting from as little as £x per month, the dream just became a little more real.

Aston martin DB9 from £x pcm

Message Development

Page 7: Win More Sales With Digital Media - ERC (July 2014)

Don’t forget to tell your customerWhat you want them to do!

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What can your websitedo for you?

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Social Media = Prospecting

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eMail = Retaining & Mind reading

Page 15: Win More Sales With Digital Media - ERC (July 2014)

Choosing the right format of eMail:Promotional

NewsletterPostcardLetter

Page 16: Win More Sales With Digital Media - ERC (July 2014)

Promotional

Page 17: Win More Sales With Digital Media - ERC (July 2014)

Newsletter

Page 18: Win More Sales With Digital Media - ERC (July 2014)

Postcard

Page 19: Win More Sales With Digital Media - ERC (July 2014)

Letter

Page 20: Win More Sales With Digital Media - ERC (July 2014)

What else to Think About?Data

Auto RespondersBest Practice

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Planning = Winning more Sales

Page 23: Win More Sales With Digital Media - ERC (July 2014)

FreebiesWebsite Advice / Special Offer

Linkedin TipseMail Marketing Tips

Time Management Tips

Page 24: Win More Sales With Digital Media - ERC (July 2014)

Any Questions?

Simon Washbrook- [email protected] 0121 318 8318


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