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Presented by:Coryon [email protected]/in/coryonredd
Win the Internet Marketing Gamewith Great Content
View this presentation online at: www.secretsofsearch.com/sacspeakers
Sacramento Speakers Network
What is Internet Marketing?
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Let’s Start with the Basics
• Start with a persuasive website• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Videos
Paid Search
Lots more options…
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A Brief Overview ofSearch Engine Optimization
4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest
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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Get links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
The lens of SEO sharpens all of your Internet Marketing
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CEO of Batteries4less.com & Coryon.com Internet Marketing
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com a Multi-Million $$ Success Story
Who is Coryon Redd?
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:
Selling
Are you ready to stand out?
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Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Customers
Social Listening ToolsGoogle Alerts, Topsy.com, SocialMention.com
Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
Make your Blog the Hubof your Online Marketing
Spread the Word
Blogger Outreach
Answer Questions in Forums
RSS Directories
Press Releases
Social Media• Facebook, Twitter, Linkedin, etc.
Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/
Case Study: Findinghappiness.com
Source: Findinghappiness.com/blog/
Goals for FindingHappiness.com
Educate and EntertainBuild Audience and Website TrafficIntegrated Marketing • Website, email, social media, SEO
Create and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.
Editorial Calendar (Oh no, it’s a spreadsheet)
Editorial Calendar (Oh no, still a spreadsheet)
Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
Create FocusTarget Your MarketPlan ContentMeasurement
=Simplified Marketing
The Big Picture
Don’t GetOverwhelmed
SimplifyYour Marketing
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Content is King
Blogging, Video, Web Pages, & More
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Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs
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SEO is your Ace in the Hole
Win the Game and Make More Money
Go to Coryon.com to Learn MoreView this powerpoint at: secretsofsearch.com/sacspeakers
