Presentation

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• Windows Phone is a family of mobile operating systems developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it.

• Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market. It was first launched in October 2010, with a release in Asia following in early 2011.

• Windows Phone, Microsoft created a new user interface, featuring its design language called Modern Style UI.

Introduction

• The software is integrated with third party services and Microsoft services, and sets minimum requirements for the hardware on which it runs.Work on a major Windows Mobile update may have begun as early as 2004 under the codename "Photon", but work moved slowly and the project was ultimately cancelled.

• On February 11, 2011, at a press event in London, Microsoft CEO Steve Ballmer and Nokia CEO Stephen Elope announced a partnership between their companies in which Windows Phone would become the primary smartphone operating system for Nokia.

• The event was largely focused on creating "a new global mobile ecosystem", suggesting competition with Android and iOS by saying "It is now a three horse race".

• Integration of Microsoft services with Nokia's own services were announced; specifically that Bing would power search across Nokia devices, and an integration of Nokia Maps with Bing Maps, as well as Nokia's Ovi store being integrated with the Windows Phone Store.

Partnership with Nokia

The Lumia 900 was one of the first Windows Phones to support LTE and was released on AT&T on April 8.An international version will launch in Q2 2012, with a UK launch expected in May.The Lumia 610is the first Nokia Windows Phone to run the Tango Variant (Windows Phone 7.5 Refresh) and is aimed at emerging markets.

On June 20, 2012, Microsoft unveiled Windows Phone 8, a new generation of the operating system for release later in 2012. Windows Phone 8 will replace its previously Windows CE-based architecture with one based off the Windows NT kernel with many components shared with Windows 8, allowing applications to be easily ported between the two platforms.

Excitor expects that market demand for Windows Phone 8 likely to increase in the future and we plan to support this platform on tablets and smartphones. We expect to have a beta client available early 2013.

Windows Phone 8

Market level/market demand

Market Share

• Nokia

• Motorola

• Sony Ericson

• Samsung

• HTC

• I mate

Windows Phones Company

• Amazon Kindle

• Pet bubby

• NPR news

Windows Apps

• Jack of Tool

• Flashcard for tracking

• I love English

• Toefl

• Idioms

Nokia: We've Stooped In Smartphones To Ultimately Conquer With Windows Phone 8

New innovations

Nokia (NOK) is running ads in Europe for its new Windows Phone 8 devices, the Lumia 920 and 820, emblazoned with the legend 'everyone loves a comeback'. You can't accuse the once mighty king of mobile of not having a sense of humor about its current lowly position in the smartphone rankings - more also-ran than undisputed champion. The 800lb gorilla in the room is of course Google's Android OS - which owned a full three-quarters (75%) of the global market in Q3, according to IDC estimates - versus a fractional 2% for Windows Phone (plus Microsoft's older Windows Mobile OS combined).

Windows Phone 8 has new innovative features

Today’s Windows Phone 8 event in San Francisco brought a lot of attention to the upcoming mobile operating system from Microsoft. There is no doubt that the Microsoft design language present in the previous Windows Phone 7 has been updated and expanded upon in the new release (and with Windows 8 and Xbox as well), but there are many new features beyond the interface that make Windows Phone 8 truly innovative in the mobile space. Microsoft put four of their core innovations at the very start of their press event today: live tiles, live applications, the start screen, and Microsoft’s new Data Sense application. 

Nokia and HTC Windows Phone 8 Smartphones Arrive at AT&T

Lumia 920

The Nokia Lumia 920 includes the latest advances in Nokia PureView imaging innovation. The 8.7-megapixel camera features advanced floating lens technology, dubbed ‘optical image stabilization’ which helps eliminate blur by compensating for hand movement while photos or videos are being shot. The camera in Nokia Lumia 920 can take in five times more light than typical smartphones to capture top quality photos and videos in low light.

In addition to its 2000mAh battery – the largest battery Nokia has put in a smartphone – the Lumia 920 includes built-in wireless charging capabilities for an easy, convenient way to get more out of every day. For a limited time and while supplies last, AT&T will also include a wireless charging plate – free of charge – with each purchase of a Lumia 920.

The Lumia 920’s 4.5-inch PureMotion HD+ ClearBlack display is protected by Corning Gorilla Glass and is optimized for readability in the brightest light conditions, even outdoors on a bright day. In addition to its durable, scratch-resistant, curved display, the Lumia 920 also has a new sensitive touchscreen that lets you type with fingernails or while wearing gloves.

Lumia 820

The Nokia Lumia 820 is a snappy, mid-range smartphone that delivers high-end performance in a compact package. It features the same unibody look and feel as high-end Lumia smartphones – including a Clear Black display and new sensitive touchscreen – in an attractive design that supports exchangeable shells. These exchangeable shells, which are sold separately, are available in range of colors and features, including wireless charging.

Windows Phone 8X by HTC

The Windows Phone 8X by HTC boasts a pure unibody design perfectly sculpted with a dramatic taper that feels thin in your hand and its stunning 4.3-inch 720p HD display (1280 x 720 pixels) brings photos, video and Web pages to life.The 2.1-megapixel, 88 degree, ultra-wide front-facing camera is able to capture self-portraits of you and the faces of up to four friends all at once. The 8-megapixel rear-facing camera with an f/2.0 aperture allows you to capture great photos and videos – even in low light. As the first-ever Windows Phone 8 smartphone with built-in Beats Audio technology, this device gives users authentic, studio-quality sound. The device has a unique audio amplifier that powers the 3.5mm audio jack and speaker to provide improved sound for music, video and even gaming.

The Windows Phone 8X by HTC will be available in two models – California Blue with 16 GB of memory for $199.99 and an AT&T exclusive in California Blue or Lime.

For the 2012 holiday shopping season, AT&T will be the only U.S. carrier to offer new Windows 8 tablets to their customers. Samsung ATIV smart PC offers customers the blend of PC capability with the convenient tablet form factor.

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