Windows Phone

Doug HollandSenior Architect Evangelist9/28/2011

Windows Phone.

vs.People Icons

Windows Phone.

Modern communication built in

A smarter way to app

Internet beyond the browser

3

Windows Phone.4

Internet beyond the browser. A fast, beautiful web experience

with Internet Explorer 9 and hardware acceleration.

Local Scout provides suggestions and prioritized local search results on restaurants, shopping and things to do.

Modern communication built in. People Hub with Facebook,

LinkedIn and Twitter, built in.

Group friends, pin them to Start for live updates and text, email and IM them all at once.

Facebook Chat, Messenger, check-ins, and photo tagging built in.

A smarter way to app. Pin apps to the Start screen for live

updates at a glance.

Apps connected to your searches make them easier to discover and use.

Windows Phone puts people at the center making it easier to connect and share with friends, family and colleagues, so you never miss a moment.

Windows Phone.5

A People Hub with one touch access to Facebook, LinkedIn and Twitter, all built right in.

It’s the only phone that gives you: Modern communication built in.

Group your friends, pin them to your Start screen to get live updates and text, email and IM them all at once.

Facebook Chat, Messenger, check-ins and photo tagging built in.

So now it’s easier to connect and share. Windows Phone. Put people first.

Windows Phone.6

A smarter way to app.

Pin apps to the Start screen for live updates at a glance.

Apps connected to your searches make them easier to discover and use.

Windows Phone.7

Internet beyond the browser.

A fast, beautiful web experience with Internet Explorer 9 and hardware acceleration

Local Scout provides suggestions and prioritized local search results on restaurants, shopping and things to do.

Windows Phone.

Windows PhoneMETRO

Windows Phone.

Windows Phone.

Windows PhoneDeveloper Tools

Windows Phone.

Windows Phone application development Use your existing .NET and Visual Studio skills to create rich and powerful applications Developers coming from other platforms enjoy short ramp-up times and helpful resources

provided by the Microsoft Developer Network Components: Visual Studio 2010 Express for Windows Phone Windows Phone Emulator Silverlight 4 Tools XNA Game Studio 4.0 Microsoft Expression Blend for Windows Phone

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Windows Phone.

Windows PhoneDeveloper ToolsBuilding a Windows Phone Application 101

Windows Phone.13

Applications that follow the Metro design language enable end-users to immediately navigate and use your app.

Create integrated experience for 3rd-party apps

Windows Phone.

In the Pictures, Music, and Video Hub Suggests an installed app, when it can be most relevant and useful

Connects your app to BING search results Movies, Places and Products Drives app visibility, installation and usage Search result includes app suggestions and triggers download or start of the app with context

AppConnect

Windows Phone.

Copy and paste functionality delivered via NODO update. Twitter integration directly into the People Hub in 2011 MANGO

Support for Office documents in the cloud in 2011 MANGO

Dramatically enhanced Web browser experience based on IE9 in 2011 (focus on HTML 5) MANGO

A new wave of multitasking applications in 2011 MANGO

Camera and Sensor API access MANGO

Silverlight & XNA integration MANGO

Augmented reality MANGO

More coming beyond MANGO

15

2011 platform enhancements

Windows Phone.

Windows PhoneMarketplace

Windows Phone.17

Major brands have joined the platform Facebook, NBA, ESPN, USA TODAY, New York Times,

Groupon, Netflix and thousands moreQuick facts: 1,500,000 Windows Phone 7 SDKs downloaded 45,000 registered developers in marketplace 30,000 applications published (9/27)

Great Momentum

Windows Phone.1818

New Web-based Marketplace

Windows Phone.

DEEPEN CUSTOMER CONNECTIONTrial APIMobile Operator billing supportPush Notification, update and glanceable live tiles

INCREASED USER DISCOVERABILITYWorldwide distributionSingle easy-to-find marketplace on device and PCDaily, local merchandising to promote the very best apps

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Marketplace

Windows Phone.

EASILY MANAGE YOUR BUSINESSSimple Program. Single self-service portalTransparent policies. Predictable, fast processBeta distribution service

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APP HUB http://create.msdn.com

Windows Phone.

Your Windows Phone app helps you to build deeper customer relationships and loyalty

Live Tiles – Higher visibility and recurring customer engagements

AppConnect – Your app is their when customers need it High fidelity and richness of platform ensures users are coming

back and stay engaged Take a leading position in your category of the Windows Phone

marketplace

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Your app on Windows Phone

Windows Phone.22

Android Windows Phone

iOS BlackBerry OS Other (Linux, webOS, Maemo/MeeGo)

Symbian

1

2

3

4

5

6

Smartphone Ranking 2015 vs. 2011

20112015

1st

2n

d

3rd

4th

5th

6th

IDC WW Quarterly Mobile Phone Tracker (March 2011)

Windows Phone.23

2015 Market Share Forecast

Operating System IDC Gartner

Android 45% 49%

Symbian 0% 0%

Windows Phone 21% 20%

iOS 15% 17%

BlackBerry OS 14% 11%

Other (Linux, webOS, Maemo/MeeGo) 5% 3%

Grand Total 100% 100%

IDC and Gartner Reports

Windows Phone.24

Windows Phone 7.5 UpdateUpdate Begins 9/27

Windows Phone 7 users began updating to the Windows Phone 7.5 on September 27th 2011.

Windows Phone.25

Windows Phone SDK 7.1Windows Phone SDK 7.1 RTW 9/28Developers began downloading the Windows Phone SDK 7.1 on 9/28.

Build apps for the Windows Phone 7.0 and 7.5 OS’s using the Windows Phone SDK 7.1

Windows Phone.

Q&A

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

© 2011 Microsoft Corporation.

All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.