Windows Shift to ModernLaura Reddick, Microsoft Channel Client Brand Manger

March 2019

According to Research…

Most SMBs1 aren’t aware of

EOS date and aren’t preparedSecurity is the most compelling

reason to upgradeBlockers to refresh are the same

for both SMBs and MM/ENT 1

~55% of SMBs were slightly aware/not aware of Windows 7 EOS

<30% of SMBs had formal plans for Windows 7 EOS

Not ready to retire devices

Users like Windows 7

Application compatibility

#1 reason that they already have upgraded or want to upgrade is to “get to the most secure version of Windows”

* Windows 7 End of Support Research, Microsoft Corporation1SMB 25-249 seats; MM/ENT 250-5000+ seats

Shift to Windows 10 with New Dell DevicesOld devices are costing your customers $

Security riskMore than 50% of small businesses

have suffered a data breach or

cyberattack,3 averaging more than

US $80,000 per breach.4

Limited performanceDevices over 4 years old are past

their prime, performing 2.5x slower,2

with 3x less battery life,5 and wake

up from sleep mode 4x slower6 than

new Windows 10 Pro devices.

Decreased productivity costsPCs older than 4 years cause more than

2.1x increase in lost productivity

(hours), costing, on average, nearly

$2,000 in lost productivity.1 Not to

mention, older PCs can only run about

5 applications simultaneously without

performance degradation, while newer

PCs can easily run 8 or more.1

Maintenance costsPCs older than 4 years can potentially

cost 1.5x more in repairs and cost, on

average, an additional $1,700/year in

total maintenance costs.2

# of SMB users using

devices 4+ years old1

46 Million

1Based on Microsoft internal research2Pivoting SMBs to Buy PCs; Techaisle, 2015 3Ponemon; 2016 State of Cybersecurity in SMB (USA); Canadian Chamber of Commerce,

An Analysis of the Adoption of Internet-based Technology, February 2017

4Small Biz Daily: 10 Small Business Trends 20185Forrester, Total Economic Impact of Microsoft Windows 106Performance of 6th Gen Intel® Core™ processors in Windows 10 devices, estimated based on

Windows 8.1 Local HD Video Playback Power, Comparisons based on Intel® Core™ i5-6200U

vs. Intel® Core™ i5-520UM

7Testing conducted by Principled Technologies in July 2015 in a closed lab environment using

OEM factory default images on a representative sample of Windows 7 devices. Each boot test

was run 10 times and the averages compared. Average improvement in startup was 28%.

25%

14%

11%

9%8% 7% 7%

5%4% 3% 3% 3%

1%

Commercial Market Windows 72

1 Source: “The Partner Opportunity For Creating The Modern Workplace,” a commissioned study conducted by Forrester Consulting on behalf of Microsoft, July 2018. • 2 Source: Microsoft.

50%

30%

20%

Segment2

Enterprise SMB Government

Windows 7 commercial EOS opportunity

$100b+Partner services and solutions opportunity for shifting customers to a modern desktop over 4 years 1

Modern Commercial DevicesMeet Customer Needs

Battery Life

Turns on or Wakes up quickly

Touch Screen

Security

3x Longer Battery Life

28% Faster Start Up Time

65% Better Productivity & Multitasking

33% reduction in Security Incident

With a modern device, you get the full Windows 10 experience

Latitude 7000

Touch, pen, voice, gesture

Latitude 5000Latitude 3000 XPS 13 2-in-1

Building a case for Windows 10 Pro

Stronger security

• Safeguard your business better with the most secure Windows yet.

• Reduce or avoid remediation for security events by an estimated 33%.1

• More than 50% of small businesses have suffered a data breach or

cyberattack,2 with costs averaging more than US $80,000 per breach.3

Better productivity

• A new PC with Windows 10 and 8th Gen Intel® Core™ vPro™ processors has

up to 2.1x faster multitasking4,5,6 and up to 80% better performance5,6,7

compared to Windows 10 running on a four-year old laptop

• With battery life for a full workday6,10 new 8th Gen Intel® Core™ vPro™

processor-based laptops running Windows 10 can analyze data up to 40

percent faster5,6,8 than Windows 10 running on four-year old systems.

Simplified integration

• Works with 99% of Windows 7 apps.9

Interoperates with wide range of peripheral

equipment.

• Reduces IT management time by up to an

estimated 20%.1

Lower repair and maintenance costs

• Cuts repair costs by an estimated 2.0x over 4

year old+ PCs.11

• Drops total maintenance costs by an average

estimated $515 per PC.11

Fast facts to have at your fingertips

"1Forrester, Total Economic Impact of Microsoft Windows 10 ● 2Ponemon; 2016 State of Cybersecurity in SMB (USA); Canadian Chamber of Commerce, An Analysis of the Adoption of Internet-based Technology, February 2017 ● 310 Small Business Trends to Watch Out for in 2018, Smallbizdaily,

January 23, 2018 ● 4Slack is open in the background while a 2.28 MB, Microsoft PowerPoint.ppt presentation is exported as a 1920x1080 H.264 .mp4 video presentation. While the video presentation is being created 1) a 6.49 MB, 844 page, Microsoft Word .docx document is converted to a 7.98 MB,

PDF file and 2) a 70.4 MB, Microsoft Excel .xlsm macro-enabled worksheet that is recalculated. ● 5REFRESH CONFIGURATIONS: NEW: Intel® Core™ i7-8650U (Intel Reference Platform), 15W, 4C8T, Turbo up to 4.2GHz, Memory: 2x4GB DDR4-2400, Storage: Intel® 6000p SSD, Graphics: Intel(R) UHD

Graphics 620, BIOS version 117.07 with MCU 0x84, OS: Windows* 10 (version 10.0.16299.192) 4-YEAR-OLD: Intel® Core™ i7-4600U (Intel Reference Platform), 15W, 2C4T, Turbo up to 3.3GHz, Memory: 2x4GB DDR3-1600, Storage: Intel 540s SSD, Graphics: Intel(R) HD Graphics 4400, BIOS version139

with MCU 0x23, OS: Windows* 10 (version 10.0.16299.192) ● 6Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems,

components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined

with other products. For more complete information visit www.intel.com/benchmarks. The benchmark results reported above may need to be revised as additional testing is conducted. The results depend on the specific platform configurations and workloads utilized in the testing, and may not be

applicable to any particular user’s components, computer system or workloads. The results are not necessarily representative of other benchmarks and other benchmark results may show greater or lesser impact from mitigations. ● 7SYSmark* 2014 SE is a benchmark from the BAPCo* consortium that

measures the performance of Windows* platforms. SYSmark 2014 SE tests four usage scenarios: Office Productivity, Media Creation, Data/Financial Analysis, and Responsiveness. SYSmark contains real applications from Independent Software Vendors such as Microsoft* and Adobe*. ● 8Measures the

time to load, query, calculate statistics, and draw 6 charts from a different local data source containing 2.2 million sales records ● 9Hardware / software requirements apply; feature availability may vary. Internet connection required. To check for compatibility and other important installation

information, visit your device manufacturer’s website and www.windows.com/windows10specs. Additional requirements may apply over time for updates. ● 10EEMBC Browsing Bench Component Average Power (projected on Intel Reference Platform using a 42WHr battery and 25x14 Panel):

Disconnect all USB devices, connect to a local WiFi access point and set the screen brightness to 200 nits (disable DPST, set brightness to 200 nits on a white background and enable DPST). Wait for 10 mins for the OS to completely idle and then launch EEMBC Browsing Bench using Microsoft® Edge

Browser. Set the web pages to idle for 20s in between page loads. Measure power for the duration of all page loads and report 3 run median. Intel tests resulted in an average of 9.5 hours of battery life. ● 11SMB PC Study, Techaisle, 2018.

Customer-facing tools

Windows AnalyticsUpgrade Readiness

Plan upgrades by identifying devices that are ready,

and identify and resolve top app/driver compatibility

issues.

Update Compliance

Ensure update and antimalware compliance with timely

reports for all your devices (even those on the road).

Migration tools

User State Migration Tool (USMT)

USMT is a tool that provides highly customizable user-

profile migrations between versions of Windows for IT

Pros. Move accounts, files, and settings, and then

migrate them to a new Windows 10 installation.

Dell Migration Tool

Conversation journey

Start a conversation with SMB customers about the impact of Windows 7 EOS, and

the benefits they can gain by upgrading to Windows 10 Pro on new devices.

Customize your discussion as needed following the general flow outlined below.

ImplementPlanStart Explain

Marketing Supporttools, programs and incentives

Readiness and training materials

Lead Gen, Co-banded content,

training materials, copy block

My Rewards Sales Rep Level

Incentive

Microsoft Bonus Program Co

Level. Enroll on Portal

▪ Windows Client

▪ Windows Server, CALs, SQL

Notify Laura.Reddick@Dell.com for

interest in any of these assets or

further questions

Sales Enablement

• Telescript

• Discussion Guide

• FAQs

To Partner

• Partner Pitch Deck

To Customer

• Customer Pitch Deck

• Flyer

• Infographic

• Landing Page wire frame*

Resources

• FAQs

• Messaging Framework

• Proof Point Deck

Run your business on Dell Devices with Windows 10 Pro

Upgrading from Windows Server 2008 will prepare

you for the next-generation and beyond!

Datacenter Transformation

Samir Ahmad

Microsoft Enterprise Channel Brand Manager

Begin preparing for Windows Server 2008 and 2008 R2 end of support

Learn more about the Windows Server support lifecycle: support.microsoft.com/lifecycle/

2017 2018 2019 2020 2021 2022 2023

4.4 Million Devices in the US

Avoid business risk

Find lifecycle support deadlines at: support.microsoft.com/lifecycle

2018 2019 2020

No security updates

End of support means:

Get ready now to beat

EOS deadlines

Compliance concerns

Missed innovation opportunities

Windows Server

2008 and 2008 R2

4.2 BillionRecords stolen by hackers

in 2016

20%Of organizations lose customers during an

attack; 30% lose revenue

$8 TrillionExpected cost of

cybercrime to the global economy by 2022

Security updates rated “critical” protect against vulnerabilities. Microsoft

recommends you apply these immediately.

Sources: Risk Based Security Report, 2017; Cisco 2017 Annual Cybersecurity Report; Juniper Research Cybercrime & The Internet of Threats, 2017

SecuritySecure and protect your data, stay ahead of emerging threats, and help meet regulatory and compliance demands.

Windows Server 2019 editions

Editions Description Licensing model CAL

requirements

Windows Server 2019

Datacenter

For highly

virtualized

datacenter and

cloud

environments.

Core based WS CAL

Windows Server 2019

Standard

For physical or

minimally

virtualized

environments.

Core based WS CAL

Windows Server 2019

Essentials

For small

businesses with up

to 25 users and 50

devices.

Processor based No CAL required

Thank You

Co-authoring

OneNote shared notebooks

Skype Meetings

Office Anywhere

Cortana + Office

Office Mobile Apps

Single Sign On

Continuum

Powerful Analysis

Smart Lookup

Tell me

Recently Used Documents

Modern Attachments

The New Office 2019 apps do more for you

Modern Workplace is top of mind for business leaders

81%

Of business leaders plan to increase their modern

workplace investments in the next 2 years

72%

Of business leaders say it is very important that

technology empower employees creativity and

innovation

80%

of millennials say workplace technology influences

decision to join a company

42%

Would change employers if not provided the

technology that meets their needs