2013 Campaign Report: Aug 1 – Dec. 9 Client: Wine Cellar Zone Campaign: All You Need Is Wine Date Prepared: December 11, 2013 Prepared By: A. Page

•  Increase Wine Cellar Zone’s online presence

•  Increase email database

•  Increase Facebook Likes & Twitter Followers

Campaign Goals

Creative

Campaign Statistics

•  140,169 visitors (total response)

•  8,864 purl visitors (PURL response)

•  92,499 share (social response)

•  38,806 other (email/direct response)

•  19,373 Opt-ins 13.82%

•  7,598 Shares 39.22%

Results Notes

Google Audience (www.allyouneediswine.smc2.net)

•  Google indicates 79,289 visits

•  45,143 unique visitors

•  56.93% new visitors

•  3,088,355 page views

•  38.95 pages / visit

Google Results (www.allyouneediswine.smc2.net)

Google Audience (winecellarzone.com)

•  Google indicates 606 visits

•  493 unique visitors

•  80.69% new visitors

•  1,042 page views

•  1.72 pages / visit

Google Results (winecellarzone.com)

Location (www.allyouneediswine.smc2.net)

Location (winecellarzone.com)

Email   Date   Sent   Opened   Opened  %   Click   Click  %  

Wine  Contest  Intro   8/7/2013   33,389   1,339   4.01%   n/a*   n/a*  

Email  #2   9/12/2013   39,592   2,513   6.35%   801   31.87%  

Email  #3   10/17/2013   41,005   2,434   5.94%   634   26.05%  

Email  #4   11/12/2013   40,407   2,321   5.74%   820   35.33%  

Last  Chance   12/3/2013   47,590   3,153   6.63%   1,573   49.89%  

Totals   201,983   11,760   5.73%   3,828   35.79%  

*Click tracking glitch. Unable to accurately track click stats for the intro email

Wine Cellar Zone Email Statistics

Email   Date   Sent   Opened   Opened  %   Click   Click  %  

Wine  Contest  Intro   8/7/2013   234,020   30,570   13.06%   n/a*   n/a*  

Email  #2   9/14/2013   225,396   21,497   9.54%   2,063   9.59%  

Email  #3   10/19/2013   220,512   16,257   7.37%   1,085   6.67%  

Email  #4   11/22/2013   219,897   15,625   7.11%   1,353   8.66%  

Last  Chance   12/2/2013   220,077   11,464   5.21%   996   8.69%  

Totals   1,119,902   95,413   8.46%   5,497   8.40%  

*Click tracking glitch. Unable to accurately track click stats for the intro email

Ladies Deal Zone Email Statistics

Google Pageviews (www.allyouneediswine.smc2.net)

Traffic Results

Sharing Vehicles

Facebook Likes (New: 2669)

Twitter Followers (New: 340)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 3,089,397 - $92,681.01 Website visits – 79,895 - $119,842.50 Time on site – n/a - $0.00 Email opens – 107,173 - $32,151.90 Email clicks – 9,325 - $13,987.50 Email opt in – 19,373 - $116,238.00 Social impression – 2,057,823 - $20,578.23 Social Twitter – 340 - $1,020.00 Social Facebook – 2,669 - $9,821.92 Total Value $ 406,321.06

Website views $0.03, visit $1.50, time on site 2 minutes $3.00 / Email - open $0.30, click $1.50, opt in $6.00 / Social - impression $0.01, Twitter follower $3.00, Facebook LIKE $3.68, Coupons Activated $1

Metrics

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