Quetzal Wines’Get Free, One glass at a time

By

Elizalde-Diaz, Calli

Rachel Gilmore

Richard Gilmore

Joseph Jacob

Amanda Nothnagel

Tom Uhl

Product Line

Distribution

Strategies

WT Strategies• Maintaining a good relationship

with our local suppliers will decrease the chances of increased supply costs (W2, T2)

• Minimizing the number of lawsuits will allow us to maintain and grow customer base (W1, T3)

• Use competitors as a benchmark and remain competitively priced (W4, T3)

WO Strategies• Hiring skilled employees will reduce

the number of faulty products and counter operational inexperience (W1, O1)

• The abundance in alternative local suppliers will reduce our dependence on our main suppliers (O4, W2)

• Investors’ confidence in the economy will prevent an inability to meet growing demand (O5, W3)

ST Strategies• Aggressive marketing campaigns

promoting our unique product line will give us a competitive advantage (S1, S5, T3, T6)

• Outsourcing our shipping will cushion the blow from a natural disaster since Arion International has more than one fleet of vehicles in various places around Mexico (S2, T4)

• Our low fixed costs will help us through local or international economic downturns (S4, T5)

SO Strategies• Develop market penetration plan for

tourist population (S1, 02)• Maintain low operations costs by

hiring experienced, cheap laborers (S4, O1, O4)

• Favorable free trade/ business laws will give us maximum efficiency to streamline distribution and take advantage of our geographically assigned warehouse (S2, S3, O3)

• High investor confidence in Mexico’s economy and our unique product line will provide easier access to capital (S5, O5)

Price

Price per unit: $28

Advertising & Marketing

HOTELS AND RESTAURANTS

AGE GROUPS 18-30

TV Novelas Magazine 31-40

TV Novelas Magazine 41 +

Vanidades Womens Magazine

Promoting our Wine

Good addition for any occasion

Wine tasting parties

Pamphlets about our wine’s to hotels and restaurants

Setup booths at Local Festivals & Markets

Contact the Local Tourist Office

Get customers to join Wine Club

Wine tasting parties

Financials

Break Even Analysis    

Time 2013 2014 2015

Bottles Sold 60000 120000 180000

Revenue 1,680,000 3,360,000 5,040,000

Costs 778,565 1,682,298 2,146,312

60000 120000 1800000

1000000

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4000000

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6000000

Break Even Analysis Revenue Costs

Bottles Sold

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Cost Analysis

Move to Spread Sheet