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1|P a g e w i n k c o l u m b i a . c o m
2012
Media Kit
About Wink Magazine
~~~~ Launched in 2009, Wink was Columbia’s first digital magazine
~~~~ Official digital media sponsor of 2012 Columbia Style Week presented by Audi of Columbia
~ ~ ~ ~ Best Fashion Magazine finalist in the 2010 Digital Magazine Awards
~~~~ Doubled readership and social media contacts since new ownership in 2011
~~~~ Member of Columbia Fashion Alliance since 2010
Tapp’s Art Center l 1644 Main St. Studio 17 l Columbia, SC 29201 l 803-875-0323
2|P a g e w i n k c o l u m b i a . c o m
2012
A Letter from the Editor
Hello Wink Readers!
First, allow me to thank you for being a
fan of Wink Magazine. Wink was
created by a strong and driven team of
individuals with a desire to entertain,
inform, and rejuvenate its readers
through the content in each issue.
Since 2011, under new ownership, it
has been Wink’s goal to continue to
provide you with the same enjoyable
content you have grown accustomed to,
while enhancing your experience with
new team members, intriguing topics
and expanding outside of Columbia
into the entire Southeast.
By covering events and interviewing influential forces across this region, we hope to keep you
up-to-date on the stylish cities around you. This year, we have created a more user friendly
website to encourage you not just to read each issue, but to interact with Wink by
communicating your wants and needs in a women’s fashion magazine. Through our social
networks, we encourage you all to contribute your thoughts about articles in each issue, share
ideas for future issues, and send us your press releases for your trendy events happening in
Columbia, Charlotte, Greenville, Charleston and Augusta.
Wink Magazine strives to provide trendy, professional women with relevant articles on
everything from current couture, designers, photographers, beauty, home staging, advice,
travel tips, book reviews and more. Our goal is for readers to feel empowered, informed, and
rejuvenated after finishing each issue. Thank you for allowing us to appear on your Mac books
and in your hearts. We look forward to quenching your thirst for fashion information on a
monthly basis beginning in 2012.
Sincerely,
Alicia Zeigler
3|P a g e w i n k c o l u m b i a . c o m
2012
Wink Statistics
~ 17,000+ readers
~ 900,700+ unique readers
~ 3020+ Facebook friends
~ 450+ Facebook page ‘likes’
~ 600+ Twitter followers
Official Digital Media Sponsor of:
∼ Columbia Style Week presented by Audi of Columbia
∼ Charleston Eco Fashion Event with Circa PR
∼ Charlotte NC Fashion Week with Plitz Marketing
∼ A Glam Affair with FFS Model and Talent Agency
∼ Reinvent You with Shelley Crews and Dr. Lisabeth
Medlock
∼ Follow Your Heart Auction and Gala for the American
Heart Association’s Midlands Chapter
∼ Women in Philanthropy’s Annual Power of the Purse
Charity Fundraiser
∼ Fall in Love with the Islands featuring MayaQoba
∼ The Makeover Diaries, with Leading in Stilettos and Paul
Mitchell the School
∼ Makeover Your Man with Shear Expectations Salon and
Spa
∼ Posh & Panache with M2 Boutique
∼ Magazine Signing with Alicia Barnes of ABC Columbia
4|P a g e w i n k c o l u m b i a . c o m
2012
Special Issues
~ Wink Worthy Issue Who do our readers consider to be Wink Worthy? By choosing their local
favorites―from bars to boutiques― this annual contest allows readers to
determine what businesses will be awarded the year long title.
~ Celebrity
~ Color
~ Curvy
~ Recessionista
Recognizing the famous
individuals who entertain and
inspire us on a daily basis in
music, fashion, and film
Showcasing beauty from
across the globe by illustrating
cultural diversity in fashion,
business, and the community
Celebrating women of all sizes!
Highlighting the style, struggle
and history of curvy women in
fashion and the industry
Maintaining an expensive style
on a frugal budget by thrifting,
layaway, consignment stores ,
couponing and more
~ Relationship
~ September
~ Shoe
~ Style
Investigating all social
relationships, including
romantic, corporate, family
and friendships
Largest issue of the year
containing high fashion
images and interviews with
industry professionals
Spotlighting what’s in and out
in footwear styles, for jet-
setting fashionistas or avid
gym gurus
Emphasizing the current and
upcoming fashion trends, from
the streets of Columbia to the
Paris runway
5|P a g e w i n k c o l u m b i a . c o m
2012
Wink Magazine has over 5200 subscribers to winkcolumbia.com, and our numbers are steadily
increasing. Our subscribers generally live in the Columbia, Charleston, Charlotte, Augusta,
Greenville, Greensboro, and surrounding areas. Wink Magazine sends out a monthly newsletter
to all of its subscribers.
Dedicated Email Blasts can be purchased in the following quantities:
(Please check the package you want)
1 blast: $45
3 blasts: $100
5 blasts: $140
Weekly Blasts (3 per week) leading up to your event: $75 per week
Special: Weekly Blasts (3 per week) leading up to your event PLUS a link and your logo
for your company or event on the right side of all pages on our website: $100 per week!
Please Please Please Please scan and email to scan and email to scan and email to scan and email to [email protected]@[email protected]@winkcolumbia.com, along with your advertisement content and , along with your advertisement content and , along with your advertisement content and , along with your advertisement content and
JPEG logo or flyer.JPEG logo or flyer.JPEG logo or flyer.JPEG logo or flyer.
Name of Business/Event:___________________________________________________
Address of Business/Event:_________________________________________________
Date and Time of Event (if applicable): _______________________________________
Website:________________________________________________________________
Phone Number:___________________________________________________________
Contact Info for Wink to get in touch with you:__________________________________
Contact Phone Number for Public to get in touch with you:________________________
Credit Card #:_____________________________ Exp:__________ CVN:____________
Name on Card:___________________________________________________________
Authorized Signature:______________________________________________________
Amount to be authorized:_____________________________ ______________________
Wink Dedicated Email Blast Advertising Form
6|P a g e w i n k c o l u m b i a . c o m
2012
7|P a g e w i n k c o l u m b i a . c o m
2012
8|P a g e w i n k c o l u m b i a . c o m
2012
Wink Magazine Media Sponsorship Agreement
Are you having a special event in the Carolinas or Georgia? Let Wink be the official media sponsor
and gain notoriety within our region! For a price of $200, Wink will supply a photographer,
official backdrop, red carpet, pre-event social media postings, image copies, and post event
coverage, which will then appear in an issue of our monthly publication. Let us create a paparazzi
effect at your next event! See below for more details regarding sponsorship.
Please email any questions to [email protected].
Contact Name:_____________________________________________________________________
Name of Company Hosting Event: _____________________________________________________
Event Title:________________________________________________________________________
Contact Phone:____________________________________________________________________
Contact Email: ____________________________________________________________________
Event Date:_______________________________________________________________________
Event Start/End Time:_______________________________________________________________
Have flyers already been made for this event: ____________________________________________
Please provide a description of the event:
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
9|P a g e w i n k c o l u m b i a . c o m
2012
Wink Magazine will provide the following:Wink Magazine will provide the following:Wink Magazine will provide the following:Wink Magazine will provide the following:
∼ Media coverage for fashion and art events in NC, SC, and GA
∼ Step and repeat banner with Wink logos and red carpet
∼ Photographer to shoot event
∼ Copies of all event images
∼ Create paparazzi effect at event
∼ Two Facebook/Twitter posts per month leading up to event
∼ Post event coverage in an upcoming issue of Wink Magazine (if we have a
favorable review of the event)
Sponsoring Company will provide the following:Sponsoring Company will provide the following:Sponsoring Company will provide the following:Sponsoring Company will provide the following:
∼ Wink Magazine logo on event flyers/website listed as official media sponsor
∼ When posting photos taken by Wink Magazine acknowledge Wink Magazine and
the name of the photographer on all websites and social media albums
∼ Verbal acknowledgment at event
∼ Allow Wink Magazine to put promotional items in guest gift bags, if no gift bags
Wink Magazine may distribute to guests.
∼ 4 complimentary VIP/Media seats at event for photographer and team members
By signing this proposal you agree to the terms outlined above. Either party may terminate
this agreement at anytime with or without notice for any reason. If damages are incurred
by Wink Magazine due to lack of notice of cancellation (48 hours) (non-refundable hotel
rooms for our staff or mileage reimbursement offered to our staff for events more than 50
miles away from Columbia, SC) you, the hosting company, understand that you may be
liable for damages. Wink Magazine agrees to provide these services to you free of charge.
Name of Contact: _______________________________________________________
Name of Company:______________________________________________________
Signature of Authorized Rep:_____________________________Date______________
Name of Contact: _______________________________________________________
Name of Company:______________________________________________________
Signature of Authorized Rep:_____________________________Date______________