WINNER’S BOOK
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting
over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising
Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country,
local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY
winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is
the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district
affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy
groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD
ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the
category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges,
based on the relative quality of work in that category.
Special Thanks
JudgesTammy Wood, Charles Rosenberger &
Glynnis Johnson
Masters of CeremoniesKevin Mangan
Jennifer Norman
Judges Dinner Sponsors Kinnon & Janice Thomas
Digital Showcase Sponsors Colortyme Rent-to-Own
ADDY Decorating CommitteeKathy Cobb
Katie Osterhout
Santa Fe CollegeEric Flagg & Wes Lindberg
Volunteers
SALES PROMOTION
01 C - Printed Newsletter
Silver ADDY AwardLiquid Creative StudioUF Center for Latin American Studies NewsletterHector Del Valle - Graphic Designer
03 C - Tradeshow Exhibit
Silver ADDY AwardInfinite EnergyVeteran Energy Trade Show ExhibitJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator
COLLATERAL MATERIAL
07B - Four-color
Gold ADDY AwardNCCER2012 NCCER Annual ReportJennifer Wilkerson - Director of Sales & Marketing Cristina Bennett - Marketing & Design Manager Ryan Wilder - Communications Manager
08B - Four color
Gold ADDY AwardFrankel Media GroupKoss OlingerInvested In You BrochureLaurie Michaelson - Account ExecutiveKevin James - Art DirectorAnibal Rodriguez - Graphic Design
Silver ADDY AwardParisleafSNTC Branded CollateralPatrick Sanders - Graphic Design
Claudia Moreno - Project Manager Gold ADDY AwardInfinite EnergyCorporate BrochureJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator
Silver ADDY AwardInfinite EnergyITS BrochureJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator
Silver ADDY AwardNCCERNCCER Quick ReferenceJennifer Wilkerson - Director of Sales & Marketing Cristina Bennett - Marketing & Design Manager Oicenth Josephs - Communications Manager
09A - CoverSilver ADDY AwardTower PublicationsGator Country - Fall Season Cover 2013Hank McAfee - Creative DirectorNeil McKinney - Graphic Designer
Publication Design
09B - Editorial Spread or Feature
Gold ADDY WinnerTower PublicationsGator Country - NFL Feature - Making Their MarkHank McAfee - Creative DirectorNeil McKinney - Graphic Designer09D - Magazine Design (Entire Magazine)
Gold ADDY WinnerTower PublicationsGator Country - Issue 01 - Fall Season 2013Hank McAfee - Creative DirectorNeil McKinney - Graphic Designer
10A - Poster - Single
Silver ADDY AwardInfinite EnergyVeteran Energy PosterJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator
10B - Poster - CampaignNCCERBuild Your Future: Go Pro in Construction® Poster SeriesJennifer Wilkerson - Director of Sales & Marketing Cristina Bennett - Marketing & Design Manager Stephanie Cruz - Graphic Design InternJasmine Guy - Build Your Future Coordinator
DIRECT MARKETING
12A - Single (Either B-to-B or Consumer) - Flat
Gold ADDY AwardInfinite EnergyVeteran Energy Tri-Fold Tear Away ContractJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator
NON-TRADITIONAL ADVERTISING
20A - Single
Silver ADDY AwardFrankel Media Group Avera & Smith LLP Buckle Up Bus CampaignSuzanne Bachus - Account ExecutiveRobert Hedges - Assistant Creative Director Kevin James - Art Director
CONSUMER OR TRADE PUBLICATION - CAMPAIGN
24B - Four-color
Silver ADDY AwardFrankel Media Group Tioga Town CenterFocused Around You CampaignAshlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative Director
Silver ADDY AwardFrankel Media Group E-ONE 2013 - Ad CampaignSuzanne Bachus - Account ExecutiveRobert Hedges - Assistant Creative DirectorKevin James - Art Director
DIGITAL ADVERTISING
33B - Websites, Consumer - Outlets
Gold ADDY AwardFrankel Media Group Tioga Town Center WebsiteAshlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative DirectorKevin James - Art Director
33C - Websites, Consumer - Services
Silver ADDY AwardLiquid Creative StudioPridgen Homes WebsiteNate Whidden - Web Designer
Gold ADDY AwardFrankel Media GroupSaboré Restaurant WebsiteAshlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative DirectorKevin James - Art Director
Gold ADDY AwardParisleafStreamline WebsiteJamie Caloras - Interaction Designer, Developer & CopywriterPatrick Sanders - Creative DirectorZack Graber - Graphic & Visual DesignerAlison Paris - Project ManagerMichael Champagne - Junior DevelopmentChad Paris - Account Manager
Silver ADDY Award352, Inc.Tampa Bay Times WebsitePete Bernardo - Director of DesignLincoln Anderson - Interactive DesignerBrent Walbolt - Interactive DesignerKrissy Scoufis - Interactive Designer
Silver ADDY AwardKwikturn Media LLC Boutwell WebsiteSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerKristen Ruel - DesignerStephanie Land - Front End Developer
34C -Mobile Website - Services
Silver ADDY AwardKwikturn Media LLC Boutwell Mobile WebsiteSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerKristen Ruel - DesignerStephanie Land - Front End Developer
38A - Online Publication - Newsletter
Silver ADDY AwardFrankel Media GroupFlorida State UniversityRecruitment Junior ‘Noles NotesChanning Casey - Account ExecutiveLisa Garcia - Account ExecutiveAnibal Rodriguez - Graphic Designer
38B - Online Publication - Magazine
Silver ADDY AwardFrankel Media GroupFlorida State UniversityRecruitment Brochure 2013-2014Channing Casey - Account ExecutiveLisa Garcia - Account ExecutiveAnibal Rodriguez - Graphic Designer
VIDEO
40D - Branded Content, more than 60 seconds
Gold ADDY AwardInfinite EnergyHoliday VideoLukasz J. Cyran - DirectorPatrick EadsWilliam DeloachJoan ReisingerAndy SeltzerHillary StormantBrandon Swendsen
RADIO
43B - Local - :60 or more
Gold ADDY AwardMarc Radio GroupPark Place Car WashLeroy Eggleston - Production DirectorCamellia Pflum - General ManagerDianya Markovits - Local Sales Manager
Silver ADDY AwardMarc Radio GroupWillysLeroy Eggleston - Production DirectorCamellia Pflum - General ManagerDianya Markovits - Local Sales ManagerSilver ADDY AwardKiss 105-3/ Gillen Broadcasting Reggae RadioRyan Dupree - Writer, Voice Talent, ProducerBrett Douglas - Voice TalentRebecca Kutchko - Voice TalentStacy Witschen - Voice Talent
Silver ADDY AwardKiss 105-3/ Gillen Broadcasting Favorite Team BleepChris Adams - Writer, Producer, Voice TalentRyan Dupree - Voice TalentAlan Levy - Voice TalentStacy Witschen - Voice TalentAlex Davis - Voice Talent
TELEVISION
46B - Local (One DMA) - :30
Silver ADDY AwardThe JAG Agency, Inc. KC Crave TV SpotTricia Garzon - President, JAG AgencyMatt Abramson, GTN, Producer
46D - Local (One DMA) -Campaign
Silver ADDY AwardFrankel Media Group GRU - Start Saving TodaySuzanne Bachus - Account ExecutiveRyan Frankel - Creative DirectorLaurie Michaelson - Account Planner
47A - TV Self Promotion - Local (one DMA) - Single
Silver ADDY AwardFrankel Media GroupSaboré Restaurant - The Perfect DishLaurie Michaelson - Account ExecutiveRyan Frankel - Creative DirectorRobert Hedges - Assistant Creative DirectorKevin James - Art Director
INTEGRATED CAMPAIGNS
54 - Consumer, Local
Silver ADDY AwardParisleafSpa Royale CampaignPatrick Sanders - Graphic DesignerClaudia Moreno - Project ManagerChad Paris - Account Manager
Gold ADDY Awardneutral7 design group Mi Apa #deliciously CubanAlbert Coronel - Creative DirectorChrissy Sedgley - Graphic DesignerJavier Espinosa - Graphic DesignerStephanie Kelly - CopywriterRachel Smith - Project ManagerJimbo Roundtree - Production Manager
55 - Consumer, Regional / National
Gold ADDY AwardUniversity of Florida, Office of Research Communications ScienceWriters 2013 CampaignJoseph Kays - Creative DirectorKatherine Kinsley Momberger - Art DirectorPaul Messal - Lead DesignerNancy Schreck - Graphic DesignerCindy Spence - Writer/Editor
Gold ADDY AwardUF Health Invisible Connections: Rebranding to UF HealthMelanie Ross - Senior VP & CCO, UF HealthWanda English - Senior Director, Strategic CommunicationsGarrett Hall - Director, Creative ServicesStacy Beers, Director, Marketing Erin VanWhey - Director, Communications & Marketing, UF Health JacksonvilleKim Rose - Director, Internal CommunicationsKaren Dooley - Director, Advancement Communications & Events
ADVERTISING FOR THE ARTS & SCIENCES
56B - Annual Report
Silver ADDY AwardFlorida Museum of Natural History 2012-13 Annual ReportAndreina Hornez - DesignerPaul Ramey - EditorStorterChilds - Printer
56G - Cards, Invitations or Announcements (Special Event Material)
Silver ADDY AwardFlorida Museum of Natural History Tastes, Tunes & Treasures InviteLeah Welch - DesignerLeslie Ladendorf - Project CoordinatorPaul Ramey - EditorQuality Webb - Printer
62B - Integrated Campaign (for categories 56-61)
Gold ADDY AwardParisleafBelieve 2013: Promotional & Branded Collateral for Annual Dance ConcertPatrick Sanders - Creative Director & Lead DesignerZack Graber - Graphic Designer, Motion GraphicsAlicia Blackard - Makeup ArtistJames Hill - Photographer/VideographerBaylee Adams - Project Manager & Graphic DesignerChad Paris - Video Assist
PUBLIC SERVICE
63B - Annual Report
Meridian Behavioral Healthcare, Inc. Pathways to Wellness2013 Annual ReportKevin CoulsonDirector, Marketing & Development
63C - Brochures / Sales Kit
Gold ADDY AwardFrankel Media GroupSebastian Ferrero Foundation:Noche de Gala 2013Danna Miller - Account ExecutiveKevin James - Art DirectorAnibal Rodriguez - Graphic DesignRobert Hedges - Assistant Creative Director
65C - Broadcast/Electronic/Digital - Audio/Visual
Silver ADDY AwardUniversity of Florida Student Health Care Center Flu Shots! Shots! Shots! VideoCatherine A. Seemann - Communications Coordinator, UF Student Health Care CenterB. Wilson Stern - Owner, B. Wilson Stern ProductionsReed Erickson - Director of Media Services, College of JournalismEmily O’Hearn - Senior Special Projects Producer, College of Journalism
65D - Broadcast/Electronic/Digital - Digital Advertising
Silver ADDY AwardParisleafGreenpeace USA Blog: The EnvironmentalistJamie Caloras - Interaction Designer & DeveloperPatrick Sanders - Visual DesignerAlison Paris - Project Manager
Silver ADDY AwardParisleafGreenpeace: Postcards From Climate Change WebsiteJamie Caloras - Interaction Designer & DeveloperPatrick Sanders - Visual Designer & Art DirectorAlison Paris - Project Manager
69A - Single Medium Campaign (for categories 63-68)
Gold ADDY AwardLiquid Creative StudioRTI United Way Internal Poster CampaignHector L. Del Valle-Sosa - Graphic DesignerAdvertising Industry Self-Promotion
ADVERTISING INDUSTRY SELF-PROMOTION
70G - Digital Advertising
Silver ADDY AwardLiquid Creative Studio Liquid Creative Studio WebsiteHector L. Del Valle-Sosa - Graphic DesignerNate Whidden - Web DesignerAmanda Purser - Copywriter
Silver ADDY Award352, Inc. 352, Inc. WebsiteErin Everhart - Director of Digital MarketingAdam Davis - Interactive DesignerBrent Walbolt - Interactive DesignerDaniel Alves - Interactive DesignerPete Bernardo - Director of DesignBrandon Mitchell - Interactive Designer
ELEMENTS OF ADVERTISING
74B - Visual - Illustration, Single
Silver ADDY AwardKwikturn Media LLC Today’s Grassroots Marketing InfographicSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerJennifer Mielke - Senior Designer
Silver ADDY AwardKwikturn Media LLC Evolution of the Commercial Web InfographicSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerJennifer Mielke - Senior Designer
74G - Visual - Photography, Campaign
ParisleafKarmasapien PhotographyPatrick Sanders - Creative DirectorJamie Caloras - Interaction Designer & DeveloperZack Graber - Graphic DesignerAlison Paris - Project Manager
STUDENT COMPETITION
SALES PROMOTION
S01A - Packaging
Student Gold ADDY AwardLindsay Abraben - Graphic DesignerNight Owl Coffee
Student Silver ADDY AwardMatthew Wall - Graphic DesignerTypography Cards
Student Silver ADDY AwardNadine Wampler - Graphic Designer Field of Fonts
Student Silver ADDY AwardMelissa Soco - Graphic DesignerDenise GrossTypeface Icebreaker
Student Silver ADDY AwardErica WheelerGet a Clue: Typeface Cards
COLLATERAL MATERIAL
S02 - Stationery Package
Student Gold ADDY AwardMatthew Wall - Graphic DesignerIdentity Package
S03 - Brochure / Annual Report
Student Gold ADDY AwardMarrione Gapuz - Graphic DesignerArrow’s Aim Records Booklet
Student Gold ADDY AwardIvan Ramos - Graphic DesignerTipple’s Brew Brochure
DIGITAL ADVERTISING
S11A - Website
Student Silver ADDY AwardMat Houchens - Graphic DesignerEmmanuel Mascarinas - DeveloperDevi Blackwell - Graphic DesignerRent GainesvilleApartmentsWebsite
TELEVISION
S13A - Single
Student Silver ADDY AwardAlex Moy - Director and EditorNatalia Moy - Producer and ManagerTracy Kirby - WriterChristmas Express Commercial
INTEGRATED CAMPAIGNS
S14B - Consumer
Student Silver ADDY AwardMeredith RoweJennifer Consaga - Internal Productions DirectorLauren Goodman - Freelance DesignerLesly Parra - Public Relations DirectorUF Ad Society Meeting Promotion
Student Silver ADDY AwardMeredith RoweKevin Tran - Art DirectorDayan D’Aniello - Graphic DesignerPaige Drummond - Creative DirectorNicole Hart - Account ExecutiveRachel Munson - CopywriterShannon Rodgers - Media Planner/Social MediaKayla Wisniewski, Account DirectorM2 Battlesports
ELEMENTS OF ADVERTISING
S16F - Visual - Photography, Digitally Enhanced
Jacquelyn Tight - Graphic DesignerFirebird
BEST OF SHOW
PRINTCOLLATERAL MATERIAL: 08B - FOUR COLOR
Infinite EnergyCorporate Brochure
Jason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager
Kristina M. Ramer - Copywriting ManagerMathew T. Houchens - Digital Marketing Manager
Skye White - Graphic DesignerMark T. Schildberg - Copywriter
Ryan M. McDonald - Marketing Research AnalystHillary R. Stormant - Marketing Event Coordinator
DIGITALWEBSITES, CONSUMER: 33B - OUTLETS
Frankel Media Group Tioga Town Center Website
Ashlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative Director
Kevin James - Art Director
BROADCASTVIDEO: 40D - BRANDED CONTENT, MORE THAN 60 SECONDS
Infinite EnergyHoliday Video
Lukasz J. Cyran - DirectorPatrick Eads
William DeloachJoan ReisingerAndy Seltzer
Hillary StormantBrandon Swendsen
BEST OF SHOW - OVERALLADVERTISING FOR THE ARTS & SCIENCES : INTEGRATED CAMPAIGN
ParisleafBelieve 2013: Promotional & Branded Collateral
for Annual Dance ConcertPatrick Sanders - Creative Director & Lead Designer
Zack Graber - Graphic Designer, Motion GraphicsAlicia Blackard - Makeup Artist
James Hill - Photographer/VideographerBaylee Adams - Project Manager & Graphic Designer
Chad Paris - Video Assist
LARRY EDWARDS PUBLIC SERVICE AWARDPUBLIC SERVICE: 63C - BROCHURES / SALES KIT
Frankel Media GroupSebastian Ferrero Foundation:
Noche de Gala 2013Danna Miller - Account Executive
Kevin James - Art DirectorAnibal Rodriguez - Graphic Design
Robert Hedges - Assistant Creative Director
BEST OF SHOW - STUDENT
STUDENT GOLD ADDY AWARD
Ivan Ramos - Graphic DesignerTipple’s Brew Brochure
Congratulations to all the winners!