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3516_AAA_WinnersBook.indd 1 5/25/16 4:58 PM
Congratulations, Amjad Alotaibi
Amjad brought her inspiration to life by creating an animated advertisement for an anti-smoking campaign
My goal is to tell a story with my designs that convey a deep message. As a student, I’ve learned that there are no limits to creativity; it’s up to you to push the boundaries. It’s inspiring to be taught by faculty who treat you like a design professional. ”
“
— Amjad Alotaibi, NewSchool Media Design Student
NEWSCHOOLARCH.EDU
National ADDY Award Winner
AMERICANADVERTISINGAWARDS.COM 3
It is my honor and privilege to congratulate everyone on this evening of celebration. With over 40,000 entries across the country, the American Advertising Awards are the world’s largest and statistically the toughest advertising
competition. The competition represents the true spirit of creative excellence by recognizing all forms of advertising and cultivates the highest
creative standards in our industry.
The AAF continues to reflect its core values that help us sustain innovation, creativity, and inclusion. This keeps us on task and requires that we
respect a diversity of opinion and people. Our innovative programs continue to fuel excellence in our essential services and brand programs.
You are all a part of what we do and we are proud to count all of you as members of the American Advertising Federation.
Congratulations to the winners, and the incredible full roster of entrants, and thank you all for being a part of this celebration of the best in our industry.
Sincerely,
James Edmund Datri
President & CEO, American Advertising Federation
Greetings and congratulations to all of this year’s National ADDY winners! After three rigorous rounds of judging by advertising industry creative executives, the cream has risen, the ADDY Awards have been presented
and this year’s American Advertising Awards winners are crowned. It has been quite a journey. Tonight represents great professional
achievement. Statistically, it is more difficult to win a national Gold ADDY Award than any other top advertising creative award. Believe it.
It takes great effort and coordination by many people each year to make all the stages of the American Advertising Awards successful.
Thank you to the many AAF member clubs for the countless hours that go into their local competitions and awards shows.
It also takes hundreds of dedicated judges from advertising agencies and creative businesses around the U.S. to make the American Advertising
Awards work. In all cases, these advertising experts donate their time and expertise to the cause, often traveling long distances in order to view
and judge the submissions. Thank you to each and every judge for your contributions.
Finally, thank you to the members of the National American Advertising Awards Committee (N3AC). This group is comprised of veteran club,
district and ADDY Award volunteers who work tirelessly to oversee, coordinate and improve each level of the competition.
2016 National American Advertising Awards Committee:
Michele Massey (Vice Chair)
Greg Branch (Vice Chair)
David Campbell
Doreen DeFabio-Duska
Marc Eisenberg
Kevin Fullerton
Pearl Ford-Fyffe
Lynnae Hornbarger
Mark Landon
Paul Lam
Lucas Lane
Joseph Mayernik
Sara McCatherine
Gina Nacey
Dave Perry
Alta Stark
Barry Wallace
Planning for the 2017 American Advertising Awards competition has already begun. We look forward to seeing more great work from you next
year. Thank you to everyone who entered this year.
Sincerely,
George Riddell
Chair, AAF National American Advertising Awards
#ADDYAWARDS
GOLD ADDY®
4
IN 1964, BOB DYLAN RELEASED “THE TIMES THEY ARE A-CHANGIN.”
AND, BOY OH BOY, THE TIMES WERE ABOUT TO A-CHANGE.
WHEN YOUR SISTER
IS GRACE KELLY,
AN INFERIORITY
COMPLEX IS
EXPECTED.
THE ONLY FATHER-SON DUO
IN THE OLYMPIC HALL OF FAME
BARELY KNEW EACH OTHER.
HIS FATHER WAS AN OLYMPIC GOLD MEDALIST.HIS WIFE WAS AN OLYMPIC GOLD MEDALIST.HE WAS A DRUNK.
WELCOME TO THE SCHUYLKILL RIVER:
THE YANKEE STADIUM OF ROWING.
Sales Promotion–Packaging
BRZoom Proximo Spirits | Danny Schwarz Maestro Dobel Diamante Drum VAP
Sales Promotion–Packaging
KNOCK, Inc. BE-T Vodka
Collateral Material–Brochure
Push. Sonny’s BBQ Brand Book
Collateral Material–Brochure
Pavone Marketing Group, Inc.Antifragile, LLC All Together
AMERICANADVERTISINGAWARDS.COM 5
2016 WINNERS
EAST ENDHOMES
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7northgravesendavenue.com
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21starislandroad.com
montauk bay front retreat $5,395,000One of a kind luxury retreat located on Gardiners Bay with 180 degree water views and spectacular sunsets. The custom built 5,500 sq. ft. home has six bedrooms, five bathrooms, two living areas with fireplaces and a large open kitchen. Outdoors provides ultimate privacy with a heated infinity pool, hot tub, built in BBQ and impeccable landscaping.
25willspointroad.com
FOR MORE INFORMATION,
CALL CHRIS: 516.445.1513
chris colemanLicensed Real Estate Salesperson
INTRODUCTION 3
FLAT FOOT TECHNOLOGY® 4
TOWNIE® 7
TOWNIE® EQ 8
TOWNIE® GO! 35
LOFT™ 41
AMSTERDAM® 51
TICINO® 63
CRUISER 73
KIDS’ 121
LIFESTYLE & ACCESSORIES 131
HOW TO CHOOSE YOUR ELECTRA 148
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myth
. // Volu
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Dry land is a myth. // Volume 01 // Issue 02 // July 2 0 1 5
Collateral Material–Brochure
Skiver Advertising Electra Bicycle Company
Catalog
Collateral Material–Cover Series
Adjective & Co. Whalebone Media
Whalebone Magazine
Collateral Material–Magazine Design
Adjective & Co. Whalebone Media
Whalebone Magazine: Water Issue
Collateral Material–Book Design
Atria Senior Living The Wisdom of Gratitude
6 #ADDYAWARDS
Collateral Material–Book Design
Struck Nickelodeon Animation Studio You Can’t Do That on Television: The Rebellious History of Nickelodeon
Collateral Material–Book Design
Peter Lik USA Equation of Time
Collateral Material–Invitation
Schaefer Advertising Co. Fort Worth Zoo Zoo Ball
Direct Marketing–Direct Mail, 3-D/Mixed, Campaign
Atria Senior Living Field Notes from an Adventurous Life
AMERICANADVERTISINGAWARDS.COM 7
2016 WINNERS
Public Service–Brochure/Sales Kit
Design Ranch Unicorn Theatre
Magazine Advertising– Spread, Multiple Page or Insert
McGarrah Jessee YETI Coolers
BBQ Print
Newspaper Advertising– Fractional Page
The Johnson Group Mountain Top Toys
Worries
Newspaper Advertising–Campaign
The Johnson Group Mountain Top Toys
8 #ADDYAWARDS
Ambient Media– Guerrilla Marketing, Single Occurrence
Gelia Independent Health Foundation Vending Machine Prank
Ambient Media– Guerrilla Marketing, Campaign
Leo Burnett Chicago Eggo Sample Lady
Out-Of-Home–Poster
The Johnson Group Mountain Top Toys Built to Last
Out-Of-Home–Poster
The Johnson Group Mountain Top Toys You’re the Pilot
AMERICANADVERTISINGAWARDS.COM 9
2016 WINNERS
POSTER - SINGLE UNIT Agave Maria Saints Posters: Elvis Presley
Canonized Memphis icons framed as artwork for local Mexican restaurant.
POSTER - SINGLE UNIT Agave Maria Saints Posters: Al Green
Canonized Memphis icons framed as artwork for local Mexican restaurant.
Out-Of-Home–Poster
The Johnson Group Mountain Top Toys
Some Assembly
Out-Of-Home–Poster
The Johnson Group Mountain Top Toys
Slot-B
Out-Of-Home–Poster
Farmhouse Agave Maria Cantina & Kitchen
Agave Maria Saints: Elvis Presley
Out-Of-Home–Poster
Farmhouse Agave Maria Cantina & Kitchen
Agave Maria Saints: Al Green
10 #ADDYAWARDS
Out-Of-Home–Poster
Farmhouse Agave Maria Cantina & Kitchen Agave Maria Saints: Isaac Hayes
Out-Of-Home–Poster
Farmhouse Agave Maria Cantina & Kitchen Agave Maria Saints: Johnny Cash
Out-Of-Home–Poster
Farmhouse Agave Maria Cantina & Kitchen Agave Maria Saints: BB King
Out-Of-Home–Poster
White Bicycle The Institute of Contemporary Art/Boston Andrew Bird: Sonic Arboretum
POSTER - SINGLE UNIT Agave Maria Saints Posters: Isaac Hayes
Canonized Memphis icons framed as artwork for local Mexican restaurant.
POSTER - SINGLE UNIT Agave Maria Saints Posters: Johnny Cash
I WALKTHE LINE
I WALKTHE LINE
FOLSOM
PRISON
BLUES
A BOYNAMEDSUE
Canonized Memphis icons framed as artwork for local Mexican restaurant.
POSTER - SINGLE UNIT Agave Maria Saints Posters: BB King
Canonized Memphis icons framed as artwork for local Mexican restaurant.
AMERICANADVERTISINGAWARDS.COM 11
2016 WINNERS
Out-Of-Home–Poster Campaign
The Johnson Group Mountain Top Toys
Out–Of–Home–Poster, Campaign
Farmhouse Agave Maria Cantina & Kitchen
Agave Maria Saints
Websites–Consumer
Carmichael Lynch Subaru of America
National Parks Zero Landfill Initiative
Websites–Microsite
BBDO New York Autism Speaks
The MSSNG Project
POSTER - SINGLE UNIT Agave Maria Saints Posters: Isaac Hayes
Canonized Memphis icons framed as artwork for local Mexican restaurant.
POSTER - SINGLE UNIT Agave Maria Saints Posters: Johnny Cash
I WALKTHE LINE
I WALKTHE LINE
FOLSOM
PRISON
BLUES
A BOYNAMEDSUE
Canonized Memphis icons framed as artwork for local Mexican restaurant.
POSTER - SINGLE UNIT Agave Maria Saints Posters: BB King
Canonized Memphis icons framed as artwork for local Mexican restaurant.
POSTER - SINGLE UNIT Agave Maria Saints Posters: Elvis Presley
Canonized Memphis icons framed as artwork for local Mexican restaurant.
POSTER - SINGLE UNIT Agave Maria Saints Posters: Al Green
Canonized Memphis icons framed as artwork for local Mexican restaurant.
12 #ADDYAWARDS
Social Media–Single Platform
BBDO New York Mars Chocolate North America/Snickers Switcheroo
Social Media–Single Platform
BBDO New York Foot Locker Play My Tweet
Social Media–Single Platform
Arnold Worldwide Reese’s #AllTreesAreBeautiful
Social Media–Single Platform
Razorfish Acura Slot Car Holiday Heats
AMERICANADVERTISINGAWARDS.COM 13
2016 WINNERS
Social Media–Single Platform
Edelman Activision
Hack In Black
Social Media–Multiple Platforms
Goodby Silverstein & Partners Ad Council
I Am a Witness
Social Media–Multiple Platforms
Venables Bell & Partners REI
#OptOutside
Social Media–Multiple Platforms
Possible Microsoft
Microsoft Office: The Collective Project
14 #ADDYAWARDS
Advertising & Promotion– Web Banner Ads
GSD&M PetSmart PetsHotel Booking
Branded Content & Entertainment–Online/Interactive
BBDO New York GE The Message
Branded Content & Entertainment–Online/Interactive
BBDO New York Foot Locker Play My Tweet
Public Service–Online/Interactive
Dieste Dieste Adoptable Trends
AMERICANADVERTISINGAWARDS.COM 15
2016 WINNERS
Public Service–Online/Interactive
Carmichael Lynch Subaru of America
National Parks Zero Landfill Initiative
Radio Advertising– Regional/National, < 30 Seconds
Alma DDB The Clorox Company
Hello
Radio Advertising– Regional/National, Campaign
The Richards Group Motel 6
Radio Advertising– Regional/National, Campaign
Bravo/Y&R Miami Popclik
Conference Room/Skype
16 #ADDYAWARDS
Television Advertising– Local, 30 Seconds
Dunn&Co., Inc. Tampa Bay Rowdies Bucket Challenge
Television Advertising– Regional/National, Up to 2:00
BBDO New York Mars Chocolate North America/Snickers Brady Bunch
Television Advertising– Regional/National, Up to 2:00
GSD&M Avocados from Mexico First Draft Ever
Television Advertising– Regional/National, Up to 2:00
Goodby Silverstein & Partners Adobe Dream On
AMERICANADVERTISINGAWARDS.COM 17
2016 WINNERS
Television Advertising– Regional/National, Up to 2:00
Carmichael Lynch Subaru of America
Bucket List
Television Advertising– Regional/National, Up to 2:00
RPA American Honda Motor Co., Inc.
Paper
Television Advertising– Regional/National, Up to 2:00
Grenadier Sunny D
Rollerblade
Online Film, Video And Sound–Internet Commercial
Caravan Leadercast
Malala Yousafzai Intro
18 #ADDYAWARDS
Online Film, Video And Sound–Internet Commercial
Heat EA Sports Madden: The Movie
Online Film, Video And Sound–Internet Commercial
RPA American Honda Motor Co., Inc. Paper
Online Film, Video & Sound– > 60 Seconds
Heat EA Sports Madden: The Movie
Online Film, Video & Sound– > 60 Seconds
Possible Microsoft Microsoft Office: The Collective Project
AMERICANADVERTISINGAWARDS.COM 19
2016 WINNERS
Online Film, Video & Sound– Non-Broadcast
Alamo Drafthouse Cinema Alamo Drafthouse Cinemas
Don’t Talk PSA: Coach
Music Videos
Believe Media XL Records
“Hello”
Public Service– Online Film, Video & Sound
Goodby Silverstein & Partners Ad Council
I Am a Witness
Integrated Campaigns– Consumer, Local
The Johnson Group Mountain Top Toys
20 #ADDYAWARDS
Integrated Campaigns– Consumer, Regional/National
BBDO New York Mars Chocolate North America/Snickers Brady Bunch
Integrated Campaigns– Consumer, Regional/National
GSD&M Avocados from Mexico First Draft Ever
Integrated Campaigns– Consumer, Regional/National
Allen & Gerritsen Sunoco, Inc. Burnt Rubbèr. The Essence of Racing.
Integrated Campaigns– Consumer, Regional/National
Carmichael Lynch Subaru of America Make a Dog’s Day Initiative
AMERICANADVERTISINGAWARDS.COM 21
2016 WINNERS
Integrated Campaigns– Brand Identity
Dunn&Co., Inc. St. Petersburg Distillery
Old St. Pete Spirits
Integrated Campaigns– Brand Identity
Dunn&Co., Inc. St. Petersburg Distillery
Royal Mead
Integrated Campaigns– Branded Content
Whiskey Design Boulevardia
Integrated Campaigns– Branded Content
Leo Burnett Chicago Allstate Insurance Company
Social Savvy Burglar
22 #ADDYAWARDS
Integrated Campaigns– Branded Content
Venables Bell & Partners REI #OptOutside
Online/Interactive
Leo Burnett Chicago Allstate Insurance Company Social Savvy Burglar
(Best of Show)
Online/Interactive Campaign
Heat EA Sports Madden NFL 16
Online/Interactive Campaign
Venables Bell & Partners REI #OptOutside
AMERICANADVERTISINGAWARDS.COM 23
2016 WINNERS
Public Service–Integrated Media
BBDO New York Autism Speaks
The MSSNG Project
Elements of Advertising–Illustration
Farmhouse Agave Maria Cantina & Kitchen
Agave Maria Saints Poster: BB King
Elements of Advertising– Cinematography
BBDO New York AT&T
Close to Home
Elements of Advertising– Cinematography
Ironclad Media Alliance Travel Alberta
Discover Alberta
POSTER - SINGLE UNIT Agave Maria Saints Posters: BB King
Canonized Memphis icons framed as artwork for local Mexican restaurant.
24 #ADDYAWARDS
Elements of Advertising– Animation or Special Effects
Brand Arc Bleacher Report Sports Alphabet
Elements of Advertising– Music with Lyrics
Amusement Park Harman International/JBL Bigger Than Us
Elements of Advertising– Sound Design
BBDO New York AT&T Close to Home
Elements of Advertising– Mobile Interaction
Goodby Silverstein & Partners Doritos Jacked 3D
An award-winning idea takes teamwork.So does the award it wins.
AmericanAdvertisingAwards.com
Great ideas can come from anywhere. But it takes a great team to turn them
into the kind of great advertising we honored tonight. The AAF and the National
American Advertising Awards Committee congratulate everyone who had a hand
in this year’s National ADDY® Award winners. We salute the local, district and
national teams made this year’s program a great success. And we offer special
thanks to our marketing partners whose services help make the American
Advertising Awards a showcase for great ideas.
Campaign Creative Social Media Public Relations
#ADDYAWARDS26
Collateral Material–Brochure
Josh Cheslock Columbus College of Art & Design American Apparel: Remember
Collateral Material–Brochure
Allison Mcshea James Madison University African Wildlife Foundation: Save the Rhinos
Collateral Material–Special Event
Ben Grace Avila University Canine Royale
Collateral Material–Special Event
Alexi Chadbourne Avila University Bewilder
STUDENT GOLD ADDY
®
AMERICANADVERTISINGAWARDS.COM 27
2016 WINNERS
Collateral Material–Special Event
Taylor Hale University Of Central Oklahoma
20 Second Exposure
Collateral Material–Special Event
Christopher Serrano Miami Ad School–Wynwood
Endangered Post-Its
Collateral Material–Cover Design
Kelly Gillit Texas A&M Commerce
Tinker Tailor Soldier Spy
Newspaper Advertising–Campaign
Save the Children School of Visual Arts
Save the Children
28 #ADDYAWARDS
Newspaper Advertising–Campaign
Daniel Jaramillo Miami Ad School Ashley Madison: Cheat Day
Out-Of-Home–Poster, Campaign
David C. Bonomo Marywood University Shakespeare Summer Series
Out-Of-Home–Mass Transit
Jason Manns and Ellen Wareham College for Creative Studies Holocaust
(Best of Show)
Ambient Media–Guerilla Marketing, Single Occurrence
Dan Flora Miami Ad School Endangered Post-Its
M A C B E T H
THE THEATER ASSOCIATIONOF SCRANTONPRESENTSTHE SUMMERSHAKESPEARE SERIES
STARRING:HANS MAAN
JENNA SHRIVEREMILIO THOMSON
PATSY BLAKEKEITH HART
JUNE 5JUNE 5-7; 12-14FRIDAY/SATURDAY 7:00 PM
SUNDAY MATINEE 2:00PMTHE SCRANTON CULTURAL CENTER
H A M L E T
THE THEATER ASSOCIATIONOF SCRANTONPRESENTSTHE SUMMERSHAKESPEARE SERIES
STARRING:HANS MAAN
JENNA SHRIVEREMILIO THOMSON
PATSY BLAKEKEITH HART
JUJULY 10-12; 17-19FRIDAY/SATURDAY 7:00 PM
SUNDAY MATINEE 2:00PMTHE SCRANTON CULTURAL CENTER
T E M P E S TT H E
THE THEATER ASSOCIATIONOF SCRANTONPRESENTSTHE SUMMERSHAKESPEARE SERIES
STARRING:HANS MAAN
JENNA SHRIVEREMILIO THOMSON
PATSY BLAKEKEITH HART
AAUGUST 14-16; 22-23FRIDAY/SATURDAY 7:00 PM
SUNDAY MATINEE 2:00PMTHE SCRANTON CULTURAL CENTER
AMERICANADVERTISINGAWARDS.COM 29
2016 WINNERS
Website
Hyela Lee Kapiolani Community College
CMYK Magazine
Website
Matt Roberts Middle Tennesee State University
Yampa
Social Media–Single Platform
Debbie Pan and Vicky Mo Art Center College of Design
Instagram Find
Social Media–Multiple Platforms
Daniel Michel Miami Ad School–San Francisco
Wheaties: New Champs
30 #ADDYAWARDS
Online/Interactive–Campaign
Mariah Kline and Kristina Samsonova Miami Ad School Gender Surcharge
Television Advertising–Single
Jingyi Shao University Of Southern California Text History of Jane
Elements of Advertising–Logo Design
Kelly Gillit Texas A&M University American Museum of Magic
Elements of Advertising– Illustration, Campaign
Jingzhu Yu University of Central Oklahoma Winter Royalty
AMERICANADVERTISINGAWARDS.COM 31
2016 WINNERS
Elements of Advertising– Still Photography, Campaign
Jacob Gonzalez California Baptist University
Strength, Speed & Skill
Elements of Advertising– Animation or Special Effects
Brandon Coffee Louisiana State University
Kevin & Bert: A Short Film
Elements of Advertising– Animation or Special Effects
Jacob Ferguson + Adrian Pumarejo Ringling College of Art + Design
The Invisible Truth
32 #ADDYAWARDS
SILVER ADDY
®
Sales Promotion–PackagingFunimation Funimation Fullmetal Alchemist Collector’s Edition
Sales Promotion–PackagingBackstage Design Studio Asleep At The Wheel/Bismeaux Records Still The King: Celebrating The Music of Bob Wills & His Texas Playboys
Sales Promotion–PackagingDunn&Co., Inc. St. Petersburg Distillery Old St. Pete Rum Packaging
Sales Promotion–Packaging, CampaignDunn&Co., Inc. St. Petersburg Distillery Oak & Palm Rums Packaging
Sales Promotion–Packaging, CampaignRiley Hayes Insight Brewing Insight Brewing Packaging
Sales Promotion–Packaging, CampaignCactus Hook or Crook
Sales Promotion–Point-of-Purchase, Counter TopGSD&M PetSmart PetsHotel Poster
Sales Promotion–Point-of-Purchase, Free StandingFusion Marketing Campari America American Honey Anti-Bored Game
Collateral Material–Stationary PackageDixon Schwabl Root Catering
Collateral Material–Annual ReportDesign Ranch Hall Family Foundation
Collateral Material–BrochurePush. Frontline Performance Group Brand Book
Collateral Material–Brochure, CampaignDMH ATI Complete Brochure
Collateral Material–Editorial Spread or FeatureVOICE Crazy Beautiful
Collateral Material–Magazine DesignKathy Davis Design Pattern Magazine, Issue 8: The Makers Issue
Collateral Material–Magazine DesignJacaty + Associates Whitehaus Media Group Eighty Seven:
Collateral Material–Magazine DesignJacaty + Associates Whitehaus Media Group Botaniko
Collateral Material–Magazine DesignNella Media Group Lei Magazine
Collateral Material–Book DesignMelodic Virtue PIXIES: A Visual History, Volume I
Collateral Material–Book DesignRobin Easter Design The Tennessee Theatre Tennessee Theatre: A Grand Entertainment Palace
Collateral Material–Book DesignWhite Bicycle Burchfield Penney Art Center Philip Burke The Likeness of Being
Collateral Material–Book DesignRingling College Design Center Ringling College Office of Admissions Viewbook
Collateral Material–Book DesignWedge & Lever Hurley View From a Blue Moon
Collateral Material–InvitationTOKY Branding + Design Rainforest Alliance Annual Gala 2015
Collateral Material–InvitationMcCullough Creative Heartland Financial USA, Inc. Titanic Exhibit Preview
Collateral Material–InvitationEmbry-Riddle Aeronautical University Worldwide Embry-Riddle Aeronautical University Operation Bootstrap Invitation
Collateral Material–AnnouncementColle McVoy Colle+McVoy Rooftop Sessions: Candid Kid
Collateral Material–Invitation CampaignBRUNNER Santisima
Collateral Material–Announcement, CampaignRingling College Design Center AtLarge PINC Conference
Direct Marketing–Direct Mail, FlatThe University of Alabama The University of Alabama Advancement President’s Cabinet 40th Anniversary Invitation
Direct Marketing–Direct Mail, Flat, CampaignHorizon Credit Union Horizon Credit Union E-Service
Direct Marketing–Direct Mail, 3-D/Mixedgyro Tetra Pak Oh, The Places You’ll Go.
Direct Marketing–Direct Mail, 3-D/MixedBRZoom Proximo Spirits Jose Cuervo The Rolling Stones Tour Pick Press Mailer
Direct Marketing–Specialty AdvertisingInsight Marketing Design Kieffier Sanitation Recycling Clearly Made Easier
Public Service–Brand ElementsReedMitchell Agency Good Local Markets
AMERICANADVERTISINGAWARDS.COM 33
2016 WINNERS
Public Service–Brochure/Sales KitDesign Ranch Kansas City Art Institute
Public Service–Brochure/Sales KitSachs Media Group Lauren’s Kids Kindergarten Curriculum
Advertising Industry Self-Promotion– Brand ElementsGreatest Common Factory Greatest Common Factory Goodside Brewing
Advertising Industry Self-Promotion– Brand ElementsBrand Tango Sweet Hair Professional Concept Book
Advertising Industry Self-Promotion– Direct Marketing Sullivan Higdon & Sink Sullivan Higdon & Sink Build Your Own Sheepy, Thanksgiving Mailer
Advertising Industry Self-Promotion– Specialty AdvertisingBOHAN Advertising Campaign Kit
Advertising Industry Self-Promotion– Specialty AdvertisingTraina Design Salud Coasters
Advertising Industry Self-Promotion– Special Event MaterialsCuriosity Advertising Curiosity Advertising The Secret to Advertising
Magazine Advertising–CampaignGoodby Silverstein & Partners California Milk Processor Board Food Loves Milk
Magazine Advertising–CampaignR&R Partners Southern Nevada Water Authority Nothing Sexier
Magazine Advertising–CampaignPreston Kelly Northstar Canoes
Newspaper Advertising–Fractional PageGarrison Hughes Heinz History Center Rosie the Riveter
Newspaper Advertising–Fractional PageGarrison Hughes Heinz History Center The Longest Day
Newspaper Advertising–Fractional PageThe Johnson Group Mountain Top Toys Built to Last
Newspaper Advertising–Full PageMGH OLD BAY Hot Launch
Newspaper Advertising–CampaignGarrison Hughes Heinz History Center WWII Print
Newspaper Advertising–CampaignAlma DDB The Clorox Company Fast Lighting Charcoal
Newspaper Advertising–CampaignAlma DDB The Fruit Company No Suprises
Advertising Industry Self-Promotion– Print AdvertisingRodgers Townsend 2015 RT Bracket Challenge
Advertising Industry Self-Promotion– Print AdvertisingGSD&M Muddy Magnolias Poster
Advertising Industry Self-Promotion– Print AdvertisingGSD&M Gary Clark Jr. Poster
Advertising Industry Self-Promotion– Print AdvertisingCohber, Inc. FUEL 16: Lost & Found
Advertising Industry Self-Promotion– Print AdvertisingUltra Creative Horrible Things
Ambient Media–Guerrilla Marketing, Single OccurrenceThe Johnson Group Tennessee Aquarium Periscope
Ambient Media–Installations, Multiple InstallationsWhiskey Design Boulevardia
Ambient Media–Events, Single EventWhiskey Design Boulevardia
Ambient Media–Events, Single EventThe Tombras Group Ekornes Stressless YOU Launch
Ambient Media–Events, Single EventUniversity of Central Oklahoma The Bella Foundation funded by Sappi Ideas that Matter Adopt Ugly
Out-Of-Home–PosterCrowley Webb Notre Dame Academy Uh Oh Poster: Play-Doh
Out-Of-Home–PosterCrowley Webb Notre Dame Academy Uh Oh Poster: Corn Flakes
Out-Of-Home–PosterSn8 Designs Kind Promotions Rook Relief
Out-Of-Home–PosterCube Services, Inc. Bergenfest & Bergen Live Bergenfest 2015
Out-Of-Home–PosterLewis Communications Wellborn Musclecar Museum Baby Boom
34 #ADDYAWARDS
Out-Of-Home–PosterMVNP Consolidated Theatres Hana Hou Picture Show: Fast & Furious: Tokyo Drift
Out-Of-Home–Poster, CampaignDesign Ranch Unicorn Theatre
Out-Of-Home–Poster, CampaignShepherd Atlantic Beach Experimental Theatre
Out-Of-Home–Poster, CampaignLewis Communications Wellborn Musclecar Museum
Out-Of-Home–Outdoor Board, Flat Moroch McDonald’s Wake Up
Out-Of-Home–Outdoor Board, Flat Whiskey Design Boulevardia
Out-Of-Home–Site, CampaignGarrison Hughes Heinz History Center WWII Outdoor
Out-Of-Home–Site, CampaignWexley School for Girls Darigold Fleet
Advertising Industry Self-Promotion– Out-Of-HomeWebster American Advertising Federation of Omaha Ad Wars Poster
Websites–ConsumerHLK St. Louis Browns Historical Society
Websites–ConsumerCohesive Creative & Code MTV Networks Different Day Mobile Site
Websites–ConsumerWe Like Small Reebok Be More Human
Websites–ConsumerZubi Advertising Ford Las Fantásticas Aventuras del Focus 2015
Websites–MicrositeTether Microsoft Inside Building 87
Social Media–Single PlatformBBDO New York Mars Chocolate North America/Snickers Hungry Swipes
Social Media–Single PlatformParadise Advertising & Marketing, Inc. Paradise Advertising & Marketing, Inc. Visit St. Petersburg/Clearwater Manaphin Case Study Video
Social Media–Single PlatformPossible Microsoft Microsoft Office: The Collective Project
Social Media–Multiple PlatformsGSD&M Avocados from Mexico First Draft Ever: Live Webcast
Social Media–Multiple PlatformsCopacino+Fujikado Wing Luke Museum Bruce Lee: Break the Hate Campaign
Social Media–Multiple PlatformsPOSSIBLE Bacardi North America Corporation St-Germain: Biketender
Apps–Website-BasedHatchit Hatchit 10 Days
Syndicated Content–Digital PublicationTamarack Agency Tamarack Agency Lights Magazine
Branded Content & Entertainment– Online/InteractiveR & R Partners Boeing & the Atlantic: Out There
Branded Content & Entertainment– Online/InteractiveRazorfish Acura Slot Car Holiday Heats
Branded Content & Entertainment– Online/InteractiveViacom Velocity Sony Pictures Getting Awkward with the Stars of The Night Before
Television Advertising–Local, < 60 Secondsmono Children’s Hospitals & Clinics of Minnesota Anthem
Television Advertising–Regional/National, 2 Min.Lopez Negrete Communications Fiat Chrysler Automobiles (FCA) De lo Ordinario a lo Extraordinario
Television Advertising–Regional/National, 2 Min.Goodby Silverstein & Partners Adobe The Launch
Television Advertising–Regional/National, 2 Min.Goodby Silverstein & Partners Comcast/XFINITY Emily’s Oz
Television Advertising–Regional/National, 2 Min.the community Constellation Brands–Corona Extra Dear Summer
Television Advertising–Regional/National, 2 Min.Carmichael Lynch Making Memories
Television Advertising–Regional/National, 2 Min.David&Goliath Kia Sorento The Perfect Getaway
Television Advertising– Regional/National, CampaignBBDO New York Campbell Soup Company #RealRealLife
Television Advertising– Regional/National, CampaignDDB Snap Into a Slim Jim
Online Film, Video & Sound–Internet CommercialGSD&M PetSmart Smoochie & Alamoochie
AMERICANADVERTISINGAWARDS.COM 35
2016 WINNERS
Online Film, Video & Sound–Internet CommercialGSD&M PetSmart Interior Designer
Online Film, Video & Sound–Internet CommercialGSD&M Avocados from Mexico First Draft Ever
Online Film, Video & Sound–Internet CommercialLeo Burnett Chicago Esurance Sorta Rx
Online Film, Video & Sound–Internet CommercialRPA American Honda Motor Co., Inc. Dreams
Online Film, Video & Sound–Internet CommercialDrive Thru Hormel Dinty Moore
Online Film, Video & Sound– Podcast, WebisodesGSD&M Avocados from Mexico First Draft Ever: Live Webcast
Branded Content & Entertainment– Online Film, Video & Sound, < 60 SecondsMcKee Wallwork + Co. St Louis Children’s Hospital Dalton Video
Branded Content & Entertainment– Online Film, Video & Sound, < 60 SecondsPublicis Seattle T-Mobile Jump! On Demand Subtitles
Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsMarriott International Two Bellmen
Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsRodgers Townsend Wall’s Ice Cream Wall’s Serious Barcodes
Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsHumanaut Save the Bros
Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsBully Pictures The Coca Cola Company SMS
Branded Content & Entertainment–TelevisionGoodby Silverstein & Partners Comcast/XFINITY Emily’s Oz
Sales Promotion–Audio/Visual Sales PresentationGorilla David Wenzel Thank You Kung Fu
Music Videos90 Degrees West Run the Jewels–Early
Public Service–Online Film, Video & Sounddjnr interactive, LLC ReWork Project Interactive Film
Public Service–Online Film, Video & SoundBounce Pictures CHOP Zion’s Story
Public Service–Online Film, Video & SoundDoner Advertising Bellefaire JCB Take a Second Look
Integrated Campaigns–Local, ConsumerWALO Diaz Law Firm Cross Platform
Integrated Campaigns–Local, ConsumerHart ProMedica Urgent Care: We Treat You Well
Integrated Campaigns–Local, ConsumerCactus UCH The Human Harmonic Project
Integrated Campaigns– Regional/National, ConsumerGSD&M PetSmart Partners in Pethood
Integrated Campaigns– Regional/National, ConsumerHeat EA Sports Madden NFL 16
Integrated Campaigns–Brand Identity3 Advertising Sackwear.com Sackwear
Integrated Campaigns–Brand IdentityDunn&Co., Inc. St. Petersburg Distillery Oak & Palm Rums
Integrated Campaigns–Brand IdentityEME Design Studio TinMan Filling Station
Integrated Campaigns–Branded ContentLewis Communications Good People Brewing Company Bearded Lady
Integrated Campaigns–Branded ContentHeat EA Sports Madden NFL 16
Online/Interactive–CampaignVML Gatorade Behind the Sweat
Online/Interactive–CampaignFallon MTV VMAs
Public Service–Single MediumBailey Lauerman Negro Leagues Baseball Museum Poster Campaign
Public Service–Integrated MediaGoodby Silverstein & Partners Ad Council I Am a Witness
Public Service–Integrated MediaRAPP City of El Sgundo Water Warriors
Advertising Industry Self-Promotion– Integrated Media CampaignBrand Arc John McNeil Studio 2K at 15
36 #ADDYAWARDS
Elements of Advertising–IllustrationTamarack Agency Bran Ferren
Elements of Advertising–IllustrationDunn&Co., Inc. St. Petersburg Distillery Banyan Reserve Vodka
Elements of Advertising–IllustrationFarmhouse Agave Maria Cantina & Kitchen Agave Maria Saints Poster: Aretha Franklin
Elements of Advertising–IllustrationFarmhouse Agave Maria Cantina & Kitchen Agave Maria Saints Poster: Elvis Presley
Elements of Advertising–IllustrationFarmhouse Agave Maria Cantina & Kitchen Agave Maria Saints Poster: Johnny Cash
Elements of Advertising–IllustrationCube Services, Inc. Bergenfest & Bergen Live Bergenfest 2015 Poster
Elements of Advertising–Illustration, SeriesRodgers Townsend Luxco Pearl Illustration
Elements of Advertising–Illustration, SeriesSullivan Higdon & Sink Yeti Frozen Custard
Elements of Advertising–Photography, B&WGeometry Global Continental ContiTech Elite Installer
Elements of Advertising–Photography, ColorFocal Point Marketing & Multimedia SIGN Photography: Feline-Friend
Elements of Advertising–Photography, CampaignRW2 Productions Oakley Campaign III
Elements of Advertising–Photography, CampaignLanpher Productions Bluff Welcome to the Lowcountry
Elements of Advertising–CinematographyOnce Films Once Films The Timekeeper
Elements of Advertising–CinematographyKitchen Sink Studios Adakai Holdings Huxton
Elements of Advertising–CinematographyCarmichael Lynch Subaru of America Bucket List
Elements of Advertising–CinematographySaint West Go West
Elements of Advertising–Cinematographyi.d.e.a. Innovation Alliance Save the Inventor: Dream Small
Elements of Advertising– Animation or Special EffectsBBDO New York Autism Speaks The World of Autism
Elements of Advertising– Animation or Special EffectsBBDO New York Mars Chocolate North America/Snickers Brady Bunch
Elements of Advertising– Animation or Special EffectsBernstein-Rein Advertising McDonald’s Clouds
Elements of Advertising– Animation or Special EffectsFACTION Pictures The Universal Field
Elements of Advertising– Animation or Special EffectsLeo Burnett Chicago McDonald’s Arch Enemies
Elements of Advertising– Animation or Special EffectsArnold Worldwide Solar City How Gas Power Gets to You
Elements of Advertising– Animation or Special EffectsRPA American Honda Motor Co., Inc. The Dreamer
Elements of Advertising–MusicYessian Music Macy’s The Wish Writer
Elements of Advertising–Sound DesignBBDO New York Autism Speaks MSSNG: DNA Music
Elements of Advertising–Interface & NavigationJWT Atlanta United States Marine Corps Every Marine a Rifleman
Elements of Advertising–Interface & NavigationHLK St. Louis Browns Historical Society Website
Elements of Advertising–Interface & NavigationTether Microsoft Inside Building 87
Elements of Advertising–Interface & NavigationCarmichael Lynch Subaru of America National Parks Zero Landfill Initiative Website
Elements of Advertising–User ExperienceHLK St. Louis Browns Historical Society Website
Elements of Advertising– Innovative Use of Interactive/Technologydjnr interactive, LLC ReWork Project Interactive Film
Elements of Advertising– Innovative Use of Interactive/TechnologyAlma DDB Personal Music Street Music Library
AMERICANADVERTISINGAWARDS.COM 37
2016 WINNERS
STUDENT SILVER ADDY
®
Sales Promotion–PackagingAllison Sanzone Texas Christian University Monster Chews Candy
Sales Promotion–PackagingPaul N. Gartner Radford University Mug Hard Root Beer
Sales Promotion–PackagingSarah Lawhun Susquehanna University Queen City Café (SL)
Sales Promotion–PackagingMaranda Thurm University of Central Oklahoma Infuse
Sales Promotion–PackagingPedro Moreno Texas State University Blue Water Lily
Sales Promotion–PackagingBrandi Wilkerson University of Central Oklahoma Freckled Fanny Boba Cafe
Sales Promotion–PackagingSarah Pinc University of Central Oklahoma Vampire Slaying Kit
Sales Promotion–PackagingTyler Hawotte Spokane Falls Community College Maple Mtn Syrup
Sales Promotion–PackagingLindsay Courtney Purdue University Sustainable Package Design
Sales Promotion–Point-of-PurchaseMorgan Ricciardi The University of Akron The Rabbit Hole Logo & Menu
Sales Promotion–Point-of-PurchaseKyle Snowdon Art Institute of California–Sacramento Moen Trade Show Materials
Collateral Material–Annual ReportGrace Gruarin Villa Maria College Fjallraven
Collateral Material–Special Event MaterialsAllison Shinsky James Madison University Global Citizen: The Architecture of Moshe Safdie
Collateral Material–Magazine DesignPositive Negative Magazine Rochester Institute of Technology Positive Negative Magazine, Vol. 9
Collateral Material–Magazine DesignAshley Loper Coastal Carolina University Archarios
Collateral Material–Book DesignKara Kronen University of South Florida St. Petersburg The Humanity Game
Collateral Material–Book DesignLindsey Milliron Kendall College of Art & Design Create
Collateral Material–Book DesignChelsie Tamms Bradley University Just My Type of Lettering: An Inspirational Guide to Hand Lettering
Collateral Material–Book DesignDavid Allin Reese Ringling College of Art & Design Holm Commonwealth: A Guide to a Life of Adventure
Magazine Advertising–SingleKristin Clark The University of Alabama Filtrete Air Filters: Bare The Air
Magazine Advertising–CampaignZina Dornbusch The Strongest Protection
Out-Of-Home–PosterRachael Schacht University of Nebraska-Kearney Vote
Out-Of-Home–PosterMaisie Cross University of Central Oklahoma Bunny Paper Jam
Out-Of-Home–PosterMichael Watts Old Dominion University Bug Fest
Out-Of-Home-Poster, CampaignBrittany Hatch California Baptist University Strength, Speed & Skill
Out-Of-Home–Outdoor Board Alfredo Salkeld University of Central Florida Orkin Spectacular
Out-Of-Home–Outdoor Board Erin Fischer Minnesota State Community & Technical College Table No. 3
Ambient Media–CampaignBrooke Lingenfelder San Diego Portfolio Studio Converse: 100 Years of Hanging Out
WebsiteGoogle Connect School of Visual Arts Google Connect
WebsiteRyan Renquist San Diego Portfolio Studio MAC Cosmetics
WebsiteRodney Manabat San Diego Portfolio Studio Brass Monkey
Social Media–Single PlatformGiselle Ivette Hernandez Public University Fear Foods
38 #ADDYAWARDS
Social Media–Single PlatformAmjad Alotaibi Media Design School of Digital Arts at New School of Architecture & Design Truth: Ash To Ashes
AppIrina Moiseenko SCAD Shell
AppTaejun Park School of Visual Arts LastCall
Television Advertising–SingleMiranda Lee ArtCenter College of Design The First Hero: PSA
Integrated Campaigns–Brand IdentityElio Marini University of South Florida St. Petersburg Extract Coffee
Elements of Advertising–Logo DesignAndrew Wiseman Pensacola Christian College Corner Space
Elements of Advertising–IllustrationErin Hays Creative Center Homelessness
Elements of Advertising–Illustration Terry Whitmore University of Central Oklahoma Knock ‘em Out
Elements of Advertising–Illustration Cameron Stefanowski St. Nobert College The Geometrics of John F. Kennedy
Elements of Advertising–Illustration, CampaignMadisyn Bowen University of Central Oklahoma Music to Illustrate By: Fallen
Elements Of Advertising–Illustration, CampaignDevon Baker University of Central Oklahoma Abominations
Elements Of Advertising– Animation or Special EffectsJacob Ferguson Ringling College Demo Reel
Elements Of Advertising– Digital Creative TechnologyBen Lin Academy of Art University Watch out
Elements of Advertising– Digital Creative TechnologyBen Lin Academy of Art University Watch Out
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We simplify digital marketing for businesses everywhere.
AdTaxi is a digital marketing company built to serve local and regional businesses. We specialize in audience targetingusing 1st party data, RTB, Search Marketing and Social Media.
Our sales force combines targeting technology with their knowledge of the local market to bring our client partners
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Local News Advertising
AudienceTargeting
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SearchMarketing
Social Media
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To learn more, please call Kyla Rodriguez at 310-543-6117 or visit adtaxinetworks.com.
We simplify digital marketing for businesses everywhere.
AdTaxi is a digital marketing company built to serve local and regional businesses. We specialize in audience targetingusing 1st party data, RTB, Search Marketing and Social Media.
Our sales force combines targeting technology with their knowledge of the local market to bring our client partners
a unique approach to digital marketing services.
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adtaxinetworks.com
Local News Advertising
AudienceTargeting
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SearchMarketing
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To learn more, please call Kyla Rodriguez at 310-543-6117 or visit adtaxinetworks.com.
We simplify digital marketing for businesses everywhere.
AdTaxi is a digital marketing company built to serve local and regional businesses. We specialize in audience targetingusing 1st party data, RTB, Search Marketing and Social Media.
Our sales force combines targeting technology with their knowledge of the local market to bring our client partners
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Local News Advertising
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We simplify digital marketing for businesses everywhere.
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Our sales force combines targeting technology with their knowledge of the local market to bring our client partners
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Local News Advertising
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SearchMarketing
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To learn more, please call Kyla Rodriguez at 310-543-6117 or visit adtaxinetworks.com.
42 #ADDYAWARDS
Onsite Judges
About the American Advertising AwardsDigital JudgesThe American Advertising Awards is the advertising
industry’s largest and most representative
competition, attracting over 40,000 entries every
year in local AAF Club competitions. The mission
of the American Advertising Awards competition
is to recognize and reward the creative spirit of
excellence in the art of advertising.
Conducted annually by the American Advertising
Federation (AAF), the local Ad Club phase is the first
of a three-tier, national competition. Concurrently, all
across the country, local entrants vie to win ADDY
Awards —recognition as the very best in their
markets. At the second tier, local ADDY winners
compete against winners from other local clubs
in one of 15 district competitions. District ADDY
winners are then forwarded to the third tier, the
national stage of the American Advertising Awards.
Entry in your local Ad Club competition is the first
step toward winning a national ADDY.
Entering the American Advertising Awards supports
the entire advertising industry, because the AAF
and its local and district affiliates use the proceeds
to enhance advertising through programs such
as public service, internships, advocacy groups,
advertising education, and consumer awareness.
Selection of the most creative entry in each
category is affected by a scoring process in which
a panel of judges evaluates all creative dimensions
of every entry. A GOLD ADDY is recognition of the
highest level of creative excellence and is judged
to be superior to all other entries in the category.
Entries that are also considered outstanding and
worthy of recognition receive a SILVER ADDY.
The number of awards given in each category is
determined by the judges, based on the relative
quality of work in that category.
Sam Bonds VP, Creative Director Sanders\Wingo
Susan Mersch SVP/Creative Director Team Detroit
Aldo Quevedo Principal/Creative Director Richards/Lerma
Ted Royer Chief Creative Officer Droga5 New York
Ecole Weinstein Group Creative Director Havas
Andrés Arlía Creative Director mcgarrybowen
Troy Burrows Executive Creative Director EVB Boulder
Anne Marie Hite VP, Creative Director The Martin Agency
Lori Nygaard Cabrera Freelance Creative Director & Copywriter
Marty Senn COO Carmichael Lynch
Tony Sharpe Executive Creative Director Epsilon
You may have been beat upalong the way, but
tonight proves it was worth it.
“By the way, the press check’s at 2:00 am. Tonight.”
“The client wants his niece in the spot”
“Um, that hyperlink in the last paragraph . . . links to a porn site”
“The model just sent a text. She got arrested for shoplifting and will be running late.”
“One of the photos got flopped. The eyepatch is on the wrong side.”
Congratulations to all the winners… for all you’ve been through.
2015 – 2016 Council of Governors
2700 N Tamiami TrailSarasota, Florida USA 34234941.359.5100 800.255.7695www.ringling.edu
At Ringling College of Art and Design, the awards speak for themselves.
ANNIE AWARDS
SIGGRAPH BEST ANIMATED SHORT
STUTTGART
ANIMA MUNDI
VIEW CONFERENCE
GOLDEN GLOBE
2016 NSAC FINALIST
TWO 2016 NATIONAL ADDYS
Plus more than 300 local, regional, and national ADDYs won by Advertising, Motion,
and Graphic Design students over the years
2015 EMMY AWARD®Outstanding Directing
2014 EMMY AWARD®Outstanding Directing
2014 EMMY AWARD® Outstanding New Approaches
2015 TELLY AWARDART Network
2015 TELLY AWARDART Network
2015 TELLY AWARDART Network/Collaboratory
2004–2016 ACADEMY AWARDS® Best Animated Feature
2015 ACADEMY AWARD® Best Animated Short
11 STUDENT ACADEMY AWARDS® Best Animated Short
©A.M.P.A.S®
Film Festivals:Life after Beth SundanceSeattleSan Francisco Jewish Film FestivalEdinburgh New Zealand
Free RideHamptonsFort Lauderdale
Spring BreakersVeniceToronto
Lucky 6SarasotaEugeneLouisville
ParadiseSkywaySarasotaGasparilla
AWARDS:Oscar winnersOldenbergPatrick OsborneEMMY WinnersOldenbergFabian
SEATTLEInternationalFilm Festival
EDINBURGHInternationalFilm Festival
HAMPTONSInternationalFilm Festival
TORONTOInternationalFilm Festival
FT LAUDERDALEInternationalFilm Festival
GASPARILLAInternationalFilm Festival
SAN FRANCISCOJewish Film
Festival
LOUISVILLEInternationalFilm Festival
EUGENEInternationalFilm Festival
NEW ZEALANDInternationalFilm Festival
SUNDANCEFilm Festival
VENICEFilm Festival
SARASOTAFilm Festival
SKYWAYFilm Festival
TRIBECAFilm Festival
ANNECYInternational Animation
Film Festival
IPHIASFilm Festival
NEW YORKInternational Children's
Film Festival
RinglingCollege_AAA16.indd 1 5/23/16 3:31 PM