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Winning an Interview:
How to Skirt the Application Process
Mike Santoro, President, Walker Sands
April 30, 2013
Two Ways to Get a Job
Way #1: Traditional Way
2,000 applicants
40 “perfect” resumes
10 “perfect” writing tests
Interview
Two Ways to Get a Job
Way #2: Know Someone
Company influencer says, “This person is
awesome.”
Interview
Traditional Way is Easy!
But it doesn’t result in an interview!
Getting Recommended is Very Hard.
But it will be more effective!
Walker Sands Hiring (Previous Year)
40%
10%
25%
25%
Job Listings
Recruiters
Employee Referrals
Interns converted to full time
Getting Recommended is Very Hard.
How do I get Challin to be my friend?
6 Steps to Making Friends
Step 1: Define Your Goal
Figure out WHAT you want to do & WHO you
want to do it for.
Step 2: Become a Round Peg
Most resumes look like square pegs trying to fit
into round holes.
I know marketing things.
Typical Candidate
2-3 years experience in a PR agencyStrong writing skills
Ability to demonstrate creativityExperience pitching the mediaUnderstanding of social media
Job Description
Step 3: Meet People & Ask Questions
Target decision makers AND junior level
influencers. Everyone drinks coffee.
Step 4: Become a Special Peg
Find a way to get experience that matters.
I know marketing things.
No Job
PR experienceExperience with media
Strong writerCreative thinker
Entry Level Highly Desirable
Tech PR experienceMedia relationships
Regularly writes tech blogHas managed an infographic
projectShares highly relevant content
on Twitter
Step 5: Keep in Touch
Keep building your network while maintaining
your best connections.
Share their content
Share articles & events
Ask for advice
Step 6: Find the Job/Make the Ask
Don’t forget to keep your contact up to date
once you’re in the process.
Wait for the RIGHT job
Ask your friend – you’re friends by now, right?
If you only remember 3 things…
Prepare yourself to fit that role
Find what’s right for YOU
Friend people who can help you
Thank you!
Walker Sands Communications
121 N. Jefferson St.Chicago, IL 60661Phone: (312) 267-0066Fax: (312) 876-1388
www.walkersands.com