Winning in FMC 2.0 UBB Network Infrastructure Driven by Applications, Cloud and Experiences
Welcome to Enter the FMC 2.0 Age
All IP reshaped network, driving the
growth of Internet
Applications, Cloud, Experiences
FMC 1.0: Connectivity Driven FMC 2.0: ACE Driven
Cloud
OTT Applications
Connectivity Anytime Anywhere Anything
Internet boom changed the demand of
people for communications
FMC 2.0 = FBB + MBB + Content
ACE is driving Telco strategy evolution,
while IT will reshape network for this time.
All IP architecture
OTN/NG WDM
Video Voice HSI MBB LL
IP Traffic
Fixed Mobile Convergence
FBB MBB
Content
MBB
Cloud
Application
Experience
User Bandwidth
Reshape CT
with IT
Expansion
towards IT
Full Service Broadband
(FBB+MBB+ )
BB Monetization via
Content Collaboration
Expansion towards
Cloud Service
Driving Business
Operation towards
DevOps
How to Win in FMC 2.0 Age: 4-Pillar Strategy
…
FMC 2.0 Age: Full Service Broadband is the Footstone
0.61M
0.0
1.1
1.7
2.2
2.6
12Q3 12Q4 13Q1 13Q2 13Q3
1.1M
Fusion Sub Addition of TEF Spain(M)
FUSION
One Bill: 59.90€/Month
a family-centered service bundling
Imagenio
6HD Chs 100M
Call Free
1G Data
SMS Free
4G Ready Unlimited
+ + + MBB
FBB
Time
Throughput
No Usage Cap Traffic Based
FBB:61GB
MBB:4GB
Typical Monthly Traffic Usage in US (2013)
24Mbps: 66$ 4G: 70$
F&M Synergy for Best User Experiences Incredible Power of Bundled Service Full Service Offering by TOP 20 Telcos
Constant Connection
Sudden & Fragmented
Full Service Broadband: Building a Ubiquitous Ultra Broadband
20M
100M
1000M UBB @ anywhere
Ultra-broadband Ubiquitous
UBB Network Infrastructure Driven by
Applications, Cloud and Experiences
Transport Backbone
Ubiquitous
Access by
Wireline &
Wireless
Synergy
Enterprise
City Home
Rural Home
Mobile
Aggregation
700k+ in 4 years
OTT Applications 100G 400G 1T
FTTH Civil work cost
Civil work cost is the biggest challenge for FTTH
Copper has bigger potential than we originally expected
FBB and MBB are complementing each other (e.g. Multi-stream Bonding)
DSL/CMTS/LTE Performance and coverage
Service PoP density and energy efficiency
Transport fiber extension/expansion
Aggregation
LTE
Fiber Fiber
400G 1T 100G Multi-stream
Bonding
+
HetAN
Full Service Broadband: Capacity Challenge Comes in Many Ways
FTTH
CMTS
WiFi
DSL
Full Service Broadband: Ubiquitous Connectivity for IoT
2G/3G/4G/WiMax
Sensors / Devices
WiFi Proximity Network POE/PLC Zigbee/RF
Universal IoT Gateway
Universal IoT Cloud Platform
ISV APP
FBB Network MBB Network
8%
79%
13% Cellular M2M
Short-range communication
Cable and satellite
50 Billion connections
until 2020
79% short-range
Wi-Fi, Zigbee, Bluetooth, PLC etc.
Source: Machina & Huawei
IOT
Connections
by Tech. 2020
FMC 2.0 Age: Selling “Connectivity + Experience”
•Explosive traffic growth
•Concentration of internet content
supply (Power-low Distribution)
•Dynamic internet traffic profile
•Continuous capacity expansion
•Embracing SDN/NFV for efficiency boost
•Looking for innovative business model
Connectivity-oriented Broadband
Independent efforts by ICP and ISP to optimize user experience.
ICP
ISP
End User
•Bandwidth-hungry consumption
•Unhappy about UBB experience
•Potential to pay for better experiences
Experience-oriented Broadband
Provides mechanism for content and pipe collaboration to create
better user experience and consequently extra value.
ICP
ISP
End User • Content and pipe collaboration
• user experiences boost
• Creating/sharing extra value
Broadband Monetization: China Telecom has its Way
Basic BW
B X ellerated asic
End User
Telco
Ordinary VIP
Open Capability Share Revenue
Instant speeding Extra Payment
… OTT
3.5M$ Revenue Sharing
4x More Paying Customer Superfast Download Speed
20x
A Win-Win-Win Achievement
VIP gets 20MB/s download speed over 4M BW with CTC Xiamen network
* Thunder is the biggest ICP in downloading field in China
Abstracts its network resource as API and open to ICPs
Thunder
Network Capability
Download Resource
4M 4M 4M + 16M(Thunder Exclusive)
Non Thunder VIP Thunder VIP Thunder VIP with CTC Xiamen
20KB/s, 2GB/27Hr 400KB/s, 2GB/1.38Hr 2MB/s, 2GB/16Min
Broadband Monetization: Potential Telco & OTT Synergy
Content richness Freemium Business model
Response time
Customization
QoS
Bandwidth
Multi-screen interactive mobility
Loyalty Authentication and accounting
Channel
OTT Operator
Network capability can not be monetized until it’s bounded with user experience
Downlink BW
Uplink BW
Delay
High-speed downloading, online video
Accelerated cloud uploading
Appealing On-line gaming
On-site experience based marketing
Pre-installed APP plug-ins, smart home
User Channel
Entry Portal
Telco Capabilities OTT Expectations
Broadband Monetization: Broadband Capability Monetization Solution
Service
Operation
Capability
Management
Smart-ized
Network
Backbone Metro Agg.
D-CMTS
VDSL2
GPON/EPON/P2P
OLT CR CM
HGW
BRAS + (eDSG)
AAA & BOSS
Hybrid
Service In-house IP Video
SDP ● Open API forming eco-system
● Content aggregation/curation/federation
NetOpen
● Network capability abstraction
● On-demand network resource control
● User experience monitoring
Broadband Monetization: Smart Home will be a Big Opportunity
• All-in-one box : GPON modem + Home Gateway + Memory box;
• Better connectivity : Home Connectivity Center + Smart Phone APP + remote O&M
Synergy with Edge Cloud
• Upstream Bandwidth, Downstream
Bandwidth, VPN(QoS assurance)
Smart CPE
Open
Platform
Smart Home
Connection
Smart Service
Smart O&M
(3rd Party
Service Plug-ins)
Remote control via smart phone
Management Platform for
Service Plug-ins Management APP
on Smart Phone
E-Learning eSmartHealth
Home
Entertainment
Home
Monitoring
Home
Automation
COTS
IP Core BRAS OLT
• Storage virtualized to Edge Cloud, lower ONT cost.
• So can Others, such as computing capability etc.
Easy Home
Synergy with Network Capabilities
NetOpen
CloudEdge
FMC 2.0 Age: Cloud Service Becomes New Battlefield
Disruptive Innovation
Sustainable Migration
Y2016
$211.85 Billion
Global Market Space for
Enterprise Cloud Service
TELCO Will Telcos win the Race?
Cloud Service: Beyond Amazon with Differentiations
TELCO Cloud Service
Local Presence &
Security / Trust
Existing Customer
Relationship
Quality of
Service & SLA Network/BB
Cloud Service: Seeking Opportunities in Cloud Wholesale/Brokerage
Hybrid Cloud will dominate in 2020 Serving as Cloud Services Wholesaler/Broker
Enterprise Cloud Market Segmentation
Non-cloud
Cloud
Public/Private
Hybrid
Public
Private
30%
70%
35%
65%
25%
75%
Enterprise Branch
OTT Public Cloud
Telco Public Cloud
Enterprise Private Cloud
Telco Network
CloudMall Management Platform
• Clouds Access • Clouds Interconnection • Clouds Management • Clouds Application
FMC 2.0 Age: Driving Business Operation towards DevOps
User Experiences in Digital Age
ROADs
Real-Time On-Demand All on-line DIY social Single
& All-IP TDM
ATM
SDH
FR
No.7
…
Ethernet
IP for all services
New philosophy and technologies of cloud computing
SoftCOM: Telco Cloud Formation Driving towards DevOps Model
RRU Service Cloud
Operation Cloud
CloudEdge
Cloud BB
ONT
ONT
Dynamic Efficient Scalable Automated Open
RRU
RRU
MxU Cloud
DSL/OLT
Eth Switch Eth Switch
WDM WDM Metro
Router Router
WDM WDM Backbone
Plan Code Build Test Release Deploy Operate
DevOps
Continuous Delivery
Continuous Integration
Agile Deployment
SDN-based UBB Network Control Cloud
SDN: Building New Network Foundation for Abstraction, Virtualization, Openness & Centralized-Control
FusionSphere
SDN
Controllers
Open API
DC Security
FW
LB
R
Service chain
DCI DC WAN
DC3
DC1
DCn
DC2
DC-SDN China Telecom : 300+ tenants DC outbound link optimization, network service automation
DCI-SDN 21ViaNet : 80 DC, 400 POP
China Unicom : 10+ DC, 2 separate networks Dynamic DCI path adjustment, bandwidth optimization, load balance
VPN-SDN • Tencent : 14 city, 50+ DC, 30W+ server, 3T+ bandwidth Traffic load balance, saving OPEX
WAN-SDN TLF: IP + Optics , 20+ core routers Improve service TTM
Ooredoo: IP-RAN ,16 IGW Simplify O&M, flexible link adjustment, reducing network rent fee
Policy-SDN China Telecom, China Unicom, China Mobile: PCE, NetConf, TE
CloudEdge - Migration across Mobile Edge, IP Edge & Service Edge
• Designed for distributed cloud deployment for feature migration w/o service disruption
• Ensure carrier grade service availability w/o sacrificing performance
• 20+ PoCs in place with trial availability, commercial deployment planned in 2014
NFV: Transforming Network Edge to Cloud for Simplicity, Scalability, Programmability and Differentiations
CloudEdge
COTS Hardware
Cloud OS Network OS
SDN Cntrlor vFamily • vAR • vCPE • vCDN
• IP-RAN • IP+Opt
• MME • PGW • SGW
vEPC • Gi-LAN • vPCEF
vMSE MANO • NFVO • VNFM • VIM
Full Service Broadband(FBB+MBB + ) BB Monetization via Content Collaboration
Expansion towards Cloud Service Driving Business Operation towards DevOps
Winning in FMC 2.0 Age: 4-Pillar Strategy
…
ACE-Band: Winning in FMC 2.0
Ultra-Fast Ultra-Broadband with Low Latency
Agile Better Experience, High Efficiency, Low Cost
Open Rich Services & Accelerate Innovation
ACE-Band
Application Cloud Experience
ACE-Band: Applications, Cloud and Experiences Oriented Ubiquitous Ultra Broadband