Winning StrategiesCritical internet performance considerations for successful cloud deployment in Asia

Mikel SteadmanDyn Director of Sales EngineeringOctober 24, 2015

DEBUNKING THE MYTHS

THE CRITICAL BUSINESS ISSUE

INTERNET PERFORMANCE LIFECYCLE

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USUAL?OR

UNUSUAL?

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● Scenario 1

Traffic between two floors of the same office building in Singapore takes over 350ms round trip, traveling via San Jose, California

Scenario 1 — Singapore to America

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● Scenario 1

Traffic between two floors of the same office building in Singapore takes over 350ms round trip, traveling via San Jose, California

USUAL

Scenario 1 — Singapore to America

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● Scenario 2

Traffic is routed from EU through Siminn, an Icelandic ISP as it traverses west to America

Scenario 2 — Europe to Iceland to America

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● Scenario 2

Traffic is routed from EU through Siminn, an Icelandic ISP as it traverses west to America

UNUSUAL

Scenario 2 — Europe to Iceland to America

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● Scenario 3

Transit network connectivity and availability are reduced for a period time in a specific country

Scenario 3 — Transit / Bandwidth Reduction

A graph of Iraqi Internet traffic based on monitoring data from Dyn Research.

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● Scenario 3

Transit network connectivity and availability are reduced for a period time in a specific country

Scenario 3 — Transit / Bandwidth Reduction

A graph of Iraqi Internet traffic based on monitoring data from Dyn Research.

UNUSUAL

@mikelsteadman

The Internet:

IT’S NOT THE HIGHWAY SYSTEM

@mikelsteadman

IT’S NOT YOUR CIRCULATORY SYSTEM

The Internet:

@mikelsteadman

IT’S A HUMAN MARKETPLACE

The Internet:

1. Submarine Cables Tie Continents Together

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● Internet exchange points can form around critical landing sites, if local conditions are right.

2. Fiber Networks

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● Connecting landing point and exchange point cities

● Arbitraging differences in Internet pricing

● Creating diversity that can survive local cable breaks

3. Regional & Local Internet

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● Internet service providers of all sizes compete to serve consumer interest, interconnecting in small and medium-sized regional hub cities

4. The Last Mile

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● Delivery of bits from city-level infrastructure to local offices and consumers

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3,000 Outages/dayAcross the Global Internet

With effects that can last for hours

Source: Dyn Research

Internet Performance Affects Your Business

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Don’t Blame the Sharks

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Real World Internet Volatility

The Global Internet View Matters

In June, in Asia, route failures impacted millions of customers trying to reach major cloud and Internet providers.• Major routes disappeared and latency

increased on the remaining routes

• Companies affected included Amazon, Google, and Cloudflare

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Reachability Matters

Slack, Netflix, Pinterest hosted on AWS services go down for 40 minutes.• "We are currently monitoring an external

Internet provider issue that is causing interrupted service connectivity to AWS services for some customers. AWS services are not affected and continue to operate normally. "

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1 Hour of Downtime Costs Businesses an Average of $163,000.

Internet Performance Management

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IMPLEMENT END-TO-END INTERNET PERFORMANCE MONITORING AND MANAGEMENT

Monitor, Control, and Optimize

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A major travel websites decision and Internet visibility.• Positive increase of traffic and revenue from SW-

US customer base

• Data center expansion plans to serve customers

• But...

INTERNET PERFORMANCE CHALLENGES EXAMPLE

Trying to accomplish the right thing

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INTERNET PERFORMANCE CHALLENGES EXAMPLE

Trying to accomplish the right thingA major travel websites decision and Internet visibility. • Positive increase of traffic and revenue from SW-

US customer base

• Data center expansion plans to serve customers

• Network partners peer in Atlanta

• Lack of Internet visibility will hide the optimal network partners and data center locations

IMPLEMENT END-TO-END INTERNET PERFORMANCE MONITORING AND MANAGEMENT

Monitor, Control, and Optimize

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Benefits of a full lifecycle approach

Key Application Performance Metrics

Business Managing Internet Performance

End-to-End

Businesses Not Managing Internet Performance End-

to-End99.996% or better availability of critical business applications

22% reached this high level of availability

Only 10% reached this level

90% or better percentage of error-free transactions

28% achieved high levels of error free

transactions

11% were able to meet this performance level

50% or more decrease in Mean Time To Repair (MTTR) of Application issues

17% achieved this top-line MTTR

reduction

Only 6% able to reach 50% drop in MTTR

90% or better transaction Completion Rate

58% 40%

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Internet Performance End-to-End Approach

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Internet Performance approach is the ability to improve the availability, speed, security, and cost-efficiencies of your internet infrastructure to fuel revenue growth.

• Monitor

• Control

• Optimize

QUESTIONS?

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THANK YOU!

Mikel SteadmanDyn Director of Sales EngineeringOctober 24, 2015