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Winning the client relationship game (without selling your soul) — FOWD 2013

Date post: 27-Jan-2015
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We often villainize clients — complain about their unreasonable demands, resent scope creep, cringe at their attitudes and cluelessness. While some clients are gems that entrust us with creative freedom and unlimited budgets, most of the time there are tensions that inevitably come up in the process. While many of us would rather not deal with the human interactions that our profession requires, there are certain philosophies, habits, questions, and tools we can use to almost guarantee success and reward. We can expect our clients to be our allies and best advocates and stay true to our integrity and vision. All while not selling our soul.
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Winning the client relationship game (Without selling your soul) @mayabruck // www.pixotech.com
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Page 1: Winning the client relationship game (without selling your soul) — FOWD 2013

Winning the client relationship game(Without selling your soul)

@mayabruck // www.pixotech.com

Page 2: Winning the client relationship game (without selling your soul) — FOWD 2013

T R U T H

Relationships are tough.

Page 3: Winning the client relationship game (without selling your soul) — FOWD 2013
Page 4: Winning the client relationship game (without selling your soul) — FOWD 2013

The design process is weird and

complicated because it involves

people, who are weird and

complicated.

M A R K B O U L T O N

Page 5: Winning the client relationship game (without selling your soul) — FOWD 2013

A L I T T L E B I T O F B A C K G R O U N D

Page 6: Winning the client relationship game (without selling your soul) — FOWD 2013
Page 7: Winning the client relationship game (without selling your soul) — FOWD 2013

W H Y W E ’ R E H E R E :

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O N E

How to pick good clients

Page 9: Winning the client relationship game (without selling your soul) — FOWD 2013

T W O

Aha Moments

Page 10: Winning the client relationship game (without selling your soul) — FOWD 2013

T H R E E

Tools & Techniques

Page 11: Winning the client relationship game (without selling your soul) — FOWD 2013

# B E ST C L I E N T S

Page 12: Winning the client relationship game (without selling your soul) — FOWD 2013

@jpamental

Engaged, interested & passionate about what they do!

Page 13: Winning the client relationship game (without selling your soul) — FOWD 2013

@winterbureau

Want to involve you in the full scope of a project so you can be a

valuable collaborator.

Page 14: Winning the client relationship game (without selling your soul) — FOWD 2013

@CateKompare

have realistic expectations for cost and timelines. And good a!itudes.

Page 15: Winning the client relationship game (without selling your soul) — FOWD 2013

@JasonSpeaking

The most important char. is mutual respect. They respect you and your cra!. You respect them

and their needs.

Page 16: Winning the client relationship game (without selling your soul) — FOWD 2013

@mayabruck

Recognize the value of your services and are responsive,

passionate partners.

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Page 18: Winning the client relationship game (without selling your soul) — FOWD 2013
Page 19: Winning the client relationship game (without selling your soul) — FOWD 2013

A N D N O W , A ST O RY

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A N D N O W , A N OT H E R ST O RY

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You’re so focused on not doing

things wrong that you’re not

focused on doing things right.

M Y A W E S O M E C O L L E A G U E DA N I E L L E

Page 22: Winning the client relationship game (without selling your soul) — FOWD 2013

A P P R OA C H C L I E N T S W I T H H O N E ST Y & C O N F I D E N C E

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Page 24: Winning the client relationship game (without selling your soul) — FOWD 2013

Dear designers, clients from hell

only work with designers from hell.

Reflect on your life.

A N DY R U T L E D G E

Page 25: Winning the client relationship game (without selling your soul) — FOWD 2013

T O O L S & T E C H N I Q U E S

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Everything you do during the the

course of a project has an e"ect on

your client’s expectations.

You can either choose to lead the

conversation or not.

R O B H A R R

Page 27: Winning the client relationship game (without selling your soul) — FOWD 2013

Starting a job without a contract is

like pu!ing a condom on a"er you’ve

taken a home pregnancy test. It’s just

not going to help you at that point.

M I K E M O N T E I R O

Page 28: Winning the client relationship game (without selling your soul) — FOWD 2013

F*ck You. Pay Me. M I K E M O N T E I R O

From Creative Mornings SF

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A N D N O W , M O R E T O O L S

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Page 32: Winning the client relationship game (without selling your soul) — FOWD 2013

T H E T O O L S

+ Be thorough during sales

+ Require a contract

+ Commit to budget transparency

+ Communicate & document changes

+ Hold weekly meetings

Page 33: Winning the client relationship game (without selling your soul) — FOWD 2013

T O S U M I T U P

Page 34: Winning the client relationship game (without selling your soul) — FOWD 2013

Remember that dogs clients are a

reflection of us, so when we work

with them, we are also working on

ourselves.

C E SA R M I L L A N , Dog Whisperer

Page 35: Winning the client relationship game (without selling your soul) — FOWD 2013

Thank you!

@mayabruck // www.pixotech.com


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