Contents
PleskasasolutionscompanyandwhywedoaWordPressToolkit
Agenda
ExampleofferingsformanagedandunmanagedWordPressHosting
WhoisusingWordPressandhowdoIreachthem?
Othersuitableextensionsforsametargetgroup
ExtensionDeep-Dive:WordPressToolkit1– usecasesandoutlookWordPressToolkit2
Bestpractise /messagingadvice
Q&A
Key Messages
Plesk is the leading WebOps platform to run, automate and grow applications, websites and hosting businesses.
BUILDRUN
SECURE
By providing a ready-to-code environment in an intuitive interface for web professionals, Plesk helps developers and designers to focus on their core function: developing web applications and web sites for SMBs that scale in the cloud.
Plesk let its users focus on the business, not on infrastructure management. Plesk saves tremendous time by automating all server related tasks and components to run and scale web applications and websites.
By our own research among web professionals, 9 of 10 webapplication developers only realize the need of securing anapplication when it’s too late. Plesk secures applicationsand websites automatically.
2
We are Plesk!
What’s new
Before...... Plesk Onyx
Heavy core with lots of built-in features and functionalities
Lightweight coreFeatures available as extensions
More than just a control panel!
From a generic control panel To integrated solutions Security
WordPress
Social Media
AntiSpam
MultiServer
Docker
Plesk positioning in the WordPress universe
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Features, Restriction & Price
Mass management& Flexibility
DockergitRuby
Free SSL everywhere
http2 50+ extensions
CLI
Automatic Updates
32 languages
NGINX
Your business opportunity!
Sell Managed Services!
• Huge interest in managed services because
• à they don’t know much about infrastructure and they don’t care either
• à they need a consistent and agile infrastructure in order to run multiple instances of websites and applications in both test and production environments
• à they spend too much valuable time on configuration/infrastructure management tasks (i.e. updates, patches) and security
• à they have to deal with too many manual tasks overall
• Web Pros often provide additional services on top of website design such as customer website management and administration
• à a good upsell opportunity to generate more profit
• They search often for complementary add-ons, like extra security, SEO, SEM tools, etc.
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Buying behaviour
How do I sell ?
• Web pros are price sensitive but happily pay a premium for services that resolve most common pain points
• Prefer to buy fully fledged solutions (bundles!) rather than a generic IaaS offerings (product configurators)
• Simplicity is key! WYSIWYG is important to convert a sale
• Word of mouth is more important to drive a buying decision than any kind of advertising
• Search for vendor recommendations in blogs within the WP community
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Sources: Extension price list
Extension Price ListIncludes:- Plesk Feature Packs- 3rd party Extensions- Prices for Retail / Partner- Categories / Features / Descriptions
Key Messags
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Get automatic updates to all your WordPress installations from one central point.
WordPressManagement#1
Key Messags
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Apply changes to all WordPress installations with a single click.
Theme & Plug-in
Management#2
Key Messags
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Harden all of your WordPress installations using the security scanner interface.
One-click Hardening#3
Key Messags
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Scan all of your WordPress instances and secure them with just a few clicks.
OptimizedSecurity#4
Key Messags
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Create a WordPress staging site for all your WordPress testing needs.
WordPressStaging & Cloning
#5
Key Messags
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Access easily WP-CLI (Command Line Interface) for proper automation.
WordPressCLI Access#6
Extensions – Bundle ideas
Plesk & 3rd party extensions
◦ Create powerful bundles according to your customers needs◦ Security: every website needs to be secure and available
Plesk security bundle (idea) Retail Partner
Plesk Security advisor free free
CloudFlare CDN solution for maximum availability $ 18.90 $ 10.00
Datagrid reliability and vulnerability scanner $ 9.99 $ 7.49
Plesk Email Security Pack I (Dr. Web AV / Magicspam) $ 16.62 $ 12.00
Plesk Email Security Pack II (Kaspersky AV / Magicspam) $ 16.62 $ 12.00
KernelCare - Kernel security updates without reboot $ 3.95 $ 2.60
Extensions – Bundle ideas
Plesk & 3rd party extensions
◦ Create powerful bundles according to your customers needs◦ Marketing: make your customers websites successful
Plesk marketing bundle (idea)Retail Partner
starting from
Soshlr – social media management solution $ 4.99 $ 3.99
(4 editions available)
Bundle it up – Managed Services
30Plesk Confidential
Support• WordPress• Woo Commerce• Dedicated support manager• 24x7 Support
Management• CDN• Performance• Scalability• Back-up & Recovery• Flexible deployment
• Instrusion detection and prevention
• Migration services• Launch readiness
assessment
WordPress training sessions or guided welcome tours
For high traffic sites with access toenhanced security features and
shared viewFeatures:All from “Power” - Unlimited Websites &Accounts plus:• Reseller Management• Plesk Multi Server ( 2 nodes)• System Limits (cgroups)• Datagrid Vulnerability & Reliability
Scanner Pro• Apache Tomcat• Postgre SQL• MSSQL
For larger sites that require better performance & security
Features:All from “Starter” - Manage up to 30 Websites, plus:
• Atomicorp• MagicSpam• Kaspersky AV (all mailboxes)• KernelCare• CloudFlare• eCommerce add-on
(WooCommerce)
For Newbies
Features:Manage up to 30 websites
• Plesk WordPress ToolKit• Ready to code environment • Infrastructure & server security • Automatic Plesk Updates • Docker Manager & Remote
Support, Git Manager• DNSSEC, NobeJS Support• Kaspersky AV (5 mailboxes)• Firewall Protection
RRP EUR 12/mth RRP EUR 50/mth RRP EUR 90/mth
Bundle #1- Starter
Power Pack
Bundle #2 - Power Bundle #3 – Professional
Hosting & Developer PackSecurity & Performance
Unmanaged WordPress Hosting example Pricing & Plans (Example VPS)
For high traffic sites with access to
enhanced security features andshared view
Features:All from “Power” – Unlimited Websites & Accounts plus:• Dedicated Support Manager• Reseller Management• Hourly backups• Plesk Multi Server ( 10 nodes)• Expert WP support• WooCommerce support• Soshlr social media management
For larger sites that require better performance & security
Features:All from “Starter” - Manage up to 30 Websites, plus:
• Daily / Weekly backups• Migration Service• Scalability Management• Top High Security Management• Speed optimization via caching
and CDN networks (CloudFlare)• MagicSpam
For Newbie
Features:Manage up to 30 websites
• Plesk WordPress ToolKit• Ready to code environment • Infrastructure & server security • Automatic Plesk Updates • Docker Manager & Remote
Support, Git Manager• DNSSEC, NobeJS Support• Kaspersky AV • Firewall Protection
RRP EUR 29/mth RRP EUR 99/mth RRP EUR 249/mth
Bundle #1- Starter
Power Pack
Bundle #2 - Power Bundle #3 – Professional
Hosting & Developer PackSecurity & Performance
Managed WordPress Hosting example Pricing & Plans (Example VPS)
An ideal landing page
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StarterIdeal for freelancers managing up to 30
sites
Core Features:- WordPress Toolkit- Extra security- Outbound anti-spam control
Additional Features:- 24x7 Support- 99.99% uptime guarantee- Weekly back-up
Hardware specsSSD/Bandwidth/RAM/CPUs
Price / Buy
ProIdeal for a small team of web pros or small agencies managing up to 30 sites
Price / Buy
UltimateIdeal for larger digital agencies
managing unlimites sites
Price / Buy
Select resonating imagery, avoid hardware pictures!Sliders are considered sales inhibitors. Highlight a specific bundle and update the offer every 4-6 weeks. Promote via social media
List your key differentiators here – why should I buy WordPress hosting from you? Support is important but what else do you have on offer?
Core Features:- WordPress Toolkit- Rock solid server-to-site-security- Outbound anti-spam control- Managed Server updates
Additional Features:- 24x7 Support- 99.99% uptime guarantee- Daily back-upHardware specsSSD/Bandwidth/RAM/CPUs
Core Features:- Reseller management - WordPress Toolkit- Rock solid server-to-site-security- Outbound anti-spam control- Managed Server updatesAdditional Features:- 24x7 Support- 99.99% uptime guarantee- Hourly back-upHardware specsSSD/Bandwidth/RAM/CPUs
What customer say about you and your services (testimonials, facts and figures)
Anything else your customers need to know (service, support, data centre, commitment, etc.
• Consider to play with prominent logos and give each bundle a compelling plan name
• Describe the ideal customer per offer• Use colour schemes and stay
consistent • Focus on the pain points and speak the
web professional’s languageü Rock-solid server-to-site security
ü Integrated WordPressToolkit allows mass management of multiple WP
instances on a single server
ü Harden-up multiple sites with one click
ü Free SSL by Let’s Encrypt
ü Self-repair functionality
ü Built-in back-up functionality
• Hardware comes last!
T h a n k y o u v e r y m u c h !
Felix Hentzen – [email protected] Hillebrand – [email protected]
facebook.com/Plesk @PleskOfficial linkedin.com/company/plesk
With Plesk, Service Providers candeliver many levels of services that stepdevelopers up from shared hosting, andprovide a toolkit to improve secure andmanaged Wordpress hosting to make itmore profitable.
Source: W3Techs, Technology Market Report, WordPress, June 2016
“WordPress is used by 27% of allthe websites, that is a contentmanagement system marketshare of 60%.”55.6% of the websites
monitored by W3Techs don’t use any content management system.
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Talking CMS usage…
PleskEditionsstay the samewith PleskOnyx!Editions
-WebAppEdition is removed as focus shifted toWebPro Edition totarget WebProfessionals andDevelopers- Anautomatic andsmooth upgradefrom Plesk12.xtoOnyxis available