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Winning with New Media: The Obama Campaign Experience

Date post: 23-Aug-2014
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This is a presentation I gave to politicians and journalists in Manila on new media lessons from the Obama campaign.
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Transcript
Page 1: Winning with New Media: The Obama Campaign Experience

Image: BarackObamadotcom/Flickr

Page 2: Winning with New Media: The Obama Campaign Experience
Page 3: Winning with New Media: The Obama Campaign Experience
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WARNING: WARNING:

Not an expert Not an expert

on Filipino on Filipino politics!politics!

Page 7: Winning with New Media: The Obama Campaign Experience

Image : striatic (Flickr)

Page 8: Winning with New Media: The Obama Campaign Experience

Image : striatic (Flickr)

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Image : striatic (Flickr)

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Image : striatic (Flickr)

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Image : striatic (Flickr)

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Image : striatic (Flickr)

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Images : Ellievanhoutte & eyeliam (Flickr)

Page 25: Winning with New Media: The Obama Campaign Experience

Images : Ellievanhoutte & eyeliam (Flickr)

Page 26: Winning with New Media: The Obama Campaign Experience

Images : Ellievanhoutte & eyeliam (Flickr)

Page 27: Winning with New Media: The Obama Campaign Experience

Images : Ellievanhoutte & eyeliam (Flickr)

Page 28: Winning with New Media: The Obama Campaign Experience

Images : Ellievanhoutte & eyeliam (Flickr)

Page 29: Winning with New Media: The Obama Campaign Experience

Images : Ellievanhoutte & eyeliam (Flickr)

No

Page 30: Winning with New Media: The Obama Campaign Experience

supporter

supporter supporter

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Hub-and-Spokes

Page 31: Winning with New Media: The Obama Campaign Experience

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supporter supporter

media

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supporter

supporter

supporter

Network

media

Page 32: Winning with New Media: The Obama Campaign Experience

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supporter supporter

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supporter

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Page 33: Winning with New Media: The Obama Campaign Experience

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Page 34: Winning with New Media: The Obama Campaign Experience

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supporter

Page 35: Winning with New Media: The Obama Campaign Experience

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supporter

Page 36: Winning with New Media: The Obama Campaign Experience

supporter

supporter

Page 37: Winning with New Media: The Obama Campaign Experience

supporterOldMedia

supporter

supporter

NewMedia

Page 38: Winning with New Media: The Obama Campaign Experience
Page 39: Winning with New Media: The Obama Campaign Experience
Page 40: Winning with New Media: The Obama Campaign Experience

supporter

supporter

Page 41: Winning with New Media: The Obama Campaign Experience
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Page 44: Winning with New Media: The Obama Campaign Experience
Page 45: Winning with New Media: The Obama Campaign Experience

<

Internet

Page 46: Winning with New Media: The Obama Campaign Experience

join

join

Page 47: Winning with New Media: The Obama Campaign Experience
Page 48: Winning with New Media: The Obama Campaign Experience

news story

Page 49: Winning with New Media: The Obama Campaign Experience

news story

news storynews story

Page 50: Winning with New Media: The Obama Campaign Experience
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supporter

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supporter

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Page 53: Winning with New Media: The Obama Campaign Experience

supporter

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supporter

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Page 54: Winning with New Media: The Obama Campaign Experience

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Page 55: Winning with New Media: The Obama Campaign Experience
Page 56: Winning with New Media: The Obama Campaign Experience
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video

policy papers

action alerts

Page 62: Winning with New Media: The Obama Campaign Experience

supporter

supporter

supporter

video

policy papers

action alerts

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Obama web site

Supporters

supporter

supporter

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Fight the Smears site

supporter

supporter

Supporters

opponent

opponent

non-supporter

non-supporter

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rumorrumor

Supportersopponent

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non-supporter

Fight the Smears site

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rumor

rumor

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opponentnon-supporter

non-supporter

Fight the Smears site

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facts

facts

Supporters

opponent

opponent

non-supporter

non-supporter

Fight the Smears site

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facts

facts

Supporters

opponent

opponent

non-supporter

non-supporter

facts

Fight the Smears site

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Obama web site

Supporters

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Obama web site

SupportersOn MyBO

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Obama web site

MyBO

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Obama web site

MyBO

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Obama web site

MyBO

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Obama web site

MyBO

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Obama web site

MyBO

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Obama web site

MyBO

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Obama web site

MyBO

Page 85: Winning with New Media: The Obama Campaign Experience

Obama web site

MyBO

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Obama web site

MyBO

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Obama web site

email request

email request

MyBO

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Obama web site

MyBO

invite

invite

non-supporter

non-supporter

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Obama web site

MyBO

supporter

supporter

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Obama web site

MyBO

supporter

supporter

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Obama web site

MyBO

supporter

supporter

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Image: Jim Young (Reuters)


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