© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Winning with the HP Scitex FB seriesRichard Juneau
HP-Scitex
Mid-Volume National Sales Manager
January 2016
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
After 5 years in market, HP still market leader in AMS
Market Share evolution (FB500 & FB700)
20%
36% 37%
40%38%
0%
5%
10%
15%
20%
25%
30%
35%
40%
2010 2011 2012 2013 2014
HP
CET
Agfa
Mimaki
OCE
EFI-Rastek
Durst
Fuji
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
The “new” FBsThe HP Scitex FB550 and FB750 printers were introduced at ISA 2015
HP Scitex FB550Belt-fed with space-saving design• 64-inch / 162 cm
• Express speeds up to 419 sq. ft./hr.
• Indoor Signage speeds up to 199 sq. ft./hr. (over 6 -4x8s/hour)
• Prints up to 4 sheets at once
HP Scitex FB750Extra capacity for volume production• 98-inch / 250 cm
• Express speeds up to 469 sq. ft./hr
• Outdoor Signage speeds up to 380 sq. ft./hr. (over 11- 4x8s/hour)
• Prints up to 6 sheets at once
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
The “new” FBsKey features from ISA 2015
12% printing speed increasein Indoor Signage printmodes
Continuous sheet loadingFrom 20’’ to 5’’ distance (50cm vs 12cm)
New stronger tables with
tapered rollers to reduce risk of
media damage
High saturationin Photo printmodes
Better image quality reliability thanks to new beam and carriage
Table top roll holder for flexible short runs
Full bleed in max sizes 64’’ and 98’’
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Improved image quality robustness
Significant HW improvements which show consistent better image quality results
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Hardware changes
New design of smaller carriage and stronger beam to minimize vibration, which reduces Vertical Banding risk
FB500 Carriage cross sectionLower bearing positiondecreased pivot error
2.5X More Rigid Rail
Wider Bearing SpacingIncreased stability
FB550 Carriage cross section
• Improved drop placement accuracy
• Faster throughputCompact Print Head Spacing
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Vertical Banding improvement
Indoor signage printmode in FB500- FB700
Indoor signageprintmode in FB550- FB750
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New high ink density Photo modes
Photo printmode in FB500- FB700
Photo printmode in FB550- FB750
Photo printmode delivering max saturation and white opacity
Max DPI/Photo Plus 56 ft2/hr
Photo 110 ft2/hr
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Load faster with continuous sheet loading
From 20’’ to 5’’ distance (50cm vs 12cm)
Alignment bar allows faster loading in multi-sheet
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Change jobs faster
New Table top roll holder accessory for short runs in flexibleSold together with the roll-to-roll accessory
Foam roller to be placed on media to secure media input
2 detachable cradles that adapt to most common roll widths
Up to 60Kg/132 lb rollsUp to 10 linear meters/ 33 linear feet
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Stronger and more convenient tables
Stronger structure, tapered rollers for easy media loading
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Reduce finishing with true full bleed
No cutting thanks to true full bleed in max sizes in 64’’ and 98’’
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
FB550: Optional extension tables required to print 4’x8’ and 5’x10’ (1.5x3m) boards
• Standard tables: up to 64” wide x 48” long (1.63x1.22m)
• Extension tables: up to 64” wide x 120” long (1.63 x 3.05m)
Extension(output)
Extension (input)
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
FB750: Optional extension tables
• Standard tables: up to 98” wide x 48” long (2.5x1.22m)
• 1 set extensions: up to 98” wide x 80” long (2.5 x 2.0m)
• 2 sets extensions: up to 98” wide x 120” long (2.5 x 3.05m)
Extension #1
Extension #2
Extension #2
Extension #1
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Unlimited possibilities
HP Scitex FB550/FB750 White Ink Upgrade Kit1
• User installable upgrade kit
• White ink homogenizer• White ink option key
• 4-color + white – CMYKW
• Single 2-liter white ink2 replaces light cyan / light magenta
• Expand beyond white media – print on:
• Dark & colored substrates• Clear & translucent media• Natural materials (i.e wood)
• Change between CMYKcm CMYKW
• Unattended 1.75 hour process
1) Available as an option2) Sold Separately
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Unlimited possibilities
HP Original FB250 UV Ink• 6-color ink set - CMYKcm
• High IQ, smooth blends, realistic flesh tones
• Durable pigmented ink holds up to the outdoors
• Good adhesion on corrugated polypropylene
• Flexible for banners, folding carton, etc.
• 2-liter cartridge for low user intervention• Collapsible poly liner• Recyclable outer carton• No-drip, quick connector with
integrated ink filter
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
FB550/750: Optional RIP Software
Caldera GrandRIP+Fast, flexible and powerful production workflow dedicated to wide and extra-wide format Print and Print-to-Cut applications.
Onyx ProductionHouseEasy to use with flexible, powerful, professional tools that allow you to control your production workflow, deliver superior color quality and reduce production costs.
The competition
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Positioning vs key competitors
KEY COMPETITORS HP Scitex FB550 &FB750 POSITIONING
Anapurna M1600Anapurna M2050i
JFX 200 -2513JFX500-2131
Arizona 318GLArizona 4xx GT
EFI H1625
• Competitive image quality and speed, now improved
• More productive workflow than table flatbeds, now better with table top roll holder
• Better in ease of use
• Robust, proven technology
• Compact
… at a very attractive HW price
Q5 250 / 250HQ5 500 / 500H
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Competitive manufacturer models
• EFI H1625 LED
• Hybrid design
• Carry-over from Flora design, now manufactured by EFI
• Direct reps/channel sales
• CET Q5 Series
• True flatbed design
• Manufactured in China and US
• Direct and channel sales
• Mimaki JFX 200-2531
• True flatbed design
• New design (2014)
• Channel sales and OEM for Ricoh
Comparison with EFI H1625 LED
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• New printer to market (2014), much of technology isbased on the Flora/Rastek H652 platform which was afailure – EFI has a challenge to regain credibility
• LED system has several concerns/risks:
• LED lamp systems are expensive to replace
• LED technology has a narrow UV light spectrum, making ink curingmore challenging
• Historically, LED inks have poor ink adhesion, especially on plastics
• HP FB 500/700 requires less work space
• EFI recommends 19’ x 24’ work area
• HP FB 500 is 13’ x 15’ work area; 15’ x 24’ with extension tables
• HP FB 700 needs 13’ x 18’ work area; 18’ x 18’ with extension tables
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• EFI uses only 1-litre ink supplies
• More interventions and possibility of more wastewith more change-outs of ink supplies
• EFI is $199 per litre, HP is $155 per litre (street price)
• Service is 3-day (24 business-hour response)
• Must use EFI Fiery XF RIP
• 8-level print heads are expensive ($5K each), only one per process color andtwo for white ink – no redundancy, artifacts visible in faster print modes
• Light-duty, non-industrial construction:
• Light-duty roll media transport system – max. is 100 lbs (180 lbs. on FB550/750)
• Light-duty belt transport system – max. is 100 lbs (250 lbs on FB 550/750)
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• End user must bleed ink valves manually using surgical clamps when printer has not been in use for a long period
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• Ink waste open and exposed to environment. This is a result of the purging, both automatic “sweep” and for the manual purging
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• Zone control valves for belt vacuum. Belt needs back pressure to have sufficient vacuum to hold down materials. Another user intervention that takes time to remember – it is not automated
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• Nozzle check – this is the only way to check the health of the nozzles. After manual maintenance of the print heads, user needs to print out another to verify nozzle is firing and not deflecting
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• Infeed table with rollers. 100 lbs max load.
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
EFI H1625LEDKey points to use when selling against
• User must lower the fence (switch next to the e-stop), load media against the edge guard, raise the fence, then walk around the printer to initiate the print. There are no pins and loading multi panels requires user match ripped layout with orientation of panels
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
HP FB700 vs EFI H1625 LED
Mode Square foot per hourflatbed
FB 750Comparison
FB 550Comparison
FB 550 / FB 750Comparable print mode
Express 458 469 419 Express
Quality 247 380 339 Outdoor Signage
High Quality 133 227 199 Indoor Signage
Ultra High Quality 80 110 99 Photo
Print mode and print speed comparison
Key points:
• EFI claims that using white in the above print modes results in 50% productivity.
Comparison with CET Q5
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
CET Q5-500Key points to use when selling against
• Company is “in transition” right now. COO/co-founder andsales management left the company and are launching asimilar start-up. Would you like to be like the end users theyleft behind?
• Printers are manufactured in China by HandTop, sold anddistributed by resellers such as Advantage Sign Supply in US
• Most end users do their own maintenance
• Standard configuration is four color with only 2 print heads, no redundancy
• One additional print head needed for white ink
• Actual speeds for most jobs is produced at about 120 sfh
• White ink configuration can further decrease production to less than 60 sfh
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
CET Q5-500Key points to use when selling against
• Cannot print 5’ x 10’ sheet on 500 series model
• Printers require a lot of user intervention and experience
• Daily, weekly and monthly tasks are numerous
• Vacuum pressure changes seasonally
• Visual nozzle performance required
• Multiple ink sets require trade-offs: higher adhesion = lower gamutand higher gamut = lower adhesion
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
HP FB500 vs CET Q5-500
Mode Square foot per hour flatbed
FB 550Comparison
FB 550Comparable print mode
Draft 480 n/a Not sellable
Production 351 419 Express
High Quality 240 339 Outdoor Signage
High Density 120 199 Indoor Signage
Print mode and print speed comparison
Key points:
• CET print speed is calculated on a CET Q5-500 with two Ricoh Gen5 print heads – 2/colors per print head
Comparison with Mimaki JFX200-2513
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Mimaki JFX200-2513Key points to use when selling against
• Entry level printer new (2014) that requires multiple inksets for different purposes
• LUS-150 inks - flexible, quick drying, resistant to cracking
• LH-100 inks – create a hard film impervious to scratching
• Printer is slow - FB550 is 29% faster and FB750 is 65% faster
• Only 1-litre supplies – loss pf productivity because of more user interventions
• No auto head cleaning, more user intervention
• Touchpad interface w/menu tree, hard to understand/operate
• Must use RasterLink 6 RIP
• Light duty construction, no roll media options available.
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
Mimaki JFX200-2513Key points to use when selling against
• Touchpad interface w/menu tree,hard to understand/operate
• Manual nozzle mapping forclogged nozzles
© Copyright 2015 HP Development Company, L.P. The information contained herein is subject to change without notice.
HP FB500 vs Mimaki JFX200-2513
Mode Square foot per hour flatbed
FB 550Comparison
FB 550Comparable print mode
High Speed 269 419 Express
Standard 134.5 339 Outdoor signage
High Quality 36.5 99 Photo
Print mode and print speed comparison
Key points:
• High Speed and Standard print modes are bi-directional, High Quality is uni-directional.
• Mimaki’s published print speeds using the above plus white are 134.5, 66.7 and 18 sfh
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Thank You