Winter 2013

Fifth Annual

Members Share The Impact of ALPFA

My ALPFA Story

2012 ALPFA National Leadership Summit Highlightsat the ALPFA Institute, Arkansas

Contents

How to Manage Office Politicsby Robert Half

613

ALPFA National President’s Message 3

Manny’s Message 4

Professional Impact 8

Student Impact 25

Graduate Resources 28

Contact Us 30

In Every Issue

Cover Story...

16

We are not a collection of individuals, but rather a united community

forged by a deep and shared belief that together we can make a better

world in which we all have a stake, where we all work together to

develop our leadership potential and prosper; where our talents and our

passion to lead, to accomplish, to contribute to our communities and our

industries yields success!

Any organization can have talented individuals with the desire and

aspirations to develop their leadership, but our ALPFA nation goes

beyond the individual. We create a challenging platform where members

and corporate partners can build a network of resources, test their abilities and apply themselves to

initiatives and goals of their choice. We invest in our members and stakeholders, so each can have a real,

practical and lasting impact on the world and in the process grow as individuals, professionals and citizens

of the world. At ALPFA, we count on your success and we assist you in every way possible from our

programs and conferences to the unique opportunity to connect with top executives; network with peers

from all sectors as well as talented students from top schools.

During the national convention in Las Vegas, I laid out my vision

and painted an evolutionary picture of our organization. It was a

world in which I saw our young leaders in C-suite positions in the

future; a world in which we no longer had scarcity of Latinos and

Latinas in top level management positions and where the alarming

dropout rates for Latinos was no longer a concern. Although

some people may have seen this as a distant vision, I don’t. Our

ALPFA has accomplished incredible things since its humble beginnings, more than some thought possible.

I do not underestimate the power of hard work, what can be accomplished when talented people are

motivated, and I especially know that we can accomplish amazing and innovative things working together!

I am blessed to have distinguished professional and student members, corporate partners, and communities

across the globe that also share my vision. Our key stakeholders are comprised of the who’s who of global

corporations, organizations and institutions and they are active participants in supporting, fostering and

cultivating the placement, and advancement of Latinos in the leadership structure of their organizations.

The success of this, I believe comes down to ACTION! We need to act, and lead with a sense of urgency

and purpose.

My hope is that ALPFA will position you to achieve your goals and allow you to experience the feeling of

impacting the lives you touch; the people you will help and how you and those around you will be inspired

to reach higher. I also never take for granted the opportunities ALPFA has given me throughout my career.

It has helped me develop, test my leadership skills and build the network to succeed. ALPFA prepared me

to lead anywhere! The time to lead is now and your leadership skills are needed now more than ever.

In this New Year, I look forward to visiting with many of you across the country and working together

towards growing ALPFA’s membership, improving our technology platform, improving governance and

continuing to build a stronger organization. These goals will allow us to provide world class offering to our

members and corporate partners, as well as connecting our corporate partners with the very best talent

available, you!

Happy New Year!Yvonne GarciaNational President

ALPFA National Board

Yvonne GarciaPresident

Gabriel Rodriguez, Jr., CPAVice President

Hector V. Perez, CPAImmediate Past President

Adriana RojasSecretary

Nerelys Ortiz, CPA Treasurer

Patricia Ballesteros Director

Rick Cerda Director

Russell Esquivel, Jr. Director

Paul Francisco Director

Victor GarciaDirector

Reynaldo GonzalezDirector

Suzette Longfellow, CPA Director

Kaplan Mobray Director

Avec O’Brien Director

Erika RodriguezDirector

Kristen SanchezDirector

Daniel Villao Director

ALPFA National

Manny Espinoza, CEO

ALPFA Corporate Advisory Board

Edgar A. Morales, Jr.Pinnacle Insurance & Financial Services LLC

Joseph KosinskiAbbott

Frank A. RodriguezCorporate Creations

Carlos PerezJohn ZamoraDeloitte LLP

Ken BouyerOscar SuarezErnst & Young

Dr. Sharon LassarUniversity of Denver

Joe MellaGoldman Sachs

Mark D. SettlesGardner Rich, LLC.

Louis MiramontesKathy HannanKPMG, LLP

Dennis LangwellLiberty Mutual

Tommy ShiMercedes Benz, USA

Juan Roberto JobNew York Life Insurance Company

Niloufar MolaviChris Simmons PwC

Toni RiccardiThe Conference Board

Frances GarciaU.S. Government Accountability Office

Gilbert VasquezVasquez & Company LLP

Steve WhaleyWalmart

Eugene CampbellWalt Disney Parks & Resorts

ALPFA IMPACT Winter Issue 3

My ALPFA is OUR ALPFA!

PRESIDENT’S LETTER: YVONNE GARCIA ALPFA

The time to lead is now

and your leadership

skills are needed now

more than ever.

As I was preparing my letter for the Annual My ALPFA Story issue of

IMPACT, it dawns on me that most of you already know my ALPFA

story. Serving as National President and then CEO over the past 12

years has allowed me to work and led a team of committed

individuals to build an organization of leaders that impact corporate

America. What I realize now, is the power behind this story and

those of our members which illustrate the type of opportunities that

happen because of ALPFA and the collective visibility we are gaining

for Latino professionals.

The next step for us is to broaden this visibility. I recognize that our stories are becoming increasingly

well known—they remain well known within ALPFA and within our community. The power of a story

is not just what it conveys, but whom it can reach. Over the past few years, I have done some press

interviews with features in Latino publications and even making it onto Bloomberg TV which has helped

increase brand recognition but we still have work to do in broadening this reach to penetrate the

mainstream marketplace.

This is the driving force behind why I started writing

a blog this year. The fact of the matter is, we need

to share our stories beyond our own backyard and

demonstrate the full breadth of thought leadership

within ALPFA. I have been fortunate to be invited to

write on the Huffington Post, a site that crosses all

types of demographics and has a viewership

reaching into the millions. Some of the subjects I

have written about include our support of the

White House’s policy for undocumented students,

our Veterans’ initiative and most recently, challenged

all the discussion about the ‘new’ Latino voice after

the recent election. What surprised me was some

of the dialogue that followed. Some comments

were less than positive, inaccurate and painted the

wrong picture of our community. As I examine the situation further, I realize that many of the stories

we hear about our community continue to pigeonhole us and promote stereotypes without asking for

an alternative viewpoint from us.

So, this year, I am asking you to take our ALPFA stories to a wider audience. Our stories are Latino

success stories and professional success stories; we need to promote our talents and accomplishments

with everyone. We also need to share our feelings and opinions on the issues that are important to us.

I invite you to send testimonials which we can share broadly, get involved on our social media sites both

locally and nationally and also, to tell your story to young Latinos. It is hard to believe that in 2013

some of our youth still do not pursue college or even know how many different career opportunities

exist mainly because they do not see role models in their communities. WE ARE 22,000 ROLE

MODELS, all of us can make an impact which can influence the perception others have of our

community. If we do not take the time to promote ourselves, we are leaving it up to others to tell that

story for us and we have too many inspiring and unique stories to let that happen anymore.

Let agree to make 2013 the year we take charge of our stories and the lens it is seen through.

The Power of “My ALPFA” Story

WE ARE 22,000 ROLES

MODELS, all of us can make

an impact that can start to

influence the perception of

our community. If we don’t

take the time to promote

ourselves, we are leaving

up to others to make that

story for us and we have too

many stores to tell to let that

happen anymore.

ALPFA

Building Latino Business Leaders

Who Is ALPFA?ALPFA is a national nonprofitmembership organization for Latinobusiness professionals and students.ALPFA is dedicated to enhancingopportunities for Latinos in business,accounting, finance and relatedprofessions. ALPFA is the proudsuccessor of AAHCPA(AmericanAssociation of Hispanic CertifiedPublic Accountants) founded in 1972.In 2001, the name was changed toALPFA (Association of LatinoProfessionals in Finance andAccounting) to expand the reach ofthe organization. In 2009, the tag linewas officially removed to reflect thebroader make-up of ALPFAmembers including all businessprofessionals. Today, with a nation-wide network of professional andstudent chapters, and over 22,000members, ALPFA stands for anorganization committed to creatingleaders, opportunities and morediversity and will continually work toensure the association stays relevantand adds value to its members,community and corporate partners.

VISIONALPFA is the premier businessorganization for expandingopportunities for Latino

leadership in the global market.

MISSIONALPFA creates opportunities,adds value, builds relationshipsfor its members, the communityand its business partners whileexpanding Latino leadership in

the global workforce.

SHARED VALUESProfessional Growth

IntegrityCulture

Relationship BuildingService

InclusivenessTeamwork

NATIONALHEADQUARTERS

801 S. Grand Avenue Suite 650Los Angeles, CA 90017(213) 243-0004www.alpfa.org

4 ALPFA IMPACT Winter Issue

ALPFA MANNY’S LETTER

TM

Visit www.alpfa.org today and click on the Career Center!

Visit our online National Career Center, FREE to members!

Members can log on using their ALPFA user name and password to

• view job postings

• update your profile

• upload a resume with the option to make public/private

• apply for jobs and more!

Have a job posting? Consider the ALPFA Career Center – visited by members

daily, and giving your job nationwide visibility to our talented members!

Don’t forget to visit the Career Resources which continues to provide

career-building resources such as articles, resume tips and salary guides

through ALPFA’s national partnership with Robert Half International.

CAREER CENTERTM



ALPFA Chapter leaders from across the country traveled to Northwest Arkansas on October 28-30, 2012, for the Annual Leadership Summit. The

summit was a powerful 2.5 day event in which our leaders engaged in discussions, shared best practices, and expanded their professional network.

The summit launched with a reception hosted by lead sponsor Walmart, at the Crystal Bridges American Art Museum in Bentonville. Chapter leaders

had an opportunity to network with fellow leaders from our 40 professional chapters, ALPFA National Board, corporate sponsors and community

representatives. During the reception, George P. Bush delivered a keynote address focused on the importance of leading from the heart. The

following morning, leaders were further inspired by the Power Breakfast CEO Panel. The panel, moderated by Beni Lopez from Softtek, engaged

CEOs from Walmart, J.B. Hunt, Kellogg, and Deloitte in a lively discussion on emerging leaders and the skills needed to gain a competitive edge in

the global marketplace. Chapter leaders gained insight in the following areas: the significance of developing early career goals, the importance of a

mentor in your professional career, the need to adjust your leadership style relevant to the corporate landscape, and the key leadership attributes

for advancement within your company.

Leadership development continued throughout the day with plenary sessions focused on building strategy, effective board leadership and fostering

student connectivity. Through a series of breakout sessions, chapter leaders explored key topics in areas of maximizing resources, relationship

management and succession planning.

Chapter leaders walked away invigorated, inspired and equipped with the strategic tools needed to move their chapters forward in the new fiscal

year!

ALPFA thanks its corporate partners for their continued support and commitment to leadership development: Walmart, Accenture, Deloitte, KPMG,

Softtek, Ernst & Young, TIAA-CREF, Tyson, University of Phoenix, ConAgra Foods, J.B. Hunt, State Farm, Northwest Arkansas Community College and

Sam Walton College of Business.

2012 ALPFA Leadership Summit

ALPFA NATIONAL NEWS


ALPFA Chapter leaders from across the country traveled to Northwest Arkansas on October 28-30, 2012, for the Annual Leadership Summit. The

summit was a powerful 2.5 day event in which our leaders engaged in discussions, shared best practices, and expanded their professional network.

The summit launched with a reception hosted by lead sponsor Walmart, at the Crystal Bridges American Art Museum in Bentonville. Chapter leaders

had an opportunity to network with fellow leaders from our 40 professional chapters, ALPFA National Board, corporate sponsors and community

representatives. During the reception, George P. Bush delivered a keynote address focused on the importance of leading from the heart. The

following morning, leaders were further inspired by the Power Breakfast CEO Panel. The panel, moderated by Beni Lopez from Softtek, engaged

CEOs from Walmart, J.B. Hunt, Kellogg, and Deloitte in a lively discussion on emerging leaders and the skills needed to gain a competitive edge in

the global marketplace. Chapter leaders gained insight in the following areas: the significance of developing early career goals, the importance of a

mentor in your professional career, the need to adjust your leadership style relevant to the corporate landscape, and the key leadership attributes

for advancement within your company.

Leadership development continued throughout the day with plenary sessions focused on building strategy, effective board leadership and fostering

student connectivity. Through a series of breakout sessions, chapter leaders explored key topics in areas of maximizing resources, relationship

management and succession planning.

Chapter leaders walked away invigorated, inspired and equipped with the strategic tools needed to move their chapters forward in the new fiscal

year!

ALPFA thanks its corporate partners for their continued support and commitment to leadership development: Walmart, Accenture, Deloitte, KPMG,

Softtek, Ernst & Young, TIAA-CREF, Tyson, University of Phoenix, ConAgra Foods, J.B. Hunt, State Farm, Northwest Arkansas Community College and

Sam Walton College of Business.

NATIONAL NEWS ALPFA

ALPFA PROFESSIONAL IMPACT


On November 15, 2012, ALPFA Boston held its 10th Annual Executive Leadership Summit, “Celebrating ALPFA’s 40th Anniversary.” This special event

was attended by 480 ALPFA members, friends and supporters and consisted of a sit down dinner program followed by the 40th anniversary

celebration featuring Latin music and dancing.

The program, summarized by ALPFA National’s Chief Operating Officer Pamela Ravare Browne as “Impactful, Informational and Inspiring” featured

remarks and a 40th anniversary toast by Boston’s own Yvonne Garcia, ALPFA National President; an interactive discussion entitled The Latino Factor

– Discussing Education and the Impact of Latinos in the U.S. Economy between Carolina Avellaneda, Partner at McCarter & English LLP; Chris

Gabrieli, Co-Founder and Chairman of the National Center on Time & Learning and Robert F. Rivers, President & Chief Operating Officer of Eastern

Bank; and a keynote address by Gerald Chertavian, Founder & CEO of Year Up.

Additionally, the following ALPFA Boston members were recognized with the Chapter’s annual leadership awards:

• Rosalin Acosta, TD Bank, Lifetime Achievement Award

• Michael Scannell, State Street Corporation, Diversity Leadership and Service Award

• Lynette Correa, Career Coaching 4 Kidz, Excellence in Service to the Community Award

The speakers and award recipients had one common message and call to action: “what is each of us doing to make an impact on future Latino

leaders?”

Today, more than at any point in our 40-year history, there is a strong business case for the need to build present and future Latino business leaders.

By 2025, Latinos and other minorities will represent a majority of all American children. This shift in demographics, coupled with the growth of a

global economy makes diversity in the workforce and in higher education a strategic priority. The focus on education, mentoring and professional

development of Latinos is key to building a cadre of leaders who can navigate the complex issues of this century. ALPFA understands this and is

playing a pivotal role in shaping today’s global workforce by building Latino business leaders now and into the future. This 40th anniversary

celebration was a tribute to our history and to our commitment to continue developing the human capital the United States needs to compete in

the global economy.

Boston Chapter Celebrates ALPFA’s 40th Anniversary

The Chicago Chapter held its 8th Annual Leadership Summit, on November 13, 2012. The event

was attended by over 180 ALPFA members, friends and corporate partners, representing 51

organizations and four universities. The Summit was comprised of two concurrent professional

development sessions, a plenary session on leadership, all followed networking. It was an excellent

opportunity to network with our valued partners and to grow the chapter’s connection to

members.

One of the presentations covered topics important to our entrepreneurial community; the Hispanic

Business Owners' Outlook presented by Juan Mir, Senior Vice President, Chicago Market Manager,

PNC Financial Service Group. As Chicago’s Market Manager for PNC’s Treasury Management

Business, his team delivers technology based solutions that improve the efficiencies to corporate

clients’ working capital processes. In addition, he works in unison with all PNC’s lines of business to

deliver confidence and achievement to Chicago entrepreneurial clients. The discussion focused on

the impact of the economy on the confidence of Hispanic Business Owners and their ability to

overcome the challenges presented by limitations on spending capital. All the while, presenting the

alternative to consider financial institutional funding, a vehicle that is not often explored by Hispanic

entrepreneurs.

On the personal development journey Jerry Campagna, president of The Most, Inc. presented

“Redeeming the Conquistador’s Medallion: Our Legacy as Latino Leaders...Past, Present and

Potentially” Jerry founded The Most, Inc. as a leadership and organizational development firm with

a specialty in target marketing – Latino style! Jerry’s varied experiences as a Latino media and

outreach expert and entrepreneur, make him a unique role model for our up and coming members.

His session focused on learning about the origins and legacy of the Latino terms and inferences, and

how these affect the Latino leadership legacy. He had the audience explore personal style and

identify: what works and what needs work in our developmental journey as Latino leaders. Most

impactful, however, was considering the benefits of making the pivot shift to stewardship and how

WE can ALL leverage our legacy.

Kaplan Mobray, best-selling author, motivational speaker, career consultant and long standing ALPFA

national leader presented the plenary session focused on the 10L’s as a formula for leadership

success. This innovative session took an unconventional spin on leadership by challenging

participants to understand their unique leadership qualities in the absence of a role or title.

Participants learned to think of concepts like having a formula for success, and anticipating

succession planning. Participants were also inspired to focus on how they make choices as leaders

in their daily living in a way that drives impact and creates value for others.

The overall consensus of the summit was that it was interactively inspirational, making people think

about their personal journey as Latino leaders. The presenters encouraged participants to reach

deep into their identity to retrieve our understanding of Latino culture and to foster our potential

to lead and leave a legacy that our children will benefit from.

ALPFA Chicago 8th Annual Leadership Summit

PROFESSIONAL IMPACT


"Being able to participate and listen

to Jerry Campagna at his workshop

helped me look at myself as an

individual, understand the customs

that came to be, how our customs has

lead the Hispanic culture and what

we all can do in the Latino

community to better shape our

future."

– Denisse Montoya

ALPFA

Events such as the APLFA Leadership Summit encourage and help train leaders,

the leaders of the future. It gives us the opportunity to talk to and get advice from

professionals who once were in our shoes.”

– Lucia Gonzalez

Photos provided by www.mainstreammediaent.com

www.alpfa.org10 ALPFA IMPACT


The ALPFA Denver Chapter held its 10-Year Anniversary event and membership drive. The event was on

November 8, 2012 and was attended by close to 120 members and guests. The event sponsorship included

Ernst & Young, KPMG, and PwC. Other sponsors included Deloitte, The Bradsby Group, Brown Brothers

Harriman, and Volante Realty. The evening began with a live performance from the Ophelia String Quartet

and a wine tasting event while networking with ALPFA members, their guests, and business leaders from the

Denver business community. The theme, “A Celebration of Success,” centered on keynote speaker, Nilsa

Mahon, founder and President of Denver-based NG Mahon Business Consulting, LLC. Nilsa’s speech

provided insight into what it takes to be a successful business leader in today’s environment and lessons she’s

learned throughout her career, which has helped her in many roles throughout the world. One of Nilsa’s

remarks about success was to always remember where you came from and who helped you along your path

to success.

At ALPFA Denver we take this to heart. We realize that,

while it is important to celebrate milestones like our

chapter’s 10th year anniversary, it is equally important to

remember how we got to where we are now. The current

ALPFA Board of Directors had a “Thank you”ceremony for

past chapter presidents and their boards to recognize all the

hard work and dedication they put into developing the ALPFA Denver chapter. Finally, the event

closed with motivational remarks from our current chapter president, more networking, and of

course, dancing! Overall the event was a huge success for the Chapter and for current and former

members and potential new members. Many non-members attended the event and were excited and

thrilled to be part of ALPFA Denver history!

ALPFA Denver Celebrates Its 10-Year Anniversary!

™

40

Building Latino Business

Leade

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1972-2012

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“The ALPFA Anniversary

event was a blast! I got to meet

and network with many

people who I may have never

had the opportunity to

network with otherwise.”

– Ernst & Young Attendee

One hundred and thirty Latino business leaders filled the Mercedes Benz Classic Center in Irvine, CA for ALPFA Orange County’s long anticipated

and highly publicized Hispanic Leadership Mixer. By enabling Latino business leaders to connect with one another, ALPFA Orange County is

empowering Latino professionals to discover new career opportunities and develop their skills sets. Events like this create a more competitive

workforce that is better connected to business opportunities and constantly expanding its abilities, two qualities employers value tremendously.

After half an hour of networking, ALPFA Orange County President Josue D. Dominguez opened the event by delivering a heartfelt discussion about

the value of ALPFA’s membership and the impact the organization has had on his career. Immediate Past President, Tony Gonzalez, then rallied up

the crowd by sharing a peek at our upcoming events for 2013. Lastly, the formal presentation concluded with the introduction of New York Life’s

local Managing Partners Stephen Bakke and Christopher Prudhomme. Both executives shared insights regarding the company’s efforts in hiring more

Latino financial professionals and reaching Latino households with their products and services.

Mercedes-Benz USA Chief Diversity Officer, Tommy Shi, and Classic Center Manager, Michael Kunz, were both instrumental in organizing the event

along with a generous sponsorship from New York Life’s local hispanic market leaders - William Medina and Alex Urango. Longtime ALPFA National

Convention sponsors, these two companies have supported ALPFA scholarships and provided a multitude of fantastic career opportunities for

Latinos throughout the country by engaging our membership with exciting events.

The Hispanic Leadership Mixer follows a long string of successful ALPFA Orange County events over the past year, including the 3rd Annual Adelante

Leadership & Diversity Summit, the Women of ALPFA Luncheon and the Hispanic Leadership Mixer at the Disneyland Resort. Publicized through

various newspaper and local media outlets, this event sold out after just one week of open registration. And, once additional tickets were announced,

they lasted merely four hours on the market before selling out as well!

The chapter is poised for another exciting year with its upcoming Annual Hispanic Leadership Mixer at the Disneyland Resort, Financial Industry

Summit, 4th Annual Adelante Leadership Summit and Executive Breakfasts.

As they say in New Orleans, Laissez les bons temps rouler!

Orange County’s Highly Anticipated Hispanic Leadership Mixer


PROFESSIONAL IMPACT ALPFA

New York’s 5th Annual Finance Summit focused on the ever enduring subject of business ethics.

Internalizing the lessons learned from the economic downturn and recent legislature, financial firms are

focusing efforts on improving risk management, mitigating potential legal ramifications, and formalizing

sound compliance structures. Deutsche Bank hosted an illuminating program where executives from BNY

Mellon, KPMG, Morgan Stanley and UBS shared their years of experience and provided insight as to how

their firms are leading in their respective industries with integrity and at the same time remaining globally

competitive.

Monica Bertran, our moderator from Bloomberg, quoted Warren Buffet ’It takes 20 years to build a

reputation and 5 minutes to ruin it.’ As she engaged our panel of industry experts on the role that media

plays in the reputation of financial firms, Ms. Bertran also stated “We often see that after a great stress

or event, more regulation ensues. Enron led to Sarbanes Oxley and the credit crisis led to Dodd Frank.

What preemptive measures do you feel businesses can undertake to avoid those catalyst type events

from occurring in the first place?” Our panelist spoke to the internal strategies that have been adopted

at the firms and shared best practices. Timothy Hedley, Partner in the Forensics Practice at KPMG,

mentioned a KPMG’s study that surveyed executives across industries, and reported that more than 60%

felt that fraud and misconduct are still prevalent and significant risk factors within their industries. Mr.

Hedley confirmed these finding by saying ‘the main concerns of his clients are the mitigating cost of fraud

and minimizing the reputational damage associated with it’.

We would like to thank all of our attendees and participants for providing their thought leadership on a relevant, timely and vital topic. Special thanks

to our Host Sponsor, Deutsche Bank, for partnering with us as we strive to provide outstanding programming to our members.

New York Chapter Finance Summit – Leading with Integrity: The Value Proposition for Strong Business Ethics



Put Yourself in Your Employees’ Shoes

In a recent Robert Half survey, a majority (56 percent) of workers saidthey believe getting involved in office politics is at least somewhatnecessary to get ahead. So, perhaps your employees don’t want toengage in political jockeying, but feel they must. With this possibility inmind, step back and assess your company’s culture from the perspectiveof your team members.

Are promotions and bonuses always tied to performance — or does itsometimes come down to who’s the savviest self-promoter? Are rolesand career paths clearly defined? Before you can address issuessurrounding office politics, consider what your company communicatesto employees about moving up the ladder.

Keep Tabs on Undercurrents

Politicians must be in touch with the issues affecting their constituents.The same is true of the relationship between managers and employees.That means when it comes to office politics for managers, ignorance isnot bliss.

Make a concerted effort to remain attuned to the prevailing mood ofyour office. Maintain an open-door policy and encourage staff to cometo you with concerns. Also, because not everyone will be inclined toproactively speak up about interpersonal issues, touch base with yourteam members periodically. Informal one-on-one chats allow you tomonitor morale. It also highlights your engagement with employees,potentially boosting retention.

Don’t Play Favorites

Sometimes managers can inadvertently create jealousies in the office.Yes, you want to make every effort to keep your top performers, butestablishing special rules that only apply to select individuals willundoubtedly foster resentment.

If you’ve reprimanded people for arriving late to meetings, don’t turn ablind eye when your MVP saunters in 10 minutes tardy. If you let yourclosest ally telecommute one day a week, others should be granted thesame opportunity. Giving preferential treatment can lead recipients todevelop a sense of entitlement, while angering everyone else. Establish areputation for being fair and enforcing policies evenly.

Embrace the Team Ethic

Recognizing group efforts reinforces the critical value of collaborationand camaraderie rather than fueling office politics. Motivation andmorale plummet when just a few people garner kudos for successes thatrequired the hard work, brainpower and dedication of many.

Make a point to recognize the contributions of the entire team. Whenyou want to reward or publicly praise someone for an outstanding job,make sure there aren’t any unsung heroes behind the scenes who couldfeel slighted.

Know When to Intervene

People who spend eight-plus hours a day together are bound to disagreeat times. While you can’t afford to get involved in every tiff, don’t sit byif personality clashes are getting in the way of business priorities.

When it’s clear intervention is necessary, call a meeting and listenobjectively to the concerns of those involved. Try to resolve thesquabble by getting to the root of the discord, but make it known it’sultimately their responsibility to clear the air and prevent futuredisputes.

If you come to realize one person is often the source of friction, wasteno time in meeting with him or her. Mudslinging, manipulation, sabotageand spotlight stealing are all highly corrosive (and potentially contagious)behaviors. Don’t let one bad apple spoil the bunch.

Be a Supportive Role Model

Your employees take cues from you, so practice what you preach.Display a positive attitude in the face of adversity, don’t engage in gossip,and never openly criticize the decisions of your boss or peers. Whenyour staff is overextended, reinforce the all-for-one message by lendinga helping hand or calling in temporary reinforcements.

The bottom line is, you can’t completely eliminate the negative aspectsof office politics. But when you’re supportive, loyal and team-oriented,employees will be far more likely to follow your lead.

How to Manage Office Politicsby Robert Half International

The 2012 election season has come and gone, but that doesn’t mean you’re done dealing with politics.

There’s some degree of office politics at play in every organization. While this dynamic is more prevalent within some companies than others, few

are completely immune. The problem is that, if left unchecked, the negativity that results from an overly competitive work environment can erode

morale, hurt productivity and undermine retention efforts.

A little friendly competition among your accounting and finance staff isn’t a bad thing, of course. But there’s a fine line between creating a healthy

atmosphere that spurs stronger individual and team performance and one that breeds acrimony and rivalries.

Following are ways to minimize political problems within your firm or department:


ROBERT HALF ALPFA

This article is provided courtesy of Robert Half International, parent company of Accountemps,Robert Half Finance & Accounting and Robert Half Management Resources.



In honor of the 10th Anniversary of Woman of ALPFA, NY hosted two female focused leadership summits.

Women make up more than 50% of the NY membership and are a dynamic and vital segment of our

membership. In the spirit of perpetual connectivity our summits were developed according to our

members different experience levels. Our annual Woman of ALPFA Summit, entitled “Leadership 360:

Deep Dive into High-Impact Leadership Skills”, was targeted towards mid-level to seasoned

professionals and our second summit, a part of the national 10th anniversary tour, “Building Latina

Leaders: Strong from the inside Out” targeted students to mid-level professionals.

“Leadership 360: Deep Dive into High-Impact Leadership Skills” panel featured female executives

from ALTA Wealth Management, BNY Mellon, KPMG, and Verizon. These women discussed their roles as

Latinas within the corporate world. After the panel discussion was a session of workshops. Dana Galin,

Executive Coach from Defineum, presented “Critical Thinking: Cultivating a Mindset of Success” and

discussed how to get to the next level within your career. Monica Marquez of Goldman Sachs, hosted a

workshop that demystified the decision making process of senior executives and explained how best to

leverage that knowledge to garner support for your initiatives. Lastly, Melissa Videtto of UBS held a

workshop where she described how to effectively communicate to various audiences for maximum

impact.

“Building Latina Leaders: Strong From Inside Out” was a phenomenal event that showcased the top

female talent from Goldman Sachs, State Street, Altura Capital, BNY Mellon, and Moody’s. These representatives reflected upon how they navigated

their way to a successful career. Workshops presented by JPMorgan Chase & Co., The Sports Club LA, MetLife, Deloitte and Goldman Sachs

supported the program’s theme, for example: Strong Guidance – Sponsor or Mentor… Are They One in the Same?, explained the difference between

mentors and sponsors and the need to have both in order to climb the corporate ladder and Strong Body, Strong Leader – Taking Care of Ourselves

to Take Care of Business, provided tips on how to manage a healthy lifestyle as a busy professional woman.

We would like to thank everyone who attended and made this 10th anniversary a success. Special thank you to Goldman Sachs and Deloitte for

being National Lead Sponsors; as well as to PwC for being a Host Sponsor and helping ALPFA fulfill its mission of building Latino business leaders.

New York hosts two Women of ALPFA Leadership Summitsby Maoly Gomez

WOMEN OF ALPFA

The ALPFA Tampa Bay Chapter held its Fifth Annual Women of ALPFA Summit – Building Latina

Leaders: Strong from the Inside Out – on Saturday, November 10, 2012. The chapter has hosted

summits in the past, but this was the first full day summit, which gave the chapter the opportunity to make

an even larger impact than ever before.

The summit started out with a warm welcome from Evelyn Beltran, the Chapter’s President, and a special

thank you to our event sponsor, MetLife, as well as to the Women of ALPFA Committee Chair, Thais

Rodriguez-Caez. Evelyn introduced the theme, “Strong from the Inside Out,” reinforcing that you can

have it all, although maybe not all at the same time. Then, Jack Santiago, the Summit’s emcee, introduced

a very special guest speaker – Yvonne Garcia, the ALPFA National President, who provided an update on

ALPFA and the Women of ALPFA program.

For this summit, the chapter partnered with the Girls Scouts of the USA. Rose Littlejohn, Board

President of the Girl Scouts of Greater New York, highlighted this partnership as a great way of

developing women for the future. This message was reinforced by Ana Chavez, Chief Executive Officer

and President of the Girl Scouts of the USA, whose key message was "when a girl succeeds, so does

society." This actually came to life at the summit, where a group of local Girls Scouts participated and

became the first group in the Tampa Bay area to pilot the PwC Earn Your Future financial literacy program

presented by PwC's Carla Iwanowski.

Then, Maritza Correia-McClendon, the first Puerto Rican of African descent to be on the USA Olympic Swimming Team and the first Black USA

swimmer to set an American and World swimming record, shared her story – from being diagnosed with scoliosis, to having triumphs, to having

failures, and to having triumphs again.

The next guest speaker, Karin Klaasen, a Financial Services Representative with MetLife, shared her pearls of wisdom with respect to planning for

retirement. She emphasized that “whether you are in your 20s, 30s, or 40s, it's never too early or too late for you to start saving for retirement."

Then, Jeff White, Certified Personal Trainer with American Fitness Professional Associates, highlighted the keys of optimum health, with a focus on

managing stress and eating right. Jeff highlighted that "positive thinking can go a long way. If women can change their mind set, they can change their

lives!"

The program then switched gears to focus on inspirational leadership. Reggie Butler, Director of Ed Methods in Learning and Development with

PwC, facilitated an engaging conversation among attendees about the characteristics of top talent, leveraging relationships, understanding and

articulating your personal value proposition, and defining your competitive advantage.

With all these great speakers and content, this summit inspired all to be “Strong from the Inside Out” and to strive to have it all!

Tampa Bay Chapter’s Fifth Annual Women of ALPFA Summit


�� Saturday, November 10, 201210:00 a.m. to 4:00 p.m

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Host Sponsor

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Building Latino Business

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Community Partner

WOMEN OF ALPFA

Fifth Annual

Members Share The Imapct of ALPFA

My ALPFA Story

This special feature gives our members the opportunity to share how ALPFA has created an impact in their lives.The stories also illustrate how the impact of ALPFA reaches beyond their experiences and into the larger story ofcreating more success in the Latino community.


MY ALPFA STORY ALPFA

I’m very proud to be a part of a great organization that proves it worth with great events and community outreach initiatives. The Houston

chapter really makes me feel welcome and part of their family. This year I’m aiming for lifetime membership and hope to make it to the

Leadership Summit in the fall.

– Jo Ann Reyes, Houston Chapter

Radhames Nova, Boston Chapter

After nine years working in the not-for-profit sector, in 2006 I joined Fidelity Investments in Boston. Even

though I had lived near Boston for many years, this was my first job in the city. I did not know any professionals

in Boston, Latino or otherwise, and asked a friend how I could network with fellow Latino professionals. The

first word out of his mouth was ALPFA. This led to lunch with Boston Chapter President Rene Jarquin and

incoming Chapter leaders Yvonne Garcia and Paul Francisco. Anyone who knows these leaders would

understand why I signed up as a member that same day and quickly joined the Boston Board as VP of

Corporate Partnerships. My wife Alexandra also joined the Board as VP of Events, making ALPFA a family affair.

In 2011, after five years in the investments industry, I became Executive Director of the ALPFA Boston Chapter, coming back to the

organization that has been the single biggest contributor to my professional development. As Executive Director, I have the privilege of

helping fellow ALPFA members with their professional development and career growth while working with our Board to determine the

future direction of the Chapter.

Rene is now serving in his “second tour of duty” as President of ALPFA Boston, while Yvonne and Paul serve on ALPFA’s National Board.

All of us have decided to give back to this organization that has done so much for us. Last year I became a lifetime member and my six

year old daughters are expected to become future women of ALPFA. Back in 2006 I was looking for networking opportunities and came

away with a huge extended family, my ALPFA Family. This family now includes some of Boston’s best leaders, as well as leaders from across

the United States.

Carmen Palafox, Los Angeles Chapter

ALPFA continues to provide me with opportunities to develop as a leader and as a mentor. In 2012, I had the

privilege to lead the planning committee for the Women of ALPFA 10 Year Anniversary. Our chapter's vision

was to develop a program that would inspire attendees to identify their passions and harness their talents for

career advancement. We engaged Susanne Goldstein, master storyteller, along with a powerful cast of

successful professional women to share their journeys. We also asked Nancy Guarneros, a PhD student and

civil rights activist, to share her life experience as a "Dream Student" so that we could raise awareness on

immigration issues impacting our community.

In 2012, ALPFA also provided me with the opportunity to participate in the Latina Negotiation Initiative, a three day workshop sponsored

by the USC Marshall School of Business and taught by Dr. Yasmin Davidds. It was a wonderful opportunity for me to enhance my

negotiation skills and network with successful Latinas. I am honored to lead the LA Chapter as President in 2013 and look forward to

serving our members and sharing the value of ALPFA.


ALPFA MY ALPFA STORY

As a lifetime ALPFA member, I have found immense opportunity with this organization. I have been able to develop strong bonds with local

professionals and have also formed truly rewarding friendships. ALPFA provides me with the opportunity to work with other Latinos who

are building bright futures in the Hartord community, with whom I would otherwise not be affiliated. Because of ALPFA, I am part of a

network of intelligent, successful, and compassionate professional Latinos, and that makes me very proud!

– Stefanie Diaz, Hartford Chapter

Zenaida Mendoza, ALPFA National

While most discover ALPFA through an event or colleague, ALPFA discovered me. In March of 2003, I was on

a panel focusing on women in design. I had my own design company at the time, and had built up a client list

of many Los Angeles-based nonprofits and had also worked to launch a nonprofit, NLBWA (National Latina

Business Women Association). The realm of mission statements and promoting the Latino community was very

much a part of my business and my personal passion.

So when ALPFA asked me to revamp their newsletter to look more professional, it seemed a good fit and when they expanded that to

include the convention guide and collateral items, I saw the potential of gaining a really great client. But instead of telling me what to

design, they said, “Here is where we are, but can you take us to where we need to be?” I was literally given a blank page and given the

freedom to use my expertise to create a look for ALPFA. I remember thinking how different ALPFA was from other clients; they had such

a professional approach and they wanted everything to reflect that attitude and were willing to put their trust in me to think outside the

box.

Fast forward to July 2006, and ALPFA had become that great client. The brand was taking shape, chapters were launching; I was learning

more about the organization and it was rewarding to be a part of the momentum. It was then I got a call from Manny Espinoza, who

went straight to the point: he wanted me to work full time for ALPFA and expand what I had done to the local level. I thought about this

for all of about 2 seconds and said yes. I knew it meant the end of my own company, but after working with ALPFA for three years and

seeing the commitment, impact and drive to promote Latino leaders, and seeing the confidence ALPFA had in my own talent and ability

as a Latina professional, I knew it was what I wanted to do. Over the past 10 years, I have been proud to say I work for mission to

promote my community.

ALPFA is very intertwined in my growth as professional in the skills I now possess and as a leader. I was given the opportunity to impact

what we look like, what we sound like, and have been challenged to keep taking us to another level. What started out as a newsletter

re-design has expanded my skill set to include branding, marketing, corporate development, social media and PR. As Chief Creative

Officer, I consider it a huge responsibility to ensure our messaging promote building leaders, reflect the professional Latinos we are, our

sense of familia and even our lighter side every now and then. And this might explain why I get a bit ruffled when any part of our brand

or messaging is not up to the level that we stand for; you’re messing with my ALPFA.

Becoming genuinely involved with ALPFA to help provide much needed leadership training and professional development for my local

community has been incredibly gratifying and has indirectly opened a world of opportunities for me. The quality of individuals that I work

with in the community, the network that I have been able to build at the national scale, the career opportunities that have been made

available to our members, and the skill sets that I have gained from being on the Orlando Chapter Board of Directors has had a significant

impact in my personal life, my career, and my community involvement. I can honestly say that ALPFA was a game-changer for me and I stand

firm by its mission because I have seen the benefits of ALPFA membership firsthand.

– Hector Perez, Orlando Chapter



Gloria Cano, Dallas Chapter

I was first introduced to ALPFA in 1991 in Washington, D.C. by one of its founding members – Frances Garcia.

I later moved to Dallas, TX where I sporadically participated in ALPFA events. I was not so interested in an

organization for CPAs and business people because I was a federal government auditor with a Master in Public

Administration degree and not in business. However, through the years, I have seen and experienced how

ALPFA has become a more inclusive and diverse organization.

ALPFA’s diversity and inclusiveness has allowed me to participate as an equal with individuals from other

industries such as banking, insurance, professional services, health care, education, legal, and government. My participation in ALPFA has

also allowed me to work with individuals at different points and levels in their careers, which is very rewarding in terms of learning from

others’ knowledge, experiences, and accomplishments and from using my own experiences and knowledge to lead others. Being a national

organization, ALPFA has also allowed me to interact with Latinos from different parts of the country who may have different cultural

experiences than me – a Mexican American from South Texas.

The work of ALPFA members is not easy, but it is most rewarding. I continue to look forward to the challenges of serving as the

Secretary for the Dallas – Fort Worth Chapter.

Someone asked what does the 2012 convention mean to me, and I thought I would share with you. The convention is a reunion of Latino

professionals that come together in an organization called ALPFA, an organization of familia, which grows every year as we get to know

more of our members. It is a place where I can be, “ME”, a foreign born of Colombian decent who has been in the USA since the age of

3 and who strives to be the best I can be. The conference is where I can be at home with colleagues of the same background, passion and

thirst for continued success. What makes us unique from other organizations is that we are supportive and accountable for giving back and

making a difference in our communities. We thrive on being active in the Nation's largest Latino organization whose mission is to build

leaders, leaders for us today and for the upcoming student leaders of tomorrow. The ALPFA Annual convention is the opportunity for me

to witness first hand the recipients of scholarships and honors of those that are making a difference and leaving a footprint of a people

that are proud of who they are, where they came from, and have great promise in where we will be in the future. Thank you ALPFA!

– Sandra J Garcia, New Jersey Chapter

Monica Stevens, ALPFA Michigan

Joining ALPFA Michigan has been one of the highlights of my professional career. As a cross-cultural consultant,

networking is primordial for me, and that is just what ALPFA has given me. I became a member of ALPFA at

the beginning of 2012, after attending a couple of wonderful events in 2011, such as Woman of ALPFA. I

realized this was an organization I wanted to be part of. From the beginning, I joined ALPFA to serve as

Director of Marketing. Accepting my new role was a tough decision. Prior to that, I had been PR Coordinator

for another Latino association for three years. Still, it was worth it.

With ALFPA, I have been able to establish excellent contacts with some of the largest corporations in Michigan and out-of state

companies. ALPFA has also allowed me to improve my leadership and communication skills, and to interact with many successful Latino

professionals, who share the same interest in new business opportunities.



I was the founding President of the Indianapolis Chapter, which is now four years old. My time with ALPFA has been very rewarding: the

conferences, leadership summits, local chapter events, contacts and friends that I have made throughout the years have been invaluable to

my career and my personal life. I am a firm believer in ALPFA’s mission and values and I love the opportunity to give back.

– Lolin D. Grant, Indianapolis Chapter

Helen Bello Oduber, Seattle Chapter

My ALPFA story begins when Gineth Pineda our current ALPFA Seattle Executive Vice-President, invited me

to attend the Student Summit in 2010. I had mentioned to Gineth that I was looking for opportunities to get

involved within the community, give back and meet strong leaders and learn from their experiences.

As a new member to ALPFA, I attended the Student Summit expecting to attend informational workshops for

students trying to transition to the workforce, but little did I know that I was going to be impacted by a great

speaker Bavan Holloway, Vice President of Corporate Audit at The Boeing Company. I was impressed and influenced by Mrs. Holloway

speech, her managerial and leadership experiences as well as her achievements.

I began attending every event and getting familiar with ALPFA’s vision and mission. I was very impressed by their events and by all the

Latino leaders, and began to realize that I could also be a leader and give back to my community. I was inspired and decided to join the

Board as the Vice President of Programs. This was the best and most important decision I have ever made!

As a VP of Programs, I have been able to grow professionally and personally by getting out of my comfort zone. ALPFA has challenged

me to do things I always wanted to do, but did not think I could. I have been able to develop my leadership skills, communication skills,

and leverage my project management experience. I have also been given the opportunity to manage a team, work across different

committees and plan our marquee events, including the Annual Kick Off, Meet the Firms, Seattle Gala, Women of ALPFA programs and

the Student Summit among other events.

ALPFA’s impact in my life does not stop here. This August, I attended ALPFA’S 40th Annual Convention in Las Vegas, Nevada. I was very

excited to attend professional development workshops, and expand my professional network. I also had the opportunity to interview

with a local company in the Seattle area, The Boeing Company. After convention, I came back home more inspired, and excited about

our chapter’s recognition of “2012 Emerging Chapter of the Year” for the 3rd year in a row and blessed with a new job!

In September, I began working at The Boeing Company within the Sales Accounting department and I really believe that my involvement

within the ALPFA Seattle Chapter helped pave the way for this opportunity. I am so proud to be part of such a great chapter and

organization! I have also been able to meet wonderful people that are now life-long friendships.

I would like to take this opportunity to thank all my ALPFA peers for their help and encouragement! And also encourage everyone to

be part of such a great organization.

I came to ALPFA with a passion for helping people fulfill their full potential through professional development. I’ve worked with managers

from diverse backgrounds in all different types of industries. Over time, I learned that we all face different challenges, which we can turn

into opportunities with the right amount of coaching. ALPFA members are well positioned to grow through leadership development and

I am happy to be part of the ALPFA team that will help build the next generation of Latino Leaders.

– Sandra Sanchez Pierre, ALPFA National



For the week of August 11-16, I had the privilege to represent PwC San Juan Office as a delegate in the 40th Annual 2012 ALPFA Convention

in Las Vegas, Nevada. This opportunity came as John Payne sent an email back in December, offering people from the NY Metro market, the

opportunity to fill out a self nomination form detailing your involvement within the firm, your involvement in ALPFA and reasons as to why

you should be selected to attend this event.

Since the convention was held in in Vegas, most of you probably think that all it was mostly parties and social events, but even though that

is part of the experience, I wanted to share with you the positives about attending this type of event. As part the experience I was able to

take professional seminars that counted towards my CPE credits from current leaders in the finance and accounting industries. I also was

invited to attend private PwC Networking Events where I was able to meet most of the 104 delegates chosen from all over the US from

all staff levels. However, the most impressive part of the convention was being able to witness some of the greatest speeches I've heard,

which included inspirational stories of overcoming adverse circumstances, the struggle of reaching success and how to stay motivated

through tough times. I had the opportunity to expand my professional network as I met fellow Latinos (ALPFA Members) from offices

across the US (New York, Los Angeles, Miami, Washington DC etc.) by being able to listen to their life experiences and learn something

from each person's journey.

Being in an environment where you're surrounded by so many bright, distinguished and motivated people, really helps you to keep things

in perspective and serves as a reminder of why we started our careers in the first place. Something that during our day to day routine, can

sometimes be easily forgotten.

– Raul Palacios, Puerto Rico Chapter

Juan Sebastian Camacho, Chicago Chapter

Becoming a member of ALPFA through the Latino Association for Business Student at the University of Illinois

at Chicago has been one of the best decisions that I have made in my life. From professional and social

networking to internship opportunities and more, LABS has improved me both as a professional and as an

individual. At first, being a mechanical engineer, I was a skeptic as to whether ALPFA could present me with

equal opportunities compared to a business major. I am proud to say that this skeptic has become a believer.

Being one of the sponsored students for ALPFA’s 40th annual convention, I witnessed first-hand the power of networking and

opportunity. Specifically, I was excited to have the opportunity to speak with a representative of Boeing, which is the company that I hope

to be working with in my future.

I have now gained the self-confidence needed to voice my opinions, and I have also gained public speaking skills that allow me to speak

with CEO’s without hesitation. I aspire to become a leader in my community and share the knowledge and leadership experience that I

have gained from LABS with other students and colleagues.

Thank you ALPFA for allowing me to become a better person, both personally and professionally.

ALPFA embraced me from the start like a member of the family. The experiences of the national convention to meet leaders from across

the nation has been very valuable to build a network of mentors and outreach. ALPFA stretched me from my comfort zone to be a

recognized leader in my community

– David Kopsch, North West Arkansas Chapter



My name is Juan Morales and I am currently pursuing a bachelor’s degree in Business Management at the University of Illinois at Chicago

(UIC). I joined the Latino Association of Business Students (LABS), which is affiliated to ALPFA, during my freshman year and this is how

I started getting involved with ALPFA.

I attended the ALPFA Leadership Summit for the first time in 2011. I experienced the art of networking and even though I’m a introverted

person, I was able to get out of my comfort zone to start developing my communication and networking skills.

As I continued attending ALPFA events I was getting more exposure to the resources that ALPFA offers to build a professional network.

I was able to attend ALPFA’s 40th Annual National Convention through sponsorship from LABS and the Latin American Recruitment

Education Services Program at UIC.

During the convention I was able to start building relationships with recruiters and people working in top companies such as Allstate and

Deloitte. I did not qualify to apply for internships because I was a freshman at that time; however, I had the opportunity to talk to recruiters

and learn what my next step should be in order to obtain an internship. The ALPFA convention offered me plenty of resources to improve

my professional skills and expand my professional network.

Being an ALPFA member has been one of the best experiences of my life and it has helped to adjust quicker to my new life in United

Sates. Of course I have been attending more ALPFA events such as the Post-Convention and Leadership Summit. Now, I am the Secretary

of LABS and I look forward to attend the next ALPFA’s Annual national Convention in Washington, D.C.

– Juan Morales, Chicago Chapter

Pete Rodriguez, New York Chapter

I first heard of ALPFA around 2005. I had even attended a kick-off event where ALPFA was announcing a new

partnership with the firm I was employed with at the time. However, at the time, I had no interest in joining

another organization for the sake of joining. In 2010, I helped to organize an event in Pittsburgh for a Finance

Transformation project I was working on at BNY Mellon. I built a relationship with event organizers who later

that year invited me to the ALPFA Annual Convention at Disney World in Orlando, Florida. There, my eyes

were really opened to what ALPFA was to my colleagues and could be to me. BNY Mellon sent a team of

approximately 25 to serve as ambassadors, recruiters and presenters. I was amazed at what transpired over the next five days. The

friendships I made and the relationships established at that convention have been long lasting.

I have since attended conventions in Anaheim (2011) and Las Vegas (2012). There is a lot of planning that goes into attending these events.

BNY Mellon is very focused as to what we want to bring to the table as well as what we expect to get out of the relationship. I had the

privilege of presenting a student session this year, being part of the planning team, participating in local chapter events and helping to

drive the BNY Mellon - ALPFA relationship forward.

The students I meet at the convention and local chapter events e-mail me regularly. I informally mentor several young people. They

especially enjoy hearing about my very modest up-bringing in urban NY and how I worked my way up from the bottom to being CFO

of Asset Servicing at BNY Mellon. If I can inspire just one individual to reach for the stars, then the ALPFA relationship has paid dividends

of immeasurable amounts. I know that one day I will be sitting in the audience somewhere like a proud father watching one of my

mentees getting recognized for their accomplishments.



Josue Dominguez, ALPFA National

Years before I joined ALPFA, my first mentor – Mr. Chaney, my A.P. English teacher - taught me that there is a

timeless nobility and responsibility for those endowed with such talents to lead. However, his message fell upon

deaf ears, unseeing eyes and a closed mind. My potential went undeveloped for years.

I arrived in college bright eyed and bushy tailed but directionless. See, through the years, people called me

talented and predicted I would make a difference in the world some day. It seemed farfetched to me at the time

that I could have an impact anywhere outside my Koreatown hub in Los Angeles. But then I discovered ALPFA.

I joined the ALPFA Orange County Board of Directors at 19 years old as Director of Student Affairs. It remains the best decision I ever

made and even led to a promising career with New York Life. For the first time, I met Latino role models outside a television set; before

me were relatable examples of people I wanted to emulate whose achievements I had only previously imagined. What’s more, through the

powers of osmosis and thoughtful mentoring ALPFA empowered me to enhance my soft skills, strengthen my confidence, broaden my mind

and gifted me the very greatest privilege anyone can receive - the trust to lead.

My potential has been unbound at the twilight of my career and alongside my 22,000-member strong ALPFA familia I will achieve great

things and so will they. This is my ALPFA story. Now I dare you to go and make yours.

I joined ALPFA as a sophomore at CAL to get ready for corporate America as I was planning in getting into Economics/Business

Administration as a major. I needed guidance with interviewing, resume writing, and other professional skills that was not being taught at

school. I have been involved for 10 plus years with the organization, and I continue to learn something new at every event, program, or

convention I attend.

Through ALPFA I have been able to find employment, assist with career development, and found a network of professionals and friends to

assist with my professional career. In addition, I’ve been able to give back to the community by assisting fellow students that are new with

corporate America, via mentorship programs or student panel discussions.

ALPFA has been a great test environment in where I can test new leadership skills and training skills, without negatively impacting me at

my work environment. For example, I recently had work training on how to become a facilitator, and I have been able to apply this as part

of my role for my chapter by trying out different approaches, and styles that I feel more comfortable with in running a local chapter board.

– Rafael Hurtado, San Francisco Chapter

I joined ALPFA in 2011, when looking for ways to become more involved with the Bay Area Latino Community. I was introduced to Antonio

Corona at a networking event and through him I learned more about the organization. I joined ALPFA because it provided me an

opportunity to make a difference in my community while being a part of a non-profit national professional organization that has the respect

and admiration of the business community.

My involvement with ALPFA has provided an opportunity to challenge myself and to step outside of my comfort zone. It has been a great

platform to develop my leadership skills, to learn, meet people across the country, and to get exposed to a wide array of topics, areas of

interest, and people. On the professional front, my involvement with ALPFA has helped me connect with mentors and also gain sponsors.

There are a lot of benefits to being a member, I encourage all members to get engaged and become active. Join our social media channels,

attend an upcoming events, and join a committee.

– Diana Navas-Rosette, San Francisco Chapter



I joined because I believe in the mission and cause of ALPFA. I believe our community has very intelligent and capable poeple who have

a lot to offer and postioning them to the right people and opportunities to really leverage their skills and insight is what drives me to

be continually be a part of the ALPFA network. Becuase of ALPFA I have been able to meet and learn from other Latino leaders in my

community who come from similar backgrounds and remind me why I love my culture and how it can help me bring a fresh new

perspective to my work and career.

I’ve also been able to make new friends and confidants by becoming more involved with ALPFA. Finding people who push me to be a

better person and professional is the kind of atmosphere I want to be surrounded by. ALPFA has a lot to give and there is something

for everyone.

– Lucy Corona, San Francisco Chapter

The Corn Siblings, Las Vegas Chapter

The Corn siblings: Herlinda, Heriberto, Edith, and Mayra; all proud ALPFA members of

the ALPFA Vegas chapter, with Herlinda, Edith, and Mayra serving as Chapter Board of

Directors. Edith applied for a scholarship through the Hispanic Scholarship Fund, but was

not a selected recipient. However, she was given a free one-year student membership to

ALPFA. Impressed, Las Vegas Chapter President, Felicia Ortiz, reached out to Edith and

set up a meeting. Soon all four of these young folks were attending events, meetings, and

assuming leadership roles.

The Corn sibling's parents were both born in Chihuahua, Mexico. They came to the

United States in their youth because of the opportunities they felt they would never

have in Mexico. They had to face the challenge of learning a completely new language and living in an entirely new culture. No matter

how challenging the two worlds they were living in became, they feel they have always been proud to raise their family in the United

States.

Has Mayra ever asked her parents about the sacrifices they had to make so that their children could lead a better life in this country?

What she feels says a great deal about the strength and support the siblings received from them, and how this directly made an impact

in their lives and their success.

"My parents feel they haven't sacrificed anything," says Mayra. "However, we know that everything we have done has only been possible

through them and their example. Our parents began their family at a very young age, and it made them mature very fast. Many of the

sacrifices made were financial. Growing up in a family of six means finances were very tight. Our mom is a homemaker and dad was

a construction worker and neither ever took a day off, no matter what. When it came time for us to go to college, things got even

tighter. There was a period of time where all four kids were in college; let's just say it was tough. Nevertheless, our parents have never

said "NO" to us when it comes to our schooling and careers. Even to this day, they always put their children first, and still continue

to sacrifice their time and energy to support us. It is still near impossible for us to convince them to think of themselves. The next

goal is to send them off to travel the world without the kids. We think it's time for 30+ years of sacrifice to pay off!" And pay off it

has! Herlinda Corn holds Bachelor's degree in Psychology and works as in Accounts Receivable Manager for a private medical

practice. Heriberto Corn Jr. is a college student working towards his Associate's degree in Business Administration. Edith Corn holds

a Bachelor's degree in Business Management with a Minor in Information Systems. She was hired by Cluster Consulting (owned by

Felicia Ortiz) and she is working and developing professionally in her chosen field. Mayra Corn holds a Bachelor's degree in Elementary

Education and works as a Children's Library Assistant.

STUDENT IMPACT ALPFA

As we highlight ALPFA stories in this issue, one cannot overlook the

multitude of students that have benefited from their involvement in ALPFA

and improved their professional development skills since ALPFA first

opened its doors to student members nearly 20 years ago. Since then,

ALPFA student chapters have expanded across the nation, with 109 in

existence today.

Recognizing the value of professional membership, student members often transition to professional

chapter leadership after they graduate. After interning for the ALPFA NY office for nearly 2 years,

Ariana Simmons officially joined the ALPFA National team becoming the NY Chapter Coordinator. As

a former student leader at Baruch College in New York, she was the recipient of their student

chapter’s first annual MVP award. Prior to graduating and discovering her true passion, through an

ALPFA connection, she was able to secure an internship at the NY District Attorney’s Office in the

Financial Crimes Bureau. “ALPFA was instrumental in directing my career path. I went from

being a typical accounting major to focusing on internal audit which incorporated elements

of operations management, fostering a skill set that is vital to my current role. That shift in

focus would have never come about if I had not become involved as a student. Given that your

career is a lifelong process, it only makes sense that I continue my involvement with ALPFA.”

Another great example of how ALPFA can add to your career development is Josue Dominguez,

currently an ALPFA National Director of Corporate Development. At age 19, as a student member,

he worked closely with his mentor and Orange County Professional Chapter president, who

motivated Josue to transition to professional membership and become the youngest professional

chapter board member in history. Through the relationships he developed as an ALPFA member, Josue

obtained his internship at New York Life, and served as Orange County’s Professional Chapter

Director of Corporate Development. After graduating, he secured full-time employment with New

York Life and at 23, became the youngest ALPFA Professional Chapter President; increasing revenue

growth by 107%, membership beyond 500+ professional members, and expanded the executive board

from 6 members to 20 officers. “At NY Life, I got to work with our managing partners, corporate

presidents, and a lot of other high-level people, not because I was a financial advisor at New

York Life, but because of my involvement with ALPFA”. He now manages the Central and Western

Region accounts for the ALPFA National Corporate Development Team. His favorite part of being an

ALPFA National team member is “when people come up to you and tell you their stories about how

they got their job from ALPFA, or how they met their spouse in ALPFA, or how they have a ten-year

friend relationship.”

One of the best opportunities that you can take advantage of today for your professional career

tomorrow, are the Regional Student Symposiums. The Symposiums bring together Latino students

focused on business, accounting and finance for a day of insight, guidance, leadership skills and

professional opportunities which will provide an edge in today’s competitive job market. You will be

able to network with recruiters to learn about career opportunities, engage in professional

workshops designed to prepare students to become successful Latino business leaders in corporate

America, strengthen effective communication and interviewing skills, and connect with top academic

ALPFA students from universities within the region. How you choose to take advantage of your

experience at the Regional Student Symposiums can have a significant impact on your career path as

well, perhaps adding to your own ALPFA story. What will your ALPFA success story be? I look

forward to hearing it!

Transitioning From Students to Professional Leaders

ALPFA 2012 National StudentAffairs accomplishmentsupdate:

Over $750,000 in scholarshipsand in-kind tuition to ALPFAmembers across the nationthrough our various universitypartnerships and theHSF/ALPFA ScholarshipProgram.

Our Regional StudentSymposiums reached over 600students in 4 cities across theU.S. (New York, Los Angeles,Dallas, and Miami)

Student chapter growthincreased significantly with theaddition of 18 new studentchapters nationwide, helpingus reach above and beyondour goal of 100 studentchapters in time for the ALPFANational Convention.

Remaining Webinars in theStudent Leadership Series areas follows:

1/31/13 – Funding Strategies –How to Plan, Secure, andAllocate Chapter Funds

2/21/13 – Chapter Support –How to Leverage ProfessionalChapters

3/14/13 – Branding ALPFA –How to Maximize OnlineCommunication Tools

4/4/13 – Chapter Development –How to Ensure Your Chapter isMost Effective




On November 3, 2012, ALPFA Boston hosted its 6th Annual Student Summit at Brandeis University in

Waltham, Massachusetts. Over 200 undergraduate and graduate students from Greater Boston’s colleges

and universities enjoyed a day of skill building, panel discussions, case competitions, mentoring,

networking and a career fair.

The Student Summit incorporated tailored programming to match the diverse interests of ALPFA

Boston’s student members and corporate partners. The Summit was held early in the academic year to

coincide with corporate partners’ recruiting cycles, increasing the chances for students to secure

interviews for available openings, and allowing our corporate partners to access ALPFA’s student talent

pool when they need it most.

The Summit kicked off with a panel entitled “Playing to Win: Challenges and Opportunities at Every

Level” featuring professionals at different levels of their careers and from diverse industries sharing

advice on how students can prepare themselves for a successful transition into the workforce.

Partnering with ALPFA Boston’s Investments Initiative, the Student Summit featured the Chapter’s first

ALPFA Equity Research and ALPFA Fixed Income Portfolio Allocation Competitions. Students gained

real-world experience from being exposed to the presentations and arguments presented by

participating teams as well as the critique and advice offered by experienced professionals from leading

global financial companies. Congratulations to student teams from Brandeis University and Hult International Business School for winning the Equity

and Fixed Income competitions, respectively.

The Summit also featured a workshop entitled “Power Networking: Successfully Sell Yourself in 30 Seconds” and the Chapter’s first session designed

for law students featuring a panel of successful attorneys from various industries.

A mentoring luncheon gave students the opportunity to sit at tables that featured professionals from specific industries of interest to them and ask

questions relevant to that industry and their careers. The Student Summit concluded with a successful career fair featuring 20 exhibitors and

attended by several hundred students.

“Playing to Win” at ALPFA Boston 6th Annual Student Summit

ALPFA STUDENT IMPACT

On October 20th, ALPFA Seattle

hosted its annual Student Summit

“Working to Build a Better You”.

The event was attended by over

100 students who spent a full day at

the University of Washington

campus. Sonia Gorski and Laura

Sotelo attended the event and

below provided their unique

experience.

Sonia Gorski – ALPFA University

of Washington Chapter President

The ALPFA Annual Student Summit

is always an event I look forward to.

It’s a great opportunity to network,

build leadership, and develop on a

personal level. ALPFA events always

have a way of creating new inspiration and sparking that extra motivation. A

highlight this year was the phenomenal speech that guest speaker Lou

Miramontes (KMPG Partner) gave. Listening to him describe his pathway to

success was encouraging and influential to not only me but my peers as well.

The professionals who led the workshops also had a great impact on students.

The theme of day that came up in each speaker’s presentation was consistency

and how much value that adds to your personal brand. Overall, the whole day

was filled with great opportunities that many students were able to take

advantage of. It was so powerful to see so many professionals invest in our

future and in turn so many students walk away inspired and fired up for their

future. Every year the Student Summit gets better, and I look forward to seeing

what next year has in store for us!

Laura J. Sotelo – Sophomore, University of Washington

The ALPFA Student Summit: “Working to Build a Better You” is an inclusive

event, open to all majors and backgrounds, with the mission to enrich students

about the business world. Students had the opportunity to listen and meet the

keynote speaker, attend workshops, a career fair, and interview on-site. I

personally had the privilege to interview on-site with one of ALPFA’s corporate

partners. My on-site interview during the student summit was an exciting and

valuable experience, which lead to a second interview at the company’s local

office. I had a blast meeting professionals from the company, getting a tour, and

most of all learning that one’s own values can aligned with their company’s

values. It was a rewarding connecting one-on-one with professionals and

learning through their experience. ALPFA’s mission to enhance opportunities

for students is exceptionally valuable!

ALPFA Seattle Chapter Annual Student Summit


STUDENT IMPACT ALPFA



Brandeis International Business School (IBS) has always been

distinguished by its diversity, particularly in terms of its culturally fluent

student body. Located at Brandeis University just outside of Boston,

Massachusetts, the business school boasts an active ALPFA chapter that

works closely with the university’s Hiatt Career Center and holds

resume-building workshops, networking events and career fairs.

“Brandeis has been and continues to be a leading student chapter in

Boston and nationally,” said Radhames Nova, executive director for

ALPFA Boston. “Our strong relationship with the university spans from

undergraduate students to university leaders like Brandeis IBS Dean

Bruce Magid. This strong partnership is mutually beneficial to Brandeis

students and the ALPFA community in Greater Boston.”

“Active participation in professional organizations such as ALPFA helps

put our students in touch with important contacts and potential

employers here and around the world,” said Magid, who worked

extensively in Latin America during his career at Bank of America. “As

the largest chapter in the Boston area, we are proud to be able to bring

these sorts of opportunities to our students.”

The institution’s close relationship with ALPFA is an example of the

interest it has in Latin American culture, education and economy. This

past year Brandeis IBS launched a new Latin America Initiative, aimed at

increasing student recruitment, expanding the school’s alumni network,

and creating more professional opportunities for students and

graduates overseas.

In November, the business school established partnerships with multiple

Mexican education foundations to provide increased tuition assistance

for Mexican students. It also hosted the ALPFA Boston chapter’s sixth

annual student summit and career fair, with attendance by more than

400 Boston-area students and 40 professionals from 25 Fortune 500

companies and leading institutes, including Liberty Mutual, TJX

Companies, PricewaterhouseCoopers and State Street Corporation.

Student involvement and engagement in ALPFA does not end there. At

the 2012 ALPFA National Convention in Las Vegas, Brandeis’ student

chapter was recognized for its contributions and named the student

chapter of the year for the Northeast Region. In addition, one of

Brandeis IBS’ fastest-growing student organizations is the Latin Club,

which last year was paid a visit by Honduran President Porfirio Lobo,

who sat down with club members for nearly an hour to discuss issues

in the global economy.

“President Lobo told us that in Latin America, leaders are needed to

manage, develop and export the richness of the region to the rest of the

world,” said Jaime Vergara MBA ‘12. “At Brandeis IBS we are the

ambassadors of our countries, and it is our goal to show the value that

we as Latinos have.”

“As ALPFA and Brandeis heighten our partnership, we look forward to

providing our corporate sponsors with qualified graduate and

undergraduate students by delivering exceptional professional

development and leadership preparation”, said Pamela Ravare Browne,

ALPFA National Chief Operating Officer. “Brandeis continues to go the

extra mile by enriching our ALPFA Student Chapter and showing

consistent support for the Latino Community”.

Brandeis IBS strengthens ties with Latin America & ALPFA

Advance yourEducation

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ALPFA GRADUATE RESOURCES

“President Lobo told us that in Latin America, leaders

are needed to manage, develop and export the richness

of the region to the rest of the world,” said Jaime

Vergara MBA ‘12. “At Brandeis IBS we are the

ambassadors of our countries, and it is our goal to show

the value that we as Latinos have in Latin America.”


GRADUATE RESOURCES ALPFA

Extraordinary ALPFA Leaders – Pursing aMBA or Masters Degree

Jocelyn A. Rodriguez

Boston Chapter

Masters in Middle/ High school Education

University of Phoenix

I wanted to earn my Masters because I am ateacher, and to continue teaching in MA, aMasters degree is necessary. It was a personal

goal for myself as well. After having children, I promised myself I wouldgo back to school; it was only a matter of timing and cost. Thanks tomy children getting a little older and ALPFA providing a scholarship,everything fell into place.

Benjamin Rene Garcia

ALPFA Delaware, President

Nonprofit & Public Management – CornellUniversity & Master in Public Administration

I am a firm believer in pursuing your passion.If you are not happy about where you are atthis point in time, it's up to you to exposeyourself to new resources, networks, and

opportunities that will get you to the next level. By pursuing an MPA,I am much closer to achieving my goals of launching my ownorganization in the future that focuses on the nonprofit sector andcorporate substantiality.

Ricardo Gonzalez Rugamas

Twin Cities Chapter, Past President

Marketing & Strategy – Kellogg School ofManagement, MBA

I wanted to broaden my business knowledge,and become a better leader. During my timeat Kellogg, I have also found my degree is alsoan opportunity to be a role model for

others, particularly in the Latino community.

Business school graduates on the job hunt in 2013 will face a more

optimistic hiring landscape than they did in 2012 – 3 in 4 employers

recently surveyed have plans to hire MBAs in 2013, up from 69% who

hired MBA candidates this year. Employer demand for new hires with

master’s degrees in accounting, management, finance, and other business

fields is also expected to grow.

GMAT – Your 2013 New Year’s Career Resolutions

Resolution #1: Focus on Sharpening Skills

Employers anticipate the job market for next year’s graduates will be highlycompetitive, with high demand for experienced specialists and managers.Companies seek new graduate business hires who can solve problems, innovate,manage change, and demonstrate critical thinking skills.

Resolution #2: Seek Out Internships Early to Gain Work Experience

There is no shortage of internships globally—85% of companies offer internshipsto graduate business students and in 2013, 65% of companies said they plan tooffer internships to MBA candidates, with 13% intending to increase the numberof spots available to MBAs.

Resolution # 3: Network, Network, Network

Employee referrals remain companies’ #1 tool for recruiting recent businessgraduates. Start checking your school’s social media even before you get tocampus to establish connections with classmates, professors, mentors, advisors,project partners, and alumni.

Resolution #4: Attend Recruiting Events on Campus

Nearly all (82%) the employers said they actively recruit graduate business schoolstudents directly from universities—so as soon as you get settled into yourclasses, sign up for recruiting events offered by your career services office.

Resolution #5: Stretch Your Goals

Keep an open mind about the type of industry, specific job function, or locationwhere you may work in the future. Employers from every region are looking toplace grads in jobs around the globe in some capacity.

Sandra Sanchez Pierre

ALPFA NAtional Staff

University of Arizona, MBA

I pursued an MBA to hone my businessknowledge, but what I got was much morethan I expected. Not only am I a bettermanager, but now I count on an expanded

network of colleagues and mentors that will continue to help megrow professionally.

What will likely differentiate you from other job seekers will be the skills

and work experience you bring along with your education and degree.

So be sure to add these resolutions to your list for 2013:

Benefits for All Members• Nationwide network of events,professional business leaders andcareer opportunities

• Online Career Center• Post your resume, search job listings • Industry and career articles

• Opportunity to serve on local/nationalboards and committees to buildleadership and management skills.Engage in presentations and publicspeaking opportunities

• Recruitment opportunities foremployers

• Continuing professional educationcourses

• Digital subscription to ALPFA's Nationalnewsletter

• One-year subscription toHispanicBusiness

• Digital subscription to DiversityIncmagazine

• Members enjoy discounts on selectedALPFA events such as the AnnualConvention, chapter events, affiliateprogram discounts and reduced rateson select professional developmentresources.

Professional Development• Women of ALPFA ProgramProvides best in class educationalprograms and creating opportunitiesfor them to network, demonstrateleadership and influence others.

• Global Leadership ProgramFocuses on global leadershipdevelopment to build Latino leadershipthrough pre-professional executivemanagement.

• ALPFA Cares ProgramKnowledge sharing, informal mentoringand role modeling.

Lifetime MembershipAll Member Benefits Plus:

• Exclusive benefits at the NationalAnnual Convention

• VIP registration check-in

• ALPFA Lifetime member lapel pin

• VIP access areas at select receptions

• Recognition at the Leadership

Luncheon

• Recognition in ALPFA Impact and website

MBA and UndergraduateStudentsAll Member Benefits Plus:

Graduates:• Discounted membership rate forfull-time graduate students

• Regional and national scholarshipopportunities

• Invitations to graduate school fairs andbusiness visits

• Access to workshops and onlineresources for GMAT test-preparationmaterial

• Access to various graduate degreeresources on the ALPFA web page andImpact newsletter

Undergraduate Students:• ALPFA Regional Student Symposiums

• Educational workshops • Networking and luncheons • Career Fair

• ALPFA’s Annual Scholarship Program

• Targeted workshops at the AnnualConvention

• ALPFA/KPMG Case Study CompetitionStudents from over 30 schools competeto solve complex accounting cases andpresent their findings to KPMG andALPFA professionals at the AnnualConvention.

ALPFA MEMBERSHIPBENEFITS

CONTACT US

MEMBERSHIP REQUIREMENTS For membership information visit ALPFA.org

GENERAL IMPACT INFORMATION

ALPFA Impact is published for informational purposes

only. Views represented by contributing writers do

not necessarily reflect the views of ALPFA.

Submission of a story or photo constitutes

permission to run but does not guarantee

publication. All articles are subject to editing, space

availability and modification and publisher has final say

in content. Good quality color photos or high

resolution digital files are required but, regrettably,

cannot be returned. Download our media kit at

www.alpfa.org.

To submit to the newsletter, email:Zenaida Mendoza, Chief [email protected] or

Mail CD to: ALPFA Newsletter

801 S. Grand Ave., Ste 650, LA CA 90017

SUPPORTED APPLICATIONSQuark Xpress, Adobe Photoshop, Adobe

Illustrator and Adobe Acrobat.

SUPPORTED FILE TYPES: EPS, PDF, TIF

AD SPECSPublication Trim Size: 8.5 x 11

Full Page: 8 x 10

Full Page with bleed: 8.75 x 11.25

Half Page Trim Size: 3.875h x 5w

Quarter Page Trim Size: 4.875h x 3.875w

Digital Files: Must be CMYK or Grayscale, 300 dpi

files.

Next Deadline (subject to change)Spring Issue 2013

Materials Deadline: Friday, March 8

Advertising space must be reserved by March 1

ALPFA cannot be held responsible for the quality of

reproduction if these specifications are not adhered

to. Ads and article submissions received after

deadline may not publish in the desired issue. ALPFA

will not be held responsible for changes the

Production department must make in an ad that is

inadequate or fails to adhere to the Digital Ad

Specifications. ALPFA is not liable for the final output

if no Contact Proof / Fax is supplied for reference.

ALPFA MEMBERSHIP BENEFITS


National Office801 South Grand Avenue, Ste. 650 Los Angeles, CA 90017(213) 243-0004 / Fax: (213) 243-0006

New York Office55 Broad St., 15th FloorNew York, NY 10004(646) 695-4202 / Fax: (646) 695-4201

Manny EspinozaChief Executive [email protected]

Los AngelesPamela Ravare BrowneChief Operating [email protected]

Steve CalderonChief Financial [email protected]

Zenaida Avelar MendozaChief Creative [email protected]

Sandra Sanchez PierreVice President of [email protected]

Carlos PerezArt [email protected]

Carmen CardenasDirector of Student [email protected]

Josue DominguezDirector of Corporate [email protected]

Jason WindscheffelMembership Data [email protected]

Janis BentleyExecutive Assistant/ Chapter [email protected]

Clare HolzerAccounting [email protected]

Zitlalic LeyStudent Chapters & Membership [email protected]

New YorkSantiago R. CarmonaVP of Corporate [email protected]

Cindy Saad Executive Director, NY [email protected]

Ariana SimmonsChapter Coordinator, NY [email protected]

Jonathan CifuentesOnline Communications Coordinator NY [email protected]

BostonRadhames NovaExecutive Director, Boston Chapter [email protected]

Billy AyalaBoston Chapter [email protected]

ChicagoSolskin Gomez-KroghExecutive Director, Chicago [email protected]

Washington D.C.Anita NuñezDirector of Corporate [email protected]

ALPFA InstituteSuri SurinderChief Operating Officer [email protected]

Anita GonzalezAssociate VP of Advisory [email protected]

Dr. Theres W. StieferVice President of Thought Leadership &Director of Executive [email protected]

Dr. Greg FikeAssociate Vice-President - Center forDiversity & [email protected]

James LascanoDirector of [email protected]

Jane BurlesonExecutive Assistant and Operations [email protected]

Jackie SandovalFinance [email protected]

Lori IngrahamOffice [email protected]

Name Title

Company

Student School

Address City State Zip

Phone Phone 2

Fax Email

Chapter

Payment Method (mark one): Credit card: ___ Visa ___ MC ___ AmEx ___ Check Payable to ALPFA

Credit Card Number Expiration Date

Signature Date

Mail this form with payment to: ALPFA National • 801 South Grand Avenue, Suite 650 • Los Angeles, California 90017-4646If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org.

Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2013. After this date, no refunds will be issued; amount will be used as a credit toward future convention.

Mr./Mrs./Ms.

Join us as we move to our nation’s capital to host our 41st convention. With a backdrop of history and leadership, our2013 Annual Convention in Washington D.C. will be filled with events, opportunities and the excitement only ALPFA can bring.

ALPFA Building Latino Business Leaders

ALPFA 41st Annual Convention RegistrationAugust 3-7, 2013 • Washington D.C.

Packages DO NOT include airfare or hotel accommodations.

Registration Includes

Luncheons WorkshopsWOA EventsProduct PavilionSocial Events and ReceptionsCareer Fair/University Forum ALPFA Awards Gala Dinner

Join ALPFA today and enjoy the member rates for the 2013 Convention!

Go to www.alpfa.org to sign up today! You can also include your membership with your convention registration.

Please check off your purchases:

Membership ____ Professional ($120.00 per year / $300 3 yrs. / $1,200.00 Lifetime) ____ Student ($20.00) ______ Graduate student ($30.00)

Convention Full Registration ____ Professional Member ____ Professional Non-Member ____ Student Member ____ Student Non-Member

Total To Be Charged: __________

$ 700 $ 800 $ 1000 $ 1250$ 900 $ 1000 $ 1200 $ 1450

Good till 9.30.12Convention

Rate

10.1.12 - 12.31.12Early Early

Registration Rate

1.01.13 - 5.31.13Early Registration

Rate

After 5.31.13Regular Rate

MemberNon-MemberStudents

Student, Non-Member

*Guest Pass Rates

$ 200$ 250

$ 500 $ 550 $ 600 $ 650

* Guest refers to a spouse, significant other or personal friend, NOT abusiness associate, staff colleague or fellow student. Valid for allConvention receptions, luncheons and gala. Does not include workshops.


* Partial List

convention.alpfa.org

SECURING A SEAT AT THE TABLE OF SUCCESS

Lead Sponsor

ALPFA 41st Annual Convention RegistrationAugust 3-7, 2013 • Washington D.C.

801 South Grand Avenue, Suite 650Los Angeles, CA 90017

RETURN SERVICE REQUESTED

ALPFA

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