APPLYING THOUGHT…. WIPRO

WIPRO AND INNOVATION

WIPRO

Objectives of the Case…

•To study the innovation process and strategies at Wipro

•To determine the benefits that Wipro derived from the innovation process

About the Founder:1. Hasham Premji 2. Azim Premji

About Wipro:3. Global Service provider4. Wipro’s Business values• process excellence• quality frameworks • service delivery innovation.

“INNOVATION IS WIPRO - WIPRO IS INNOVATION”

Why is innovation important at Wipro?1. Gain acceptance in the global market 2. Differentiate itself from the rest of the companies

Azim H. PremjiChairman, Wipro .

DIVERSIFICATION1947 - Vegetable Ghee & Soap

1975 – Hydraulic cylinders and Pneumatic cylinders

1980 – IT Business

1991 – Lighting & Baby Care Products

SUBSIDIARIES• Wipro Fluid Power

• Wipro Consumer Care & Lighting

• Wipro InfoTech

• Wipro Technologies

• Wipro GE Medical Systems Ltd.

• Wipro Health Science

• Wipro e-peripherals

CERTIFICATIONS OF WIPROSix Sigma Certification

CMM Level 5 Certification

PCMM Level 5 Certification

TL9000 Certification

INNOVATION IN WIPRO

Approach by Wipro

Theme - Fast forward into the futureLine extension projects – Newer

practice areas within divisions

Breakthrough projects – Newer

business areas

The Process

Every idea needs to go through an evaluation gate process

Innovation council decides the movement through the gates

2002-03

2003-04

2004-05

2005-06

0

5

10

15

20

25

5

8

16

22No. Of Project

INNOVATION@WIPRO: TECHNOLOGY & BEYOND

• Solutions with high Intellectual property (IP) content, which can be delivered as a service

• art of adopting techniques for service delivery.

• Global Delivery model and Software Factory model for standardized delivery

• Frameworks and methodologies to develop solutions for specific Business..

Technology Process

DeliveryBusiness

Innovation Focus

STRATEGY OF INNOVATION

Quantum

Catch Up Game Changer

Reactive

Problem Solving And fixes New Solutions

Incremental

Proactive

INNOVATION THEMES

• Home Networking

• Content Commerce

• Collaboration & Knowledge Management

• Wireless

GATEWAYS FOR EVALUATIONSet up of INNOVATION COUNCIL (IC)

Five levels of screening-Gateways For Evaluation.◦ Idea gate◦ Evaluation gate◦ Commitment gate◦ Development gate◦ Volume gate

Gate 5Part of Business

Gate 4Customer Pilot

Gate 4Customer Pilot

Gate 3Investments

Gate 3Investments

Gate 2Business Plan

Gate 2Business Plan

Gate1Idea Evaluation

Gate1Idea Evaluation

480 ideas

40 ideas 26 ideas 8 ideas 8 projects8 ideas

Gate 0Idea generation

Gate 0Idea generation

GESTATION PERIODTotal time for an idea to be commercialized

- 18 months

0-6 months- evaluation from all angles

6-12 months -allocating funds and resources.

12-18 months- commercialization

THE ROLE OF MANAGEMENT

INTRANET

INNOVATIVE

TEAMS

WORKSHOPS

THE ROLE OF MANAGEMENT

TECHFORUM

INNOVATION

CENTER

RESEARCH AND DEVELOPMENT CENTERS

FUTURE PERSPECTIVES• Achieve goal of being one of the top 10 IT

company.

• Enter into consultancy services.

INNOVATE PRODUCTS …

• Home gate way software.

• Flow- brix.

• I- desk.

Where Wipro Stands Today !

Innovation projects on across Business Units.

More than 50 CoE.

500 dedicated people working in projects.

Innovation Initiative has contributed to 5% of Wipro’s revenues in 2005-06

Awards won in 2005-06

BENEFITS DERIVED FROM INNOVATION Top IT player

Benefits due to automation

Enhanced customer service

Knowledge management

Collaboration with external environments

Early embracing of new technology

Acceptance in global market

BENEFITS DERIVED FROM INNOVATION

Financial gains

Good revenue streams

Improved service levels

Framework for idea generation

Innovation Council and Centre of Excellence

Increased employees’ competencies

Streamlined processes

CASE SUMMARY… Applying thought

Diversification

Innovation process

Role of management

Innovative products

Future prospects

Presented By:- Group 1 MBA(HR) 1st year