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© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL1
Communication Template GuidelinesBROCHURE
Strategic Marketing
August 2012
ALL COLLATERAL NEEDS TO REVIEWED BY AND APPROVED BY THE BRAND AND MARCOM TEAM
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL2
Usage
Is a detailed pamphlet of printed informational matter - written to sell
A content communication collateral - specifies the technical details and the features and benefits possible
Intelligently created brochures bring in better business and visibility and can help prospects into a loyal customer base
Is therefore ;
• To make it an excellent mix of content + visual
• Use easy to read and understandable graphic mediums like infographics
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL3
Font & Color Pallet
Primary color pallet
Secondary color pallet
CMYK Values | Pallet combination can be interchanged
Color Combination Pallet
+ + + + +
Font used for the case study will be from the Gill Sans font group
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL4
Content Sections within the brochure
The context setting or the lead-in to the brochure should always start with the customer want/need. And only if necessary be supported by the key drivers that help meet that business outcome
Industry Landscape (8 to 10 line description of the prevalent industry landscape)
Introduction (a 10 to 15 line description of the BU overview in context of our industry scenario and our offerings / key solutions. )
Wipro Insight/Wipro Industry Solutions (key solutions ( 2 to 4) that BU offers and how it is aligned to one or more pillars/themes of “Do Business Better”)
Business Impact (4-5 case studies for leading industry customers in not more than 2 lines (at least two should be named). Each should showcase the business outcomes and a quantifiable business impact )
Mandatory's BU Credentials Wipro Credentials Customer Quote/Case study highlightsPaper Size:
For all collateral in US- Paper size is Letter- (8.5 inches width X 11 inches height).
For UK and other areas- Paper size is A4- (8.27 inches width X 11.69 inches height).
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Layout
Pg 5 Pg 6 Pg 1THIS IS A STANDARD 6 PAGER. CAN BE A 4 PAGER ALSO
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Layout
Pg 2 Pg 3 Pg 4THIS IS A STANDARD 6 PAGER. CAN BE A 4 PAGER ALSO
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Cover
1 HEADER:Logo Unit (RHS- Top) Always to use the normal logo i.e. (without any circle)
3 Brochure Headline Not to exceed 3 lines Font Size: (30-40) , type- Gill Sans MT
4
Color Band (All relevant places)Thickness of the band should not be more or less than 3mm. The color for the top band should be taken from the primary color pallet.
IMAGE AREA Image type : mostly Royalty Free (do not use images with water mark) The image should have fidelity to cover
60% of the cover page
5
6 BU/Solution/Vertical Name: Bottom white band 18 mmLeft hand bottom: Font size: 9, Font Type: Gill Sans
7 Do Business Better:All caps. Gill Sans Font Size: 12, Type: Gill Sans
2 Wipro URL: Font: Gill Sans condensed, Size: 9
1
3
5
6 7
2
4
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL8
Cover
1
1 HEADLINE:Should bring out the customer want or need/benefit upfront
In case of a solution brochure, the line should reflect the key customer benefit.
The solution or the technology driver that describes the above business outcome can be described just below the headline.
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL9
Cover
1
1 ALTERNATIVE IMAGE TREATEMENT:For images which are beyond grey background, please ensure that they are have a single color tone, with a Focal element
This image and the line is indicative to illustrate the point
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Inside page (Pg.2)
1
2
3
Introduction
Headline: Gill Sans Std Light. Size: 16
Bodycopy:Gill Sans Std: size:9
Wipro Solution Introduction This can being on this page but is optional.Headline: Gill Sans Std. Size: 16Bodycopy:Gill Sans Std: size:9
2
3
Context Setting- this needs to reflect the customer want or need / benefit
Industry background:
Headline: Gill Sans Std Light. Size: 30
Body copy:
Gill Sans light: size:16
1
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL11
1
Inside page (Pg.3)
Typically this page can be earmarked for Infographics or Wipro Insight/Solution
For more information on ingographics go to slide #15
1
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL12
Inside page (Pg.4)
1
2
Case Study
Introduction
Headline: Gill Sans Std Light. Size: 16
Bodycopy:Gill Sans Std Light: size:15
1
Case Study Bodycopy:Gill Sans light : size:9
2
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1
Quote (Pg.5)
QuotesIndustry background:
Headline: Gill Sans Light. Size: 20
Bodycopy: Gill Sans Std Light size:12 – 14
Name : Gill Sans MT Bold
Designation: Gill Sans MT Italic
1
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Back Page (Pg.6)
Mandatories:
Wipro logo to be placed in the center of the page.
Other mandatories are BU Mandatory (if any) Boiler plate (Url, About Wipro Tech., DBB) Wipro Address Copyright Statement Document Key
Copyright Statement:
©Copyright 2012. Wipro Technologies. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without express written permission from Wipro Technologies. All other trademarks mentioned herein are the property of their respective owners. Specifications subject to change without notice.
NOTE:The above to be used in 3 lines space permitting, else just use: © WIPRO TECHNOLOGIES 2012
Technologies
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL15
Insert the Key
All Marketing collateral will need to have a key in small font along the fold or side of the printable area
The Key to be introduced in any collateral is suggested below.
The key is to be inserted in very small font in a non-intrusive corner of the collateral
creative agency inserts- geo/agency/created-valid till
IND/TMPL/JAN2012-MAR2013
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL16
Information through graphics
Information graphics or infographics are graphic visual representations of
information, data or knowledge. The main benefit of info graphics is to
display the information/data which is usually presented in tables & boxes
into a very interesting form and thereby engaging the reader. This not only
enhances the value of the publication, but also ensures a the data and the
insight is imprinted in her mind. On the side-lines, an info graphic also
saves you from putting paragraphs after paragraphs explaining a concept.
Here are some examples (some might not be relevant to our industry, but is a
example to drive the point) and will start with an infographic on infographics
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© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL20
Thumb Rule
Make sure that an infographic is simple and not elongated, complicated and difficult to read
Don’t expect the infographic to do all the work, in other words, lets not fill the brochure with multiple infographics
© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL21
Thank YouBrand & Marcom Team
Wipro Global IT Business