WireIE Holdings Inc.35 Leek Cres., Floor 2

Richmond Hill, ON, CAN

L4B 4C2905-882-4660

July 2012Ian Gilbert

CANTO Marketing Panel

• What’s Changing• What’s Important to Your Customers• What’s Unique to the Caribbean

Market• Implications for How and Where

We Sell• About WireIE• Summary

Broadband Will Accelerate Marketing Opportunities

2

• Consumers needs and desires• Business and Governments requirement for

real-time applications• Broadband penetration and growth

of GDP • Technology in demand generation - instant

What is Changing?

3

The American Express Global Customer Service Barometer research was completed online among a random sample of consumers aged 18+ Globally B2B & B2C

Factors in deciding to do business with a Company:Canada, US, Europe, India, and Japan1.Personal Experience with company2.Company reputation or Brand3.Recommendation from friends/family/colleagues4.Traditional Media5.Social Media

What’s Important to Your Customers - Marketing

4Source: AMEX, Global Customer Service Barometer, April 2010

Physical Presence is Required•Total Population excluding Cuba – 30+Million•Annual Tourism – 20+ Million•B2B – If your not here – your nowhere.

•You build your Brand and your business through people and presence.•Highly targeted mediums focused on the technology/Telco sector – Region wide

What’s Unique to the Caribbean

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• Countries with higher Ethernet penetration and population – target

• Tourism industry• Business

Implications for How and Where We Sell

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• Network Carrier providing Native Ethernet Solutions for business, enterprise and government

• Focusing on cost-effective backhaul & access solutions using fibre and advanced digital radio

• Industry-leading next generation network design professionals

• Founded 2007, privately held• Headquartered in Toronto with branch offices and

NOC facilities in Barbados, Texas & California

About WireIE

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• Growing Ethernet penetration is changing:

– How we market– Who we market to– Where we market– How long we market

• Economies and countries are redefining their future

• Urban, rural and remote locations are benefiting• Competitive landscape is being redefined

Summary

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Thank you