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© 2013 Integrated Device Technology, Inc. PAGE 1 Jeff McCreary President and CEO Analog Semiconductor Forum October 8, 2013 Wireless Power Solution
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Page 1: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 1

Jeff McCreary

President and CEO

Analog Semiconductor Forum

October 8, 2013

Wireless Power Solution

Page 2: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 2

•IDT: Who We Are

•The Next Killer Application – Wireless Power

User Benefits

Market Opportunities

Technical Challenges

IDT Solutions

AGENDA

Page 3: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 3

Mixed-signal, application-specific solutions

Founded 1980

Workforce Approximately 1,800 employees

Headquarters San Jose, California

Core Expertise Timing, high speed mixed signal design, serial interconnects, memory interfaces, power management, radio frequency (RF) and data conversion

Sales Channels Worldwide network of direct, manufacturing representatives and distribution sales

Financials FY13 revenue - $487.2M Market cap approx. - $1.3B Cash investments - $310M

Research and Development

Well over $100M / year, leading to 900+ issued or pending patents

Snapshot

Page 4: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 4

• Tablets, smartphones, ultrabooks

• Battery life

• Shrinking form factors

• Decreasing cost

• Intel ARM

• Windows Android

• LTE

• 8x higher data rates

• 4G iPhone and Android handsets

• Macro Small cell

• Real time connectivity

• DDR3 DDR4

• Romley Haswell

• Memory bottleneck

• Power consumption

• Microservers

Performance Bottlenecks Moving to the Interfaces

T E C H N O L O G Y T R A N S I T I O N S

Secular Growth Driver: The Mobile Internet

Page 5: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 5

Timing and Synchronization Timing Timing Timing

Analog and Power Power Management Power Management

Wireless Power Power Management

RF, Compression,

Data Conversion

Communications Infrastructure

Enterprise Computing Consumer

Analog+Digital Solutions for Mobility, 4G & the Cloud

Interface and Connectivity

Memory Interface PCI Express

Signal Integrity

RapidIO PCI Express®

Page 6: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 6

Wireless Power

Page 7: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 7

Cutting the Cords…

Page 8: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 8

Why Wireless Power – End User Benefits

True Mobility

● Convergence of communication, entertainment and computing

● Mobile devices become essential part of your daily life

● Frequent and convenient charging become more critical

Removing the last cord creates

TRUE MOBILITY!

Page 9: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 9

Why Wireless Power – End User Benefits

Convenience: Charging Anywhere and Everywhere, without Cords and Wires for Laptops, Mobile Phones, Tablets, e-Readers, and Media Players

● Simply place device on charging mat or wireless power enabled surface

Page 10: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 10

Application Solution Examples

Page 11: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 11

Large and Growing Market

• Mobile phones and tablets dominate throughout the forecast

Unit Shipment-Wireless Power Receivers

Share of Total Units by Application-2011-2021(m)

Source: IHS, iSuppli, September 2013

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Rest Apps

Tablets

Mobile Phones

Page 12: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 12

0

500

1000

1500

2000

2500

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Apple Samsung Nokia BlackBerry

HTC Motorola/Google Mobility Sony Ericsson LG

Huawei ZTE Total Other OEMs

Global OEM Smart Phone Market Share

Source: Company Reports and Canaccord Genuity Estimates

Page 13: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 13

Large and Growing Market

• Combined unit shipments of 1.5 billion by 2021

• Equivalent to revenues of >$250 million in 2013 and $10 billion in 2021

Unit Shipments- Wireless Power Transmitters & Receivers

Source: IHS, iSuppli, September 2013

Page 14: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 14

Technically Challenging

Advanced Technologies

● Mixed Signal architecture requirements

● Different appliances have different range and power requirements, so each of these technologies has its own technical challenges

● Two types of wireless technologies dominate the industry: Inductive coupling and magnetic resonance- lack of single standard

Page 15: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 15

• Magnetics

• Communications

• Precision Analog and Conversions

• Power Management

• Intelligence

• Signal Processing

• RF(Radio Frequency)

• EMI

• Closed Loop Control

Mobile Device

Receiver

Ou

tpu

t L

oa

d

Control System

Power Pick-Up

Comm Cont

ModSensing Control

OutPWR

Base Station

Transmitter(s)

Inp

ut

Po

we

r

Control System

Power Generation

CommCont

DeMod

INPWR

Sensing Control

Induction

LoadReflection

Comm

Control

WirelessInterface

Analog

Transmitter

Communicate

Communicate

Receiver

Analog

Digital

Power

Digital

Power

Power

Transmit

Power

Received

Architecture Requirements

Page 16: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 16

Wireless Power

Magnetic Induction (Device on Charging Mat)

Magnetic Resonance (Proximity)

Page 17: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 17

• What is ideal solution

MI (Magnetic Induction)?

MR (Magnetic Resonance)?

MI or MR Technology?

중립국

Page 18: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 18

Wireless Power Technologies Magnetic Induction

• Variable Frequency

• Magnetic field mostly contained in between ferrite shielding

• Receiver and Transmitter Coils aligned and tightly coupled

Magnetic Resonance

• Tx antennas are designed to create a charging area or field

• Magnetic field radiates outward and is not shielded

• Loose coupling provides spatial freedom

Page 19: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 19

Inductive Wireless Power Transfer

• Power Transfer via Inductive Coupling at Short Distances (mm) • Transmitter (Tx) and Receiver (Rx) coils are

inductively coupled coils AC current in Tx coil generates magnetic field,

which induces a voltage in Rx coil. Rx voltage may

be used to power a mobile device or charge a

battery

• Magnetic field concentrated in small

volume between Tx / Rx

• User exposed to leakage fields only, which

are minimized by shielding

• Improve coupling between coils by Matching coil sizes

Flat interface surface to keep the

distance small.

Shielding and aligning coils

dB/dt

I

Rx Surface

Rx Coil

Tx Coil

Shielding

Shielding

Tx Surface Distance

Page 20: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 20

Work Principle Coil Alignment

Free Positioning

(Moving Coil)

Free Positioning (Coil Array)

Guided Positioning

(Magnetic Attraction)

M

x

y

Free Positioning (Coil Array)

A

● Design Freedom ● Guided positioning with tactile feedback

● Free positioning with moving coil

● Free positioning with selective activation of coils in coil array

Page 21: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 21

WPC &

PMA

A4WP

Standardization

Page 22: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 22

Wireless Power

Magnetic Induction (Device on Charging Mat)

Magnetic Resonance (Proximity)

• Multi-Mode / WPC “Qi” and PMA Compliant

• Transmitter

• Widest product portfolio in the industry

• Only single chip solution - smallest size and lowest BOM

• Receiver

• Shortest charging time – highest power

• Dual-mode support of WPC and PMA (IDTP9021)

• A4WP Solutions

• Partnership with Intel and Qualcomm

Page 23: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 23

Wireless Power System Transmitter (Tx)

● Power Conversion Unit: DC-to-AC Conversion

● Adapts Power Transfer ● To the need of the receiver

● To a required operating point

● Receives Messages ● Via communication packets by de-

modulation of the reflected load

Receiver (Rx)

● Power Receive Unit: AC-to-DC Conversion

● Controls Received Power ● To the need of the mobile device

● To the desired operating point

● Sends Messages ● Via communication packets by load

modulation on the power signal

Load

IDTP903x Transmitter Family

Synch Half

Bridge Inverter

Micro

Controller

FOD RAM

Status & PG

Indicator

OTP, UVLO

OVP, OCP

Buck

Converter

I2C

GPIO

ROM

2 Ways Secure

Authentication

Modulation/

Demodulation

Thermal Loop

Control

ADC

Clock

Micro

Controller /or

state-machine

Synch

Full Bridge

Rectifier

FOD RAM

Status & PG

Indicator

OTP, UVLO

OVP, OCP

Buck

Converter

USB/Adaptor

Control

I2C Clock ROM

2 Ways Secure

Authentication

Modulation/

Demodulation

Thermal

Control

GPIO

ADC

IDTP902x Receiver Family

WPC Qi Communication Link

IDT Back Channel Communication

Page 24: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 24

Wireless Power Challenges…

● Magnetic Induction vs. Magnetic

Resonance?

● Two dominant Magnetic Induction

standards

● System designers demand the

freedom to individualize their end

products design

Page 25: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 25

IDT’s Solutions

Page 26: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 26

Eliminates compatibility barriers between transmission standards with a single-chip solution, empowering mobile device and accessory OEMs to use a single bill-of-materials (BOM) and minimize the application footprint

Dual-Mode Wireless Power Receiver: IDTP9021

• Automatically switches between WPC and PMA protocols and negotiates the power exchange without user supervision

• Achieves compatibility with the emerging PMA Type 1 interoperability specification in addition to compliance with the WPC “Qi” standard

• Allows customers to consolidate multi-chip configurations into a single-chip solution

Industry’s First Dual-Mode Wireless Power Receiver

Page 27: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 27

IDTP9021 - Industry’s First Dual-Mode Wireless Power Receiver

● Industry’s First Dual-Mode

Compatible Solution Compliant with

WPC and PMA

● Fully Integrated Single-Chip Receiver

with Regulated 5V Output

● Standalone Communication and

Protocol Management

● Foreign Object Detection (FOD) for

Safety

● Closed-Loop Power Transfer control

between Base Station and Mobile

Device

● Programmable option for added

security and encryption up to 64 bit

Embedded

Micro

Controller

High Effi Synchronous Full Bridge Rectifier

Multi Layer

Foreign Object

Detection

RAM

Proprietary

Back Channel

Communication

Status & Power

Good Indicator

OTP, UVLO

OVP, OCP

High Effi Buck

Converter USB/Adaptor

Control

I2C Clock ROM

2 Ways Secure Authentication

Modulation/

Demodulation

Thermal Loop

Control

GPIO ADC

Page 28: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 28

Wireless Power Challenges…

● Magnetic Induction vs. Magnetic

Resonance?

IDT offers both technologies

● Two dominant Magnetic Induction

standards

IDT provides the first and only

dual mode solution

● System designers demand the

freedom to individualize their end

products design

IDT’s solution includes microcontroller for design flexibility & individualization

IDT offers proprietary back channel communication

Page 30: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 30

Cutting the Cords: Road to True Mobility

Real User Benefit-

True Mobility and Convenience

Rapid Market Growth & Deployment

Technical Challenges Market Challenges

Superior IDT Solutions

Page 31: Wireless Power Solution - Dongbu · PDF fileWireless Power Solution . ... Market Opportunities Technical Challenges IDT Solutions ... • Mobile phones and tablets dominate throughout

© 2013 Integrated Device Technology, Inc. PAGE 31

Thank You 감사합니다


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