Date post: | 12-Apr-2017 |
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Marketing |
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11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-FiMAKING YOUR WI-FI WORK FOR YOU
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
What Are Your Marketing Challenges?
Do they include:•Increasing Brand Awareness•Increasing Social Engagement•Obtaining Valid and Reliable data•Encouraging Repeat Customers•Making your life easier!
What if you could do this automatically?
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
The Traditional Wi-Fi Approach
COPYRIGHT OBSERV IT LTD 2014
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Traditional Approach - 3 Steps
Step OneSelect Wifi Network
Step TwoEnter Security Key
Step ThreeBrowse the Internet
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
How Does It Aid Marketing Objectives?
•Entices more users to visit - but many now offer Wi-Fi with varying degrees of quality - important
•If you’re the odd one out then they may not come to you.Anything else?...
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Traditional Approach
Basically traditional Wi-Fi is not doing much to help you overcome your marketing challenges.
It can cost £1000’s to install an appropriate Wi-Fi system.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
The Social Wi-Fi ApproachHARNESS WI-FIS MARKETING POWER
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Approach - 3 Simpler Steps
Step OneSelect Wifi Network
Step TwoLogin with Social Login
Step ThreeBrowse the Internet
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi someBenefitsITS ALL TODO WITH STEP 2
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Some Social Wi-Fi Benefits
•Automatically improve brand awareness online.
• People sharing your brand• Likes from actual customers
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Benefits•Automatically obtain customer information (Profile data) from real visiting customers. •Build a valid and reliable database.•it’s automatically updated with their most recent profile changes every time they login!!•Exportable.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Some Social Wi-Fi Benefits
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Some Social Wi-Fi Benefits
•Engage with customers at that time and in the future through login adverts and personalised automated delayed or scheduled emails.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Benefits
Harness the Power:•You know who your customers are so Target the rightpeople, at the right time, with the right message.•Birthdays – Invite to Celebrate•Relationships – Valentines Day – Special Offerings•Event Attendees – Schedule a re-invite
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Social Wi-Fi Benefits
If you understand and know your customers, then you can produce content that will fully engage them.
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Does Social Wi-Fi:
•Increase Brand Awareness - Yes•Increase Social Engagement - Yes•Obtain Valid and Reliable data - Yes•Encouraging Repeat Customers - Yes
Make your life easier - ?
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
Target Markets ?
11/23/2016 COPYRIGHT OBSERV IT LTD 2014
The End! any Questions?