WIRELESS SOLUTIONS INTERNATIONAL INC. IMPLEMENTING PREPAID CALLING SERVICES IN LATIN AMERICA CALLING...

WIRELESS SOLUTIONS INTERNATIONAL INC.

IMPLEMENTING PREPAID IMPLEMENTING PREPAID

CALLING SERVICES

IN LATIN AMERICA

CALLING SERVICES

IN LATIN AMERICA


Who Is Wireless Solutions Who Is Wireless Solutions International (WSI)?International (WSI)?

Staffed by a multi-disciplinary team of telecom Staffed by a multi-disciplinary team of telecom specialists with a wide range of operator experience and specialists with a wide range of operator experience and international project management expertiseinternational project management expertise

Dedicated to the on-site implementation of value-added Dedicated to the on-site implementation of value-added services in the telecommunications industryservices in the telecommunications industry

Total ‘turnkey’ solutions from pre-sale system Total ‘turnkey’ solutions from pre-sale system acquisition through to commercial implementation and acquisition through to commercial implementation and post-implementation support and system maintenancepost-implementation support and system maintenance

WSI’s staff has implemented prepaid systems across 4 WSI’s staff has implemented prepaid systems across 4 continents and numerous network operatorscontinents and numerous network operators


WSI Will:WSI Will:

Assume stewardship of implementation issuesAssume stewardship of implementation issues Develop a project management timeline and Develop a project management timeline and

ensure scheduled deliverables are achievedensure scheduled deliverables are achieved Ensure fastest time-to-market possibleEnsure fastest time-to-market possible Share/apply ‘best practices’ from other operators’ Share/apply ‘best practices’ from other operators’

experiences to each installationexperiences to each installation Educate/train operator’s personnel to become Educate/train operator’s personnel to become

self-sufficient in on-going operations, program self-sufficient in on-going operations, program development and system maintenancedevelopment and system maintenance


WSI’s CLIENTS WSI’s CLIENTS IN BRAZILIN BRAZIL


AMERICELAMERICEL

TELEMIGTELEMIG

AMAZÔNIAAMAZÔNIA

TELETELETT


World’s largest Wireless Local Loop implementation 17 States Pop: 125 Million Area: 60% of U.S.


Prepaid Disposable AccountsPrepaid Disposable Accounts

Inherently non-rechargeableInherently non-rechargeable

Intended to use until balance exhausted and Intended to use until balance exhausted and thrown awaythrown away

Generally distributed with a set of simple of Generally distributed with a set of simple of featuresfeatures

• although not to be required simple! although not to be required simple!

Aimed at transient market segmentsAimed at transient market segments

Require strict audit and fraud controlsRequire strict audit and fraud controls

Generally have a useful shelf life/expiry dateGenerally have a useful shelf life/expiry date


Calling Card Calling Card CharacteristicsCharacteristics Flexible tariff structuresFlexible tariff structures

Peak/ Offpeak, Promotional, Peak/ Offpeak, Promotional, Holiday, Time-of-Day, Holiday, Time-of-Day, Country-to-CountryCountry-to-Country

Call ManagementCall Management Follow-on callingFollow-on calling Conference callingConference calling

Called number restrictionsCalled number restrictions White lists, black lists, free White lists, black lists, free

numbers, etc.numbers, etc. Security measuresSecurity measures

Passcode, # of calls, max. Passcode, # of calls, max. length of calls, etc.length of calls, etc.

Real-time credit controlReal-time credit control

Credit ceilingCredit ceiling Multiple language Multiple language

announcementsannouncements National & International National & International

callingcalling Operator fallbackOperator fallback Single or multiple users Single or multiple users

per accountper account Services can be enhanced Services can be enhanced

with:with: Voice dialingVoice dialing Voice mail servicesVoice mail services Abbreviated dialingAbbreviated dialing


Calling Card ProcedureCalling Card Procedure

In general terms, to access a Calling Account Service, a caller In general terms, to access a Calling Account Service, a caller does the following:does the following:

Dials the Prepaid Calling Services access code (e.g. a 0800 Dials the Prepaid Calling Services access code (e.g. a 0800 number)number)

The caller then hears the agency’s branded greeting such as; The caller then hears the agency’s branded greeting such as; “Welcome to Genesis’ Long Distance Calling Card Service” or “Welcome to Genesis’ Long Distance Calling Card Service” or "Welcome to Renato Morgado’s Prepaid Card Service" "Welcome to Renato Morgado’s Prepaid Card Service"

The caller listens to a short main menu, designed to either accept The caller listens to a short main menu, designed to either accept an account number or access more options. This allows an account number or access more options. This allows frequent users to quickly complete their tasks.frequent users to quickly complete their tasks.

The caller then enters the account PIN. The caller then enters the account PIN. The caller then enters the desired destination number. The caller then enters the desired destination number. If the PIN is associated with a Prepaid card, the subscriber is If the PIN is associated with a Prepaid card, the subscriber is

then played an announcement informing them of the balance then played an announcement informing them of the balance they have remaining on the account and the call is completed.they have remaining on the account and the call is completed.


Calling Card ProcedureCalling Card Procedure

(1) Dial Access Number

(2) All Inbound Calls Forward toService Node to Verify PIN andBalance

(3) Hairpin call backto switch (Service Node rates calls in real-time)

(4) Outbound Call Placed

NetworkSwitch


Source: Market Survey

PRE PAID PLAN ATTRIBUTES ASSESSMENT

7%

2%

3%

10% 21% 57%

9% 4% 7% 11% 26% 43%

8% 8% 11% 20% 26% 27%

5% 4% 6% 13% 24% 48%

9% 4% 10% 13% 25% 39%

12% 9% 18% 22% 21% 18%

19% 8% 11% 15% 20% 27%

G

F

E

D

C

B

A

Highly negative 2 3 4 5 Highly positive

PRE PAIDPRE PAID

ATTRIBUTESATTRIBUTES

PROBEDPROBED

A- 60 days card validityA- 60 days card validity

B- Cards allows a certain B- Cards allows a certain

number of calls, at specific number of calls, at specific

per minute rates plus per minute rates plus

connection costconnection cost

C- Voice mail resourceC- Voice mail resource

D- Benefit to totally control D- Benefit to totally control

expenses, and can use for expenses, and can use for

long distance callslong distance calls

E- No monthly feesE- No monthly fees

F- Ideal for young people, kids, F- Ideal for young people, kids,

and studentsand students

G- Avoids unpleasant monthly G- Avoids unpleasant monthly

bill surprisesbill surprises

Attractiveness Pre Paid AttributesAttractiveness Pre Paid Attributes

The fact that Pre paid avoids unpleasant surprises in the monthly bill, provides The fact that Pre paid avoids unpleasant surprises in the monthly bill, provides control over expenses and is ideal for young people and students are the most control over expenses and is ideal for young people and students are the most important features of the Pre Paid planimportant features of the Pre Paid plan

Prepaid Benefits – End UserPrepaid Benefits – End User


Prepaid BenefitsPrepaid Benefits

PrepaymentPrepayment Reduction in back office Reduction in back office

functions functions (“bad debt”/collections) (“bad debt”/collections)

Retention toolRetention tool Low cost of acquisitionLow cost of acquisition Single platform; multiple Single platform; multiple

marketsmarkets Opens new distribution Opens new distribution

channelschannels Account history available in Account history available in

real timereal time Competitive offeringCompetitive offering

Location independenceLocation independence Cost ControlCost Control Simple, faster purchasingSimple, faster purchasing process process International Calling International Calling Capabilities Capabilities AnonymityAnonymity No contract; no monthlyNo contract; no monthly bill; no deposit bill; no deposit Low barrier to entryLow barrier to entry

END USEREND USER OPERATOROPERATOR


Project Management - Now Project Management - Now the Fun Begins...the Fun Begins...

WSI – on-site team of cross-functional telecom specialistsWSI – on-site team of cross-functional telecom specialists Total ‘turnkey’ implementationTotal ‘turnkey’ implementation

Pre-sale system acquisition – supplier evaluation, selection & Pre-sale system acquisition – supplier evaluation, selection & contract negotiationcontract negotiation

Commercial implementation – Marketing, Finance, Customer Commercial implementation – Marketing, Finance, Customer Service, DistributionService, Distribution

System integration – Billing systems, financial/accounting, System integration – Billing systems, financial/accounting, banking networksbanking networks

Post-implementation support and system maintenancePost-implementation support and system maintenance

• Typical Prepaid implementation: Typical Prepaid implementation: 150 days to launch; (180 days inclusive of RFP, vendor 150 days to launch; (180 days inclusive of RFP, vendor

evaluations and selection process)evaluations and selection process) Approximately 2400 + man-days to implementApproximately 2400 + man-days to implement

Project tasks:Project tasks:150+ Engineering & IT tasks150+ Engineering & IT tasks125+ Marketing & sales tasks125+ Marketing & sales tasks30+ Distribution tasks30+ Distribution tasks


Commercial ActivitiesCommercial Activities Business case developmentBusiness case development Financial ModelingFinancial Modeling Market researchMarket research Product SpecificationProduct Specification Pricing Strategy (airtime, Pricing Strategy (airtime,

validity periods, denominations: validity periods, denominations: units vs. minutes vs. currency)units vs. minutes vs. currency)

IVR & Voice Mail service IVR & Voice Mail service logic/call-flow definitionlogic/call-flow definition

IVR & Voice Mail IVR & Voice Mail scripting/recordingscripting/recording

Card designCard design Telephone set testing & Telephone set testing &

selectionselection Marketing CommunicationsMarketing Communications Branding StrategyBranding Strategy

User manuals (content, design)User manuals (content, design) Packaging conceptPackaging concept Advertising briefsAdvertising briefs Mediaplan - TV, Radio, Press & Mediaplan - TV, Radio, Press &

BillboardsBillboards POS & brochure developmentPOS & brochure development Distribution StrategyDistribution Strategy Packaging StrategyPackaging Strategy Dealer Compensation StrategiesDealer Compensation Strategies Development of promotional & Development of promotional &

training materials (Customer training materials (Customer Service, Indirect & Direct Sales)Service, Indirect & Direct Sales)

Business Process designBusiness Process design Regulatory – service filingsRegulatory – service filings Etc...Etc...


Technical ActivitiesTechnical Activities Request for Proposal DevelopmentRequest for Proposal Development Vendor evaluations & negotiationsVendor evaluations & negotiations Implementation planningImplementation planning Delivery SchedulesDelivery Schedules System Importation & Custom ClearanceSystem Importation & Custom Clearance Subscriber migration processes (pre-to-Subscriber migration processes (pre-to-

postpay & vice-versa)postpay & vice-versa) Service provisioning (activations, Service provisioning (activations,

deactivations, restore, suspensions, etc.)deactivations, restore, suspensions, etc.) Switch meditationSwitch meditation Development, installation of, and training Development, installation of, and training

on, internal management reportson, internal management reports Tariff Table Updates (Promotions, Tariff Table Updates (Promotions,

LD/International Tariffs, New Rate Plans)LD/International Tariffs, New Rate Plans) Customer Profile Data EntryCustomer Profile Data Entry IT Operations IT Operations TrainingTraining

Interface Development & Support – Interface Development & Support – Network Switches, Billing System, Network Switches, Billing System, Banking Networks, Internet, IVRs, Voice Banking Networks, Internet, IVRs, Voice MailMail

Customer Service Training Customer Service Training and Desktop and Desktop RequirementsRequirements

Value Card Provisioning &Value Card Provisioning & Test plansTest plans Telephone set Provisioning & Test plansTelephone set Provisioning & Test plans Testing Production PlatformTesting Production Platform Acceptance testingAcceptance testing Unix administration & shell programmingUnix administration & shell programming Database design, implementation & Database design, implementation &

administration (Oracle, Sybase, SQL administration (Oracle, Sybase, SQL Server)Server)

Frontend design & development on Frontend design & development on Windows MS product familyWindows MS product family

Internet/intranet design & implementationInternet/intranet design & implementation Etc…..Etc…..


WSI’s CRM software allows end users (Customer Care, Network WSI’s CRM software allows end users (Customer Care, Network Operations Centers, Corporate stores, Dealers, Customers) secured Operations Centers, Corporate stores, Dealers, Customers) secured access to account detail (via intra/internet) from any workstation. access to account detail (via intra/internet) from any workstation.

Add/delete user accountsAdd/delete user accounts Migrate service classMigrate service class Change account balanceChange account balance Reset passwordsReset passwords Modify account expiration datesModify account expiration dates View account historyView account history View provisioning logView provisioning log View usage & recharge reports on-lineView usage & recharge reports on-line


Account InformationAccount Information


ReportsReports


WSI’s Integra Customer WSI’s Integra Customer Relationship ManagementRelationship Management

All my bills are shown on-line!

Internet dial-up at home location or roaming location


System Integration – System Integration – DistributionDistribution

Unibanco

$

Bank

$

Bank

$

Bank

Bradesco

Caixa Economica Federal

$

Bank

Visa Net

M asterCardRede Card

Itau

AmEx

14,000 POS

“Soft” PINs

Low cost channel

Immediate

Negotiated contracts with national financial institutions

Developed interfaces to banking networks and Enhanced Service’s platform


System Implementation & System Implementation & Administration AlternativesAdministration Alternatives Service Development & ImplementationService Development & Implementation

Operator purchases, WSI implements, Operator Operator purchases, WSI implements, Operator supportssupports

Facilities ManagementFacilities Management Operator purchases, WSI implements and supportsOperator purchases, WSI implements and supports

Turnkey OutsourcingTurnkey Outsourcing WSI purchases, implements and supportsWSI purchases, implements and supports

Wholesale (Resale)Wholesale (Resale) WSI purchases & resells wholesale minutesWSI purchases & resells wholesale minutes

The primary difference between these 4 approaches is the time-to-market and capital expenditure required to implement the platform.


GRACIASMUCHAS

Caracas, Dec. 2000Caracas, Dec. 2000

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