connect.advise.share

Dol ly ReshamiyaMila Tkachenko

Sair Buckle

Tommaso LombardiHeather Bessette

Summer Bon

Sabrina Str ickler

Annmaria ReaneyAshley Boss

Squared Onl ine, group 5, December 2013.

Professionals, business people, and graduate students need easy and instant access to…

• Advice from trusted experts• Help with specialist topics• Solutions to business issues• Outsourcing tasks or projects• Learning from the best

I need an expert to solve this…

The Problem

A social network connecting professionals in a community where members can…

• Seek and Share expert advice

• Buy and Sell professional services / training

• Contribute to collective professional growth

Our Solution

.connect .advise .share

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Key Resources

Corporate professionals136m US jobs @ Nov 2013

Subject Matter Experts23m SME in USA

Students/Scholars461K students enrolled in higher education

Graduates

Customer Segments

• 23 million SME in America account for 54% of all US sales. (SBA)

• 42 % of SME have online presence (Ipsos Media CT)

• 92% of U.S. companies have used social media networks to find talent & potential employees or to hire / get professional help (Jobvite 2012 )

• 97 % of customers will search for businesses online in the nearest future (Ipsos Media CT)

Target SME: USA

• Google +HelpOuts• Data centre facilities• ‘Sages’ – Thought Leaders:

5 corporate experts; 5 SMEs; 5 students/scholars.• Start-ups and Small Business Owners• Technology Partners • Professional Institutions

Wisefiends Key Partners

Main Competitors

Our Strengths

• Public or private group capabilities to source and outsource services ie consultancy services

• Collective environment to solve problems and work collaboratively

• Google +Hangout integration, frictionless login with SSO • Individual business profiles that act as microsites with

advice and group facilities• Adoption of gamification to keep the users involved and

motivated (future)

Why We’re Different

• Website• Browser Add-on for easy search• Mobile Web App for on the go search• Expert Talent• Video & training documentation• Professional databases like LinkedIn

Key Resources

• WiseFriend will be there as both a Moderator and a facilitator to connect you with the right person

• WiseFriend will qualify the experts through a screening process

• WiseFriend will facilitate the classroom and one-on-one time either through a user – friendly interface or if the market allows connecting in-person with sponsored meet-ups hosted by WiseFriend coordinators.

Customer Relationships

Revenue Generation

USERFreemium Membership – access to 50 contents or questions asked to experts, access to additional content or classes with ad-hoc payments – Paid Seminars and courses

Full Subscription at $30/month or $300/year user subscribes to annual payment plan allowing full access to all content, livestreaming for corporate training be hosted on Wisefriend's platform)

BUSINESSEnterprise Fees – service fees applied on each business transaction made i.e when outsourcing/contacting/hiring a talent/expert/consultant for a project (which must be hosted on Wisefriend's platform)

Advertising – service fees for eDM, banner ads, sponsored listings, advertising platform to reach users via profiling

Break even point in year 2.1.

• Online display advertising• Partnerships with businesses• Partnerships with institutions / colleges• Organic Search Engine Optimization• Paid Search (Adwords)• Affiliate Networks • Word of Mouth• Some Traditional Advertising i.e. Classifieds• PR Activities (Eg. Articles in online/offline

Business/Career magazines/blogs)

Marketing Channels

• Platform development • Mobile app development • Finding valuable mentors and institutions/agencies to

work with and developing those relationships• Developing technology for platform • Creating user-friendly tools • Managing the channels and technology • Managing subscriptions and marketing

Key Start up Activities

Cost Structure (Year 1)We are planning to raise $550 000 to cover:

Pre-operating ExpensesStart-up Development Cost + Mobile App – $ 50,000Initial procurement of thought leaders – $ 20,000Advertising & PR Costs (Digital only) – $ 100,000

Overhead ExpensesFixed Assets – $ 340,000

Operating ExpensesGeneral Administration Human resources (IT, dev, CS, HR, admin)Marketing and promotionConnectivity and serversCustomer service and community management

Startup Costs• Backend systems – $20,000• Frontend development and design – $15,000• Payment process/gateway and SSL cert – $5,000• Mobile application development – $10,000

Fixed Costs (year 1 estimate)• Server rental – $10,000• Data traffic and CDN – $20,000 • System administration – $10,000

Tech & Dev Costs (year 1)

Geographical Expansion• 1st year – Focus on US market• 2nd year – Expanding to UK, Canada, Australia,

Netherlands, Germany, India, China, Japan, Korea• 3rd year and onwards – World

Expertise expansion • 1st year - 5 specialist domains/topics• 2nd year - 5 more domains/topics• 3rd year and on - cover all topics by user interest

Ambitious Plan…

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Key Resources

Sair Buckle, Product Development

Heather Bessette Business Development

Mila Tkachenko Idea, Marketing & Strategy

Sabrina Strickler Investor Relations

Annmaria ReaneySocial Media

Tommaso Lombardi, Product Management

Summer BonE-commerce

Dolly ReshamiyaPublic Relations

Ashley Boss Advertising

Founders