WiTech Wi-Fi Cloud (20110705 - 1)

8/4/2019 WiTech Wi-Fi Cloud (20110705 - 1)

1/27

Wi-Fi CloudThe next generation Wi-Fi 2.0 solution to meet

the emerging market needs


2/27

Impact of mobile Internet onthe service provider market 1/2

Monthly data consumption per subscriberover time by other mobile platforms

Monthly data consumption per subscriberover time by smartphones

Data usage is growing so quickly that

it threatens to swamp the capacity of

todays mobile networks .....


3/27

Impact of mobile Internet onthe service provider market 2/2

Penetration of smartphones and other devicesover time

Average demand per user versus average capacper user

.... and this is going to happen soone

than most people would expect!


4/27

WiFi increasingly becoming a viableand effective broadband access solution 1/2

The IEEE 802.11n provides for extremely high throughputs,

high spectral efficiency, extended range, multiband support,

and operating flexibility in trading off between distance and

throughput

WiFi can be deployed at lower cost than most alternative

technologies, especially in environments where little wireline

infrastructure exists. Time to market is also much faster

Maturing operatorclass WiFi equipment has thesophisticated functionality needed to work in these challenging

RF environments

New equipment enables flexible deployment. Example

include mesh operation and WiFi based point

to

point

communication for backhaul

Source: Rysavy Research 2010


5/27

WiFi increasingly becoming a viableand effective broadband access solution 2/2

The ongoing popularity of Wi-Fi is reflected in the fact

that worldwide WLAN (wireless LAN) equipmentrevenue in 2010 jumped 25 percent to surpass $5

billion and chipset shipments is expected to hit more

than one billion units per year by 2012

The cellular handsets segment is seen to

maintaining the highest unit shipment

Wi-Fi-enabled products in next five yea

achieving an estimated CAGR of 25 perc

between 2009 and 2015; the penetratrate will reach approximately 40 percent

the total handsets shipped in 2015

Wi-Fi IC shipment forecast by product type


6/27

Wi-Fi is applicable to multiple scenarios

ManagedEnterprise

Services

Digital Home &Vertical applicationsSmart Internet

3G/4G

Data/VideoOffload &

Muni Wireless

Connectivityon the move

Wireless

Advertising

Info

PointSmart

Metering

Videosurveillance

Vertical applications


7/27

Target markets formanaged Wi-Fi hotspot/enterprise services

Education /

Campus

ISP/WISP

Utilities

Franchising

MNO/MVNO

Hospitality

Transportation

Corporate

Healthcare
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8/27

WiTech Wi-Fi Cloud

Wi-Fi Cloud is a turn key, end-to-end solution specifically

tailored for Wi-Fi projects, capable of addressing various

application scenarios and market segments leveraging

state-of the-art wireless technologies and products

Wi-Fi Cloud makes available advanced but easy-to-use

functionalities, that add to a managed and secure Internet

access

Wi-Fi Cloud has been developed around WROP|Cloud,

WiTechs comprehensive multi-technology/service A&SM

(Access and Services Management) carrier-class and

multitenant platform, that was enriched with specific add-ons

and user-friendly web interfaces, suitably developed to meet theparticular Wi-Fi needs of key application scenarios and target

market segments


9/27

Wi-Fi CloudKey characteristics

Wi-Fi Cloud is based on a wireless network architecture that leverages the Cloud

approach and innovative Wi-Fi controllers and access points and is aimed at

reducing up-front investments and operational costs for each project

Wi-Fi Cloud, through its Captive Portal CMS, supported

by an integrated CMS (Content Management System)

provides a feature-rich, easy-to-customize front-end fo

the end-user

Wi-Fi Cloud, through its OMS (Order Management

System) and AS (Assurance Service) facilities, supports a

seamless and reliable end-to-end management of

business partner value chains


10/27

11

Wi-Fi CloudArchitecture

IP

Networks

TelcoGISGeographicalInformation

System

ASAssurance

Service

OMSOrder

ManagementSystem

Extended Applications

Captive Portal CMSContent

ManagementSystem

WROP|Cloud + Extended Applications


11/27

11

IP

Networks

Tenant 1 W-Fi Areas

Operator

Wi-Fi Cloudfor managed Wi-Fi hotspot services

Tenant 2 W-Fi AWROP|Cloud + Extended Applications

Tenant 1 Tenant 2 Tenant n.....

Tenant n W-Fi Areas

Tenant: Municipality, Enterprise, Shop Chain, etc.

Wi-Fi Area: An SSID on one or more Access Points


12/27

11

Multi-tenant and multi-level value chain

Tenant: Municipality, Enterprise, Shop Chain, etc.

Wi-Fi Area: An SSID on one or more Access Points

Operator

Tenant 1 Tenant 2 Tenant n.....

W-Fi Area

W-Fi Area

W-Fi Area

W-Fi Area W-Fi Area

W-Fi Area

W-Fi Area

|


13/27

11

WROP|CloudFunctionalities and advantages

AAA

Subscriber Management

Self Care

Pricing Plan and Rating

Service Profiles and QoS

Access Policy

Zone Management Billing and Mediation

Functionalities

Reporting

Business PartnersManagement

Log Server and tracking

Administration web portal

Secure access (802.1X)

API for an easy

integration

Bonus and promotions: possibilityto create free-of-charge trialperiods

Creation and management ofvouchers and scratch cards

Service profiles differentiatedthrough QoS (guaranteed and peakbandwidth, etc.)

Access policies (restrictions byzones, device, temporal slot, trafficlimits, session number, etc.)

Some advantages

WROP|Cloud

Captive Portal HotSpots

End-Customer

Control Panel Operator / Tenant


14/27

11

Captive Portal CMS

The Captive Portal CMS is a set of functionalities to implement Hot Spot, Gu

Access and Hotlining

The system includes a Welcome Page where the user is redirected when access

the service and a multi-tenant and multilevel (Operator / Tenant / Wi-Fi Area) Cont

Panel to manage it

The Captive Portal CMS has been developed to support structured offering mod

related to multi-level business partnerships

The customization of contents and t

management of portals is carried on through

user-friendly and easy-to-use integrated CM

(Content Management System)

The Captive Portal CMS can be used with a

type of technology access and services


15/27

11

End-User portals Captive Portal:

Typical contents

Welcome Page to register/login

Access to the User Portal (optional)

Support/FAQ Page

Service Plans Page (optional)

Banners

Hot Spot Finder, (optional)

User Portal (optional)

Self-service management of thesubscribed services

Recharges and payments

Reporting

Additional applications

It can be integrated into externalportals

Specific format for thedifferent types of user

terminals Contents customizable

each page

Possibility to add furthpages

Credentials sent via SM


16/27

11

Control Panel

Multi-tenante and multi-level (Operator /

Tenant / Wi-FiArea) access

Management of service profiles and

service plan

Management of Tenants and Wi-Fi Areas

Management of End-users

Reports

For each Wi-Fi Area the Operator and/or

the Tenant can define a specific template

for the associated Captive Portal and

decide which part of the pages (logos,

banners, news, headlines and contents,

etc.) can be managed, using theintegrated CMS, at the level of the

Operator and/or Tenant and/or Wi -Fi Area

Captive Portal CMS


17/27

11

Captive Portal CMSWelcome Page sample

Logo 1

(e.g., Tenant Logo)

Logo 2(e.g. , Operator Logo)

Banner

Banner orNews

LoginImage

Opening text for theregistration and

access to the UserPortal

Useful informationor news/references

Multiple

Banners

C ti Po t l CMS


18/27

11

Captive Portal CMSAn example of the personalizatione of a Welcome Page

Control Panel at theOperator level

Operator

Tenant

Control Panel at theTenant Level

The cheapest

hot-spot

Inbox solution

W-Fi Area

Control Panle at theWi-Fi Area level

Captive Portal CMS


19/27

11

Captive Portal CMSPay Plans and Services Page sample

Pay Plan

For each plan:- Name- Short description- Thumbnail- Complete description- Image

Opening tex

Banner

Banner

Banner

Pagewith plan details

Captive Portal CMS


20/27

22

Captive Portal CMSExamples of high added-value applications

Hot Spot Finder

Search for the closestHot Spot to the currentposition

Search Hot Spot byaddress

Directions to theselected Hot Spot

Check Coverage

Check of thecoverage with seaby address andservice type

Coverage maps

Service provided througthe WiTech application

Wi Fi Cl d


21/27

22

Wi-Fi Cloud as aMarketing & Communication tool

Wi-Fi Cloud can provide a directcommunication channel with End-Usersand allows to:

Offer a new experiencein the shops

Extend the time the consumer spends in the premises Activate Proximity Marketingprograms

Grow the revenues of the advertised products/services

Profile the consumers with detailed statistics


22/27

22

Managed Services

Managing the end-to-endprocess for thedevelopment of nextgeneration wirelessaccess networks

Reducing Time-to-Marketand a lowering TCO

Innovation andExperience

Innovative and reliablesolution based on state-of-the-art technologiesand products

Embedding ten years ofapplication andtechnological experience

Flexibility

Applicable to differentbusiness models andapplication scenarios,guaranteeing a marketdriven approach

Cost model adaptable todifferent productmarketing strategies

Why Wi-Fi Cloud

A f Ti li O N t


23/27

22

A reference case Tiscali Open-Net

Tiscali, on the front-end side,manages/provides:

Direct sales force

Customer contact center

Backhaul connectivity

WiTech, in the back-end side,manages/provides

Wi-Cloud as a fully-managed service

Access point deployment

Level 2 & 3 technical support

Business process supported end-to-end


24/27

22

Business process supported end-to-endby the Order Management System

Complete project life-cycle

Opportunity management

Order management

Delivery management

A d di t d t t l f th t


25/27

22

A dedicated, easy-to-use portal for the partner

Seamless hotspot management

Wi-Fi area management

Service profile management

Subscriber management

Login portal content management

Ti li O N t Th i


26/27

22

Tiscali Open-Net The experience

Fastest time-to-market/customer ever experienced for an added-

value service Allowed to be perfectly in synch with the growingdemand for Wi-Fi services

Sales force increasingly supportive and motivated Wi-Fiservices not just an add-on offer but often a true door-opener and

competitive differentiator for the sale of enterprise broadband

connectivity

Reduced impact on the OSS/BSS infrastructure and organization

Remaining focused on the core operations Minimal Capex and reduced financial risks Mostly a cost of sale A robust and tuned business process, fully supported by the OMS

(Order Management System), easy-of-customization of the

Captive Portal through the integrated CMS, and the choice of

technologically-advanced Wi-Fi products are making the

difference Superior customer and end-customer experiencealong the entire life-cycle


27/27

2

WiTech SVia Giuntin56023 Casc

PISA - Iwww.witec

Phone: +39 050 775

Fax: +39 050 75 47E-mail: info@witec

Thank you for your attention!

For further information, please visit our web site, call us orsend us an e-mail.

www.wropcloud.com

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WiTech Wi-Fi Cloud (20110705 - 1)

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