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11
Wi-Fi CloudThe next generation Wi-Fi 2.0 solution to meet
the emerging market needs
22 March 2011, Lisbon – Portugal
Managed Services Forum 2011
Claudio AdrianiCTO & VP Product Development
22
Impact of mobile Internet onthe service provider market 1/2
Monthly data consumption per subscriber
over time by other mobile platforms
Monthly data consumption per subscriber
over time by smartphones
Data usage is growing so quickly that
it threatens to swamp the capacity of
today’s mobile networks .....
33
Impact of mobile Internet onthe service provider market 2/2
Penetration of smartphones and other devices
over time
Average demand per user versus average capacity
per user
.... and this is going to happen sooner
than most people would expect!
44
Wi‐Fi increasingly becoming a viableand effective broadband access solution 1/2
The IEEE 802.11n provides for extremely high throughputs,
high spectral efficiency, extended range, multi‐band support,
and operating flexibility in trading off between distance and
throughput
Wi‐Fi can be deployed at lower cost than most alternative
technologies, especially in environments where little wireline
infrastructure exists. Time to market is also much faster
Maturing operator‐class Wi‐Fi equipment has the
sophisticated functionality needed to work in these challenging
RF environments
New equipment enables flexible deployment. Example
include mesh operation and Wi‐Fi based point‐to‐point
communication for backhaul
Source: Rysavy Research 2010
55
Wi‐Fi increasingly becoming a viableand effective broadband access solution 2/2
The ongoing popularity of Wi-Fi is reflected in the fact
that worldwide WLAN (wireless LAN) equipment
revenue in 2010 jumped 25 percent to surpass $5
billion and chipset shipments is expected to hit more
than one billion units per year by 2012
The cellular handsets segment is seen to be
maintaining the highest unit shipment of
Wi-Fi-enabled products in next five years,
achieving an estimated CAGR of 25 percent
between 2009 and 2015; the penetration
rate will reach approximately 40 percent of
the total handsets shipped in 2015
Wi-Fi IC shipment forecast by product type
66
Wi-Fi is applicable to multiple scenarios
Managed
Enterprise
Services
Digital Home &
Vertical applicationsSmart Internet
3G/4G
Data/Video
Offload &
Muni Wireless
Connectivity
on the move
Wireless
Advertising
Info
PointSmart
Metering
Video
surveillance
Vertical applications
77
Target markets for managed Wi-Fi hotspot/enterprise services
Education / Campus
ISP/WISP
Utilities
Franchising
MNO/MVNO
Hospitality
Transportation
Corporate
Healthcare
88
WiTech Wi-Fi Cloud
Wi-Fi Cloud is a turn key, end-to-end solution specifically
tailored for Wi-Fi projects, capable of addressing various
application scenarios and market segments leveraging
state-of the-art wireless technologies and products
Wi-Fi Cloud has been developed around WROP|Cloud,
WiTech’s comprehensive multi-technology/service A&SM
(Access and Services Management) carrier-class and
multitenant platform, that was enriched with specific add-ons
and user-friendly web interfaces, suitably developed to meet the
particular Wi-Fi needs of key application scenarios and target
market segments
99
Wi-Fi CloudKey characteristics
Wi-Fi Cloud is based on a wireless network architecture that leverages innovative
Wi-Fi controllers and access points and is aimed at reducing up-front investments
and operational costs for each project
Wi-Fi Cloud, through its Captive Portal CMS, supported
by an integrated CMS (Content Management System),
provides a feature-rich, easy-to-customize front-end for
the end-user
Wi-Fi Cloud, through its OMS (Order Management
System) and AS (Assurance Service) facilities, supports a
seamless and reliable end-to-end management of
business partner value chains
1010
Wi-Fi CloudArchitecture
IP Networks
TelcoGIS
Geographical
Information
System
AS
Assurance
Service
OMS
Order
Management
System
Extended Applications
Captive Portal CMS
Content
Management
System
WROP|Cloud + Extended Applications
1111
IP Networks
Partner 1
HotSpots
Operator
HotSpots
Partners
1 2 n
Operator
Wi-Fi Cloudfor managed hotspot services
Partner 2
HotSpots
Partner n
HotSpots
WROP|Cloud + Extended Applications
1212
WROP|CloudFunctionalities and advantages
AAA
Subscriber Management
Self Care
Pricing Plan and Rating
Service Profile and QoS
Access Policy
Zone Management
Billing and Mediation
Functionalities
Reporting
Business Partners
Management
Log Server and tracking
Administration web portal
Secure access (802.1X)
API for an easy
integration
Bonus and promotions: possibility
to create free-of-charge trial
periods
Creation and management of
vouchers and scratch cards
Service profiles differentiated
through QoS (guaranteed and peak
bandwidth, etc.)
Access policies (restrictions by
zones, device, temporal slot, traffic
limits, session number, etc.)
Some advantages
WROP|Cloud
Captive Portal HotSpots
End-Customer
Admin Portal Operator / Partner
1313
Login Portal
• S e c u r e a c c e s s t o t h e w i r e l e s s n e t w o r k
• S e l f - s e r v i c e r e g i s t r a t i o n t o t h e s e r v i c e w i t h s e n d i n g o f c r e d e n t i a l s v i a S M S
• R e c o v e r y o f p a s s w o r d
User Portal
• M a n a g e m e n t o f p e r s o n a l d a t a
• M a n a g e m e n t o f c r e d i t a n d c r e d e n t i a l s t o a c c e s s t h e n e t w o r k
• R e c h a r g e a n d p a y m e n t m a n a g e m e n t
• R e p o r t i n g ( S e s s i o n s , e t c . )
Administration Portal
• S u b s c r i b e r M a n a g e m e n t a n d a c t i v a t i o n / d e a c t i v a t i o n o f s e r v i c e s
• D e f i n i t i o n o f p r i c i n g p l a n s
• B u s i n e s s p a r t n e r v a l u e c h a i n m a n a g e m e n t
• C o n f i g u r a t i o n o f t h e A A A s y s t e m
• R e p o r t i n g ( S e s s i o n s , V o u c h e r s , e t c . )
WROP|CloudFocus on Web Portals
1414
Captive Portal CMS
The Captive Portal CMS is a platform to implement Hot Spot, Guest Access and
Hotlining functionalities
The system includes the Login Portal where the user is redirected when accessing
the service and the Operator/Partner Control Panel to customize and manage the
Login Portal
The Captive Portal CMS has been developed to support structured offering models
related to multi-level business partnerships
The customization of contents and the
management of portals is carried on through a
user-friendly and easy-to-use integrated CMS
(Content Management System)
1515
Captive Portal CMS Modules 1/2
Standard Login Portal:
• Welcome Page
• Service Plans Page
• Support/FAQ Page
• Optional applications (Hot Spot
Finder, Check Coverage)
User Portal (optional)
• Management of the
subscription
• Management of services
• Recharges and payments
• Reporting
• Additional applications
• Contents customizable for
each page
• Possibility to add further
pages
• Natively integrated with the
WROP|Cloud access and
service management
platform
• Easy integration into
external portals
• Natively integrated with the
WROP|Cloud access and
service management
platform
1616
Captive Portal CMSModules 2/2
Operator
Partner
APs
Operator:
Partner: Customization of contents for
each AP/SSID
Customization of contents and
configuration for Partners
Control Panel:
• Customization of templates and contents of
the Login Portal
• Management of Partners
• Administration of access points
• Multi-level access (Operator/Partner)
Value chain
1717
Captive Portal CMSCustomization of the Login Portal content
Operator Control Panel
Operator
Partner
The operator can select the modules that each partner can
customize (logos, banners, news, titles and texts)
Partner Control Panel
Login Portal
1818
Login PortalWelcome Page sample
Logo 1 e.g.
Partner Logo
Logo 2: e.g. Operator
Logo
Banner 1
Banner or
News
Login
Image
Opening text for the
registration and
access to the User
Portal
Useful information
or news/references3 Banners
1919
Login PortalPay Plans and Services Page sample
Pay Plan
Plan N:
- Name
- Short description
- Thumbnail
- Complete description
- Image
Opening text
Banner
Banner
Banner
Page
with plan details
2020
Login PortalSamples of high added-value applications
Hot Spot Finder
• Search for the closest
Hot Spot to the current
position
• Search Hot Spot by
address
• Directions to the
selected Hot Spot
Check Coverage
• Check of the
coverage with search
by address and
service type
• Coverage maps
Service provided through
the WiTech application:
2121
Managed Services
• Managing the end-to-end process for the development of next generation wireless access networks
• Reducing Time-to-Market and a lowering TCO
Innovation and Experience
• Innovative and reliable solution based on state-of-the-art technologies and products
• Embedding ten years of application and technological experience
Flexibility
• Applicable to different business models and application scenarios, guaranteeing a market driven approach
• Cost model adaptable to different product marketing strategies
Why Wi-Fi Cloud
2222
A reference case – Tiscali Open-Net
Tiscali, on the front-end side,
manages/provides:
Direct sales force
Customer contact center
Backhaul connectivity
WiTech, in the back-end side,
manages/provides
Wi-Cloud as a fully-managed service
Access point deployment
Level 2 & 3 technical support
2323
Business process supported end-to-end by the Order Management System
Complete project life-cycle
Opportunity management
Order management
Delivery management
2424
A dedicated, easy-to-use portal for the partner
Seamless hotspot management
Wi-Fi area management
Service profile management
Subscriber management
Login portal content management
2525
Tiscali Open-Net – The experience
Fastest time-to-market/customer ever experienced for an added-
value service Allowed to be perfectly in synch with the growing
demand for Wi-Fi services
Sales force increasingly supportive and motivated Wi-Fi
services not just an add-on offer but often a true door-opener and
competitive differentiator for the sale of enterprise broadband
connectivity
Reduced impact on the OSS/BSS infrastructure and organization
Remaining focused on the core operations
Minimal Capex and reduced financial risks Mostly a cost of sale
A robust and tuned business process, fully supported by the OMS
(Order Management System), easy-of-customization of the
Captive Portal through the integrated CMS, and the choice of
technologically-advanced Wi-Fi products are making the
difference Superior customer and end-customer experience
along the entire life-cycle
26
WiTech Spa
Via Giuntini 25
56023 Cascina
PISA - Italy
www.witech.it
Phone: +39 050 775 056
Fax: +39 050 75 47 22
E-mail: [email protected]
Thank you for your attention!
For further information, please visit our web site, call us or send us an e-mail.
www.wropcloud.com
e-mail: [email protected]
Skype: claudio.adriani
