In The Marketplace Generational Strategy Market Research
Development of Products & Services Marketing Research
Marketing, Advertising, Public Relations Selling & Customer
Service Legislative Relations Volunteerism
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Silents Birth Years:1927 1945 Current Age:63 to 81 #
Born:46,582,000 Formative Years: 30s to early 60s
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Silents Depression Job Line W W I I
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Silents Cold War The American High
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Silents Never had American youth been so withdrawn, cautious,
unimaginative, indifferent, unadventurous, and silent. William
Manchester
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Silents The book that defined a generation The Organization Man
(1956)
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Silents born twenty years too soon. Jeane Kirkpatrick
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Silents Its so nice to have a man around the house. Dinah Shore
1950
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Silents The Sexual Revolution
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Silents The Feminist Movement
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Silents I have a dream today! MLK, Jr. 1963
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Silents Today Pent-up desire to live ! Experiment Take a
chance
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Silents We became apolitical. Safe. Silent. And boring. Its our
time. Frank Kaiser suddenlysenior.com
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Silents Marketing To Silents Connect With Grandchildren Think
And Act Young Love To Travel
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Silents Disney World TV spot
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Silents Sony Camcorder
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Silents Silent-specific: Focus groups Itineraries and schedules
Print, TV advertising Business is picking up
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Silents Green Stamps, Yellow Stamps, Plaid Stamps
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Silents $50 off Free Goose $100 off
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Boomers Birth years: 1946 1964 Current age: 44 to 62 # born:
79,907,844 Formative years.: 50s to early 80s
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Boomers Baby Boomer Bash Concert Series Boston Pops
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Boomers Print ad - Taylor Guitars
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Boomers Senior Citizen Retiree Aging Golden Years Silver Years
Prime Time Mature
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Boomers Cadillac
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Boomers TV spot - Cadillac
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Boomers Capital One The Generations Mastercard
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Boomers TV spot - Fidelity Investments
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Boomers Fidelity Investments
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GenX Birth Years: 1965 1981 Current Age: 27 to 43 # born:
58,541,842 Formative Years: 70s, 80s, 90s
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GenX TV spot Best Buy
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GenX GenX men have intentionally slowed down their careers to
be better fathers
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GenX Print ad: T-Mobile
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GenX Self-focused and Peer-focused
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GenX Young Reader Publications
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GenX Attitude!! Attitude!! Attitude!! Edgy Cynical Fun Retro
After - Sale Warranty
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GenX TV spot Chevy Cavalier
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GenX Street Smart Cut The Hype ! Anti-Commercial
Commercial
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GenX TV spot - Sprite
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Millennials Birth Years: 1982 Present Current Age: birth to 26
# Born:80,000,000+ Formative Years:1980s to 2010s
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Millennials U. S. Army recruitment ad The most important
decisions start with the most important people.
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Millennials Melinda & Bill Gates Warren Buffet
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Millennials Cause Marketing
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Millennials American Apparel support the legalization of Los
Angeless workforce
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Millennials Macys cause marketing
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Generational Strategy 1.Understand each generations unique
formative years 2.Understand each generations unique core values
3.Connect with each generation in the workplace, marketplace, and
living room.
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Nine Hours Amazon.com
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Contact Chuck The Generational Imperative, Inc. 1343 Fleming
St. Cincinnati, OH 45206 513 221 - 1973 [email protected]
www.genimperative.com