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With Take Aim At Your Target Market & Increase Your Sales! .

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with Take Aim At Your Target Take Aim At Your Target Market & Increase Your Market & Increase Your Sales! Sales! www.eHomemakers.net
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Page 1: With Take Aim At Your Target Market & Increase Your Sales! .

with

Take Aim At Your Take Aim At Your Target Market & Target Market & Increase Your Sales!Increase Your Sales!

www.eHomemakers.net

Page 2: With Take Aim At Your Target Market & Increase Your Sales! .

Why eHomem@kers?Why eHomem@kers?

• We’re cost-effective with low cost-per-lead

• Access a captive audience through our social digital network of members/subscribers and active bloggers

• Our members have high purchasing power: affluent, PC-literate, English-speaking, mostly women professionals/business owners

• Multiple tools for effective outreach – web, e-social network, e-news and print

Page 3: With Take Aim At Your Target Market & Increase Your Sales! .

Why eHomem@kers?Why eHomem@kers?

• Build a brand, don’t just advertise on the Net.With our social network, you can!

Definition of social networks:

"Where technology and services create unique personal profiles, map out relationships and leverage those connections..." - Charlene Li, Forrester Research (TrendMarker May 2006, Universal McCann)

Page 4: With Take Aim At Your Target Market & Increase Your Sales! .

Why eHomem@kers?Why eHomem@kers?

• Utilise your web ad effectively“The scope and influence of the Net now offers fresh opportunities for advertisers… There's an exciting dynamism in advertising, with bloggers, gamers, social networkers, and podcasters charting a new reality for brand building” - Universal McCann managing director Gaurav Bhasin

Page 5: With Take Aim At Your Target Market & Increase Your Sales! .

Why eHomem@kers?Why eHomem@kers?

• According to TrendMarker, (also reported in The Star and NST report "Getting Net Savvy"), digitally socialised networks offer distinct advantages over mere web ads. How? - 10 million active Net users in Malaysia- 40% spent more than three hours daily on the Net- of this group 18% > 6 hours, 41% from 1 to 3 hours

Page 6: With Take Aim At Your Target Market & Increase Your Sales! .

Why eHomem@kers?Why eHomem@kers?

- 31% click on banner advertisements- 27% participate in promotions- 41% read sponsored pages at least once weekly- 14% of bloggers trusted brand reviews they read and were positively inclined to try a brand- 64% of local bloggers are women

Page 7: With Take Aim At Your Target Market & Increase Your Sales! .

Your perfect advertisement partnerYour perfect advertisement partner

• Digitally socialised networkOur active forum/blog community builds relationships with members and visitors

Build your brand, draw attention to your products/ services and get involved with our social networking community!

Page 8: With Take Aim At Your Target Market & Increase Your Sales! .

Your perfect advertisement partnerYour perfect advertisement partner

• Cost-effective advertisingcost-per-lead beginning from RM0.001 only

• Multiple mediums to showcase your product or serviceweb-based or print

Stretch your Stretch your advertising budgetadvertising budget further!further!

Page 9: With Take Aim At Your Target Market & Increase Your Sales! .

Your perfect advertisement partnerYour perfect advertisement partner

• Tell more than 400,000* people about your business!high average web traffic monthly*

Opt-in permission marketing from 25,000 of your potential customers – and growing!12,000 subscribed e-newsletter members13,000 subscribed print newsletter members

Global rank 392,094; Malaysia: 6,344 in web traffic ranking

Page 10: With Take Aim At Your Target Market & Increase Your Sales! .

Affluent, consumer-driven targetAffluent, consumer-driven target

• High purchasing power:66% above average!average member household income RM5000compared to national average of RM3011*; *Price Waterhouse Coopers 2004/2005 Global Consumer & Retail Study

Page 11: With Take Aim At Your Target Market & Increase Your Sales! .

Affluent, consumer-driven targetAffluent, consumer-driven target

• Consumer- driven membershipcomprising 68% women; most are professionals with families and children who have opted to work their own home-based businesses

Page 12: With Take Aim At Your Target Market & Increase Your Sales! .

Affluent, consumer-driven targetAffluent, consumer-driven target

• Mobile homemakers, career-savvythey represent mobile career professionals who are IT-knowledgeable, enjoy a flexi-time lifestyle of their choosing, educated and English Language-literate

Page 13: With Take Aim At Your Target Market & Increase Your Sales! .

Nationwide reachNationwide reach

Majority in affluent Klang Valley: Majority in affluent Klang Valley: KL & SelangorKL & Selangor

Page 14: With Take Aim At Your Target Market & Increase Your Sales! .

So who are we?So who are we?

• A non-profit, social enterprise with an online network ofhome-based entrepreneurs, teleworkers and ICT savvy homemakers

• A loyal community of membersgrown and nurtured over the last 10 years through dedicated support, business alliances, and community-wide opportunities

Page 15: With Take Aim At Your Target Market & Increase Your Sales! .

So who are we?So who are we?

• Local and international collaborationwe have cultivated an effective network of partnerships with local and international organisations

Access to training, funding and solutions for startups and small businessesAccess to training, funding and solutions for startups and small businesses

Page 16: With Take Aim At Your Target Market & Increase Your Sales! .

So who are we?So who are we?

• Recognition and respectwe create media attention and international recognition with our community-based work

• the only active English-speaking, niche tele-working community in Asia-Pacific with high regional growth potential

Salaam Wanita Eco-Baskets ProjectSalaam Wanita Eco-Baskets Project

Page 17: With Take Aim At Your Target Market & Increase Your Sales! .

So who are we?So who are we?

• In the news

• eHomemakers Founder Profiled By BBC Online, United Nations and International Development Research Centre

• Salaam Wanita's Eco-Baskets On Sale In Washington, DC

• eHomemakers Featured In Commonwealth Foundation’s June, 06 news

Page 18: With Take Aim At Your Target Market & Increase Your Sales! .

So who are we?So who are we?

• In the news

• eHomemakers Leads Regional Research on Homeworkers And ICT

• eHomemakers as the resource pool for international gender/ICT expertise and speaking circuit

Global broadcast of documentary on Global broadcast of documentary on eHomem@kers on 28 Feb 2007eHomem@kers on 28 Feb 2007

Page 19: With Take Aim At Your Target Market & Increase Your Sales! .

A proven and recognised networkA proven and recognised network

• Some international awards and accolades• Pan-Asia Award Grants – 2002, 2003• Women’s Electronic Network Training Award

to the founder at the World Summit on Information Society, Geneva, 2003

• Gender and Information & Communication Technology Awards (Runner-Up; 2005)

• International Development Research Centre Regional Research Award Grant

Page 20: With Take Aim At Your Target Market & Increase Your Sales! .

1010thth anniversary anniversary

• We are celebrating so take advantage of our special rates today!

• Selected advertising options discounted at 12% - 15% off standard rates

Page 21: With Take Aim At Your Target Market & Increase Your Sales! .

Web advertisingWeb advertising

• WEB BANNER ADS cost-per-lead RM0.0015 to RM0.075over 400,000 monthly web visitors

Premium web banner ad

RM3000/m364W x 170H

pixels

Top web banner ad

RM2200/m351W x 60H pixels

RM600/m

Web panel88W x 31H pixels

Page 22: With Take Aim At Your Target Market & Increase Your Sales! .

Web advertisingWeb advertising

• WEB BANNER ADS invest 6 months, get 1 month freeinvest 12 months, get 2 months free

Page 23: With Take Aim At Your Target Market & Increase Your Sales! .

Web advertisingWeb advertising

• E-NEWSLETTER (MONTHLY)cost-per-lead RM0.001 to RM0.002

• Over 12,000 subscribers• 150W x 80H pixels

RM400• 250W x 100H pixels

RM600• 325W x 80H pixels

RM800

Page 24: With Take Aim At Your Target Market & Increase Your Sales! .

Web advertisingWeb advertising

• E-NEWSLETTER (MONTHLY)invest 6 months, free 1 month invest 12 months, free 2 months

Page 25: With Take Aim At Your Target Market & Increase Your Sales! .

Print advertisingPrint advertising

• QUARTERLY NEWSLETTER

• cost-per-lead from RM0.89 to RM1.15*

• 13,000 subscribers

• 2 pages including corporate logo on website for 10 years - RM11,500*

• cover page + 1 page and logo display on website for 10 years - RM14,900*

* calculation does not include pass-on rate and web exposure

Page 26: With Take Aim At Your Target Market & Increase Your Sales! .

Print advertisingPrint advertising

• QUARTERLY NEWSLETTER

Source of

Source of

reference for

reference for

13,000+ 13,000+

readers!readers!

Page 27: With Take Aim At Your Target Market & Increase Your Sales! .

Reach out globally!Reach out globally!

• Book your spot for December, 07 – limited spaces available!

• Printed newsletters to be distributed to 22,000 local members and international delegates at the Global Knowledge Partners III (GKPIII)

Page 28: With Take Aim At Your Target Market & Increase Your Sales! .

Reach out globally!Reach out globally!

• 2 pages incl logo on cover, and logo display on website for 10 years – RM18,700cost-per-lead RM0.80*

• cover page + 1 page and logo display on website for 10 years – RM25,300cost-per-lead RM1.08*

* calculation does not include pass-on rate and web exposure

Page 29: With Take Aim At Your Target Market & Increase Your Sales! .

Book your ad space Book your ad space nownow

Don’t keep your potential customers waiting!

Advertise with eHomem@kersand increase your sales today

Page 30: With Take Aim At Your Target Market & Increase Your Sales! .

Need more info?Need more info?

Contact usAnd Hit Your Target Market!

Corpcom Services Sdn Bhd (340200-A)c/o RS Management

Tel: 03-7879 3754. Fax: 03-7727 3959. Web: www.ehomemakers.net

Email: [email protected]


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