Moving Past an IdeaExamining some of the factors that help a Product Manager take an idea to product

So you have an idea…

Now what?

Idea Product

How do you move from

Pre-Developme

nt

Developme

nt

PassionHow strong is your passion

The journey is lengthy and not easy

What are your strengths/Weaknesses?

Are you Business or Technology?

Need a team or work as an individual?

Do you know what drives you?

How do you validate your idea?

Talk to anyone you can

This will help you coalesce you idea

Test your assumptions

Is there a market need?Who will use this?

Will they use this?

What is the market opportunity?

Do you expect to Commercialize?

Can you size the market?

Will the market pay for it?

Are there competitors?Can you differentiate?

Unique Value Proposition?

What is their market share?

How will you fund this?Self funded vs. Debt/Equity

How far will the funding get you?

Cost more than you expect

PrototypeWireframe

Low Cost

Helps you come up with your MVP (Minimum Viable Product)

No Go

Go

Decision Time

Pre-Developme

nt

Developme

nt

Business Plan

CommunicationCommercialize

Support

Launch

Business

Requirements

Build

Test

Deliver

Tech/Dev

What Technology should we use?

Does the technology exist?

Do we understand it?

What do we need to make a decision?

Tech/Dev

Who should build it?Can you do it yourself or

outsource?

Money and Skill to outsource?

Tech/Dev

Defining requirementsClear understanding of use cases

Can the builder understand what you want

Interactive process with builder

Tech/Dev

Managing the BuildAre milestones being meet?

Are you on budget?

Scope?

Tech/Dev

Feedback LoopRelease early and often

Test Test Test (Beta users)

Make changes where necessary

Tech/Dev

How do you commercialize it?

Determining the business model?

Pricing?

Through what channels will you sell it?

Business

Spreading the wordWhat to say and when to say it

Effectively use inbound marketing

Business

BrandingNaming your product

Using Keyword can be very helpful

Catch phrase or slogans

Business

Intellectual PropertyProtect your investment

Technology and Branding

Business

SupportHow do you help your customers

Business

BackofficeHow will you process orders etc.?

How will you process payments?

Tracking sales

Business

TrainingWill you customers know how to

use your product?

Do you need to create training material or programs?

Business

OtherProfessional resources

Advisors, peers, others

Business

Thinking ahead to the futureNext evolution

Continue sales marketing

Scale

Staying one step ahead

Questions?

Thank You