WK 11 (10-30) The Future of ARG and the "Circular Model of ARG"

8/14/2019 WK 11 (10-30) The Future of ARG and the "Circular Model of ARG"

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&&the futurethe futureofofAlternate Reality GamesAlternate Reality Games

PART I:

PART II:The Brackin

Circular Model of ARG Development

For

Alternate Reality Games


2/19

George Orwell: 1984George Orwell: 1984

http://video.google.com/videoplay?docid=-5464625623984168940&hl=en


3/19

unforums.comunforums.com

DEUS CITY was on theDEUS CITY was on the unfictionunfictionwhatwhats hots hotlistlistas well. On that site alone we receivedas well. On that site alone we received

203 topics203 topics

6 pages of threads6 pages of threads 4248 posts4248 posts

100,000+ views of these topics and100,000+ views of these topics andpostsposts

on this 100% emergent property over the year.on this 100% emergent property over the year.


4/19

DEMONSTRATED THE FUTURE OFDEMONSTRATED THE FUTURE OFARG.ARG.

~~

It tapped the untapped marketplaceIt tapped the untapped marketplace

by being anby being anARG forARG forARGARGss sakesake

It grew exponentially because of theIt grew exponentially because of the

integrated online social network.integrated online social network.

It tapped into emergent properties in a wayIt tapped into emergent properties in a way

that traditional Video Games can not.that traditional Video Games can not.

It grew from the insideIt grew from the inside--out, and was onout, and was on

all the major ARGall the major ARGhot listshot lists

~~Fundi Technologies is now perched at the tipFundi Technologies is now perched at the tip

of the ARG industry, waiting to be tappedof the ARG industry, waiting to be tapped

for its full potential to develop the worldfor its full potential to develop the worlds firsts first

REAL BLOCKBUSTER ALTERNATE REALITY GAME!REAL BLOCKBUSTER ALTERNATE REALITY GAME!


5/19

Changing face of games:Changing face of games: LOST viaLOST via domusdomus::

http://xbox360.ign.com/dor/objects/829060/losthttp://xbox360.ign.com/dor/objects/829060/lost/videos/lostvd_trailer_020108.html/videos/lostvd_trailer_020108.html

SPORE:SPORE:

http://pc.gamespy.com/dor/objects/735340/sporhttp://pc.gamespy.com/dor/objects/735340/spore/videos/spore_leipzig_090407.htmle/videos/spore_leipzig_090407.html

PROTOTYPE:PROTOTYPE:http://http://www.youtube.com/watch?vwww.youtube.com/watch?v=yp=yp--nQi9vGHInQi9vGHI

GHOSTBUSTERS:GHOSTBUSTERS:http://http://www.youtube.com/watch?vwww.youtube.com/watch?v=Xgof69Mc8u=Xgof69Mc8uQQ


6/19

Other Changing Elements:Other Changing Elements:

Emerging Immersive Element PotentialEmerging Immersive Element Potential

Changing Social Networking toolsChanging Social Networking tools

Changing TechnologyChanging Technology

Changing AttitudesChanging Attitudes New MediaNew Media


7/19


8/19

[Source: http://www.42entertainment.com/see]


9/19

Deus City Player StatisticsDeus City Player Statistics


10/19

Player Path to Level 3,Player Path to Level 3,

EnthusiasticEnthusiasticStatusStatus


11/19

A HypotheticalA HypotheticalSquare ModelSquare Modelofof

Alternate Reality GamesAlternate Reality Games


12/19

The BrackinThe BrackinCircular ModelCircular Model

of ARG Developmentof ARG Development


13/19

TwoTwoAdjacent ARGsAdjacent ARGs

with Shared Game Elementswith Shared Game Elements


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A TheoreticalA TheoreticalARG ClusterARG Cluster

ofofAdjacent ARGsAdjacent ARGs


15/19

A TheoreticalA TheoreticalInclusive ARGInclusive ARG


16/19

The BrackinThe Brackin

Circular Model of ARG DevelopmentCircular Model of ARG Development

Takes the proven 42 model of playerTakes the proven 42 model of playerparticipation to the next levelparticipation to the next level

Is the much needed descriptive modelIs the much needed descriptive modelof ARG developmentof ARG development

Allows for a multiAllows for a multi--sided ARG withsided ARG withmultiple points of entry and player pathsmultiple points of entry and player paths

Enables proper Illustration ofEnables proper Illustration of

Adjacent ARGsAdjacent ARGs

Allows for new theoretical ARG designs,Allows for new theoretical ARG designs,

such as thesuch as the

ARG ClusterARG Cluster

and theand the

Inclusive ARGInclusive ARG


17/19

What is the Future of ARG?What is the Future of ARG?


18/19

Project 2:Project 2:

Current Game PresentationsCurrent Game Presentations

Answer 3 questions in your presentation/paper:Answer 3 questions in your presentation/paper:

--What were the objectives of the game and whatWhat were the objectives of the game and what

fundamental game elements were used to meetfundamental game elements were used to meetthose objectives?those objectives?

--What was my level of involvement (on the playerWhat was my level of involvement (on the playertriangle) and why was it what it was?triangle) and why was it what it was?

-- Is my game an ARG? Why or why not?Is my game an ARG? Why or why not?


19/19

This week:This week:

Play your gamesPlay your games write your paperswrite your papers

Compile your list of interactions on theCompile your list of interactions on the

ARG websitesARG websites Contribute to the class blogContribute to the class blog

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WK 11 (10-30) The Future of ARG and the "Circular Model of ARG"

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