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Why Webcasts? Webcasts have proven themselves to be an effective means of communicating complex messages in a preferred learning style. An interactive environment that offers live chat, polls, and social media integration offers a high level of engagement with your content. Additional features like KOL speaker bios, multimedia clips, FAQs, and links to your site’s resources offer increased brand mind share. Why Wolters Kluwer? Wolters Kluwer is a leading global publisher of professional health information for physicians, nurses, specialized clinicians, and students. We can help connect pharma and device marketers to their target healthcare specialist with our network of over 300+ journal and media brands in over 50 specialties. Healthcare professionals rely on our content to provide them with the latest clinical trial and patient care information and updates. Expand your reach to a target audience and drive engagement by utilizing our contextual and content-specific options which deliver a trackable return on your content marketing investment. On Demand Webcasts • Expand your reach while lowering the cost per participant • Position your brand as a thought leader • Deliver high-quality and fully branded content live, and on demand • Leverage WK’s qualified HCP audience to promote participation To learn more about how to customize a webcast program to meet your unique content marketing needs, contact your advertising representative. Engage and educate your target audience with a turnkey webcast program from WK Webcast Benchmarks* 82% 43% 24% of attendees participate in Q&A Registrant to Attendee Conversion respond to Surveys *Source: “ON24 Webinar Benchmark Report, 2015 Edition.” <www.on24.com>.
