of 12
8/14/2019 WLC Magazine
1/12
Mile StoneA Magazine of the WLC College
www.wlccollege.org
IndiasSuccessful
BUSINESSMEN
A day at
Dakshina Chitra
Do it Easily
Whats inand
Whats Out
WLC College of India
issue on 1 1/2/2008
8/14/2019 WLC Magazine
2/12
The Editor Content
A day atDakshina Chitra
Do it EasilyWEB MASTER
Whats In
andWats out
RITU KUMAR
Bankruptcy
SHEARSON LEHMAN BROTHERSHITS
Indias
Successful
businessmen
A legent
one of the
Greates Cinematographers
of all time
Subrata Mitra
Hi,
All schools, all colleges, have two great functions: to confer, and to conceal,
valuable knowledge. The theological knowledge which they concealcannot justly be regarded as less valuable than that which they reve al. Thatis, when a man is buying a basket of strawberries it can prot him to knowthat the bottom half of it is rotten. Concentrate all your thoughts upon thework at hand. The suns rays do not burn until brought to a focus. We are
told that talent creates its own opportunities. But it sometimes seems thatintense desire creates not only its own opportunities, but its own talents.
Mile stone, Well it is a college magazine. This magazine is by WLC
College Chennai. Its got content to interest all the four main departmentsof the college ie Design, Fa shion, M.B.A & Media.
8/14/2019 WLC Magazine
3/12
On 5th of September 2008, an enthusiastic lot of WLC college Design
students accompanied with two faculty went on an culture based
photography eld trip. The Students with there camera went around
different states and captured the extinct culture in their own different
views. To get the feel of it some students tried their hand on different
types of art like pottery, basket making and many more
A day at Dakshina Chitra
Dakshin Chitra is a very famous heritage centre located in the
Muttukadu area of Tamil Nadu state. The place stands on the East Coast
Road, on the way to Mammalapuram. Chennai city is the nearest and
located north of Dakshin Chitra. The place can easily be reached out by
boarding a bus at Chennai, one that is bound for Mammalapuram. The
place is about 30 far from Chennai.
Dakshin Chitra is symbolic of the traditional South Indian state. The
place forms one of the best folk museums of Tamil Nadu, architectural
heritage of Tamil Nadu, Kerela, Karnataka and Andhra Pradesh. At
Dakshin Chitra one can have some enlightening glimpses of Indian
states in the past. The place is provided with recreated and remodelled
buildings that correspond to the primitive ones, the ones which used
to be built hundred and more years ago. An agricultural house with a
large granary provides some useful insights of the Indian past. There is
a potters house featuring the age old craft, weavers house that elicits
the knowledge about the Kanchipuram crafts, Brahmin house packed
with religious arts and crafts, thatch huts, stone horses and elephants
and more. At Dakshin Chitra one comes to experience the Indian way of
living that has been somewhat lost in the contemporary oblivion.
1 2
8/14/2019 WLC Magazine
4/12
How about a fun effect for your incredibly boring
photo albums? Creating a old comic book effect
for your photos is easy and the results are visually
appealing. More fun is achieved when adding
captions to your photos using comic book fonts
and design elements.
This tutorial will show you how to give a comic
book look to your photos using a couple of lters
and some additional decorations.
Click on the image below to see a larger and more
clear image of the
nal results.
Old halftone print
effect
Download and
open this photo
in Photoshop. Now we are going to increase the
overall contrast of the picture by burning it a bit. Go
to IMAGE > ADJUSTMENTS > LEVELSWith
this image we are going to set the INPUT LEVEL S
to 60 / 1.00 / 220.
But this is only
for this example.
Choose the best
settings for
e a c h p h o t o .
In this step we are going to give the photo an
illustrated look with some graininess to give the
illusion of an old and bad quality paper. It is not
a realistic effect, it is just some distortion to the
image to help us achieve the nal look. Go to
FILTERS > ARTISTIC > FILM GRAIN. In this
case we are going to use: GRAIN: 4, HIGHLIGHT
AREA: 0, INT ENSITY: 10. Try different settings
for different photos.
Duplicate the layer and name the new
layer HALFTONE
In this step we are going
apply a halftone pattern
to the image to give the
nal old comic book
printing effect. Go to
FILTER > PIXELATE >COLOR HALFTONE.
Set MAX RADIUS:
4 and leave the rest
with the default
values. Press
OK and then go
to the LAYERS
PALETTE and set
the BLENDING
MODE to DARKEN.
Adding comic book elements to thepicture
The effect looks nice so far. It is not a realistic old
comic book effect, it simple resembles that look.
To make it more real, now comes the fun part. We
are going to add some unique elements that are
very popular on comic books and strips
Select the HALFTONE layer and set a STROKE
LAYER STYLE of WIDTH: 20px, POSITION:
Inside and COLOR: #F5ECE1.
Lets add a border to
the image: Add a new
empty layer above
the layer containing
the rectangles
we created in the
previous step. Select
the RECTANGLE
SELECTION TOOL
from the TOOLS PALETTE. Draw a selection
from the top left (right inside the frame) to the
bottom right border of the image.
Go to EDIT >
STROKE, set
WIDTH: 4px,
COLOR: BLACK,
L O C A T I O N
CENTER and
press OK.DESELECT the
Do it Easily
3
8/14/2019 WLC Magazine
5/12
Celebrates Independence in matchless-creative style
Chennai, 15th August 2008: Continuing the spirit of freedom with creativity
in their hearts, team WLCI Chennai today organized a spectacular one-
of-its-kind event at Abirami Mega Mall to commemorate Indias 61st year
of Independence. Freedom 61- the event which was second in series,
comprised of live creation of biggest greeting card. Students from the
Advertising & Graphic Design and Business department under the guidance
of their Department Head Mr. Immanuel Robinson, created this 50ft tall
greeting card in just 45 mins!
The event was equally supported by Mr. Keshavdas, Mr. Prasad amongst
others. A big gathering of cheered the team during the event.
current selection and go to FILTER > BLUR >
BLUR MORE. Then apply a small distortion using
FILTER > DISTORT > RIPPLE (Amount 20%,
Size Medium). Now, lets sharpen the stroke a bit
with FILTER > SHARPEN MORE and there you
have a nice simulated hand drawn border.
Adding captions using a comic book
font
To add captions to the photo you can use any font
you like, but only using fonts specially designedfor comic books you will be able to achieve the
desired look. Download the free font Digital Strip
and install it. At the end of this article you will
nd a lot of free and commercial comic boo k fonts
and resources.
Using the Digital Strip font youve just downloaded,
type a date on the top orange rectangle. Play with
the rst letter of the text by adding a stroke, a
shadow and a bright co ntrasting color.
Then write a caption for the photo at the bottom
white rectangle. Highlighting some words in bold
also looks good.
And thats all. Your image should look similar to
the one below:
Web page design is a process of conceptualization,
planning, modeling, and execution of electronic media
content delivery via Internet in the form of technologies
(such as markup languages) suitable for interpretationand display by a web browser or other web-based
graphical user interfaces (GUIs).
The intent of web design is to create a web site (a
collection of electronic les residing on one or more
web servers) that presents content Such elements as
text, forms, and bit-mapped images can be placed on
the page using HTML, XHTML, or XML tags.
Most of the people think that it is visual appearance
that determines a sites success or failure but in fact it
is Usability that determines sites faith no doubt that
visual appearance does have involvement in sites
success but rst thing is Utility. After all its all about
user; nally a user has to use the site and has to decide
everything.
So, most of the designs we do see over different websites
are user-centric. Before talking about principles of web
design, rst take a look at how user look or interact with
a website and their basic patterns of behavior. Visitors
glance at every new page and scan some of the text
and normally do click at something of their interest on
a website and if they dont nd it of their interest then
Back button is clicked and search is continued. In all
this process there may be the large parts of text at
which they even do not even look at.
Overall users do appreciate quality content even if a
page is lled with lots of advertisements and is not
well-designed then too they dont mind reading it.
Second thing to notice about them is that they dont
read they just scan the whole thing and normally they
are impatient i.e. they do return if they dont nd what
they were searching for or if the page takes too much
of time to load. They usually follow their intuition and
want to have complete control. After having a glance
at users behavior lets talk about the basic rules of
#1 Web Page must be obvious and self explanatory
- Websites navigation and architecture must be user
friendly in all respects. A web designers basic objective
must be to dont let users think and eliminate question
marks related with usability of the site.
Rule # 2 Keep user requirements minimal - Let user
explore, discover and test your site and services
without lling up long web forms and forcing them to
share their private data.
Rule # 3 Attract users - Integrate images and web 2.0
elements in your website to make it more attractive.
Make your website eye catching providing both static
and dynamic content.
Rule # 4 Make uses of Modern web designs - Simple
1-2-3-done steps, large buttons with visual effects
are denitely better as compared to simple web
elements.
Rule # 5 Effective Writing - Fine-tune your writing
approach to users preferences and browsing habits.
Talk business; avoid company specic or unfamiliar
technical names.
Rule # 6 Keep it simple - should be the fundamental
objective of the site design. From the user point of
view, the best site design option is to keep pure text
without much advertisement in it.
Rule #7 Divide the content - into digestible pieces of
information to reduce the load cognitive load for the
visitors as complex structures are harder to read, scan
and analyze and work with it.
Rule # 8 Express yourself effectively - Follow the
visible language which has three basic fundamentals
as organize i.e. provide user with a clear consistent
structure, economize which includes elements like
simplicity, clarity, emphasis and distinctiveness and
communicate i.e. match your expression with user
capabilities.
Rule # 9 Conventions are not always bad - Conventional
designs doesnt result in a boring website as they
reduce the learning curve and can help you gain users
assurance and belief.
Rule # 10 Test early Test often - This so called theory
should be applied to every web design project. Testing
is a repetitive process i.e. one must keep testing to
produce useful results.
WEB MASTER
5 6
8/14/2019 WLC Magazine
6/12
. I mean, they sure wont t a formal dress
or anything, but theyre great for a casual
going out wear. Like say a nice top and
some jeans, or some casual dress. Short
sleeves, sleeveless, strapless; just dont
wear them with long sleeves. As you seeyou get colors to choose from so match
them wisely. I especially like the fact that
the colors are somewhat dull and go well
with the dark wood. I dont know about
you, but Im kinda sick of all the late
ashy summer colors like yellow, baby
pink and poison green. So its nice to have
something dull for a change. Its massive
enough to make an impression and adding
a necklace may just overcrowd the outt.
Earrings would be nice though, but again
they have to be well matched.
Its practical and at the same time
fashionable. The way its narrowed on
the top brings me back in time. It looks
like an old fashioned travel bag, but at the
same time it has the todays modern look.
As I said its not the perfect choice forthe summer season and I certainly dont
see it in combination with fairy summer
dresses or shorts, or even summer suits,
The right season for it is probably fall
or even winter, when the dull colors are
more tolerable and the things you need to
carry are bulkieryoull certainly need
something like this bag then. For now stay
with the small purse like bags, but dont
forget that seasons change and its never
too early to start shopping for them. So do
the right thing
Weve talked about t-shirts before, but
this ones so cute and pink, . They look
good in combination with practically
everything (well maybe not this particular
one, but you know what I mean). This
ones more casual or even sporty style.Its a bit long for my taste, but thats just
me. Anyway, it is fun, it is bright, and it is
charming. And just to remind you - stripes
are still here. Now, I wont plunge into
explanations about possible combinations
and what will look good and what wont,
because I trust you that much. Just mind
the colors and you should be ne. And one
more note this type of t-shirts is pretty
tight and follow the contour of your body,
so if thats bothering you, you can always
go for the plain straight t-shirts.
Whats In and Wats out
Those things have been around for a
long, long time and they sure are here to
stay. Still theyre like any other fashion
accessory if not combined appropriately,
can ruin the entire view. So liker or hater,
make sure you match them right. And
not just the colorsstyle too. If youre
dressing up over the casual wear forget
about it. And I know youve seen suit and
cap combinations, but please try to resist
copying those people. And I dont know
about you, but my personal favorites are
the clean, simple ones. Like the one Im
showing you - nothing too ashy, nothing
too much easy to combine and very
nice looking. And one more thing caps
dont look good on everybody. Dont just
buy it, because everyones wearing them
make sure it looks good on you rst.
If you think the summer shoes are just
ip-ops, sandals or ats youre so
wrong. And what about the guys - they
cant wear ip-ops all the time right.
I think this looks classy (as much as
sneakers can look that way). I like the
dull colors and the contrast they make
with the white sole and laces. I also
like the fact that the colors are easy for
combinations black and white just go
with everything so the room for mistake
is practically zero. You know you can
wear those with basically everything -
jeans, shorts, even suits if the occasion
allows it. So even though the summer
may be a little hot for sneakers, they still
are the most comfortable and dominant
shoes in the male shoe market. You just
cant go without them.
Its yet another American Eagle item and
to be honest its something I think every
men should have in his wardrobe. Not
that I mind t-shirts, but even the sportiest
looking shirt will add more formal look
to your outt. And its not a bad thing to
dress up from time to timejust for the
sake of showing interest if not else. We
dress up for you every timebuy a shirt
and return the favor at least ones. And
heres a good start plain design and a
single dark color - nothing too scary. Its
a great shirt. Its easy to match and it will
work with practically everything from
creased pants to shorts if you insist. Its
a great summer choice and I really insist
on you buying at least one. It is not gonna
be a mistake, I promise.
7 8
8/14/2019 WLC Magazine
7/12
Ritu Kumar is one of Indias
leading designers, who have
created a distinct style of
designing, giving ample
focus on the ancient traditions of Indian
craftsmanship in contemporary terms. Ritu
Kumar has a solid background in art history
and musicology, which has enriched her
prospects, understanding of ancient designs
and the innovative use of traditional crafts
by Ritu Kumar, has created a new controlled
form of expressions. Ritu distinctively holds
the status of an advocate of the heritage
in the Indian fashion industry, and she
has successfully bridged the gap between
traditionalism and modernity.
Ritu began her venture with four hand-block
printers and two tablets; in a small village
near Kolkata in the late 60s was incidentally
the rst woman to introduce the boutique
culture in India under the brand name Ritu.
Today she has thirty four outlets in all major
cities in India and one outlet in America.
Ritu Kumars boutiques usually presents youwith a comprehensive platform surrounding
the top quality of Indian design that includes
specially produced range of high fashion
garments and accessories using silk, leather
and cotton. Ritu Kumars range of Indian
and western clothing encompasses traditions
and individual talent and women across the
globe can easily identify themselves with
her vision of designs. Ritu has gone a long
way to create her own denition of the term
fashion in the Indian context.
She has successfully demonstrated that
the products from the handicrafts can be
as protable and even more glamorous
compared to that of machine and that Indian
fashion is more than capable of holding
its own stature in the global eld of haute
couture. Her creative fashion is distinctly
recognizable by its controlled expression
of art, beauty and elegance. Her design
philosophy is based on the hypothesis that
everything founded on good aesthetic cuts
across all borders-be they geographical,
cultural or otherwise. This very beauty is the
factor central to the Indian handicraft which
underlies all of her creations.
As the world has truly become a global
village, more and more of the elements
that make up modern culture are taking
on rich hues and ethnic tones. Pluralism
is the central idea, while the tastes are
rapidly becoming diverse. Within fashion,
the Indian techniques used by Ritu Kumar
have increasingly commanded a premium
for their creativity, style and nish. The
Indian inuence on contemporary wear isunmistakable when it is designed by Ritu.
In agreement with these evolving latest
trends, in the April month of year 2002 Ritu
Kumar launched her new co-brand, LABEL.
This brand reects modern and global trends
that shape our lives in the modern times.
LABEL is created essentially to cater the
requirements of modern woman, who is self-
sufcient, perceptive and universal. It is a
modern offering with a specic focus on the
cut, color, drape and feel of the garment.
This brand has a universal appeal aimed at
todays mobile lifestyle. It is fashionable,
affordable and like all Ritu Kumar products,
it possesses the very highest quality.
Collection
The name Ritu Kumar does not require any
introduction among the fashion buffs around
the world. She is the empress of Indian haute
couture and one of Indias leading and most
gifted fashion designers.
The desire to own a Ritu Kumar original
creation is every brides dream. Ritu has
nurtured a unique and incomparable style
of her own which includes ancient Indian
handicrafts such as zardozi, bandhani
and chikan work and she combines
them with a contemporary air to create
stunning outts.
the bridal collection is a beauty delicately
adorned with the intricate use of expert
zari embroidery, embellishments and
thread work. These garments are crafted innaturally rich fabrics like silks, georgettes,
crepes, tissues.
Sarees are the part of the vast and
vivid collection exclusively created the
saree designs have the distinct touch of
genius designs.
Every time she was able to deliver
mesmerizing designs to her ardent fans
world over. Ritu kumar designs exhibits
exquisite blending of the Indian handicrafts
with contemporary mediums.
RITU
KUMAR
9 10
8/14/2019 WLC Magazine
8/12
Subrata Mitra is perhaps the greatest ever Indian
cinematographer who revolutionized prevailing aesthetics
in Indian Cinema with innovations designed to make
light more realistic and poetic.
Mitra was born into a middle-class Bengali family in 1930. Even
as a schoolchild he would cycle with classmates to the nearest
cinema to watch British and Hollywood lms. By the time he was
in college, he had decided he would either become an architect or
a cinematographer. Failing to nd work as a camera assistant he
reluctantly continued studying for his science degree.
In 1950 the great Jean Renoir came to Calcutta to shoot The
River. Mitra tried to get a job on the lm but was turned away.
With the efforts of his father he was given permission to watch the
shooting. Out there he used to make extensive notes and meticulous
diagrams detailing the lighting and the movements of camera and
actors. In fact one day the cinematographer Claude Renoir asked
for his notes to check lighting continuity before doing a retake. The
other gentleman was planning a lm and one day he asked Mitra to
photograph the lm for him. And so at the age of 21 Mitra became
a director of photography. The lm he was to photograph - Pather
Panchali, and the director - Satyajit Ray. Pather Panchali was shot
over four years in chunks whenever Ray was able to nd funds. In
fact for 18 months the production shut down entirely until Rays
mother talked to a friend of a friend of the Chief Minister of West
Bengal who agreed to nance the remaining part of the lm. Pather
Panchali led to a collaboration with Ray which produced 10 lms
in 15 years.
Mitra made his rst technical innovation while shooting Aparajito.
The fear of monsoon rain had forced the art director, Bansi
Chandragupta, to abandon the original plan to build the inner
courtyard of a typical Benares house in the open and the set was
built inside a studio in Calcutta. Mitra recalls arguing in vain with
both Chandragupta and Ray about the impossibilities of simulating
shadowless diffused skylight. But this led him to innovate what
became subsequently his most important tool - bounce lighting.
Mitra placed a framed painter white cloth over the set resembling a
patch of sky and arranged studio lights below to bounce off the fake
sky. Apart from his brilliant work with Ray on lms like Charulata,
Mitra also shot four lms for Merchant Ivory Productions in the
1960s - The Householder, where he photographed most of the
lm with six photoood lamps, Shakespeare Wallah, The Guru,
which was the rst Indian lm shot entirely with halogen lamps and
Bombay Talkie. [From the upperstall.com website.]
Subrata Mitra became one of the greatest cinematographers of all
times. A man known for his attention to obsessive detail as well
as one known to terrorize actors, put the fear of god in all lm
laboratories and bring even the greatest directors to their knees.
In the days before instant video monitoring and digital gizmos,
cinematography was the dark art and the cinematographer its wizard;
with his array of secret charms and spells he could bind you in.
A legent one of the
Greatest Cinematographers
of all time
Subrata Mitra
Subrata was the Jedi Master, quite simply the best.
I got to know Subrata Mitra on Victor Banerjees lm An August
Requiem and for some unknown reason he decided to take it upon
himself to draw me into his world of light and magic.
Born in 1930 Subrata Mitra wanted to become an architect or a
cameraman. When Jean Renoir was making The River in Calcutta
Subrata tried to get a job as a camera assistant but failed. Stubborn as
he was, he would tell me years later, he didnt take no for an answer,
hung around and followed the unit with his little notebook in which
he wrote and made meticulous sketches. This paid off, for later the
cameraman Claude Renoir was asking Subrata for his notes on the
lm to check on his own lighting schemes. It was here that he met
a young illustrator working in an advertising agency and planning
his rst feature lm - Satyajit Ray. Ray wanted to break away from
the conventional lighting styles followed in the commercial cinema
of Calcutta and looked towards the 21 year old science graduate to
photograph his feature Pather Panchali.
Henri Cartier-Bresson was there inspiration and while the two had
appreciated the light and contrast in Cartier-Bresson photographs
they had never seen any of this in cinema. I n Aparajito, Rays second
lm Subrata introduced bounce lighting in cinema. He achieved
his special quality of light by stretching a white cloth across the
open courtyard of the set they had built in a studio. Placing studio
lights below he bounced them off of the cloth to simulate a diffused
daylight feel. Bounce lighting was born and people who saw those
early Ray lms in the 50s and 60s were shocked by the look and
photography; they had never seen anything like this before!
Subrata Mitra mentioned to me that it was in nature and life around
him that he found his inspiration for lighting. Hed always look fora natural source; a window, a skylight, a lamp and then use that
to light up the scene. But more than lighting it was the quality of
exposure, the texture of the skin, a ne eye for details that were an
inescapable mark of lms that he waved his wand over.
Unlike others at his time he didnt keep this a dark secret either. His
passion was to share information, to draw students, his crew and
anyone else into his world. Hed take pains to explain his lighting
style and in moments of doubt wouldnt hesitate to turn to his
assistants and say, what should the exposure be?
I found the Bombay Film Festival incomplete, his stubby pencil,
his fat address book which he stubbornly used even though we had
tested all the possible digital diaries available on this planet, the way
he stirred his coffee; holding his spoon in his nicotine stained ngers,
stirring, pausing and then stirring again. I missed someone who
was passionate about lms, someone who fretted about scheduling,
about which lms to see, about the quality of projection, of image,
of lighting and about lmmaking itself.
Subrata Mitra was obsessive about details. God is in the details,
he would say quoting the architect Mies van der Rohe and also
echoing what Satyajit Ray said, Its details that make cinema.
It was the attention to detail that made Subrata what he was. On
an Indian Airlines ight he took a white plastic cup cut it in half,
tted it onto his still camera converting it into an incident light
meter. It was as accurate as the professional one he had which
cost him over $400!
In New York, Subrata Mitra was looking at a poster of one of
the Ray lms when a voice boomed from behind, Id love to
meet the man who shot this lm. Subrata turned around and said
quietly, that was me. He was immediately swept up in a bear
hug by a man who kissed him on both cheeks and said, You aretruly a genius. The man was Vittorio Storaro.
11 12
8/14/2019 WLC Magazine
9/12
Is Lehman Brothers next?
Posted Mar 15th 2008 8:39AM by Peter CohanFiled under: JPMorgan Chase (JPM), Lehman BrHoldings (LEH), Bear Stearns Cos (BSC)
What happened this week could be the start ofsomething bad. As the Fed -- using JPMorganChase & Co. (NYSE: JPM) as its conduit -- bailed
out The Bear Stearns Companies (NYSE: BSC), Iwas watching which banks were falling the mostin sympathy. Next on the list? Lehman BrothersHoldings Inc. (NYSE: LEH) whose shares lost14.6% yesterday -- a huge drop but nothing
compared to Bear Stearnss 47% decline.
What exactly is going on here? The Wall Streetbanks hold the cash and securities of corporations,
hedge funds and other investors. If a Wall Streetbank les for bankruptcy, the bankruptcy processfreezes those assets so that the customers cantget access to them. Thanks to bankruptcy law, thecourts get to decide which creditors will get their
hands on those assets. The reason Bear Stearnsfailed is that its customers withdrew their funds sothey would not be frozen by bankruptcy.
The Fed stepped in because -- as I suggested
Thursday -- it was faced with a choice of the lesser
of two evils. It chose to create a moral haza rd bybailing out Bear Stearns over letting it fail because
it thought the cost of moral hazard was less thanthe cost of wiping out Bear Stearns shareholdersand customers and all the collateral damage (punintended) that would ensue. So why is LehmanBrothers the next one at risk?
Well, Lehman Brothers shares fell 14.6% on Friday.And according to Reuters, it holds extensivemortgage assets, and one credit derivatives dealer,
speaking on condition of anonymity, said his bankwas pulling back on its exposure to Lehman, as were
his clients. Rumors of funds unwinding positionswith Lehman abounded, with everybody from riskmanagement consultants to hedge fund managers
to traders having heard them.
Moreover, while Lehman reported extensiveliquidity in November, Bear Stearns did as well.
Specically, Lehman had $35 billion of liquidassets, and another $160 billion of assets it couldsell if it had to. Lehman said on Friday it had closedon a $2 billion, 3-year unsecured credit fac ility.
Unfortunately, what was true in November maynot be true right now. For all we know, Lehmancustomers could be spending the weekend frantically
trying to withdraw their money.A Lehman spokesman issued a statement bragging
about its liquidity (Bear Stearns CEO did that
earlier last week). Our liquidity position has beenand continues to be very strong, adding that thecompanys standing plan to handle liquidity is acompetitive advantage. I think the Bear Stearns
experience suggests that investors may needmore concrete assurance of Lehmans liquiditysituation.
That market does not appear convinced. Reutersreported that the cost of protecting Lehmans
obligations against default for ve years surged to465 basis points, or $465,000 a year per $10 million
protected, from $400,000 the day before.
The simple reality is that there is not enoughdetailed, accurate, and timely information aboutLehman Brothers actual situation to judge what is
going on.
But I nd it hard to believe that Bear Stearns wasso much worse than every other rm on Wall Streetthat it will be the only one a ffected by this ight to
safety.
Meanwhile, I wonder whether the Fed will bail out
all these banks, and if so, c an it afford to do so?
Peter Cohan is President of Peter S. Cohan &Associates. He also teaches management at Ba bsonCollege and edits The Cohan Letter. He has no
nancial interest in the securities mentioned.
Bankruptcy
SHEARSON LEHMAN BROTHERS
HITS
Citi Statement Regarding
Lehman Brothers
Bankruptcy Filing
Citi issued the following statement today about
its role as indenture trustee of Lehman Brothers
bonds:
Citibank N.A. is listed in the Lehman Brothersbankruptcy ling as an indenture trustee for bond
debt of approximately $138 billion under Lehman
Brothers Holdings Inc. Senior Notes. Citi wishes to
clarify that our role in this issue is administrative in
nature and does not represent exposure for Citi to
Lehman. Any assertions to the contrary are false.
Citi, the leading global nancia l services company,
has some 200 million customer accounts and does
business in more than 100 countries, providing
consumers, corporations, governments and
institutions with a broad range of nancial products
and services, including consumer banking and
credit, corporate and investment banking, securities
brokerage, and wealth management. Citis majorbrand names include Citibank,
CitiFinancial, Primerica, Smith Barney, Banamex,
and Nikko. Additional information may be found at
www.citigroup.com or www.citi.com.
13 1
8/14/2019 WLC Magazine
10/12
Indias Successfulbusinessmen
The leadership, diligence, foresight and wisdom that a great entrepreneur demonstrates can help shape
a companys -- even a nations -- destiny.
Indian corporate history is replete with business icons who have changed the way the world looks atIndia, and helped shape a new future for the nation.
But before we move on further, here is a caveat: This list of Indias corporate giants is by no meanscomplete. Nor have these Indian business ic ons been ranked. Their pictures have been arranged in
random order. Heres a list of some of Indias most admired and entrepreneurs
Reliance Industries chairman Mukesh Ambani is, according to Forbes the worlds fifth richest man
and his net worth is estimated at $43 billion.
The Indian billionaire and his younger brother parted ways after the death of their father, Dhirubhai,
the patriarch of the Reliance empire.
Mukesh is currently building a $2-billion home on Mumbais Altamount Road.
Anil Ambani is Mukeshs younger brother. With a net worth estimated at $42 billion, he is also the
worlds 6th richest man.
The chairman of the Anil Dhirubhai Ambani Group, Anil has a vast range of companies under his
umbrella: Reliance Communications, Reliance Capital, Reliance Mutual Funds, Reliance Energy
He is married to former Bollywood actress Tina Munim.
Vijay Mallya is a shrewd businessman and a Member of Parliament. He is the chairman of the
United Breweries Group and Kingfisher Airlines.
One of India is richest men, his wealth is estimated at $1.4 billion. Mallya is also the owner of Force
India F1 racing team and also of the Indian Premier League is cricket team, Royal Challengers
Bangalore.
Ratan Naval Tata has been in the news for the past few days due to the unseemly controversy over
the Nano car plant in Singur, West Bengal.
The 70-year-old is the chairman of the Tata Group, which is one of Indias largest conglomerates.
A bachelor, Tata is one of the most admired businessmen not just in India but the world over. He
has been at the helm of the Tata empire since 1991.
Azim Premji is the chairman Wipro, Indias second largest software firm after Tata Consultancy
Services.
Premji is credited with transforming Wipro, his familys vegetable oil business, into one of the
worlds foremost software company.
Although one of the richest Indians, he flies economy class and is happiest when hiking, reading or
discussing the foundation he has set up to promote primary education.
Ratan Tata
Azim Premji
Mukesh Ambani
Anil Ambani
Sunil Bharti Mittal
Vijay Mallya
Bharti Group chairman & managing director Sunil Bharti Mittal is one of Indias greatest success
stories. In just a period of 10 years, he has built Indias largest cellular services company.
His net worth is estimated at close to $12 billion.
15 16
8/14/2019 WLC Magazine
11/12
iMac
Power on a pedestal.iMac sets the standard for elegance and power. It packs a complete, high-performance computer into its all-
in-one design. With an anodized aluminum frame and glass cover, its striking to behold. The 20- and 24-
inch glossy widescreen displays make photos and movies come alive with rich color. The use of recyclableglass and aluminum makes iMac friendlier to the environment, too.
S KrisGopalakrishnan is the co-founder and chief executive officer of Infosys Technologies Ltd.
An IIT-Madras alumnus, Gopalakrishnan is a very soft-spoken and shy person. His net worth is
estimated to be around $1.4 billion.
A Harvard alumnus, Anand Mahindra is the vice chairman and managing director of Mahindra &
Mahindra.
The 53-year-old businessman has taken his company to unprecedented heights. He is married to
Anuradha Mahindra, who edits three niche magazines.
Padma Bhushan awardee and Rajya Sabha member Rahul Bajaj is the chairman of Bajaj Auto.
An alumnus of Harvard Business School, Bajaj is an outspoken and fearless entrepreneur. His two
sons, Rajiv Bajaj and Sanjiv, are now handling the Bajaj businesses, under his guidance.
Nagavara Ramarao Narayana Murthy is the co-founder, non-executive chairman and chief mentor
of Indias best known software firm, Infosys Technologies Ltd.
Murthy is a globally known and highly regarded entrepreneur.
Anand Mahindra
S Kris Gopalakrishnan
N R Narayana Murthy
Rahul Bajaj
17
8/14/2019 WLC Magazine
12/12
One Does not have to See other places,
One does not have to listen o people and ask about the course,
One does not have to say anything
Just join Chance animation
To nd further Details please do visit our Site www.wlccollege.org
WLC College of India
