Business Demands Versus Consumer Needs

Matt Cooke

Senior Product Marketing Manager

20th May 2009

Mobility Trends

ConsumerisationUsers are driving the behaviour of IT

GlobalisationHigh-speed access is becoming more ubiquitous

MobilisationThe world is becoming increasingly mobile

“Enterprise IT managers face challenges supporting the multitude of employee-owned mobile devices that are making their way into business settings.”

Eric PaulakManaging Vice PresidentGartner Inc

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CIOs Must Facilitate Change

Facilitate, not hinder connections from any deviceMobile email

ActiveSync

Cloud applications

Transparent VPN

Embrace the perimeter-less environment

Consider the risks, apply the security policies through technology and education

Establish a new support relationship with usersEnterprises must understand the impact of change1

1 http://blogs.gartner.com/nick_jones/2009/03/19/time-for-a-new-relationship-between-it-and-users

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Individual Responsibility

Users must accept the responsibilities that come with personal technology

Device knowledge

Personal support

Content and device security

Calling enterprise support and asking how to get email working on their latest gizmo will not be acceptable

Support should be prepared to offer the service details (e.g. ActiveSync server)

Impact of data synchronisation on user costs3G Roaming

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Connectivity Options

3G will do it all, right?

Probably not......Roaming costs

Coverage - in and out of buildings

Performance – contention and user demand for richer content

Device Support - does my device support the latest quickest flavour of 3G?

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Why Wi-Fi Matters For Users And The EnterpriseDevice Support - plethora of Wi-Fi enabled devices

Wi-Fi chipsets were sold in a total of 387 million units in 20081

CoverageVenue based

In building, on trains and on planes

PerformanceTypically high bandwidth, low latency, less contention

VoIP and video applications become a reality

Some 3G carriers promote offload to Wi-Fi

CostFlat rate Wi-Fi covering the globe – predictable costs, avoid roaming fees

Free Wi-Fi, Home Wi-Fi

Education - consumer friendly technologyDongle dock – 3G to Wi-Fi for Wi-Fi only devices

1Research by In-Stat and Wi-Fi Alliance – Jan09

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One Size Does Not Fit All

A hybrid of consumer and business only device models will exist, extending beyond the smartphone

Enterprise IT must embrace the challenges of consumer devices

Offering connectivity options for all devices will provide cost control and ensure the best available connections are used

A hybrid of Wi-Fi and mobile broadband will exist going into the 4G world

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