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W&M 2009 - The Future of Mobile Applications - the browser vs the OS

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One Web Jón S von Tetzchner, CEO Opera Software
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Page 1: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

One WebJón S von Tetzchner, CEO

Opera Software

Page 2: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

2

Opera’s vision is to provide the best Internet experience on any device

Opera’s vision

Page 3: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

This is Opera Software• The world’s leading Web browser

developer company: 675+ employees in ten countries

• Unmatched footprint across PCs, mobile phones and other connected devices

• Leading customers: T-Mobile, Vodafone, Nokia, KDDI, Sony Ericsson, Motorola, Samsung, Sony and Nintendo + others

End-user movement: 23 million unique monthly users of

Opera Mini in March 2009

Opera Mobile shipped on 125+ million phones

More than 130+ million downloads of Opera products from Opera.com alone in 2008

40 million use Opera for PCs

Millions surf Opera on Wii and other connected devices

3

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The unique differentiator: One browser core for any platform powers One Web

Platform- independent

core

Windows

Windows CE/Mobile

BREW

Unix

Mac

Media Highway

Symbian OS

ltron

QnX

Linux

S60

UIQ

Nintendo

MotorolaP2K

Qt

Gogi

JavaJ2ME(Mini)Qte

Qtopia

DSWii

Smartphone

PocketPC

Solaris

FreeBSD

Samsung SHP

Page 5: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Proprietary mobile operating systems will drive the Web as the application platform

5

• 90% of mobile handsets ship with proprietary mobile operating system

• In 2007, approximately 1.1 billion handsets shipped with a proprietary OS while just 100 million shipped with an open OS

• Examples of leading, proprietary OSs: S40 (Nokia), EMP (Sony Ericsson), SHP (Samsung), P2K (Motorola)

Source: Strategy Analytics, Yankee Group, Opera estimatesApplications will increasingly drive phone sales, so widgets will be adopted by the high volume, properietary OS feature phone market

Page 6: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

6

Partners

Page 7: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera Desktop

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Opera for Desktop: 40 million users

•Global movement continues towards a better, alternative Web browsing experience, focusing on security, speed and flexibility

•40 million monthly users

•Strong growth continues in rapidly emerging markets

Page 9: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

The big picture: Global Internet penetration now at 20%

Growth in Desktop Internet Users (Global, MM)

Source: Internet World Stats

Page 10: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera MobileOpera Mini

Page 11: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Sony EricssonSony Ericsson G700Sony Ericsson G900Sony Ericsson W61SASony Ericsson reSony Ericsson W64S Sony Ericsson Xperia X1

ToshibaToshiba W61TToshiba SportioToshiba W62TToshiba W65T

WILLCOMWILLCOM 03Willcom WX330KWillcom WX331K

XDA (O2)XDA DiamondXDA Serra

Opera Mobile: 56 new models in 2008

11

Casio Casio Hitachi W61CACasio W62CACasio EXILIM Keitai W63CA

HitachiHitachi W61HHitachi W62HHitachi Wooo Keitai W63H

HTCHTC ShiftHTC Touch DiamondHTC Touch ProHTC Touch HD HTC Touch VivaHTC Fuze

HPiPAQ Data Messenger

KyoceraKyocera W61KKyocera W64KKyocera W62KKyocera W63KKyocera W65K

MotorolaMoto Z10Moto Z9 Moto A810Motoming A1600Motorola Q9eMOTO Q Global

PanasonicPanasonic W61PPanasonic W62P

PantechPantech W61PTPantech W62PT

SamsungSamsung OmniaSamsung SCH-M480Samsung 900i Samsung L700Samsung Player Addict Samsung Saga

SanyoSanyo W61SASanyo W62SASanyo W63SASanyo W64SA

SharpSharp W61SHSharp W62SHSharp AQUOS Keitai W64SH

Page 12: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

NokiaNokia N82Nokia N81Nokia N86Nokia 5000Nokia 2680Nokia 6300iNokia 6288Nokia 6300Nokia 6630Nokia N73Nokia 6210 NavigatorNokia 6220 classic Nokia 6233 Nokia 6280 Nokia 6600 foldNokia 6600 slide Nokia 6600s Nokia N95 512 MB Nokia N95 8GB Nokia N95 8GBNokia 2320 classicNokia 2323 classic Nokia 2330 classic Nokia 3109 classic Nokia 3110 classic Nokia 3120 classic Nokia 5130 XpressMusic Nokia 5300 Nokia 5310 Xpress Nokia 5310 XpressMusic Nokia 6131

Opera Mini: 141 new models in 2008

12

ASUSASUS P552

Fly (India)Fly MC 100Fly E 130Fly B 700Fly B600Fly B700 DuoFly E110Fly E300Fly E310 AttitudeFly HUMMER HT2Fly LX500Fly LX600 MegaFly LX610 MegaFly MC101Fly SX210Fly SX220Fly SX225Fly V100

LGLG KS20LG KF750 SecretLG HB620T LG KB770 LG KC910 LG KU990 LG KF750 LG KC550

SamsungSamsung Z400Samsung B2700 Samsung D900i Samsung E740 Samsung F480 Samsung G600 Samsung L870 Samsung M300 Samsung M8800 Samsung SGH-U800 Samsung U700 Samsung G800Samsung B2700

Spice Mobile (India)S-920nS-9SpiceSpice S-707nSpice X-1Spice D-90

SonimSonim XP3

Sony EricssonSony Ericsson K818cSony Ericsson K750iSony Ericsson W380iSony Ericsson W910iSony Ericsson Z780Sony Ericsson C902

NokiaNokia 6210 Nokia 6500 classic Nokia 7100 SupernovaNokia 7510 Nokia 8600 Nokia 8800 Nokia 6700Nokia 6500 SlideMicromaxMicromax Blink X511

Motorola Motorola V3Motorola V9Motorola K1

SagemSagem EX2008P Sagem my721x

SamsungSamsung SGH-A800Samsung F700Samsung J700Samsung U900Samsung F480Samsung SGH-U700Samsung SGH-U800Samsung SGH-Z400 Samsung U800 Soul bSamsung U900 Soul

Sony EricssonSony Ericsson Linda Sony Ericsson Shiho Sony Ericsson W760i Sony Ericsson W980i Sony Ericsson C702 Sony Ericsson C702 Sony Ericsson C902 Sony Ericsson C902i Sony Ericsson K610i Sony Ericsson K850i Sony Ericsson W880i Sony Ericsson W890iSony Ericsson An Sony Ericsson Feng Sony Ericsson K530i Sony Ericsson K550i Sony Ericsson K770i Sony Ericsson TM506 Sony Ericsson W350i Sony Ericsson W580i Sony Ericsson W610i Sony Ericsson W760i Sony Ericsson W810i Sony Ericsson W890 Sony Ericsson W910i Sony Ericsson YingSony Ericsson W980Sony Ericsson W902Sony Ericsson W595Sony Ericsson K770Sony Ericsson C905Sony Ericsson F305Sony Ericsson C510

UriverUriver SP900

Page 13: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

The growth of the mobile Web continuesNumber of people using Opera Mini worldwide

• January 2006: 403,326

• January 2007: 2,347,206

• January 2008: 7,623,799

• January 2009: 20,002,083

13

Monthly unique users

Page 14: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

KDDI is Japan’s Fastest Growing MNO

Sources: Telecom Carriers Association Japan, KDDI IR

Web Browsing with Opera Mobile has become a core service for KDDI’s EV-DO based services and helped drive 2-digit growth rates in a mature and saturated market

50 M

40 M

30 M

20 M

10 M

0

5%13%

-1%-8%

10%33%

2%-10%

1 year growth

2 year growth

2005

2003 2004 2005

[JPY]

Flat rate

Double flat light

Web browsing offerDouble flat

Annual RevenueKDDI has always faced fierce competition from industry giants DoCoMo and Vodafone nowadays Softbank…

…but since the introduction of 1XRTT & EV-DO networks, KDDI has been Japan’s growth leader in 2004 and 2005

Page 15: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

2008: Taking the mobile Web to the next level.

Realizing the power of the Web as an application platform.

The Web gets personal with customizable widgets

15

Page 16: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Global agreement with Vodafone Group

16

• Vodafone and Opera collaborates to enhance the mobile Internet experience on handsets

• The global agreement covers a wide array of Opera products: Opera Mini, Opera Widgets and Opera Turbo

• Applications can be pre-installed or made available as over-the-air downloads

Page 17: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Operators and Opera MiniOperator-branded:Cell One (Namibia)Debitel (Germany)O2 (Slovakia & Germany)PTC/era (Poland) Swisscom (Switzerland)T-Mobile International Tata Teleservices (India)TMN (Portugal)Vodafone Group (New)

17

Opera-branded:GrameenPhone (Bangladesh)Helio (USA)HT Telecom (Europe) mobilkom (Austria)MegaFon (Russia) Meteor Communications Ltd. (Ireland)Mobitel (Sri Lanka)Movistar (Mexico)Movistar (Colombia)MTN UgandaOmnitel (Lithuania)Optimus (Portugal)Pannon (Hungary)Talkline (Germany)TDC (Denmark)Telenor (Serbia)Telenor (Pakistan)Ten (France)TIM Hellas (Greece)

Page 18: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera Devices

Page 19: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera Confidential

Thales TopSeries In-flight Entertainment

"The Opera product is an excellent fit to our system architecture. It provides the flexibility and utility that our customers are asking for." - Brad Foreman, Vice President and General Manager for Thales

Opera Devices: Success stories

Page 20: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Kocom Wall Pad

"Opera is a versatile tool that enables us to update the Wall Pad system quickly and dynamically, which is important to our customers,“

- Ihnguen Nam, Director, Kocom Co. Ltd.

Opera Devices: Success stories

Page 21: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

21ARCHOS press release, Aug. 20, 2008:

“ARCHOS Redefines Mobile Internet and Media With Its Internet Media Tablets”

Opera again selected for ARCHOS’s media tablet

Three new devices:ARCHOS 5ARCHOS 5gARCHOS 7

Page 22: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Dreampark Dreamgallery IPTV Solution

Page 23: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

ZyXEL and Alpha Networks select Opera for set-top boxes

23

• ZyXEL Communications (Taiwan), a leading broadband access solutions provider, has selected Opera Devices 9.5 for its new Linux-based set-top box (STB) series

• Opera also serves as the presentation engine on the STB series

• Alpha Networks (Taiwan) a global leader in the networking industry, selected the Opera Devices SDK to deliver the Internet to its new high-definition IP set-top boxes, the AST series.

• Alpha Networks replaced its previous browser technology with the Opera Devices SDK in order to bring a superior Web experience to users of the AST series.

Page 24: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Sony BRAVIA goes online with Opera

• Sony selected Opera’s browser technology (Opera 9 SDK) to power the Sony BRAVIA Internet Video Link

• The module connects the TV directly to the Internet and provides video content from Yahoo!, AOL and others

• Opera's browser allows users of Sony's Internet Video Link to easily navigate select Internet video content from the content providers and display it on the TV

• Shipping in the United States

24

Page 25: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Philips first to ship TVs with a browser insidePhilips introduces Net TV – powered by the Opera browser

25

• Philips introduces easy internet access on the TV with the innovative Net TV feature

• To be available on all Philips televisions in Europe in the 8000 series, 9000 series and Cinema 21:9 from Spring 2009 onwards

• Web content is tailored for the best possible viewing experience on the TV screen, and is easily accessed through the TV’s remote control, without the need for extra set-top boxes or service subscriptions, or for starting up a laptop.

Page 26: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Nintendo Wii Opera is included in the revolutionary Wii game console

Opera Devices: Success stories

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27

The Nintendo DSi goes global

In early April 2009, the Nintendo DSi goes on sale in Europe and North America

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New device categories introduced• Sony selects Opera 9.5 to power digital

photo frame

• Opera delivers Web-based information and services on the device screen

• Opera selected for the Celio Redfly, a smartphone companion

Page 29: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Touch the Web on ASUS Eee Top PC with the Opera browser

29

• Eee Top PC: An innovative touchscreen computer

• Opera brings drag-and-drop functionality, onscreen panning and an automatic virtual keyboard to the Eee Top PC

• Already available in multiple markets

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VeriFone chooses Opera• VeriFone, the global leader in

secure payments solutions, selects Opera

• O p e r a w i l l o p e r a t e o n V e r iF o n e ’s M X 8 0 0 s e r ie s s y s te m s d e s ig n e d fo r r e ta i le r s , b a n k in g , t ic k e t in g a n d k io s k s

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Opera pow ers the Web on a variety of devic es

31

Page 32: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

One Web

Page 33: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

There is only one Web33

The services that win on the ordinary web also win on the mobile web The cost of teaching people to do something new is too high – WAP was a mistake, let's not do it againMost mobile phones and other devices will ultimately have full web browsersBrowsing drives higher ARPU and improves customer retention

Page 34: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Users surf the same content on mobile

Popular Web sites

10+ billion Web sites

DeviceTargeted

web content

Usage

The long tail of Internet content and usage

Full web browsing

Page 35: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Excercise: Find the native application35

Page 36: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

No more native applications: practically all new services and applications are based on Web technologies such as Ajax.The social Web: people create web content through services like Flickr, MySpace, Blogger and YouTube. The open Web: content providers make their services available to all by using open web standards and APIs.

WEB 2.0

Web applications – what happened?

Opera powers convergence

Page 37: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

37

Question:

How much time did you spend on your PC with stand alone applications vs. web based applications in 1998? What about now?

80%

20%

15%

85%

1998 2007

Page 38: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

The browser is the glue

Opera powers convergence

Page 39: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

making calls

1998 2009

watching films

browsing Web

watching movies

browsing Web

making calls

Three screens – boundaries blurring

Opera powers convergence

Page 40: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

The Opera-powered day

40

Breakfast:Opera on laptop

Bus:Opera Mobile

Work:Opera on laptop

Boring meeting:Opera Mini

Airport lounge:Opera on Archos PMP

Recreation:Opera onWii

Breakfast:Opera on laptop

Bus:Opera Mobile

Work:Opera on laptop

Boring meeting:Opera Mini

Airport lounge:Opera on Archos PMP

Recreation:Opera onWii

Page 41: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Widgets are Web 2.0 web applications

Widgets are dynamic Web applications that may be connected to the Internet but act like native code applications

Opera Widgets use Web techniques to render content and provide interaction like HTML, CSS, Javascript, Ajax

Anyone can make a widget!

41

Page 42: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera Widgets are already in the market

42

Windows, Mac and Linux desktop Archos 605 WiFi portable media player

Nintendo Wii KDDI au Gadgets

Page 43: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera Platform 2003 Opera Platform 2006

Opera defining mobile Ajax since 2003

Opera powers convergence

Page 44: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Example: Mash-up service for LBS based real-time traffic information

Opera powers convergence

Page 45: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

2008: Opera Widgets on T-Mobile Web’n’Walk 4

Strategic partnership between T-Mobile and Opera for creation of an open, standardized platformDirect access to the most important and personal Internet services with one clickActive widgets provide automatic notification

45

Page 46: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera enables Web applications on devices

Web applications are dynamic, quick to create and can easily be modified

Opera supports cutting edge technologies such as Ajax

Opera brings Ajax to your TVWeb applications and user interfaces here today

Opera powers convergence

Page 47: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Widgets are easy to create..47

This code is enough to create a widgetindex.html

<!DOCTYPE html><html> <head> <title>Hello World!</title> </head> <body> <p>Hello World!</p> </body></html>

config.xml

xml version="1.0" encoding="utf-8"?><widget> <widgetname>Hello World!</widgetname> <description> This is my first widget </description> <width>473</width> <height>300</height> <author> <name>John Doe</name> <link>http://acme-widget.example.com</link> <organization>Acme Examples, inc.</organization> </author> <id> <host>example.com</host> <name>HelloWorld</name> <revised>2006-01</revised> </id></widget>

Page 48: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

A Web developer can make a Widget from scratch, or adapt a Widget make with proprietary technology, such as Apple or Yahoo

The basic requirement for a Widget to work is two key files: • Config.xml• Index.html

Config.xml

Index.html

Style.cssStyle.c

ss

hello.jsImages

When done, the files are packed into a file archive with a .zip or .wgt extension so they can be downloaded as a single file to the Opera browser client.

And they are easy to deploy

Page 49: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Widgets using web technology also ease cross platform development

49

Widgets are based on pure web technology, the worlds most popular development method.

Web technology brings many advantages

It is widely known among developersIt is easy to make new applicationsRapid prototypingEasy to styleCan be cross platform

Page 50: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Widgets also simplify user experinece by making information to the user with a minimum of interaction and waiting time…

50

Page 51: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

--- on a wide variety of devices51

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52

Opera Widgets ecosystem

Page 53: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

A complete widget ecosystem53

Opera Widgets SDK End-user Website Widget manager client

Administrative site access is restricited to Opera Web Application QA team and customers

1 2 3 4

Administration tools

Page 54: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera Widgets SDK

Opera Widgets SDK contains tools for developers

• Widget emulator and Device API simulation• On device debugging using Opera Dragonfly, which

includes:• JavaScript debugger• CSS and DOM inspector• XHR/HTTP logger/debugger

The SDK is available here: http://dev.opera.com

54

Opera Widgets SDK

1

Page 55: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Administration tools 55

2Enables the operator’s development community and partners to certify and sign widgetsAllows processes for widget polling, notification, updates, revocation etc Supports the operator’s Q&A process and is based on collaboration

Page 56: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

End-user widget website56

3

DedicatedAll Opera users

PublicCustomer subscribers/

users only

Custom widget websites for desktop, devices and mobile phones Custom widget content for operator widget library and public widget library

Page 57: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Opera widgets manager

• The Widget Manager client can be interested with the idlescreen of the device to create an active idlescreen solution

• Opera offers the Opera Widgets SDK (OEM) to integrate with widget functionality with in the idlescreen. This includes: Widget runtime (binary variant) OEM developer documentation Reference implementation

57

4

Page 58: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Generic, custom or SDK solution58

For End Users FREE FOR DOWNLOAD

Available on:Opera 9. 5 on desktop ( Win, Mac, Linux)Coming soon in Q4 08!Opera 9. 5 on S60 phonesOpera 9.5 on UIQ phonesOpera 9.5 public beta on WM PPC

Current features: •Users can get access to widgets from the widget manager on their phoneOver 1000 widgets on widgets.opera.com

For Telecom Operators and OEM’sCUSTOMIZED SOLUTIONS

Available on:Opera 9. 5 on S60 phonesOpera 9.5 on UIQ phonesOpera 9.5 WM PPC

Current features:Customers get access to additional API's to:•Show widgets on phone idlescreen•Integrate widgets with native appls such as camera, GPS, Contacts using Mobile DOM•Complete UI customization•Choice of integrating with Opera’s widget ecosystem or customer’s existing widget repository

For Device ManufacturersDEVICES/Widgets SDK

Available on:Linux (available on Nintendo Wii and Archos)Win CEBREW

Current features:•Devices SDK can be used to build Widget Manager and device applications can be written as widgets by device manufacturers •Like any other window in the Opera SDK, Opera widgets can be moved around, shown (with transparency), hidden

Generic Solution Custom Solution Opera Devices SDK

Page 59: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

LINK

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Opera Link – convergence without compromise

Instantly sync your bookmarks, Speed Dial and personal bar between devices

Your favorite places on the Web go with you wherever, whenever

Use with Opera 9.5 beta, Opera Mini 4 final and my.opera.com

Page 61: W&M 2009 - The Future of Mobile Applications - the browser vs the OS

Thank you for listening


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