Women Marines Association

Growing Your Membership UsingTechnologyDebra DrummondNational Membership Secretary

The Dilemma Veteran & Service organizations

are having a difficult time recruiting new members

Perception that younger folks won’t join…they’re just not interested in club/bar environment

Where can you even find new blood?

Technology gap

First Things First Don’t have a website? Get

one set up ASAP Have a website but haven’t

updated it in years? Give it a facelift & beef up the content

to drive more potential members to you WomenMarines.org

Get On Facebook. Why? The fastest growing

demographic is in the 30+ page range

#6 U.S. site in terms of traffic #1 photo sharing site on the

web 13 million status updates at

least1x per day

More than 3 million people become Fans of Pages each day

Online Results? Unlike WAVES, whose

membership has dramatically declined, our membership has remained constant Without the addition of social

media, ours would have declined due to member deaths

Found out about us from Facebook, LinkedIn & Together We Served

Others found us through internet search

Women Marines in Business

Newest Facebook page to start an online chapter networking with Marines in the working world to eventually connect them with local chapters

And We’re On YouTube!

It’s a Whole New World!

Social Media is changing the game Founded in 2004 by Paul Reickoff after

his deployment to Iraq They are everywhere—Twitter,

Facebook, LinkedIn, YouTube, MySpace, Flickr

They have 150,000 supporters & 40,000 Iraq & Afghanistan Veteran members!

FREE membership…organization funded by grants & donations

No local organizations…yet! Young folks want to participate and be

INVOLVED, not just attend meetings• “I can actually ‘do’ something to help

myself…it’s empowering”

If you want to grow… You have to be online where

potential members are! Join & become familiar with:

Facebook LinkedIn Twitter MySpace Flickr YouTube

At a minimum… Consider activities with

more involvement by providing: Educational value Support Personal attention Empowerment Listening & responding to

member needs & desires