PROJECT: Annual non-profit association conference logo and branding.

Original design and layout for annual conference and exposition logo/branding.

Art must accommodate both print and electronic applications in promotion of

event (print, website, large format signage, social media, etc.)

Wendy Melis, portfolio sample 1.

DHI 36

th

Annual

Conference & Exposition

October 22-22, 2011

DESIGN: Development begins with concept meetings between convention and creative staffs to discuss ideas for show branding.

Step 1. Ideas are roughly sketched to capture the spirit of the discussions.

Step 2. More refined, color comps are developed. Design/concept selections are narrows and finalized.

Wendy Melis, portfolio sample 1.

SAMPLES: Application of branding from conference

programs to booth signage

Wendy Melis, portfolio sample 1.

s

CAMPAIGN: Booth backdrop

banner, aisle and booth signage

Wendy Melis, portfolio sample 1.